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Bartlett: Tourism driving economic growth through events and experiential activities

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Tourism Minister, Hon Edmund Bartlett says Jamaica’s tourism industry has benefitted tremendously from the recent staging of mega culinary and entertainment festivals.

In the month of March, Jamaica hosted its second annual Jamaica Blue Mountain Coffee Festival, the inaugural Jamaica Rum Festival as well as the much-anticipated Buju Banton Long Walk to Freedom concert. Each event saw thousands of patrons, with many visiting from overseas.


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“I am very happy to announce that tourism arrivals have been impacted positively in March, from these mega-festivals. They provided an opportunity for us to broaden the market by bringing more people to the destination to meet a variety of passion points which embody the very best of our food, culture and music,” said Minister Bartlett.

The Minister also noted that preliminary figures indicate that arrivals for Kingston’s Norman Manley International Airport, last Friday, ahead of Buju Banton’s Long Walk to Freedom concert, show that 2,434 foreign nationals visited. This represents a 143% increase over the same period last year.

The data from the Jamaica Tourist Board also shows that 7,389 foreign nationals arrived into Montego Bay on Friday, which is a 58% increase over the same day last year.

“The arrivals over the weekend have been very strong and as an industry we are ecstatic. Our focus on our core tourist arrivals remains on strong footing from our key source markets. Since the start of the year, as at yesterday we have receive 72,999 more visitors than last year overt the same period,” said the Minister.

MEDIA CONTACT: Alyssa Taffe, Public Relations Officer, Ministry of Tourism, 64 Knutsford Boulevard, Kingston 5, Tel: (876) 920-4926-30, Mobile: (876) 441-5055, Fax: (876) 906 1729

African Tourism Board plans impressive launch in Cape Town at WTM

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The African Tourism Board (ATB) is planning for an impressive launch event during World Travel Market (WTM) in Cape Town, South Africa.

On April 11, 2019 from 1530-1730 hours, an international team of experts will conduct an informative and enlightening meeting of African Tourism Board members.

Ministers of Tourism and leaders of the African and international travel and tourism sector, along with exhibitors and visitors will come together in the Conference Theatre of the Cape Town International Convention Centre to join the African Tourism Board, an organization where Africa becomes one tourist destination.

The African Tourism Board is an initiative that was launched by the International Coalition of Tourism Partners (ICTP) at WTM London in November 2018 and will now stand as an official independent organization at WTM Africa.

Under African leadership with a global team of experts, supporters, and through outreach, ATB is all about sharing resources in international marketing throughout the African continent and around the globe.

African Tourism Board

Such projects include an ATB representation and marketing office in New York, a representation in India, and outreach to China, Europe, and other important source markets for Africa. Sharing cost and resources is the idea.

ATB is about communicating. With the help of dozens of media partners, the African Tourism Board will reach the world and give the African continent an important independent and collective voice of the countries that make up Africa.

ICTP Chairman and eTN Corporation President Juergen Steinmetz will outline his vision for the African Tourism Board at the event and will introduce the new structure, management, and board of ATB.

Dr. Taleb Rifai, the former Secretary General of the United Nations World Tourism Organization (UNWTO) from 2010-2017 will be among the impressive list of guest speakers.

Alain St.Ange, former Minister of Tourism, Civil Aviation, Ports & Marine for Seychelles will have a special announcement on the role of ATB, investments and connectivity, and much more.


Professor Geoffrey Lipman, former Executive Director of IATA; former President of WTTC; former Assistant Secretary-General of UNWTO; and current Co-founder of SUNx Strong Universal Network as well as current President of ICTP, will launch an important initiative for Africa.

Africa is in for a special treat with a special presentation by Dr. Peter Tarlow, world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development. Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought. Dr. Tarlow is currently in charge of a complete safety and security overhaul of Jamaica.
More on Dr. Peter Tarlow and travel/tourism security and safety: www.certified.travel

Arjun Mukund will explain the importance of the Indian market for Africa and offer a solution.

The host, Carol Weaving, Managing Director of Reed Exhibitions Africa, will address the launch event.

This is a must-attend event for anyone in Africa seeking global awareness and outreach.

For more information and how to register to attend the ATB Opening Event go to africantourismboard.com.

About the African Tourism Board

Founded in 2018, the African Tourism Board (ATB) is an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from, and within the African region. The ATB is part of the International Coalition of Tourism Partners (ICTP). The Association provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, the African Tourism Board enhances the sustainable growth, value, and quality of travel and tourism in Africa. The Association provides leadership and counsel on an individual and collective basis to its member organizations. The ATB is expanding on opportunities for marketing, public relations, investments, branding, promoting, and establishing niche markets. For more information, click here.

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

marketing@travelmarketingnetwork.com   

WTTC: Greek tourism sector growing over three times faster than wider economy

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In 2018, the Greek Travel & Tourism sector grew at a rate of 6.9% – over three and a half times the pace of its wider national economy, which grew by 2.0%.

The sector represents 20.6% of Greek GDP compared to the global average of 10.4%. This means that one in every five Euros spent in Greece last year came from the Travel & Tourism sector, worth €37.5bn (USD $44.6bn).

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Meanwhile, one quarter of all employment in Greece is based in Travel & Tourism – equivalent to 988.6k jobs. In 2019, this figure is forecast to surpass one million for the first time since WTTC records began.

Even at the height of economic performance before the financial crisis, Greece still employed less people in Travel & Tourism than they did in 2018 (934.5k in 2006), indicating that not only has the sector economy recovered but it is now outperforming its previous peaks.

The same is true for GDP contribution, which has never before amounted to 20% of total GDP.

These figures come from the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector. The research, conducted for almost 30 years by WTTC, which represents the global private sector of Travel & Tourism, shows that in 2018 the Greek sector:

• Outpaced the EU’s regional Travel & Tourism growth rate of 2.4%. Both the EU and Greece’s wider economies grew at a rate of 2.0%, but the Greek travel sector leapt ahead of regional averages.

• Benefitted from €18.5bn international visitor spend, representing 27.9% of total exports.

• Two-thirds of inbound Greek travel spend came from international visitors (66%), and one-third from domestic travel (34%).

• Was driven by leisure spending, which comprised 94% of tourist spend compared to 6% for business.

WTTC President & CEO Gloria Guevara remarked, “We are hugely impressed by the Greek growth rate, and the government strategies that have spurred it on. Travel & Tourism has had a huge role to play in driving Greek economic recovery, and is a chief employer of people. Greece is an exemplary case study of how valuable an asset Travel & Tourism can be when the government prioritises the sector.”

The Minister of Tourism of the Hellenic Republic, Elena Kountoura remarked: “Our long-term tourism strategy that we implement since 2015 led to outstanding results in Greece’s tourism growth, and supported profoundly the Greek economy in the most difficult years of the crisis. We achieved our target in creating thousands of new jobs, new business activity, new sources of income, and in mobilizing new tourism investments.

With our growth plan for the next day, we intend to maintain Greece’s strong momentum in  tourism and maximize its benefits for the local communities across Greece, acknowledging tourism’s immense value as  a major driving force for employment,  economic and social prosperity.”

About the World Travel & Tourism Council

WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world’s Travel & Tourism companies, destinations, and industry organisations engaging with Travel & Tourism.

WTTC has a history of 25 years of research to quantify the economic impact of the sector in 185 countries. Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.8 trillion or 10.4% of global GDP, and accounts for 319 million jobs or one in ten of all jobs on the planet.

For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the secto

Europeans travel to GCC in record numbers: 29% increase by 2023 expected

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Arrivals from Europe to the GCC will increase 29% over the period 2018 to 2023, driven by new and direct flight routes, a growing number of millennial and middle-class travellers and competitive airfares, according to the latest data released ahead of Arabian Travel Market (ATM) 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.

According to ATM’s research partner, Colliers International, as many as 8.3 million EU residents will travel to the GCC in 2023, an additional 1.9 million travelers when compared to 2018 arrival figures.

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Adding to this, figures from ATM 2018 show the number of delegates arriving from Europe increased 5% between 2017 and 2018, while the number of delegates, exhibitors and attendees interested in doing business with Europe increased by 24%.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Historically, Europe and the GCC have enjoyed excellent travel and tourism links and this trend is set to continue over the next four years.

“The UAE and Saudi Arabia are expected to continue to be the preferred GCC destinations for European tourists, welcoming a projected 6.15 million and 1.11 million visitors respectively by 2023. Oman will follow with 720,000 visitors, while Bahrain will welcome 310,000 and Kuwait 140,000.”

Driving this demand in the UAE throughout 2018, Emirates introduced new flights to London Stansted, Edinburgh, Lyon and Paris; Etihad to Barcelona; flydubai to Catania, Thessaloniki, Krakow, Dubrovnik, Zagreb and Helsinki; and Air Arabia to Prague. While in Saudi Arabia, new routes to destinations including Vienna and Malaga were added during the same period.

Looking at the outbound market potential, GCC travel to EU countries is expected to grow by 50%, with 6 million GCC residents projected to visit Europe by 2023. The Colliers data indicates that Saudi Arabia will lead this growth with 2.98 million KSA residents travelling to Europe in 2023, followed by 1.73 million UAE residents, 600,000 Kuwaitis, 340,000 Bahrainis and 210,000 Omanis.

While part of this growth can be attributed to the UAE and Saudi Arabia’s large expatriate populations, GCC nationals are no strangers to European destinations, its culture and history – as well as its retail and luxury hospitality offerings.

Curtis said: “Saudi Arabia is predicted to retain its position as the largest outbound travel market destination in the GCC, with an additional 1.2 million trips forecasted per year by 2023 – a 70% growth on 2018 trips. Driving this growth will be the rising spending power of both millennials and females in the Kingdom.”

According to the Colliers research, the UK, France, Switzerland and Sweden will be the top European destinations for GCC nationals to visit, with the UK expected to account for 890,000 trips by 2023.

“In the UK, Brexit has weakened the British Pound providing an additional incentive for Gulf tourists, while the relaxation of tourist visa requirements and GCC residents’ growing interest in medical tourism is encouraging travel to countries such as Switzerland and Sweden,” Curtis added.

ATM 2019 will welcome more than 100 European exhibitors to the show, with names such as Armani Hotel Milano, the German National Tourism Board, Port Aventura World, the National Tourism Organisation of Serbia and the Austrian National Tourism Office as well as various new exhibitors including Belarus National Tourism Agency, Moscow Committee for Tourism and Montenegro National Tourism Organisation.

Considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, ATM welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

Brand new for this year’s show will be the launch of Arabian Travel Week, an umbrella brand comprising four co-located shows including ATM 2019, ILTM Arabia, CONNECT Middle East, India & Africa – a new route development forum and new consumer-led event ATM Holiday Shopper. Arabian Travel Week will take place at Dubai World Trade Centre from 27 April – 1 May 2019.

Chinese traveling overseas: 150 million in 2018 did it

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A total of 149.72 million outbound trips were made by Chinese tourists in 2018, up 14.7 percent from the previous year, the Ministry of Culture and Tourism announced, Trend reported citing Xinhua.

Meanwhile, domestic tourist spots are also popular among Chinese residents. The number of domestic trips taken by Chinese travelers exceeded 5.5 billion in 2018, an increase of 10.8 percent year on year, said the ministry.

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In 2018, a total of 141.2 million inbound trips were made by tourists from outside the Chinese mainland, a slight increase of 1.2 percent than that of 2017, the ministry said.

Among the 2018 inbound trips, 30.54 million were made by foreign travelers, with 76.3 percent from Asia, it added.

The total number of outbound and inbound trips hit 291 million in 2018, up 7.8 percent year on year, according to the ministry.