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Live the dream – the MTV tie-up redefining Malta

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Destinations interested in appealing to the youth travel market are advised to attend a session at WTM London which highlights how the Isle of MTV Malta has boosted the Mediterranean island’s tourism industry.

Russel Samuel, Vice President, Creative and Integrated Marketing at Viacom Velocity International, and Minister Konrad Mizzi, Malta’s Minister for Tourism, will talk through the data points and share examples of best practice that other destinations can consider.

Topics such as hosting a live event in a historic location, city branding, partnerships and working with local authorities will be discussed.

Malta expanded its partnership with Viacom with the Nickelodeon Treasure Hunt Malta this April. Events included searching for SpongeBob SquarePants at the National Aquarium and joining the pizza-loving Teenage Mutant Ninja Turtles at Is-Suq Tal-Belt food market.

The session – How the Power of Live Entertainment Can Put a Country on the Youth Travel Map –  is moderated by Becca Dudley, known for her time as MTV’s lead presenter, Glastonbury DJ sets and shows on Apple Music’s international station Beats 1. She is also an ambassador for MTV’s AIDS charity, Staying Alive.

Laura Hamilton, a presenter for Channel 4’s ‘A Place in the Sun’ show will also contribute.

WTM London Senior Exhibition Director Simon Press said: “There’s a lot of talk around Gen Z, experiential tourism and youth travel in general. The MTV partnership has opened up Malta to that segment and the stats prove this.

“WTM is all about sharing actionable insights to help travel businesses and destinations grow, find new markets, form new partnerships. This session represents what we want to achieve.”

The hour-long session takes place on Wednesday, November 6, 2019, starting at 13:15.

As a taster for the session, Russell Samuel took part in the latest WTM Insights Podcast, talking about how pop culture, in general, is driving tourism.

To listen to the podcast and for links to download the episode via Spotify or iTunes, click here.

About World Travel Market

World Travel Market (WTM) portfolio comprises eight leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts.

Next event: Monday, November 4 – Wednesday, November 6, 2019 – London #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face-to-face through data and digital tools at more than 500 events a year, in more than 43 countries, attracting more than seven million participants. Reed’s events are held in the Americas, Europe, Asia Pacific and Africa and organized by 41 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organizer with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether they are global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have more than 35 years’ experience in organizing world-leading travel exhibitions.

MEDIA CONTACTS:

Julia Newbound – WTM Portfolio Press & PR Lead

E: julia.newbound@reedexpo.co.uk

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

Nicole Smart – WTM Portfolio PR & Events Consultant

E: nicole.smart@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Second shortlist unveiled for WTM International Travel & Tourism Awards 2019

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The second line-up of shortlisted candidates for the International Travel & Tourism Awards (ITTAs), presented by WTM, is revealed today (Thursday 15 August).

More than 90 nominations have been shortlisted for the prestigious awards scheme, now in their second year, as the Awards will celebrate the very best of travel and tourism on a global scale. The ITTAs recognise the outstanding successes of destinations, tourist boards, private sector companies and individuals.

The winners will be announced to an audience of more than 500 leading industry figures – including Heads of Tourism and Government Ministers – during a prestigious awards ceremony at Magazine London. The brand new event space, which is located just a stone’s throw away from WTM London venue, ExCeL offers a super modern experience with outstanding views of the City.

The ITTAs, presented by WTM and supported by the UNWTO, welcomed a selection of distinguished judges to assess the first tranche of categories, and the contenders have today been unveiled.

Expert judges were drawn from top industry organisations including, WTTC, International Airline Group (IAG), Adobe, Earth Changers, London & Partners, Euromonitor International, public relations body PRCA and the Global Wellness Institute.

The Best Destination category, introduced for 2019, saw an overwhelming response with more than 20 entries, so to enable the judges to compare the entries fairly, this category is now split into Country, City and Region, creating three separate categories.

Nicole Smart, International Travel & Tourism Awards Organiser, said: “We are amazed to see even more shortlisted entries for 2019, compared to the inaugural event last year. I feel this alone shows huge support from the industry.
“We have been delighted with both the volume and quality of the entries, with contenders entering from across the globe – from destinations as diverse as St.Kitts, Jordan, Kerala and Wales – and they demonstrate how tourism is playing a vital role in the economies of different cities and regions.

“Our judges have been greatly impressed by the exceptional quality of entries, and those who are on the shortlist know they have reached a very high standard – they will be among the best in the world.

The second categories to have shortlists unveiled are listed below, with the first wave announced last month (Thursday 25 July).

Best National Tourism Board Campaign

o Azerbaijan: Take Another Look by Azerbaijan Tourism Board
o Incredible India by CNBC
o Revitalising Tobago Tourism by Gravity Global
o The St. Kitts Shout Out by Rooster PR
o Feel Slovenia, Experience Croatia by Slovenian Tourist Board and Croatian National Tourist Board
o #GetNZontheMap by Tourism New Zealand

Best in Adventure

o Rubondo Island Camp, Rubondo Island National Park, Lake Victoria, Tanzania by Asilia Africa
o Alice in 7 Wonderlands by DEC BBDO
o Explore launches short break: Discover Chernobyl by Explore
o Intrepid Travel Women’s Expeditions by Intrepid Travel
o Guyana as a Leading Sustainable Adventure Destination by LOTUS
o Creating The Closest Thing To Flying by Rooster PR
o Alpe-Adria-Trail by Slovenian Tourist Board
o Jordan Trail by The Jordan Trail Association
o Getting off the beaten track in Northern Thailand, by The Tuk Tuk Club

Best Digital Campaign in Tourism

o Join me in Jamaica by Brighter Group, a Finn Partners Company
o TBC Asia 2018 by Cinnamon Hotel Management Ltd
o Destination Abu Dhabi 2018 by Department of Culture and Tourism
o VisitBritain – #GreatBritishSurprise by Digital Visitor
o Wanderers – powered by G Adventures by G Adventures
o Discover Your South Africa by Ginger Juice
o #keyframe19: Plenty of influencers – and no ads, please by Hamburg Marketing GmbH
o iClick Interactive x Palazzo Versace Hotel: Expanding Brand Presence in Digital China by iClick Interactive Asia Limited
o Kerala Blog Express 5 by Kerala Tourism
o Tourism and Events Queensland – #GoForGold with the Queensland Games by MDSG
o Serbia Moments by National Tourism Organisation of Serbia
o MTV in Western Australia by SLC Representation

Best in Luxury

o Santorini Luxury Cruises – The experience of a lifetime! by Caldera Yachting
o The Art of Celebration by CNBC
o Carpe Diem Exclusive Boutique Santorini by PR MEDIACO
o Alpe-Adria-Golf by Slovenian Tourist Board

Best PR Campaign

o Malta Tourism Authority: Valletta 2018 by Brighter Group, a Finn Partners Company
o We’ve Come a Long Way by Jago and Tourism NI
o #CoverTheProgress by KETCHUM INC
o First World Bee Day PR Campaign by Slovenian Tourist Board
o Lost Skills campaign by Travelopia: The Moorings | Sunsail

Best Digital Influencer Campaign

o #LoveAntiguaBarbuda 2018 by Brighter Group, a Finn Partners Company
o Archipelago Guide For An Accidental Traveller by Citynomadi Ltd
o Abu Dhabi Destination Campaign by Department of Culture and Tourism
o Sailing in the British Virgin Islands with The Moorings and Simon Shaw by Travelopia: The Moorings | Sunsail
o Nassau Paradise Island & Find Us Lost by VERB Interactive

Best Destination Campaign – Country

o Azerbaijan: Take Another Look by Azerbaijan Tourism Board
o Buzz4trips by Buzz4trips
o Incredible !ndia 2.0 by CNN International Commercial
o Revitalising Tobago Tourism by Gravity Global
o #CoverTheProgress by KETCHUM INC
o Destination Campaign | No spoilers. See it live. by Loosers s.r.o.
o Wales Reimagined: Reviving Post Industrial Landscapes with Adventure Tourism by Smorgasbord
o South African Tourism – Discover Your South Africa by The Brighter Group

Best in Responsible Tourism

o Green Motion Environmental Strategy by Green Motion International
o Turizem Bohinj – Creating Sustainable Destination Model by AM+A Marketing & Media Relations

International Travel & Tourism Awards (ITTAs), presented by WTM London, celebrate the success of national, regional and city tourist boards and recognise outstanding private sector companies and individuals. Now in their second year, the awards will showcase the best in class of the global travel & tourism industry at the new venue, Magazine London on Tuesday 5 November 2019. https://awards.wtm.com/

About World Travel Market

World Travel Market (WTM) portfolio comprises seven leading B2B events across four continents, generating more than $7 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about £3.4 billion in travel industry contracts. http://london.wtm.com/.

Next event: Monday 4 – Wednesday 6 November 2019 – London #IdeasArriveHere

Media Contact:

Nicole Smart

E: nicole.smart@reedexpo.co.uk

T: +44 (0)20 8910 7032/ M: +44 (0)79 1955 5510

Julia Newbound – WTM Portfolio PR Executive

E: julia.newbound@reedexpo.co.uk

T: +44 (0)20 8910 7056 / M: +44 (0)7775 036 858

2019 Billboard Music Awards Winner and Headliner at ISLE of MTV Malta 2019

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MTV’s annual open-air summer music festival – ISLE of MTV Malta – is back and 2019 Billboard Music Award winner and Grammy nominated singer, songwriter and record producer, Bebe Rexha, has been named a headliner. A few of the superstar’s top hits that fans can get excited to sing their hearts out to will include, “Last Hurrah,” “Meant to Be,” and “I’m a Mess.” Her latest album was so successful, it brought her to the number 13 spot on Billboard’s 200 chart. Bebe’s collaboration with Florida Georgia Line on the song “Meant to be” just won Top Country Song at the 2019 Billboard Music Awards. MTV’s partnership with the Malta Tourism Authority will be returning to the sun-lit island for what is now its 13th consecutive year.

The Isle of MTV Malta is one of Europe’s largest free live music festivals, which attracts thousands of visitors every year and even more watching on MTV at home. The Isle of MTV will be held on July 9, 2019, during Malta Music Week which runs through July 13th.

Martin Garrix is no novice to the festival scene. He has performed at music festivals such as Coachella and Tomorrowland and became the youngest DJ to headline Ultra Music Festival at the age of 17. Ranked number one on DJ Mag’s Top 100 DJs list for three consecutive years (2016, 2017, and 2018), Garrix will be sure to perform his top hits such as, “Animals,” and “Scared to be Lonely.” Since Bebe Rexha is headlining this year’s festival as well, fans can be hopeful for a joint performance of Rexha and Garrix’s top single “In the Name of Love.”

Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. The show will also be supported across all MTV social media platforms as well as via a bespoke website. As part of an extensive integrated marketing campaign, the Isle of MTV Malta concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people. Over the 12 years that Isle of MTV has been held in Malta, the number of millennial visitors to the island has increased.

According to Michelle Buttigieg, MTA North American Representative, “the Isle of MTV Malta is fast becoming a huge draw for millennials from the US & Canada. This year especially, with headliner 2019 Billboard Winner and New York native, Bebe Rexha, the festival will attract even more North Americans.  

For more information, visit: www.visitmalta.com, http://www.visitmalta.com/en/isle-of-mtv

Media Contacts:

Malta Tourism Authority

Michelle Buttigieg

Tel: (212) 213-0944

Fax: (212) 213-0938

E-mail: michelle-margaret.buttigieg@visitmalta.com

MTA US Editorial Contact

The Bradford Group

Karen Hoffman/ Bianca Pappas

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: info@bradfordglobalmarketing.com