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Centara and Hua Hin Pearl Sign HMA for Cha Am Resort

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Centara Hotels & Resorts, Thailand’s leading hotel operator, and Hua Hin Pearl Resort Company Limited, announced the signing of a Hotel Management Agreement (HMA) for Centra by Centara Cha Am

Beach Resort Hua Hin. Senior executives from the two companies officially executed the agreement at a signing ceremony held yesterday at Centara’s flagship Centara Grand & Bangkok Convention Centre at CentralWorld.

Hua Hin Pearl, the owner of the property which is owned by a major shareholder of KTIS Group, a leading Thailand-based sugar company, acquired the former Beach Garden Hotel and carried out a complete floor-to-ceiling, property-wide renovation.

“We are delighted to be working with Hua Hin Pearl on the first Centara property in Cha Am,” said Thirayuth Chirathivat, Centara’s CEO. “They have tremendous experience in the market and have done a superb job on the property’s renovation and upgrading.”

“I am pleased to be working with the Centara team on the launch and long-term management of the resort,” added Parphan Siriviriyakul,Chairman of Executive Committee Hua Hin Pearl “The Centara brand gives a project tremendous visibility and credibility, and I am confident that the management team’s experience will drive the future success of the resort.”

Centra by Centara Cha Am Beach Resort Hua Hin is an elegant 190-key midscale hotel located right on the Cha Am beachfront along the shores of the Gulf of Thailand. The renovation comprised a significant upgrade to all accommodation and facilities, including the creation of pool access units, development of a new restaurant and beach bar venue, and upgraded swimming pool facilities.

In addition to the newly built restaurant and beach bar, the resort’s dining options include an all-day dining venue. Extensive recreational facilities feature two swimming pools with separated children’s pool, a Kids’ Club which provides supervised games and activities for children and teens, as well as a full-service spa – Cense by Spa Cenvaree and fitness centre. The resort is also equipped with three meeting rooms with a total capacity of 300.

The coastal community of Cha Am is located within a few hours’ drive of Bangkok and about 30 minutes by car from Hua Hin, home to the iconic Centara Grand Beach Resort & Villas Hua Hin. Hua Hin was Thailand’s first beach destination, and the area has retained its authentic Thai ambiance, attracting both Thai and international visitors.

Hua Hin has enjoyed consistent growth in recent years, and the recent expansion of its airport led to the 2018 launch of the first scheduled commercial service, which offers flights to and from Kuala Lumpur 3 days a week. The increased air links, as well as the area’s extensive recreational attractions, are expected to sustain Hua Hin’s upward growth trend over the long term. Centra by Centara Cha Am Beach Resort Hua Hin is scheduled to open in April 2020.

For more information, please visit the Centara website, centarahotelsresorts.com

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 75 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com 

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For more information and media enquiries, please contact:

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International media, Centara Hotels & Resorts
Email:[email protected] Tel. +66 (0) 2769 1234 Ext. 6733


Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai media, Centara Hotels & Resorts
Email:[email protected]                         Tel. +66 (0)2769 1234 Ext. 6922

Hua Hin Municipality, TAT & Hotel Operators Team Up for Trust-building Travellers Initiative

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The Municipality of Hua Hin, together with public and private sector partners, are gearing up for an initiative designed to strengthen the trust and confidence of Hua Hin visitors.

Hua Hin Mayor Nopporn Wuttikul (pictured, centre) is committed to ensuring the city of Hua Hin remains a preferred destination for travellers of all ages, and is collaborating with the Tourism Authority of Thailand (TAT), the Prachuap Khiri Khan office, the Hua Hin/Cha-am Tourism Association, and Hua Hin hotel operators to organise events and activities at popular Hua Hin attractions throughout February and March. Aimed at boosting the image of this beautiful resort town, the initiative will also raise awareness and encourage tourism-related businesses to generate future inbound travel that contributes to the long-term success of the destination, helping reduce the negative impact of tourism.

One of the highlights of February’s activities in February is sure to see visitors and locals enjoying Latin music and dancing. Set for Saturday, 15 February 2020, “Zumba Dance on the Beach”, a collaboration with Centara Grand Beach Resort & Villas Hua Hin, will offer a festive and dynamic alternative for getting fit and having some fun at the same time. This free-of-charge event features some of the finest Zumba instructors from Bangkok and Hua Hin, who will passionately guide you through easy-to-master moves and bring out your inner Shakira or Ricky Martin. Live bands, mini-concerts, and many fun and inspiring activities open to the whole family awaits, providing a whole new perspective on world-famous Hua Hin Beach.

One week later, The Yoga Festival 2020 presents a zen-like opportunity for the young and the young at heart, experienced yoga fans and beginners alike, to get into the flow of yoga. In partnership with Shakti Yoga, the festival runs from 21–23 February 2020 along the beachfront strip of land at Soi Hua Hin 75/1.

Participants can experience yoga and fresh air on the beach, with the waves gently humming a mantra to energise you all weekend. Yoga teachers and experienced practitioners will also join hands for some extra lively and enthusiastic yoga classes scheduled throughout the weekend — all free-of-charge to everyone who joins.

Hua Hin Mayor Nopporn Wuttikul summed up what makes Hua Hin truly special: “Hua Hin offers a mix of modern town vibes and a traditional Thai way of life. It is a beach resort perfect for families and tourists of all ages. It is also a preferred beach resort destination among the country’s royalty and elite, from the past to present. The launch of new events and activities provides Hua Hin tourism with an integral marketing tool for the current situation to promote the destination among both local Thai and international tourists.”

Whether you’re a local, new in town, or are just passing through, you’ll find something to enjoy at your leisure among the wide variety of activities and events happening all February and March – each guaranteed to create a Hua Hin experience second to none.

For more information or reservations, please call +66 (0) 3251 2021.

More news about Centara.

Media Contact:

Peeradej Charoendireksup | Marketing Communications Manager

Centara Grand Beach Resort & Villas Hua Hin

1 Damnernkasem Road, Hua Hin 77110, Thailand

T: +66 (0) 3251 2021-38 | M: +66 (0) 99 340 5566

Email: [email protected]

Gifts of Happiness from Centara Grand Hua Hin for Better Future of Underprivileged Children

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Marking the 8th consecutive year of great success since 2012, Centara Grand Hua Hin’s regarded Annual Scholarship Ceremony recently shared great pleasure with Hua Hin community, granting a combined Baht 150,000 worth of scholarships and gifts to underprivileged children in remote area.

The afternoon of Friday, January 17, 2020 saw another happy moment as Centara Grand Beach Resort & Villas Hua Hin successfully organised its Annual Scholarship Ceremony 2020 at the hotel’s beautiful Colonial Hall, marking the 8th year of great support to Hua Hin’s local community.

Gifts of Happiness from Centara Grand Hua Hin for Better Future of Underprivileged Children

Led by David Martens, General Manager & Corporate Director of Operations Hua Hin, Krabi, Samui & Vietnam, the event also welcomed Sirapan Kamolpramote, adviser to the Mayor of Hua Hin, Soraya Homchuen, Director of Tourism Authority of Thailand (Prachuap Khirikhan Office) and Wassana Srikanchana, President of the Cha-Am Hua Hin Tourism Business Association, who joined the ceremony to congratulate the students, personally presenting each child with scholarships and gifts they wished for, such as bikes, radio, mobile phones, sport equipment as well as school uniforms.

Gifts of Happiness from Centara Grand Hua Hin for Better Future of Underprivileged Children

Gifts of Happiness from Centara Grand Hua Hin for Better Future of Underprivileged Children

From these humble beginnings, Centara Grand Hua Hin took the initiative even further to support the development of thinking skills and encourage a love of reading in students. By partnering with Jamsai Publishing Thailand, the hotel also sponsored 500 brand new books to school libraries, broadening the range of resources to which they can refer students.

Asked about the success of the event, David Martens shared:

“My team and I are very glad to see another successful year that Centara Grand Hua Hin is able take part in supporting the local community and improve early childhood education in Hua Hin. This year, we have significantly raised the total amount of donation to over Baht 150,000, to the total number of 50 students from 4 schools. Since 2012, the hotel has raised over Baht 650,000 and continuously awarded over 400 scholarships. Of course, this success is made possible thanks to the supports from Hua Hin Municipality, TAT, and other private sectors. I do hope that this will set a new standard of how a business supports and motivates for better community engagement.”

First opened its doors to welcome guests in the early 1920s, Centara Grand Beach Resort & Villas Hua Hin is regarded as one of the grand hotels of the East, with a wide expanse of gardens perfect for strolling and enjoying the sea breezes. With its perfect location in the town centre ideal for exploring and shopping, the hotel is a prime destination for couples and families. 

For more information or reservations, please call +66 (0) 3251 2021

Media Contact:

Peeradej Charoendireksup | Marketing Communications Manager

Centara Grand Beach Resort & Villas Hua Hin

1 Damnernkasem Road, Hua Hin 77110, Thailand

T: +66 (0) 3251 2021-38 | M: +66 (0) 99 340 5566

Email: [email protected]

Hua Hin municipality and Centara join forces to boost Hua Hin’s environmental sustainability efforts

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As part of its commitment to Hua Hin’s environmental sustainability and development, Centara Grand Beach Resort & Villas Hua Hin recently welcomed Hua Hin Mayor Nopporn Wuthikul to take part in its latest initiative, POP, aimed at promoting environmental awareness in Hua Hin.

Centara Hotels & Resorts marked this year’s 2019 World Environment Day with a sculpted sea creature-cum-trash-bin named POP, short for “Plastic Only, Please”, installed along the iconic resort’s beachfront on 1st June to raise awareness of the scourge of plastic waste. Each time the plastic-hungry sea creature fills up with collected plastic trash, the hotel’s waste management team removes POP to empty and weigh the contents and prepare the trash for sorting and delivery to local recycling facilities.

Hua Hin municipality and Centara join forces to boost Hua Hin’s environmental sustainability efforts
Hua Hin municipality and Centara join forces to boost Hua Hin’s environmental sustainability efforts

Thanks to the amazing results achieved during the 50-day visit of this larger-than-life, fish-shaped trash can, Centara Grand Beach Resort & Villas Hua Hin Director of Quality Assurance, Duenphen Pengkasem, led the effort to extend the initiative and keep the POP display. This extension was successfully achieved owing to great support from Mayor Nopporn and his Hua Hin Municipality Office team, which has been actively promoting environmental awareness in the community and supporting greater responsibility and care for the environment of this resort town.

Rather than creating more plastic garbage that pollutes the environment and adds to the burden of nearby landfills, these plastic-eating creatures are providing a first-line waste management filter, diverting reusable plastic materials to be recycled into new products instead of going straight to the garbage.

Hua Hin municipality and Centara join forces to boost Hua Hin’s environmental sustainability efforts
Hua Hin municipality and Centara join forces to boost Hua Hin’s environmental sustainability efforts

Eliminating single-use plastic items is a key priority of the 2019 Centara Earth Care programme, a company-wide initiative aimed at encouraging hotel guests and tourists to be proactive about energy saving and sustainable environmental tourism.

Centara’s sustainability plan covers five types of single-use plastic items, including drinking straws, laundry bags, take-away food containers, fitness centre and poolside plastic bottles, and plastic guest room amenities. They are being replaced with items made from materials designed to minimise environmental impact. The single-use plastic straws being eliminated take up to 200 years to decompose; the new bio-straws replacing them decompose within six months.

For more information or reservations, please call +66 (0) 3251 2021.

MEDIA CONTACT:

Peeradej Charoendireksup | Marketing Communications Manager

Centara Grand Beach Resort & Villas Hua Hin

1 Damnernkasem Road, Hua Hin 77110, Thailand

T: +66 (0) 3251 2021-38 | M: +66 (0) 99 340 5566

Email: [email protected]

New leisure and lifestyle activities at Centara Grand Beach Resort & Villas Hua Hin

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Make your next vacation in Hua Hin even more fun and create everlasting moments at the iconic Centara Grand Beach Resort & Villas Hua Hin, as the resort has recently launched an array of new leisure and lifestyle activities for everyone to enjoy.

From July onwards, guests at Centara Grand Beach Resort & Villas Hua Hin will take home more than an inspiring and authentic travel experience; they will have plenty of new holiday memories to share with friends and loved ones detailing all the fun they had exploring the new leisure and lifestyle activities on offer throughout their stay in Hua Hin.

On Monday, The Elephant Bar invites you to enjoy A Taste of Thai Cocktail Masterclass and take your cocktail game to the next level. Learn the secrets of creating some of Thailand’s most popular cocktails, from the most classic to the most innovative, with an extra burst of fiesta from The Elephant Bar’s experts.

The fun continues on Wednesday, stop by The Museum Coffee & Tea Corner for the new Coffee Craving Masterclass. From the basics to signature brewing techniques, the staff at The Museum will show you the fascinating world of coffee and add some flavor to your learning journey, with practical hands-on tips to make your morning coffee taste even better.

For endless excitement, take further advantage of the resort’s many recreational activities available every day, and all free-of-charge. Highlights of the complimentary activities include:

– The Heritage Tour, which takes you on a journey down Hua Hin’s memory lane. From the historic Clock Tower to Hua Hin’s Temple, then over to Chatchai Market and the popular Hua Hin Railway Station, the tour is a truly authentic experience of real Hua Hin life during the last century.

– The Secret Garden, an enjoyable garden tour through the hotel’s magnificent topiary garden which spans 16 hectares of prime beachfront land. The garden houses have been home to almost 100 varieties of heritage flowers and ornamentals for nearly a century.

– Camp Safari, a haven for the young ones to enjoy a program of complimentary games and activities spread throughout the day, all supervised by our professional caregivers to ensure a well-organized, worry-free family holiday in Hua Hin.

Book now and take advantage of exclusive privileges and free activities that make Centara Grand Beach Resort & Villas Hua Hin the perfect place for families to spend the school holiday this season.

For more information or reservations, please call +66 (0) 3251 2021

MEDIA CONTACT:

Peeradej Charoendireksup | Marketing Communications Manager

Centara Grand Beach Resort & Villas Hua Hin

1 Damnernkasem Road, Hua Hin 77110, Thailand

T: +66 (0) 3251 2021-38 | M: +66 (0) 99 340 5566

Email: [email protected]