WTM London partners with Sherbet London to reduce 18 tons of CO2 emissions

Electric taxi company Sherbet London is setting out to offset 18 tons of CO₂ emissions during WTM London 2019 by offering 1,000 one-way airport transfers and taxi rides within London.

Sherbet London is the official taxi company for WTM London. There 40 WTM London and London Travel Week branded electric cabs in honour of the 40^th anniversary of WTM London.

The aim is to offset 18 tons of carbon emissions during the event by offering 1,000 rides in the electric cabs. Each Sherbet electric cab emits just 29g of CO₂ per km as opposed to a typical diesel taxi, which emits 222g.

WTM London attendees will have a front-row seat to the positive environmental impact of these cabs, by being able to view live CO₂ offset measurements, which will be displayed on screens at the Sherbet London stand at WTM London and on the event’s website.   

To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system during WTM London.  

Senior Exhibition Director of WTM London Simon Press said: “This partnership represents an exciting advancement for WTM London. We are constantly trying to make sure that our event remains sustainable and reflects the very best advancements in environmental technology.

“For our 40^th edition we sought out significant ways to celebrate this anniversary and we are proud to be collaborating with Sherbet London. This partnership definitely strengthens our credentials as a truly responsible event in the global travel calendar.”

Download the Sherbet Ride app, available on Android and iOS for instant or future bookings.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: [email protected]

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510