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Centara Hotels & Resorts Unveils Luxury ‘Storytelling’ Brand “Reserve” as Company Charts Future Growth Strategy

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Centara Hotels & Resorts, Thailand’s leading hotel operator, is inviting guests to discover a new era of sophisticated, story-driven hospitality with the launch of Centara Reserve, a luxury hotel concept dedicated to creating personal moments and memories in iconic destinations.

“Reserve” signifies something that is rare and precious, an experience or impression to be retained and treasured forever. The curated collection of Centara Reserve hotels and resorts will evoke and inspire stories old and new, enabling guests to make memories and savor new sensations, inspired by their surroundings and the spirit of their destination. Contemporary style meets classical elegance, capturing an ambience in which enchanting moments are created in sublime settings around the world.

 Centara Reserve Samui will become the first member of the Reserve collection. Formerly known as Centara Grand Beach Resort Samui, this refined retreat has been completely reimagined, integrating its colonial design with creative flair – a transformation overseen by AvroKO, which is famed for projects at acclaimed hotels such as 1 Hotel Central Park in New York, The Waldorf Astoria Bangkok, and The Temple House in Chengdu, China.

A sneak preview of the colonial inspired wing where contemporary style meets classical elegance

Opening at the end of 2020, Centara Reserve Samui will comprise 184 brand-new luxury rooms, pool suites and beachfront pool villas. Each accommodation will fuse international and Thai-inspired elements, exclusive amenities, private balconies and terraces, and the suites and villas will be attended by “Reserve Hosts”, Centara’s unique take on butler service.

Elegant interior design at Centara Reserve Samui
An impression of its stunning lobby area

Guests are invited to enjoy one-of-a-kind dining and social experiences, including an innovative gin bar featuring over 100 different varieties and craft labels; a destination restaurant serving modern, seasonal cuisine with stunning interiors and private dining experience; a stylish mozzarella bar offering international fare and celebrating all things mozzarella; and a fresh beach club concept which is expected to become a new island hotspot, featuring line-caught local seafood, crafted cocktails and a cultured wine list. Dining, cultural and local artisanal tours and workshops will be available to immerse guests in the destination, whilst for luxurious levels of pampering, the resort will be home to the world’s first Cenvaree Reserve Spa.

 Leading Centara Reserve Samui will be Mr. Patrick Moukarzel, the resort’s newly-appointed General Manager. A graduate of the prestigious Lycée Hôtelier Toulouse in France, Patrick is well-versed in the management of luxury resorts, including The Chedi Chiang Mai in Thailand and Soneva Jani in the Maldives. He joins Centara from Al Bait Sharjah, a GHM Hotel and member of The Leading Hotels of the World (LHW) in the UAE.

 “It gives us great pleasure to unveil Centara Reserve, our luxury brand,” said Mr. Thirayuth Chirathivat, CEO, Centara Hotels & Resorts. “We understand that travelling is a deeply personal experience – one that unfolds in many surprising and unexpected ways. Centara Reserve will deliver inspirational design, intuitive hospitality, unique facilities and brand-new experiences that allow guests to pen their own narrative, always enriched by the cultural heritage of their destination. We look forward to welcoming our guests to Centara Reserve Samui later this year.”

Centara will introduce an additional two properties, in equally desirable destinations, to the Centara Reserve collection before the end of the year. It is the group’s sixth brand, complementing five other industry-leading labels including Centara Grand, Centara, Centara Boutique Collection, Centra by Centara and COSI, and giving guests a complete range of options, from city hotels and large-scale landmarks to rural retreats and beach resorts.

To learn more about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com  
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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts

Tel. +66 (0)2769 1234 Ext. 6733

Email: pornchanokth@chr.co.th

Jerome Richard

VP, Communications – Delivering Asia Communications

Tel. +66 (0) 90 902 5407

Email: jr@deliveringasia.com

Centara and Hua Hin Pearl Sign HMA for Cha Am Resort

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Centara Hotels & Resorts, Thailand’s leading hotel operator, and Hua Hin Pearl Resort Company Limited, announced the signing of a Hotel Management Agreement (HMA) for Centra by Centara Cha Am

Beach Resort Hua Hin. Senior executives from the two companies officially executed the agreement at a signing ceremony held yesterday at Centara’s flagship Centara Grand & Bangkok Convention Centre at CentralWorld.

Hua Hin Pearl, the owner of the property which is owned by a major shareholder of KTIS Group, a leading Thailand-based sugar company, acquired the former Beach Garden Hotel and carried out a complete floor-to-ceiling, property-wide renovation.

“We are delighted to be working with Hua Hin Pearl on the first Centara property in Cha Am,” said Thirayuth Chirathivat, Centara’s CEO. “They have tremendous experience in the market and have done a superb job on the property’s renovation and upgrading.”

“I am pleased to be working with the Centara team on the launch and long-term management of the resort,” added Parphan Siriviriyakul,Chairman of Executive Committee Hua Hin Pearl “The Centara brand gives a project tremendous visibility and credibility, and I am confident that the management team’s experience will drive the future success of the resort.”

Centra by Centara Cha Am Beach Resort Hua Hin is an elegant 190-key midscale hotel located right on the Cha Am beachfront along the shores of the Gulf of Thailand. The renovation comprised a significant upgrade to all accommodation and facilities, including the creation of pool access units, development of a new restaurant and beach bar venue, and upgraded swimming pool facilities.

In addition to the newly built restaurant and beach bar, the resort’s dining options include an all-day dining venue. Extensive recreational facilities feature two swimming pools with separated children’s pool, a Kids’ Club which provides supervised games and activities for children and teens, as well as a full-service spa – Cense by Spa Cenvaree and fitness centre. The resort is also equipped with three meeting rooms with a total capacity of 300.

The coastal community of Cha Am is located within a few hours’ drive of Bangkok and about 30 minutes by car from Hua Hin, home to the iconic Centara Grand Beach Resort & Villas Hua Hin. Hua Hin was Thailand’s first beach destination, and the area has retained its authentic Thai ambiance, attracting both Thai and international visitors.

Hua Hin has enjoyed consistent growth in recent years, and the recent expansion of its airport led to the 2018 launch of the first scheduled commercial service, which offers flights to and from Kuala Lumpur 3 days a week. The increased air links, as well as the area’s extensive recreational attractions, are expected to sustain Hua Hin’s upward growth trend over the long term. Centra by Centara Cha Am Beach Resort Hua Hin is scheduled to open in April 2020.

For more information, please visit the Centara website, centarahotelsresorts.com

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com 

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:pornchanokth@chr.co.th Tel. +66 (0) 2769 1234 Ext. 6733


Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:puntirach@chr.co.th                         Tel. +66 (0)2769 1234 Ext. 6922

Centara Hotels & Resorts Accelerates Expansion in 2020 with Eight New Hotels and Resorts in Four New Countries

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Thailand’s leading hotel operator reveals plans to add almost 2,000 new rooms across multiple markets in 2020, as it moves towards its target of becoming a top 100 global hotel group

As the world enters a new decade, Centara Hotels & Resorts, Thailand’s leading hotel operator, is accelerating its global expansion with plans to open new hotels and resorts in some of the world’s most dynamic destinations.

In 2020, Centara expects to open eight new properties, adding four countries to the company’s world map and enhancing its leadership position in Thailand. This will increase the group’s worldwide inventory by almost 2,000 rooms and suites, in line with a strategic plan to make Centara a top 100 global hotel operator within five years.

As part of this expansion, Centara’s highly anticipated first resort of its new luxury brand will be unveiled at the end of 2020, following the refurbishment and repositioning of Centara Grand Beach Resort Samui. This popular beachfront retreat closed temporarily in 2019 to facilitate an extensive upgrade. Its grand reopening in late 2020 will mark the launch of Centara’s sixth hotel brand, the name of which will be announced shortly.

Centra by Centara Cha Am Beach Resort Hua Hin is expected to open in April 2020. Located on pristine Cha-Am Beach,this190-room and suite hotel will be surrounded by attractions, including theme parks, golf courses, retail outlets and a Royal palace. COSI, Centara’s affordable lifestyle brand, will also drive Centara’s domestic growth in Thailand. After the recent addition of hotels in Pattaya and Koh Samui, this cutting-edge concept will enter another popular beach resort destination in Q4, with the launch of the 142-room COSI Krabi Ao Nang Beach.

Southeast Asia will be a major focus area for Centara in 2020. The company will plant its flag in two new countries this year; the 95-room Centara KMA Resort Inle Lake will become its first location in Myanmar in Q2, and the 162-room Centara Plumeria Resort Pakse will launch in Q4 to mark Centara’s introduction to Laos. Both properties will bring international-standard accommodation to their respective markets, which are rising in popularity with travellers. Moving forward, Centara will enter several exciting new destinations in both countries, including Luang Prabang, the UNESCO World Heritage-listed former capital of Laos and the country’s capital, Vientiane.

The Middle East is another key region, with several new hotels and resorts preparing to welcome their first guests this year. In Qatar, The B Premiere Hotel, an 85-room property under the Centara Boutique Collection, will be introduced in Q2. Then in Q4, Centara will enter the UAE with the 607-key Centara Mirage Beach Resort Dubai – an outstanding family-friendly themed resort that will comprise 607 rooms and suites and a wealth of activities for all ages, including a lazy river, waterslides, cliff jumping, multiple restaurants, a kids’ club, SPA Cenvaree and its first kids spa.

In parallel with the development of its portfolio, Centara will continue to roll out its new guest experiences, including Staying Well, which promotes a healthier way to travel, and Meetings Redesigned, an innovative one-stop service for the MICE sector.

Finally, Centara will accelerate the implementation of its companywide Sustainability Plan in 2020, which includes the elimination of single-use plastic products, such as straws, bags, bottles and food containers, the reduction of food waste, and the expansion of its support for local farmers, rural communities and small-scale sustainable producers.

Centara Hotels & Resorts will showcase its entire global portfolio and pipeline of properties at ITB Berlin from 4th to 6th March 2020, at Hall 26B – No.223.

To learn more about Centara Hotels & Resorts, please visit www.centarahotelsresorts.com.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com  

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Centara Mirage Beach Resort Dubai
The B Premiere Hotel, Centara Boutique Collection

MEDIA CONTACTS:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts

Tel. +66 (0)2769 1234 Ext. 6733

Email: pornchanokth@chr.co.th

Jerome Richard

VP, Communications – Delivering Asia Communications

Tel. +66 (0) 90 902 5407

Email: jr@deliveringasia.com

Centara Promises “Floral Bliss” With New Natural Spa Ritual at Hotels and Resorts Across Thailand

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Thailand’s lush tropical landscapes are home to a wonderful variety of flowers, which inspire the senses with their colours and scents. As Thailand’s leading hotel operator, Centara Hotels & Resorts is now harnessing the healing power of these blooms with its new spa journey, Floral Bliss, which becomes the latest addition to Staying Well, its holistic health and fitness program.

Available at Centara’s SPA Cenvaree and Cense wellness centres throughout Thailand, this 120-minute experience starts with a cleansing foot ritual to ease tension, before a Botanical Bliss Flower Body Scrub uses fresh flower petals to nourish the skin. A Full Body Massage will then revive aching muscles with aromatic rose oil.

The treatment ends with a choice of soothing experiences; a Rose Bathing Ritual, to revitalise and promote radiance, or a Mini Facial, which uses botanical oils to cleanse, hydrate and exfoliate the skin. Whichever option they choose, guests will be left feeling renewed and infused with the natural vitality of Thailand’s flowers.

The benefits of this remedy don’t end there however; each guest will be presented with a complimentary bottle of Rose Face Mist, allowing them to restore their floral bliss at any time during the remainder of their stay.

“Thailand is a land that truly stimulates the senses. At Centara, we are dedicated to enhancing our guests’ wellbeing by presenting a collection of spa treatments, fitness options and healthy cuisine under our Staying Well initiative. New for 2020, our Floral Bliss therapy blends the rich traditions of Thai wellness with the country’s natural blooms to create a serene spa journey,” said Tara Hanrahan, Corporate Director of Spa Operations, Centara Hotels & Resorts.

Centara’s Staying Well concept is designed to let guests relax and stay in shape during their stay. Built around three core pillars – Live Well, Eat Well and Sleep Well – this innovative initiative combines health, fitness, nutrition and sleep-inducing amenities to reinvigorate the body and mind.

SPA Cenvaree prides itself blending ancient Asian wisdom with the latest techniques contemporary knowhow. With elegant treatments rooms, private Jacuzzis, outdoor relaxation lounges and beauty salons throughout Thailand, these sublime spas are sanctuaries of wellbeing. Guests can choose from an extensive selection of therapies, from Ayurvedic remedies to couples’ massages, spa packages, facials and wraps. 

Floral Bliss is now available at SPA Cenvaree or Cense outlets across Thailand, located at Centara’s hotels and resorts in Bangkok, Pattaya, Hua Hin, Koh Samui, Krabi, Phuket, Sri Racha, Koh Chang, Chiang Mai, Rayong and Trat. Prices start from just THB 1,800 for the 120-minute ritual.

For more information, please visit https://www.spacenvaree.com/general_offers/floral-bliss/offers/

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com  

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MEDIA CONTACT: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: pr.centara@chr.co.th