• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

Live the dream – the MTV tie-up redefining Malta

October 15, 2019 by PressEditor

Destinations interested in appealing to the youth travel market are advised to attend a session at WTM London which highlights how the Isle of MTV Malta has boosted the Mediterranean island’s tourism industry.

Russel Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, and Minister Konrad Mizzi, Malta’s Minister for Tourism, will talk through the data points and share examples of best practice that other destinations can consider.

Topics such as hosting a live event in a historic location, city branding, partnerships and working with local authorities will be discussed.

Malta expanded its partnership with Viacom with the Nickelodeon Treasure Hunt Malta this April. Events included searching for SpongeBob SquarePants at the National Aquarium and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

The session – How the Power of Live Entertainment Can Put a Country on the Youth Travel Map –  is moderated by Becca Dudley, known for her time as MTV’s lead presenter, Glastonbury DJ sets and shows on Apple Music’s international station Beats 1. She is also an ambassador for MTV’s AIDS charity, Staying Alive.

Laura Hamilton, a presenter for Channel 4’s ‘A Place in the Sun’ show will also contribute.

WTM London Senior Exhibition Director Simon Press said: “There’s a lot of talk around Gen Z, experiential tourism and youth travel in general. The MTV partnership has opened up Malta to that segment and the stats prove this.

“WTM is all about sharing actionable insights to help travel businesses and destinations grow, find new markets, form new partnerships. This session represents what we want to achieve.”

The hour-long session takes place on Wednesday, November 6, 2019, starting at 13:15.

As a taster for the session, Russell Samuel took part in the latest WTM Insights Podcast, talking about how pop culture, in general, is driving tourism.

To listen to the podcast and for links to download the episode via Spotify or iTunes, click here.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.


GOT NEWS? click here

possible to reach millions worldwide
Google News, Bing News, Yahoo News, 200+ publications


Next event: Monday, November 4 – Wednesday, November 6, 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organizer with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organizing world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: [email protected]

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: [email protected]

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Share this:

  • Twitter
  • Facebook

Related

Filed Under: Travel & Tourism Tagged With: DJ, London, MTV, Portfolio Press, seven, Travel Industry, WTM

HANDS:Wash them often  ELBOW:Cough into it  FACE:Don’t touch it  SPACE:Keep safe distance  HOME:Stay if you can


Click here to support our hard-working global team and their families!


Search




Recent Articles

  • Sandals Grande Antigua Resort hosts ABTA Travel Advisory Board
  • VisitMalta and Manchester United Announced a Renewal of their Partnership Agreement
  • Post-Summertime Care: Hotel Arts Barcelona’s Beauty Experts Share Tips for Radiant Skin and Healthy Hair
  • Award-winning All-Suite Hotel Songtsam Linka Retreat Lhasa Becomes a Virtuoso Preferred Partner Offering Luxury and Authenticity Incorporating the Essence of Tibetan Culture
  • Fraport Group Interim Report – First Half 2022: Revenue Boosted by Rising Passenger Traffic
  • Nature as Teacher: At Jumeirah Bali’s “Peafowl Kids Club” Royal Javanese Birds Rule the Roost
  • Jamaica’s Tourism Sector Nearing Full Recovery from COVID-19 Fallout – Bartlett
  • Reggae Sumfest Boosts Summer Travel to Jamaica
  • Guam welcomes return of flights from Japan
  • IMEX supercharges show learning programs with appointment of industry veteran

Subscribe to daily email update

RSS eTN Articles

  • The new Meister’s Club: Exclusive, Luxury beyond imagination
  • Where to charter a Super hybrid luxury yacht?
  • First Manta Retreat of its kind at Intercontinental
  • Tourism Tropical North Queensland Unique Tourism Recovery
  • Stunning New Villas in Thailand, Indonesia, Japan
  • Venice lagoon: Rethinking the city for a tourist event
  • APEC Tourism Ministerial Meeting set
  • Kenya Election today with tourist security in place
  • Sandals Grande Antigua Resort hosts ABTA Travel Advisory Board
  • Seismic transformation coming to recreation, travel and hospitality

Archives

  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • November 2016
  • October 2016
  • August 2016

Content

and Breaking Travel News Business CEO experience first free hotel Hotels in including Industry International International Travel News IT minister most New News articles only over People s said sandals The World through time to TO BE tourism Tours Transportation News Travel Travel & Tourism Organizations News Travel Destination News Travelwire News up We were WHO World World News year years

Copyright © 2022 · Metro Pro on Genesis Framework · WordPress · Log in