Centara and Hua Hin Pearl Sign HMA for Cha Am Resort

Centara Hotels & Resorts, Thailand’s leading hotel operator, and Hua Hin Pearl Resort Company Limited, announced the signing of a Hotel Management Agreement (HMA) for Centra by Centara Cha Am

Beach Resort Hua Hin. Senior executives from the two companies officially executed the agreement at a signing ceremony held yesterday at Centara’s flagship Centara Grand & Bangkok Convention Centre at CentralWorld.

Hua Hin Pearl, the owner of the property which is owned by a major shareholder of KTIS Group, a leading Thailand-based sugar company, acquired the former Beach Garden Hotel and carried out a complete floor-to-ceiling, property-wide renovation.

“We are delighted to be working with Hua Hin Pearl on the first Centara property in Cha Am,” said Thirayuth Chirathivat, Centara’s CEO. “They have tremendous experience in the market and have done a superb job on the property’s renovation and upgrading.”

“I am pleased to be working with the Centara team on the launch and long-term management of the resort,” added Parphan Siriviriyakul,Chairman of Executive Committee Hua Hin Pearl “The Centara brand gives a project tremendous visibility and credibility, and I am confident that the management team’s experience will drive the future success of the resort.”

Centra by Centara Cha Am Beach Resort Hua Hin is an elegant 190-key midscale hotel located right on the Cha Am beachfront along the shores of the Gulf of Thailand. The renovation comprised a significant upgrade to all accommodation and facilities, including the creation of pool access units, development of a new restaurant and beach bar venue, and upgraded swimming pool facilities.

In addition to the newly built restaurant and beach bar, the resort’s dining options include an all-day dining venue. Extensive recreational facilities feature two swimming pools with separated children’s pool, a Kids’ Club which provides supervised games and activities for children and teens, as well as a full-service spa – Cense by Spa Cenvaree and fitness centre. The resort is also equipped with three meeting rooms with a total capacity of 300.

The coastal community of Cha Am is located within a few hours’ drive of Bangkok and about 30 minutes by car from Hua Hin, home to the iconic Centara Grand Beach Resort & Villas Hua Hin. Hua Hin was Thailand’s first beach destination, and the area has retained its authentic Thai ambiance, attracting both Thai and international visitors.

Hua Hin has enjoyed consistent growth in recent years, and the recent expansion of its airport led to the 2018 launch of the first scheduled commercial service, which offers flights to and from Kuala Lumpur 3 days a week. The increased air links, as well as the area’s extensive recreational attractions, are expected to sustain Hua Hin’s upward growth trend over the long term. Centra by Centara Cha Am Beach Resort Hua Hin is scheduled to open in April 2020.

For more information, please visit the Centara website, centarahotelsresorts.com


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Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com 

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:[email protected] Tel. +66 (0) 2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:[email protected]                         Tel. +66 (0)2769 1234 Ext. 6922

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Linda Hohnholz