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More confirmed global suppliers and new learning opportunities mark another milestone for More confirmed global suppliers and new learning opportunities mark another milestone for IMEX America on the Road to Mandalay Bay

May 18, 2021 by PressEditor

The excitement around the return of IMEX America continues to increase with a growing list of exhibitors from around the world already confirmed and preparing to do business.

The international range of exhibitors contracted for IMEX America, taking place November 9 – 11, spans all sectors of the industry and includes destinations such as Greece, Detroit, Newport Beach, Michigan, the Bahamas, Aruba, Kansas, Milwaukee; together with companies including Club Med Groups & Incentives, Live Nation Special Events, Global DMC Network by JTB, Fiesta Americana Hotels & Resorts and The Hoxton.

“Our team has had a strong start in planning our landmark live show and the global range of confirmed suppliers is an integral part of this,” explains Carina Bauer, CEO of the IMEX Group. “We’ve evolved this year’s IMEX America – our 10th edition – to deliver a fresh approach and new content alongside the same, solid opportunities to do business which underpin all of our live shows.”

As part of the new-look show, the education tracks have been redefined to maintain a firm focus on the new professional and personal development needs required in the current climate. The IMEX Group is now inviting speakers and experts from outside and within the business events sector to participate in the show’s education and development program.

The new tracks are:

•Creativity in communication – bringing FOMO back to virtual and hybrid events, redefining attendee engagement, reinventing your communication channels, social media and content design

•Diversity, inclusion, equity and accessibility – creating inclusive accessible events and workplaces

•Event planner toolkit – event planning essentials including contracting, negotiating, budget management, operations, logistics and event design

•Innovation and tech – exploring creative education formats and ground-breaking event tech

•Professional development and upskilling – understanding leadership, culture, employee happiness, team management, personal branding

•Purposeful recovery – exploring the recovery of our industry and re-discovering human connections

•Sustainability and nature+ – designing events that go beyond low impact to positive impact, innovations in sustainability

•Trends and future foresight – looking to the future of virtual to hybrid and live events, building community

•Well-being and personal growth – prioritizing mental health and emotional intelligence, building feel-good moments into events

Speakers from all areas of the business events community and beyond are invited to apply by the 26 May deadline.

IMEX America takes place 9 – 11 November at Mandalay Bay in Las Vegas with Smart Monday, powered by MPI, on 8 November. Register interest here.

For more details about accommodation options and to book click here.

www.imexamerica.com

More news about IMEX

#IMEX21

eTurboNews is a media partner for IMEX America.

Media Contact: Emma Blake: [email protected] 

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Filed Under: Travel & Tourism Tagged With: IMEX, IMEX America, Mandalay Bay

IMEX CEO: For 2020, we’re looking on the bright side of life

December 13, 2019 by PressEditor

“It’s been a turbulent year for the world in general and for so many of our exhibitors. In the past few years we’ve observed trends that, even though they eventually led to innovation, were essentially disruptive and extremely challenging, so coming into 2020 we’re focusing ‘on the bright side of life’.” says Carina Bauer, CEO of the IMEX Group.

“This shift towards the positive has been inspired by the creativity and resilience of individuals and companies in our industry and, in the wider world – projects such as David Byrne’s ‘Reasons To Be Cheerful’, for example. So, we’ve chosen to highlight trends which we believe are going to change the world, our industry and the way we work for the better in 2020.

“These are all positive developments that we expect to see grow faster. Some are steps in the right direction, a turnaround from years in the opposite direction, others are new ideas that can enhance our environment and our well-being.

“Sustainability, health and wellness, diversity, inclusivity, collaboration, AI, VR, legacy, bleisure and mindfulness are all prominent at virtually every industry conference and in every trade publication. Campaigns to reduce food waste and single use plastics are widespread and well-established. That’s great to see.”

But what’s next? Looking to the future, here are four positive trends that the IMEX team expect – and want – to see more of in 2020 and beyond.

1. The Circular Economy

‘As an alternative to a traditional linear economy (make, use, dispose), in a circular economy we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life’.

WRAP, an organisation dedicated to improving resource efficiency, has clearly captured the essence of the circular economy.

‘Sustainability consciousness’ has contributed enormously to changing attitudes and behaviors for the better – stopping practices like single use plastics that harm the planet and its inhabitants; to reducing waste and encouraging recycling.

The next positive step is to create business models based on the circular economy in which the principles of zero waste, maximizing product life and the reuse and recycling of materials are intrinsic to their design.

An eye-catching story of the circular economy in practice came from the World Economic Forum with ‘Your next pair of sneakers could be made from coffee’. It’s a great, mind-expanding example of what can be done.

How far can it go? The World Economic Forum again gave a decisive answer and captured attention worldwide with the headline ‘How the circular economy could change the world by 2030’.

2. Taking up the challenge of the United Nations Sustainable Development Goals

“Producing sustainable events is the only way to ensure that your business will continue to exist. It’s not an addition – it’s the only option.”

Miguel Naranjo, program officer for the UN Framework Convention Goals, expressed this challenging opinion during a press conference at IMEX America 2019 to announce the Event Industry Council’s (EIC) Center for Sustainable Events. The IMEX Group is one of the Center’s sponsors.

The Center has been created to align the industry with the United Nations Sustainable Development Goals, which are increasingly becoming the ‘point of reference’ for businesses in all industries. This major initiative by the EIC, with the support of many leading industry organisations, follows the launch of the EIC’s Sustainable Event Standards, and together they have provided a new focus and raised the profile and urgency of this topic even further.

The annual IMEX-EIC Innovation in Sustainability Award has been generating great interest and is highly effective in encouraging the industry to create and celebrate new initiatives. The deadline for submissions is 20 January 2020.

3. Health & wellbeing; more focus on mental health

The sudden unprecedented avalanche of media coverage and activity around World Mental Health Day 10 October, in the events industry and the world at large, was testimony to a paradigm shift about mental health.

According to the Institute of Health Metrics Evaluation’s Global Burden of Disease, about 13 per cent of the global population – some 971 million people – suffer from some kind of mental disorder. According to Arianna Huffington of Thrive Global, 300 million people suffer from depression, making it ‘the world’s leading cause of disability.’ Millions more now suffer from anxiety, stress or dementia.

The big change is first that the historic stigma attached to admitting to mental illness is being removed with so many campaigns that say ‘It’s OK not to be OK’. And second, there is more action, not only to provide greater help but also to reduce root causes. There are now many apps to help with everything from wellness to sleep quality and many employers have trained mental health first aiders who can identify and help staff. More employers are also taking steps to minimize the causes of stress and anxiety at work by, for instance, providing flexible working hours and places where staff can find peace and quiet away from their desks.

4. How AI can make travelling a more pleasant and less stressful experience

It’s no surprise that according to research from the University of Montreal commutes of 20 minutes or more can lead to chronic stress and burnout. So it’s great to find that real-time emotion detection and artificial intelligence (AI) are being used to combat stress and bring a sense of well-being and calm to travel environments.

First, across the Stockholm metro system, for two weeks this year, advertising space provider Clear Channel Sweden created the Emotional Art Gallery to help calm travelers. It synthesized real-time, publicly available data from Google searches, social media, news articles and traffic information to determine the mood of the city.

The data was used to select and display artwork meant to combat commuter stress and anxiety across 250 of Clear Channel’s connected screens. Six artists contributed to the exhibition, with bespoke pieces created to induce feelings of energy, love, peacefulness, calm, happiness, comfort and safety.

Emotion detection robots can be deployed for the benefit of travelers in airports as well. Istanbul New Airport is to use them to improve travelers’ experiences. Nely, a social robot from Turkey-based Human Age Technology, can provide information to travelers about traffic, gates and weather forecasts all while reading users’ emotions and reacting accordingly. The hope is that having the robot respond to emotions, interactions will be more useful and enjoyable for people and will decrease travel stress.

The idea is also being applied to car drivers. At the CES exhibition in January 2019 South Korean automotive company Kia showed its Real-time Emotion Adaptive Driving (R.E.A.D.) system designed to reduce stress levels. The system monitors the driver’s emotions using bio-signal recognition technology. The AI-based technology analyses facial expressions, heart rate and electrodermal activity to determine emotional state and then adjusts the interior of the car – such as lighting or music – to improve the driver’s state of mind.

“We’re looking forward to these trends making 2020 a year of positive changes,” Carina Bauer concludes.

MEDIA CONTACTS: Emma Blake: [email protected] or Chris Lewis: [email protected]

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Filed Under: Travel & Tourism Tagged With: CEO, Group, heart, IMEX, IMEX Group, stressful, use

A catalyst for change and industry advancement – IMEX America closes on another high

September 12, 2019 by PressEditor

The ninth edition of IMEX America comes to a close in Las Vegas today after a week that left no one in doubt about the strength, vitality and appetite for business that currently defines the global meetings, incentive travel and events industry.

“This edition has been our most imaginative yet, and for good reason given that our annual Talking Point and annual research white paper were both devoted to the Power of Imagination,” said chairman Ray Bloom at the show’s closing press conference.

He was joined by Chandra Allison, senior vice president sales, Sands Expo; Paul Van Deventer, president and CEO of Meeting Professionals International (MPI) and John Schreiber CEM, vice president of business sales, LVCVA.

“In an age that’s marked by an exceptional rate of change, particularly in technology, it’s impressive to see how the whole industry is embracing virtual reality and experiential activations. I can also testify that innovation, creativity and imagination have been in rich supply here at the Sands Expo this week,” said Bloom.

Reporting on the number of pre-scheduled appointments made between buyers and exhibitors, a key performance metric for the show and its attendees, Bloom explained the show had achieved a new high with a 3 per cent increase to 76,000 appointments recorded this week.

“As many of you know, every year we strive to be our own competition, to push ourselves to deliver richer experiences, better education and, of course, a really strong business pipeline for our exhibitors. Our partners keep rising to the occasion too. We’ve seen some spectacular booths and activations this year and are delighted to see so many exhibitors aligning with our annual Talking Point and using it so innovatively each year. Their level of investment and commitment to business is remarkable. Equally the feedback about the quality and variety of our education program has been second to none this year.”

He went on to talk about the many industry “firsts” that had taken place during the week, including the launch of the Event Industry Council’s (EIC) new Center for Sustainable Events. EIC also announced that they plan to replace the old Apex standards with new EIC standards. In the process the standards have been consolidated and updated to make them more accessible for the whole industry; IMEX America is one of only two events that have committed to pilot them.

The signing by multiple partners of the Events Industry Sexual Harassment Task Force Pledge and the announcement of the events industry’s involvement in accelerating the 17 United Nations Sustainable Development Goals, which are the focal point of discussions at the UN Summit in New York later this month, also made this a stand-out edition of IMEX America. Other social justice issues, including ECPAT’s drive to encourage meetings and event planners to educate themselves on how to end child prostitution and slavery, were widely discussed at the show. IMEX is a proud sponsor of the ECPAT 20by20 campaign and has also signed the pledge.

Bloom recapped other highlights of the week, including dozens of high-level partner events such as EIC’s Hall of Leaders and Pacesetter Awards, MPI Foundation Rendezvous and SITE Nite. IMEX’s efforts to provide a wider range of healthier food and drink choices, including Impossible Burgers and Beyond Meat hotdogs had proved a big hit, together with its waterwise menu options. “We’re opening people’s eyes to what’s possible with health, wellbeing, sustainability and better nutrition on the road and during large events. We really appreciate all those partners who have stepped up to help us make these massive strides forward. It’s also noteworthy that, thanks to Sands Expo, this year’s show is 100% powered by renewable energy.”

Other themes ran strong throughout the week including diversity and inclusion, transformation and collaboration and sustainability, all of which featured in the IMEX Imagination research report, sponsored by PSAV. The report has been downloaded by 1,900 events industry professionals to date, a significant achievement for authors EventMB.com and IMEX.

Bloom also reminded his audience that 2020 see the 10th edition of IMEX America. He said: “We invite you all to share in our birthday celebrations. This isn’t about IMEX, it’s about you, your contribution and our collective desire to see this industry flourish, to use its influence and power responsibly and, above all, to grow in a sustainable way.”

In closing, Bloom announced the annual IMEX Talking Point for 2020 and 2021. “I’m delighted to tell you that, for the first time, we have a Talking Point that will run for two years. It’s a big, timely, important topic, one we can all relate to and one that warrants our full attention; that Talking Point will be “Nature.” We’ll be exploring what nature can do for us, and what we can do for nature and we’ll be running this theme over two years to give it the traction it deserves.”

IMEX America concludes today, September 12, in Las Vegas.

#IMEX19

eTN is a media partner for IMEX America.

MEDIA CONTACTS:

Emma Blake (UK): [email protected]  

Norman Birnbach (US): [email protected]    

IMEX AMERICA 2020

IMEX America takes place in September again next year: September 15 – 17, 2020.

#IMEXcited. Why? Because IMEX America is celebrating its 10th birthday in 2020. More details to follow soon.

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Filed Under: Travel & Tourism Tagged With: CEO, IMEX, IMEX America, IMEX Talking Point, sands expo, Talking Point, years

IMEX America… “the cornerstone of the work we do”

September 12, 2019 by PressEditor

Exhibitors and buyers alike on day 3 of IMEX America report business success, whether it involves closing deals or getting new ideas to provide inspiration and creativity to help them in their jobs.

Business power

Exhibitors – new and returning – felt IMEX America 2019 has been a success. According to Paul Sullivan, director of group sales at the Westin Boston Waterfront: “I close business at this show, including one yesterday for around $30,000.”

Heike Mahmoud, chief operating officer at CCH – Congress Center Hamburg, says: “I spoke to a planner from Silicon Valley about hosting events for around 5,000 people at our venue. The show has been a really valuable opportunity to showcase and gain feedback on the CCH before it reopens next year. I have some great insight to bring back to my team and some really strong leads.”

“We consider IMEX America as the cornerstone of the work we do,” said Robin Miller, director of sales at the Abu Dhabi National Exhibition Center. “It’s where we secure face-to-face time with large numbers of potential clients and existing clients. It’s critical that we’re here.”

The show is highly valued by buyers, too. “We’re expanding our international market so this show is essential for us. The appointment system means I can guarantee time with the right person from my suppliers,” said US-based Mary Somerville from HPN Global.

Diversity driven learning

IMEX America continues to deliver on a commitment to education with a range of compelling sessions on its final day, some of which explore diversity as part of Imagination, IMEX’s Talking Point for this year. Sessions include Creating environments of acceptance: gender expression in the workplace and beyond, presented by LGBT MPA, with Ron Renee Roley, senior event manager for global events at Nike, who will use personal stories and experiences to provide a safe discussion environment.

SITE and Prevue have joined forces to dive deeper into the gender-specific challenges female meeting planning professionals and suppliers have faced in their careers with Challenges women face in the meetings industry. Rhonda Brewer, vice president, sales for North America at BCD Meetings & Events and Amanda Armstrong, assistant vice president of the meetings and travel department at Enterprise Holdings, Inc., will dive into survey results about gender-specific challenges of female meeting planning professionals and suppliers. Attendees will engage in a lively discussion about issues women face in the meetings industry and will hear from experts in the field as they share their own stories and examples.

Powerful language tools for women in business with Kate Patay, CPCE, a motivational speaker, consultant and faculty lecturer at the International School of Hospitality, who offers a frank discussion about building a personal brand and boosting leadership skills. How do you measure visitor experience? led by Maksim Godovykh from the Center for Event Studies, will help attendees learn how to measure and influence customer experience at each stage of the event process.

Other sessions on Thursday cover business skills and legacy. Lasting legacies: designing better community service projects hosted by The Events Industry Council (EIC). Mariela Mcilwraith, president of Meeting Change and David Fiss, director of business development, partnerships & event strategy at Sustainable Brands, will provide a framework for developing a lasting, positive impact through meaningful projects and explore transformative approaches that benefit communities, event planners and their teams.

IMEX America concludes today, September 12, in Las Vegas.

#IMEX19

eTN is a media partner for IMEX America.

IMEX America… “the cornerstone of the work we do”
Education offerings sparks creativity and imagination

IMEX AMERICA 2019

IMEX America 2019 is currently taking place September 10 – 12 at the Sands Expo® Convention Center preceded by Smart Monday, powered by MPI on September 9.

Exhibitor news can be found here.

For further press information, please visit us at the on-site press center (Upper Lobby, Level 2, Sands Expo® Convention Center) or contact:

Emma Blake (UK): [email protected]  

Norman Birnbach (US): [email protected]    

IMEX AMERICA 2020

IMEX America takes place in September again next year: September 15 – 17, 2020.

#IMEXcited. Why? Because IMEX America is celebrating its 10th birthday in 2020. More details to follow soon.

MEDIA CONTACTS: Emma Blake (UK): [email protected] ; Norman Birnbach (US): [email protected]     

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Filed Under: Travel & Tourism Tagged With: Birnbach, Business, IMEX, lasting, meetings, site, TN

“Everyone’s here!” Collaboration and connections at IMEX America

September 12, 2019 by PressEditor

“It’s our first time at the show and we’re very excited. The reason we’re here is because the Ministry understands how much economic potential this industry has,” explained Daniella Garson from the Israel Ministry of Tourism. Meanwhile, Robin Miller, director of sales at the Abu Dhabi National Exhibition Center, said, “At my very first appointment today, we learned that somebody we’ve been talking to has decided to take the next step in going to come and see us. And we know that when people put their feet on the ground, we really start to move forward. Being at IMEX America means we can achieve a lot in a short period of time.”

Connections and collaboration spearheaded the second day of IMEX America, currently taking place in Las Vegas. David Meisner from Austin Marriott Downtown was one of the many exhibitors confirming business. “What a success! We have four or five really hot pieces of business. Everyone’s here! We’ve made so many valuable connections. The ROI is totally worth it,” he said.

The buyers were busy with appointments – “I’m in the process of confirming meetings and events in both Europe and the USA – a corporate group of 50 and a medical congress of 4,000,” explains hosted buyer Hugo Rosa from LKD Abatur in Mexico.

The power of positivity

Alongside the business on the show floor was expert-led education beginning with Michelle Gielan, MPI keynote. In The optimism quotient: changing our mindset, fueling success, she shared research showing the ripple effect that rational optimism can have on performance, profitability and happiness at work. “Being positive, optimistic and resilient drives every single educational, business and health outcome. It increases your productive energy by 31% and your chances of promotion by 40%.”

A dedicated technology education track covered the latest in smart project management, how to use speech recognition apps and presentation tools. “You need to consider how to use your event app strategically – turn it from a tool for attendees to a tool for yourselves” – this was the opening statement by Kate Gray from EventMobi in her session Rethink your event app: how to take your content and design to the next level. Kate shared examples of event apps and ideas on design, content and presentation.

One of the learning experiences at the Tech Zone, home to all the latest technology innovations, was a session by Tara Thomas from The Meeting Pool. In Understanding and leveraging the MarTech landscape, Tara recommended a goal-orientated approach to choosing and using tech and detailed specific measurement tools – “don’t invest in tech without having a plan,” she advised. Many buyers agreed on the increasingly important role of technology. “Technology helps to track and evaluate the process and make it much more manageable. When used properly, it can help to create remarkable customer experiences and really raise the bar,” said buyer Roxann Hendrickson from Hawaii Meetings+events.

“Being green used to be nice… now it’s imperative,” said Tammy Blount-Canavan, President and CEO of Monterey. Tammy joined forces with Fiona Pelham from Positive Impact Events to deliver the education session Future trends for the global event industry. Fiona described the UN Sustainable Development Goals and how events can be used to achieve them.

The learning opportunities at the show were welcomed by many attendees such as James Kim, corporate events manager at Netflix. He said: “Education is an important part of our company culture, our teams share knowledge and experiences to keep on top of trends. To see such a wide range of education here is a great aspect to the show.”

IMEX America continues until September 12 in Las Vegas.

#IMEX19

eTN is a media partner for IMEX America.

“Everyone’s here!” Collaboration and connections at IMEX America
The power of positivity
“Everyone’s here!” Collaboration and connections at IMEX America
Getting connected

IMEX AMERICA 2019

IMEX America 2019 is currently taking place September 10 – 12 at the Sands Expo® Convention Center preceded by Smart Monday, powered by MPI on September 9.

Exhibitor news can be found here.

For further press information, please visit us at the on-site press center (Upper Lobby, Level 2, Sands Expo® Convention Center) or contact:

Emma Blake (UK): [email protected]  

Norman Birnbach (US): [email protected]    

IMEX AMERICA 2020

IMEX America takes place in September again next year: September 15 – 17, 2020.

#IMEXcited. Why? Because IMEX America is celebrating its 10th birthday in 2020. More details to follow soon.

MEDIA CONTACTS: Emma Blake (UK): [email protected] ; Norman Birnbach (US): [email protected]     

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Filed Under: Travel & Tourism Tagged With: Birnbach, CEO, IMEX, IMEX America, Las Vegas, MPI, ROI

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