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IMEX shines a light on diversity and inclusion

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IMEX shines a light on diversity and inclusion

“Organizations which embrace diversity will see positive repercussions throughout their business – from staff motivation and engagement, heightened innovation and a boosted bottom line. Diversity means diversity of people, minds, ideas, and approaches and it’s something we value at IMEX and recognize as crucial to the future success of the events industry – that’s why it forms a core part of our offering at IMEX in Frankfurt this year”, Carina Bauer, CEO of the IMEX Group, explains the show’s spotlight on diversity ahead of International Women’s Day this Friday, 8 March.

IMEX in Frankfurt, taking place 21 – 23 May, offers a wide range of experiences, education and experts enabling planners to discover the latest best practice in business, as well as developments in diversity and inclusion.


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A session taking place on EduMonday, a dedicated afternoon of education taking place the day before the show on Monday 20 May, focuses on cultural diversity. Cultural differences and their impact on destination management explores how to prepare for a culturally different client as well as the principles that should guide planners globally, regardless of local customs.

She Means Business

Also taking place on EduMonday is She Means Business, created in partnership with tw tagungswirtschaft, a conference celebrating the role of women in the events industry. As one of the inspiring speakers debating the crucial issues facing women today, Gernot Sendowski, Director of HR Global Diversity & Inclusion at Deutsche Bank AG, delivers a male perspective on gender equality and female empowerment as well as exploring the German and European diversity charters. Angela Dern, Head of Diversity & Inclusion at PricewaterhouseCoopers (PwC), talks about gender equality as an economic imperative and details the UN Women 10x10x10 Impact Commitment, an initiative engaging 10 governments, corporations and universities around the world.

Inspiring inclusivity

Developing leadership skills to manage and motivate a diverse team is covered in Industry best practices on how to be an inclusive leader, one of the many education sessions taking place on the show floor during the three days of the show. The session at the Inspiration Hub explores the best practices and communication models required to become an inclusive leader.

The design of an event can impact inclusivity and this is discussed in Redesigning inclusive events by overcoming unconscious bias. The session shows planners how to uncover their unconscious bias and discover practical ways of designing events to embrace diversity and inclusion.

Planners, buyers and other visitors can explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia.

During the three days of the IMEX trade show, buyers can meet and making appointments with more than 3,500 suppliers from every sector of the global meetings and events industry.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.

Registration for the show is free of charge and open to all in the meetings, events and incentive travel industry.

International Women’s Day is on 8 March and celebrates the social, economic, cultural and political achievements of women.

CEO Pilar Laguana is fantastic news for Guam Tourism

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Pilar Laguana, an international tourism veteran, is now in charge of the Guam Visitors Bureau. She thinks out of the box, she has a global mindset, and she is a prominent figure in the global travel and tourism industry.

The new president and CEO, Pilar Laguana, was appointed on February 15, 2018 to lead the most important industry in the U.S. territory – Guam. She took over from former GVB President and CEO Nathan Denight

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The GVB Board of Directors unanimously voted Pilar Laguana as the new head of the agency. Board members also confirmed her nomination for Bobby Alvarez to serve as her Vice President.

The board could have not made a better decision.

Previously Ms. Pilar Laguaña has been the Marketing Manager of Guam Visitors Bureau since May 1987. She managed to position Guam as a major global travel and tourism destination.

Pilar always reached out to global markets. Her recent effort to include LGBT travelers to visit Guam was the first for Guam and well received.

Her tourism career began in 1977 as the first candidate under the GVB Management Promotions Internship Program.

Over the years, Ms. Laguaña advanced through the ranks of Promotions Specialist for various markets until she was promoted to Deputy General Manager in 1982. Five years later, she opted to continue her career as the bureau’s marketing manager.

In her role as manager, Ms. Laguaña is responsible for the establishment, overall planning, development, implementation, coordination and supervision of all the bureau’s worldwide marketing and promotional activities.

As a team player with skilled organizational, managerial, analytical and supervisory skills, Ms. Laguaña played a key role in opening up the Korea market in the early 1980s and consistent growth of international markets including Japan, Taiwan, North America/Canada, Hong Kong, Philippines, Micronesia, Australia, Europe, and China.

Ms. Laguaña is an active member of the Pacific Asia Travel Association (PATA), which awarded her the prestigious PATA Award of Merit in 2009.

She is currently serving a second term as chairman of the National Tour Association’s (NTA) Leadership Team China Task Force. She also holds the longest tenure in the PATA Micronesia Chapter, in which she serves as the organization’s Marketing Committee Co-Chair.

She is a 2011 charter member of the Hawaii Pacific Export Council (also referred to as the District Export).

Ms. Laguaña has earned the Outstanding Young Woman of America award three times, and has been awarded several other honors including being named the Institute of Japanese Studies Awardee, receiving a Guam Legislation Resolution in recognition of her involvement in the research and production of the Jack DeMell Music & Legends of Guam, and being named a Governor of Guam Honorary Ambassador-at-Large.

Her past experience within the tourism industry includes work within the Travel Industry Association (TIA), terms on the editorial board of the Guam Hotel & Restaurant Association (GHRA) and the GHRA Public Relations & Marketing Committee.

Ms. Laguaña acquired her high school and college education in Hawaii and also pursued her professional Japanese language and cultural training from The Tokyo School of Japanese Language – Institute for Research in Linguistic Culture, (Tokyo, Japan).

UNWTO: International tourist arrivals reach 1.4 billion two years ahead of forecasts

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UNWTO Secretary-General Zurab Pololikashvili

International tourist arrivals grew 6% in 2018, totalling 1.4 billion according to the latest UNWTO World Tourism Barometer. UNWTO’s long term forecast issued in 2010 indicated the 1.4 billion mark would be reached in 2020, yet the remarkable growth of international arrivals in recent years has brought it two years ahead.

International tourist arrivals up 6% in 2018

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UNWTO estimates that worldwide international tourist arrivals (overnight visitors) increased 6% to 1.4 billion in 2018, clearly above the 3.7% growth registered in the global economy.

In relative terms, the Middle East (+10%), Africa (+7%), Asia and the Pacific and Europe (both at +6%) led growth in 2018. Arrivals to the Americas were below the world average (+3%).

“The growth of tourism in recent years confirms that the sector is today one of the most powerful drivers of economic growth and development. It is our responsibility to manage it in a sustainable manner and translate this expansion into real benefits for all countries, and particularly, to all local communities, creating opportunities for jobs and entrepreneurship and leaving no one behind” said UNWTO Secretary-General Zurab Pololikashvili. “This is why UNWTO is focussing 2019 on education, skills and job creation.”, he added.

UNWTO’s long-term forecast published in 2010 predicted the 1.4 billion mark of international tourist arrivals for 2020. Yet stronger economic growth, more affordable air travel, technological changes, new businesses models and greater visa facilitation around the word have accelerated growth in recent years.

Results by region

International tourist arrivals in Europe reached 713 million in 2018, a notable 6% increase over an exceptionally strong 2017. Growth was driven by Southern and Mediterranean Europe (+7%), Central and Eastern Europe (+6%) and Western Europe (+6%). Results in Northern Europe were flat due to the weakness of arrivals to the United Kingdom.

Asia and the Pacific (+6%) recorded 343 million international tourist arrivals in 2018. Arrivals in South-East Asia grew 7%, followed by North-East Asia (+6%) and South Asia (+5%). Oceania showed more moderate growth at +3%.

The Americas (+3%) welcomed 217 million international arrivals in 2018, with mixed results across destinations.

Growth was led by North America (+4%), and followed by South America (+3%), while Central America and the Caribbean (both -2%) reached very mixed results, the latter reflecting the impact of the September 2017 hurricanes Irma and Maria.

Data from Africa points to a 7% increase in 2018 (North Africa at +10% and Sub-Saharan +6%), reaching an estimated 67 million arrivals.

The Middle East (+10%) showed solid results last year consolidating its 2017 recovery, with international tourist arrivals reaching 64 million.

Growth expected to return to historical trends in 2019

Based on current trends, economic prospects and the UNWTO Confidence Index, UNWTO forecasts international arrivals to grow 3% to 4% next year, more in line with historic growth trends.

As a general backdrop, the stability of fuel prices tends to translate into affordable air travel while air connectivity continues to improve in many destinations, facilitating the diversification of source markets. Trends also show strong outbound travel from emerging markets, especially India and Russia but also from smaller Asian and Arab source markets.

At the same time, the global economic slowdown, the uncertainty related to the Brexit, as well as geopolitical and trade tensions may prompt a “wait and see” attitude among investors and travelers.

Overall, 2019 is expected to see the consolidation among consumers of emerging trends such as the quest for ‘travel to change and to show’, ‘the pursuit of healthy options’ such as walking, wellness and sports tourism, ‘multigenerational travel’ as a result of demographic changes and more responsible travel.

“Digitalization, new business models, more affordable travel and societal changes are expected to continue shaping our sector, so both destination and companies need to adapt if they want to remain competitive”, added Pololikashvili.

SUNx & Ingle International Announce SDG-17 Climate Resilience Partnership

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A Climate Resilience partnership, focussed on creating 100,000 Strong Climate Champions by 2030 was announced today at COP 24 in Katowice, Poland.

The partnership, which was made in the spirit of SDG-17, is between leading Canadian-based global travel risk management and travel insurance provider Ingle International Inc., and SUNx (Strong Universal Network), which focusses on Climate Friendly Travel. The partnership is founded on a shared commitment to develop the Maurice Strong Legacy Scholarship Program, with Ingle International as its first global sponsor.

Speaking from COP 24 – the United Nations Climate Change Conference, Professor Geoffrey Lipman, Co-founder of SUNx, said:

“We are honoured to announce our partnership with Ingle International to launch the global rollout of the Maurice Strong Legacy Scholarship Program. This will create 100,000 “Strong Climate Champions” by 2030, in every UN State, to help to drive the behavioural change and influence the fundamental government and industry actions needed to tackle Climate Change.

We need to realize the exposure to our children and grandchildren. We need to stop talking amongst ourselves and engage directly with future generations. SUNx – a legacy initiative for Maurice Strong, the father of global Sustainable Development Action – will spearhead a movement for 100,000 climate activists by 2030, responding creatively to the Paris Accords and SDG-13.

By the simple act of a Scholarship Plan for graduates committed to help society take action towards more stable temperature levels, we can empower the next generation, who are the ones that will have to really deal with the transformation to the New Climate Economy.”

Robin Ingle, CEO of Ingle International said:

“As a global travel risk management and insurance provider, we specialize in assessing risk, and there is no greater risk to our civilisation than Climate Change, as Sir David Attenborough pointed out at the start of the COP 24 meeting. At the same time, we identify ways to mitigate and respond to these risks positively, and we see no better means in doing this than to empower the next generation with the knowledge base that they will need to take action. Also, as a Canadian, I recognise the immense contribution that Maurice Strong made for half a century to help put in place the actions we are taking today. These are some of the reasons why Ingle International is proud to be the first global sponsor of this important program.”