IMEX America’s new Discovery Zone to inspire imagination

The new Discovery Zone at IMEX America, taking place September 10-12, is packed with experiences to fire up the imagination and inspire attendees to explore new approaches to attendee engagement.

“With Imagination being the Talking Point for this year’s IMEX America, our new Discovery Zone provides vivid new experiences that will encourage attendees to stretch themselves – figuratively and imaginatively – testing the theory that experimentation leads to innovation,” says Carina Bauer, CEO of the IMEX Group.

Unleash creativity

Event specialists Heaps + Stacks have intriguing and innovative workshops on offer. Attendees can get creative with a 3D pen or discover a new, distinctive style of flower arranging called Freakebana.

Look out for cutting-edge signage that takes the form of floating-in-mid-air Thought Bubbles.

THINKERS Society promises to “put the brain back into brainstorming” with tried and tested tactics for discovering great ideas – and quickly.

AE&ES (Amusement, Exhibit & Event Services) will offer Brain Art, a revolutionary new concept that uses real EEG technology to allow attendees to create a one-of-a-kind artwork using only their minds!

Multi-sensory displays and storytelling done differently

Attendees can turn their movements into art using an experiential LED wall from Zuzor. Invented by a theoretical mathematician, computer engineer and professional dancer, Zuzor’s movement-based environments spark curiosity and transform the way brands connect with their audiences.

EyeJack Events combines art and technology to transport audiences into magical interactive worlds. Augmented reality brings artworks to life with animation and sound, creating a truly immersive – and fun – experience.

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SIX STAR EXPERIENCES, a hit at IMEX in Frankfurt, offer new ways to tell the story – and share the story – of a memorable experience. Their team has “a laser focus to wow with every opportunity”. Prepare to be wowed!

Fusing art and technology, Pixperience and AE&ES can bring the event experience to life with brand-able photo keepsakes. Attendees can freeze time at the 180-degree special effect photo booth or by creating a Crystal Sphere Refraction Photo.

Stretching yourself

MOVE Your MIND, BODY & SOUL LIVE is a movement and live music experience that awakens the heart, mind and soul. Every day at 7 a.m., Jessica Micheletti and Liani Moore will lead these enlightening workshops that combine mindful meditation, movement and a live mash-up of song and soundscapes. The perfect antidote to a busy work day.

A deep-dive into digital is offered by DAHLIA+ Agency who can review and advise on company branding online and also showcase the newest technology solutions.

Attendees can take the plunge at Champagne Creative Group’s Mystery Tattoos where they can “surrender their arm” to a surprise, but temporary, tattoo.

“With thanks to some amazing and inventive partners, we’ve worked hard to bring a wealth of new concepts to our planner and buyer audiences this year. As our Imagination Research Report will clearly show, there’s more pressure than ever on planners to find new and innovative activations for their events. The desire to achieve more engagement and more memorability is greater than ever so we’ve curated our Discovery Zone to help them fulfill these needs.” Carina concludes.

IMEX America takes place September 10 – 12, 2019, with Smart Monday, powered by MPI on September 9. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry.

eTN is a media partner for IMEX America.

MEDIA CONTACTS: Emma Blake (UK): [email protected] ; Norman Birnbach (US): [email protected]      

About the author

Linda Hohnholz