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WTM London 2019 sees increase in industry leaders

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WTM London 2019 – the event where ideas arrive – saw a 77% increase in ministerial attendance as well as a higher quality of WTM Buyers’ Club Members. It confirms WTM London as the place for senior travel professionals to interact, connect and understand the trends that will determine the future of the tourism industry.

In total, almost 50,000 visitors from 182 countries attended the three-day event at ExCeL London. There were around 1.2 million business meetings conducted and over 110 conference sessions held. This all contributed to a total of £3.75 billion worth of travel industry business deals being signed.

This year the WTM Buyers’ Club was re-formatted to include a stricter vetting process, which focused on inviting only the top industry buyers with the best reputation and purchasing power.

During the event itself, many landmark deals were signed for the travel and tourism industry. These included a deal between easyJet and Atout France that will see a €1 million advertising campaign launched in the UK to promote French destinations.

In addition to this, several large booking deals occurred at the event this year, which will see clients such as Saudi Arabia, Indonesia and the Seychelles secure increased stand-space heading into the 2020 edition of WTM London.

Furthermore, as this was the 40th anniversary of WTM London, this was a show with a difference. Celebrations took place across the regional inspiration zones to mark the significance of this anniversary, with countries from around the world bringing a slice of their unique culture to London.

The event programme for WTM London continued to advance to reflect the modern trends dominating the travel industry. There were sessions on topics as diverse as responsible tourism, LGBT travel, aviation and the crucial role of technology in the future of travel – thus creating a conference programme filled with fascinating content.

With high-profile events such as the annual Leaders’ Lunch and the UNWTO & WTM Ministerial Summit, tourism ministers flocked to the event; there was a 77% increase, taking it from 43 Ministers in 2018 to 76 this year.

The co-located Travel Forward event also saw similar successes this year with visitors experiencing the latest in travel technology. In only its second year as a dedicated travel technology show and conference – exhibitor stand space at Travel Forward increased by 9%, including 49 new exhibitors debuting their companies to the global travel industry.

Highlights of the innovative Travel Forward conference programme included sessions from leaders in the travel tech industry such as Sector Director for Travel UK at Google, Becky Power, and Managing Director of Virgin Hyperloop One in the Middle East & India, Harj Dhaliwal – to name only two. All of the 33 sessions covered insightful topics outlining how the future of travel will look alongside the next developments in technology.

London Travel Week was officially launched over the first week of November and encapsulated the various events surrounding WTM London throughout the capital. With tens of thousands of senior travel professionals ascending on London for WTM, London Travel Week’s diverse collection of networking sessions, conferences and awards helped to create a truly global hub for the travel and tourism industry.

WTM London’s Senior Exhibition Director, Simon Press said: “WTM London 2019 was unquestionably a great success. We are delighted to have been able to facilitate the business and creative connections of 50,000 attendees, exhibitors, buyers and media in order to form the future of the travel industry.

“By welcoming almost 80 Tourism Ministers and increasing the quality of Buyers’ Club members at the event this year, it proves that WTM London is not only the event where ideas arrive, but where decisions are made.

“We challenge ourselves to keep developing this event and to make sure that everyone who travels to WTM London, Travel Forward and London Travel Week – as well as BorderlessLive in September – gets the best possible experience.

“With more than £3.75 billion worth of deals being generated at WTM London 2019 – this has shown how crucial it is to attend from a business perspective. We are incredibly proud of all that WTM London has achieved in the last 40 years and can’t wait to see how it develops over the next forty years.”

eTN is a media partner for WTM London.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: [email protected]

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Boris, Brexit and Business Top the Agenda for Day One at WTM London

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UK Prime Minister, Boris Johnson, hailed the achievements of the country’s tourism industry in a welcome message to WTM London, the world’s largest travel trade event taking place today (Monday 4 November) at ExCeL London.

Johnson spoke of the UK’s success story in the 10 years since he first opened the event, when he was then Mayor of London. Since then, he said, tourism had boomed “from Skye to Skegness, from Brecon Beacons to Bognor”.

Johnson added: “Our capital city London has become the number one tourist destination in the world. The British Museum attracts more visitors than one European country I am too diplomatic to identify.”

Following Johnson’s message to the WTM Leaders’ Lunch, Nicky Morgan, Secretary of State for Digital, Culture, Media and Sport, took to the stage.

She highlighted tourism’s £68 billion contribution to the UK economy. The industry, she said, accounted for 1.6 million jobs and last year, the UK attracted 38 million visitors who spent £22.7 billion.

Morgan acknowledged Brexit was an issue for the industry. She told the audience: “We are going to be leaving the European Union, but we do not want to put up borders that keep people in or out. We want to make it as frictionless as possible to visit – EEAA or Swiss nationals will not need a visa.”

Later that day Atout France and easyJet signed a major three-year partnership at WTM London to boost the numbers of British and German visitors to France.

The deal follows the success of a similar three-year partnership which focused on increasing numbers from the UK to French destinations.

The new agreement will see the airline and the tourism agency promoting destinations across easyJet’s French network and will have an annual budget of €1 million.

WTM London’s Headline partner Sri Lanka also took to the stage during the event outlining its objective to ‘build back better’ six months after the terror attacks that decimated its tourism industry.

Her Excellency Manisha Gunasekera High Commissioner – Sri Lanka High Commission in London, commenting that “Exactly one year ago at WTM we launched So Sri Lanka, our brand identity, which has now become so much identified with Sri Lanka.”

She added: “The message emanating from Sri Lanka is that it’s business as usual. We’re resilient, united and we have made a steady recovery.”

Also speaking to an extremely crowded room at WTM London, Greek National Tourism Organisations, Minister of Tourism Harry Theoharis explained their 10-year plan for tourism, which embraces sustainability, the destination announced at WTM today.

Theoharis explained: “Our vision is Greece as a full experience as we’ve never seen before… Greece is more than the sun and sea, the beach and ancient monuments.” 

He said quality, sustainability and authenticity were to be the cornerstones of the new plan, with an ultimate ambition to make Greece “one of the top global sustainable destinations.”

He added: “It’s about increasing the ceiling [on arrivals] but also trying to widen the shoulder seasons and tourism destinations.”

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: [email protected]

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

London Travel Week debuts in ONE week

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London Travel Week will be taking place from November 1-7, 2019 and will bring together industry events to become the largest festival supporting the global travel and tourism industry in the world.

This will be an opportunity for the entire community to come together and shape the next 12 months of tourism.

During the week surrounding WTM London, over 50,000 travel professionals flock to London to take part in WTM London. London Travel Week has been designed to bring this huge number of visitors together and in the process, create a world-class travel hub.

There are now over 20, diverse and fascinating events for visitors to attend that form part of this celebration. From networking over moreish Mexican food to glamorous awards ceremonies, and everything in between, this event will demonstrate an array of new possibilities in the travel industry.

London Travel Week is proud to be hosting An Evening with Visit Rwanda on Tuesday 5 November. This is a special networking event with leaders from the Rwandan tourism industry, where attendees will be able to discover the country’s vibrant and remarkable tourist attractions and unique investment opportunities.

Hosted by Rwanda’s Chief Tourism Officer, Belise Kariza, this evening will also feature a screening of an exciting new Rwanda Royal Tour film, a cultural dance performance and a chance to meet Rwandan tourism experts, all organized in conjuncture with the WTM London team.

As well as this evening with Visit Rwanda, there are a plethora of other events taking place across the week.

The luxurious Mexican destination of Los Cabos will be hosting a VIP reception for commercial clients and partners on Sunday, November 3, while MXConnect will be hosting a networking session at the Good Hotel London on Tuesday, November 5, meaning these events will have a Central American theme running through them.

The food, travel and innovation summit FoodTrex will take place on Sunday, November 3, bringing innovative information on food tourism together with quality networking opportunities, allowing businesses and brands to be part of the evolution of food travel.

ENIT Italia will be taking over the Sky Garden from 19.00 on Tuesday, as they celebrate their 100th anniversary with food, entertainment and live music from DJ Albertino and the Black Box Band.

The TTG WTM Closing Party, on Wednesday, November 6, has also been incorporated into the London Travel Week program, providing an exciting finale to a great week as buyers, sellers, tour operators, airlines and the rest of the travel trade will come together for an exclusive party.

London Travel Week will also feature three awards ceremonies, marking it out as a week of celebration. The World Tourism Awards will take place at ExCeL London on Monday evening and then the WTM World Travel Leaders Awards and Panel Discussion will follow these on Tuesday, November 5.

The International Travel and Tourism Awards will be taking place on Tuesday, at a glamorous new location, Magazine London. The awards will be a true celebration of the global travel industry and provide a platform to honor the front-runners in 15 fascinating categories.

London Travel Week will unlock invaluable networking and business opportunities for those who journey to the UK during the first week of November. This one-stop-shop is a true showcase for the global travel industry and attendees will find all they need at this fantastic new event in the global travel calendar.

London Travel Week Lead, Julie Therond, said: “London Travel Week has been a long time coming! We’ve had an overwhelmingly positive response from the global travel & tourism industry, including event hosts and attendees. By broadcasting the events happening around WTM London, we want to empower our visitors and encourage exploration beyond their existing networks. We are looking forward to a fantastic first edition of London Travel Week.”

Be the first to hear about the London Travel Week program, news announcements and more by going to the website.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

Media Contacts:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Julie Thérond – London Travel Week Marketing & PR Lead

E: [email protected]

T: +44 (0)20 8910 7916

WTM London partners with Sherbet London to reduce 18 tons of CO2 emissions

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Electric taxi company Sherbet London is setting out to offset 18 tons of CO2 emissions during WTM London 2019 by offering 1,000 one-way airport transfers and taxi rides within London.

Sherbet London is the official taxi company for WTM London. There 40 WTM London and London Travel Week branded electric cabs in honour of the 40th anniversary of WTM London.

The aim is to offset 18 tons of carbon emissions during the event by offering 1,000 rides in the electric cabs. Each Sherbet electric cab emits just 29g of CO2 per km as opposed to a typical diesel taxi, which emits 222g.

WTM London attendees will have a front-row seat to the positive environmental impact of these cabs, by being able to view live CO2 offset measurements, which will be displayed on screens at the Sherbet London stand at WTM London and on the event’s website.   

To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system during WTM London.  

Senior Exhibition Director of WTM London Simon Press said: “This partnership represents an exciting advancement for WTM London. We are constantly trying to make sure that our event remains sustainable and reflects the very best advancements in environmental technology.

“For our 40th edition we sought out significant ways to celebrate this anniversary and we are proud to be collaborating with Sherbet London. This partnership definitely strengthens our credentials as a truly responsible event in the global travel calendar.”

Download the Sherbet Ride app, available on Android and iOS for instant or future bookings.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: [email protected]

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Live the dream – the MTV tie-up redefining Malta

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Destinations interested in appealing to the youth travel market are advised to attend a session at WTM London which highlights how the Isle of MTV Malta has boosted the Mediterranean island’s tourism industry.

Russel Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, and Minister Konrad Mizzi, Malta’s Minister for Tourism, will talk through the data points and share examples of best practice that other destinations can consider.

Topics such as hosting a live event in a historic location, city branding, partnerships and working with local authorities will be discussed.

Malta expanded its partnership with Viacom with the Nickelodeon Treasure Hunt Malta this April. Events included searching for SpongeBob SquarePants at the National Aquarium and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

The session – How the Power of Live Entertainment Can Put a Country on the Youth Travel Map –  is moderated by Becca Dudley, known for her time as MTV’s lead presenter, Glastonbury DJ sets and shows on Apple Music’s international station Beats 1. She is also an ambassador for MTV’s AIDS charity, Staying Alive.

Laura Hamilton, a presenter for Channel 4’s ‘A Place in the Sun’ show will also contribute.

WTM London Senior Exhibition Director Simon Press said: “There’s a lot of talk around Gen Z, experiential tourism and youth travel in general. The MTV partnership has opened up Malta to that segment and the stats prove this.

“WTM is all about sharing actionable insights to help travel businesses and destinations grow, find new markets, form new partnerships. This session represents what we want to achieve.”

The hour-long session takes place on Wednesday, November 6, 2019, starting at 13:15.

As a taster for the session, Russell Samuel took part in the latest WTM Insights Podcast, talking about how pop culture, in general, is driving tourism.

To listen to the podcast and for links to download the episode via Spotify or iTunes, click here.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday, November 4 – Wednesday, November 6, 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organizer with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organizing world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: [email protected]

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510