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WTM London partners with Sherbet London to reduce 18 tons of CO2 emissions

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Electric taxi company Sherbet London is setting out to offset 18 tons of CO2 emissions during WTM London 2019 by offering 1,000 one-way airport transfers and taxi rides within London.

Sherbet London is the official taxi company for WTM London. There 40 WTM London and London Travel Week branded electric cabs in honour of the 40th anniversary of WTM London.

The aim is to offset 18 tons of carbon emissions during the event by offering 1,000 rides in the electric cabs. Each Sherbet electric cab emits just 29g of CO2 per km as opposed to a typical diesel taxi, which emits 222g.

WTM London attendees will have a front-row seat to the positive environmental impact of these cabs, by being able to view live CO2 offset measurements, which will be displayed on screens at the Sherbet London stand at WTM London and on the event’s website.   

To help them reach their goal, exhibitors and visitors are encouraged to book their airport transfer or London taxi journey with Sherbet Ride through a special online booking system during WTM London.  

Senior Exhibition Director of WTM London Simon Press said: “This partnership represents an exciting advancement for WTM London. We are constantly trying to make sure that our event remains sustainable and reflects the very best advancements in environmental technology.

“For our 40th edition we sought out significant ways to celebrate this anniversary and we are proud to be collaborating with Sherbet London. This partnership definitely strengthens our credentials as a truly responsible event in the global travel calendar.”

Download the Sherbet Ride app, available on Android and iOS for instant or future bookings.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: julia.newbound@reedexpo.co.uk

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: nicole.smart@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Live the dream – the MTV tie-up redefining Malta

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Destinations interested in appealing to the youth travel market are advised to attend a session at WTM London which highlights how the Isle of MTV Malta has boosted the Mediterranean island’s tourism industry.

Russel Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, and Minister Konrad Mizzi, Malta’s Minister for Tourism, will talk through the data points and share examples of best practice that other destinations can consider.

Topics such as hosting a live event in a historic location, city branding, partnerships and working with local authorities will be discussed.

Malta expanded its partnership with Viacom with the Nickelodeon Treasure Hunt Malta this April. Events included searching for SpongeBob SquarePants at the National Aquarium and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

The session – How the Power of Live Entertainment Can Put a Country on the Youth Travel Map –  is moderated by Becca Dudley, known for her time as MTV’s lead presenter, Glastonbury DJ sets and shows on Apple Music’s international station Beats 1. She is also an ambassador for MTV’s AIDS charity, Staying Alive.

Laura Hamilton, a presenter for Channel 4’s ‘A Place in the Sun’ show will also contribute.

WTM London Senior Exhibition Director Simon Press said: “There’s a lot of talk around Gen Z, experiential tourism and youth travel in general. The MTV partnership has opened up Malta to that segment and the stats prove this.

“WTM is all about sharing actionable insights to help travel businesses and destinations grow, find new markets, form new partnerships. This session represents what we want to achieve.”

The hour-long session takes place on Wednesday, November 6, 2019, starting at 13:15.

As a taster for the session, Russell Samuel took part in the latest WTM Insights Podcast, talking about how pop culture, in general, is driving tourism.

To listen to the podcast and for links to download the episode via Spotify or iTunes, click here.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday, November 4 – Wednesday, November 6, 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organizer with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organizing world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: julia.newbound@reedexpo.co.uk

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: nicole.smart@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

WTM London Welcomes Only the Finest Global Travel Buyers to Join 40th Edition

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For the 40th Anniversary of WTM London, the Buyers’ Club program is being revamped to create a new and exclusive experience for buyers, exhibitors and visitors.

The aim is to only have the highest calibre of buyers at the show, meaning that each one receives a more tailored experience. This focus on streamlining WTM London’s features will create a greater business experience for all as well as ensuring the arrival of fresh ideas and new possibilities.

As there will be no changes in visa policies for people entering the UK following a deal or no-deal Brexit – it is anticipated global buyer applications will exceed those of last year. In 2018, there were over 9,000 buyers. This year it is projected there will be more buyer applications than ever.

As part of the new and improved WTM London Buyers’ Club, the top 600 industry buyers will receive invitations to attend. These buyers have achieved their position due to their reputation, place of business and buyer spending power. Although there will be less than in previous years, this group will have been screened to guarantee the highest quality set of buyers that will have ever attended WTM London.

Outside of the top 600 global buyers, the application process includes a new vetting procedure. This process will gather data on how individual buyers use WTM London to enhance their business, ensuring all who attend gain maximum benefits from this world-class travel exhibition.

All Buyers’ Club members have the opportunity to expand connections in the comfort of dedicated luxury lounges during the show, complete with private meeting rooms. This is in addition to the opportunity to participate in at least one of the WTM London Speed Networking events. Taking place on the Monday (4) and Tuesday (5) of WTM London, the speed networking aims to bring together global buyers and suppliers in a professional and business-driven environment.

Senior Exhibition Director of WTM London, Simon Press, said: “This fundamental change in the way in which the Buyers’ Programme will operate represents an exciting advancement for WTM London.

“Entering our 40th edition has encouraged us to refine our products in order to give attendees the best experience possible. We feel our more exclusive approach to the Buyers’ Club will produce fantastic results, making WTM London the location for the world’s top buyers to do business and to enhance the global travel industry.”

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts. http://london.wtm.com/.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organised by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organising world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: julia.newbound@reedexpo.co.uk

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: nicole.smart@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510