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African Tourism Board facilitates new cooperation between China and South African Tourism

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The African Tourism Board today facilitated a mayor tourism cooperation between South Africa and the  Zhejiang Provincial Delegation from China. A high-level delegation from Zhejiang arrived in Pretoria on Monday for a bilateral engagement with the South African Tourism organs of state-led by the Governor of Zhejiang province, Mr Yuan Jiajun and the founder of “Tour Africa- The New Horizon”, Mr. He Liehui, Chairman of Touchroad International Holdings Group.

“Tour Africa – The New Horizon” is a sustainable and large-scale tourism project which aims to encourage Chinese citizens to visit Africa in order to promote and grow the tourism sector of African countries.


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It also aims to showcase Africa’s vast land, African culture, and views in order to build a bridge of communication and understanding between Chinese and African people.

African Tourism Board facilitates new cooperation between China and South African Tourism
African Tourism Board facilitates new cooperation between China and South African Tourism
African Tourism Board facilitates new cooperation between China and South African Tourism

Furthermore, the tourism promotion project will build and grow the good relationship that exists between China and Africa. It is collaborative cooperation between Touchroad Group and African Governments.

The visit was to booster the prosperity of the Tourism economy of both parties, strengthening cooperation, and promoting cultural exchanges and Infrastructural development.

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African Tourism Board as a strategic partner in facilitating the summit engaged with both parties and emphasized the expedited need for such ventures to be initiated across the Continent where the beneficiaries should be Africa and its citizens. Where platforms should be set up for mutual exchanges of the Tourism industries and Social Tourism entities at a strategic partnership for Tourism development.

A memorandum was signed between Zhejiang Provincial Department of Cultural Tourism and the South African Tourism which will enhance more cooperative activities with the flow of more than two thousand additional Chinese tourists visiting South Africa over the last 5 years.

More information on the African Tourism Board: www.africantourismboard.com

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South African Tourism appoints Trade Relations Officer

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Sherwin Arends joins South African Tourism (SAT) as Trade Relations Officer, bringing a wealth of knowledge and expertise to the role following 12 years’ experience working within the travel industry.

Originally from Cape Town, Sherwin moved to the UK six years ago after travelling the world as a member of cabin crew for Qatar Airways. His most recent role was Senior Product Executive for Audley Travel.

Sherwin will be tasked with building and maintaining relationships with key travel trade contacts in the UK and Ireland while utilising South African Tourism’s research and insights to ensure the agents are provided with all the tools and support to confidently sell South Africa.

Sherwin says: “I’m very passionate about my birth country and proud of my South African heritage so I am thrilled to be joining the South African Tourism team in the UK. I’m looking forward to showcasing South Africa as a leading tourist destination, with a focus on promoting the well-known areas and experiences and helping to uncover and educate the trade on the destination’s hidden gems.”

Tolene van der Merwe Hub Head for the UK & Ireland at South African Tourism says: “We are delighted that Sherwin will be joining our growing team. His wealth of industry knowledge combined with his personal experience of South Africa will be invaluable as we collectively promote the destination to holidaymakers through the UK and Irish trade.”

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Club Travel Corp. welcomes former Travelex head honcho

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Kananelo Makhetha will assume the role of Club Travel Corporate Chief Executive on April 1, 2019 based at Club Travel Corporate’s Johannesburg office.

Makhetha is a seasoned travel and tourism leader with broad executive experience in private, governmental, and industry bodies.

“We are delighted to welcome Kananelo as CEO of Club Travel Corporate,” said Wally Gaynor, Managing Director of the Club Travel Group. “Club Travel Corporate has experienced phenomenal growth in a relatively short amount of time and Kananelo will help steer the division towards our target of 15% share in the South African corporate travel market, in the next five years. Kananelo is known for his driven, fair and honest leadership style; as such he is ideally fitted to the Club Travel DNA.”

Kananelo is an accomplished leader who brings more than twenty years of executive management experience in travel and tourism, most recently as Chief Executive Officer of Travelex Africa where he oversaw the leadership and management of operations in South Africa and Sub-Saharan Africa since 2014. Prior to joining Travelex, he was Managing Director of BCDTravel from 1996 to 2014 where he was responsible for the strategic direction of the company.

In addition to his roles in the private sector, Kananelo was a member of the South African government’s ministerial task group for tourism sector transformation (2002), a past president of ASATA (1998 – 2001), and a past board member of South African Tourism.

“Club Travel Corporate is a world-class company on an important mission to bring high quality and affordable travel management services to South African businesses. I’m excited to be joining one of the most decorated and innovative brands in African corporate travel management,” said Kananelo Makhetha.

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