For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

Star struck: Half of world’s star rated hotels located in Europe

by

Half of the world’s star rated hotels are located in Europe. The latest numbers show that there are 402.933 star rated hotels worldwide, of which 204.151 are located in Europe. Asia comes in second with a total 85.337 star hotels. The rising star welcomed almost 5.000 new star rated hotels over the past three years.

Italy leads the way

Europe is home to a total of 600.000 hotels and accommodations, of which a third is rated with a star. Glamour country Italy is the European star leader with 32.803 star rated hotels. Not surprisingly, the only European 7-star hotel is located in Italy: Hotel Seven Stars Galleria in Milan. This hotel has only seven suites with prices between 1.500 and 15.000 euro. Croatia is right behind Italy. The country is catching up fast, as the amount of star rated hotels has doubled since 2015. From 13.834 star hotels in 2015 to 29.282 in 2019.

UK vs France

Europe is doing especially well in the luxury department. The number of 5-star hotels has doubled over the past three years: from 5.508 to 9.112. Most 5-star hotels can be found in the United Kingdom: 1.212. This is almost three times as much as France. Even though France has double the amount of accommodations: 62.001 against 31.093 in the United Kingdom. Last in the European country list is Vatican City with just one 4-star hotel. Amen to that.

Asia is growing fast

Although Europe is a solid number one, the star of Asia is rising. The continent has 85.337 star hotels, 4.944 more than three years ago. Most Asian star rated hotels are located in China. But the number of star rated in hotels in backpackers favorite South East Asia has grown fast with 10% in three years: from 32.883 in 2016 to 36.365 in 2019.
Falling stars in The United States.

The United States has the highest amount of hotels and accommodations worldwide: 436.068. But only 45.462 of these hotels are star rated. If you’re looking for luxury, the United States should not be your pick. The country has just 806 5-star hotels, 68 less than two years ago.

7-stars in the Middle East

Luxury lovers will love the Middle East. There are only three 7-star hotels in the world, and two of them are in the Middle-East. Emirates Palace in Abu Dhabi and the famous Burj Al Arab in Dubai: the first 7-star hotel in the world. Prices vary from € 1.000 to € 50.000 per night. Seeing stars already?

Travel News | eTurboNews

Tallest modular hotel in the world will be built in New York City

by

The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

Travel News | eTurboNews

Beach and Sea Safety guide now available for Seychelles visitors

by

The Tourism Department proudly released the second edition of its Beach and Sea Safety guide during a Launch ceremony Officiated by Minister Didier Dogley, Minister for Tourism, Civil Aviation, Ports and Marine on Monday April 15, 2019 at Botanical House.

The launch of the publication saw the presence of Principal Secretary for Tourism Mrs. Anne Lafortune and Ms. Philomena Hollanda, Director for Risk Management at the Ministry for Tourism.

During his address to the press, Minister Dogley commended the efforts of the Tourism department for the initiative.

He also extended his compliments to the Seychelles Police, Seychelles Lifeguard, Seychelles Maritime and Safety Administration and the Seychelles Tourism Board who have contributed towards the publication the for their assistance.

“As a destination it is our obligation to provide our visitors with correct and concise information, more often than not our guests feel like they are in paradise and there are no risks. They forget that anywhere they go around the world they need to take precautionary measures to keep themselves safe,” said Minister Dogley.

The Beach and Sea Safety guide is an updated version of a similar publication released in 2014 by the department.

The booklet, which will be shared with all tourism establishments and visitors through the STB Visitors Office on Mahé, Praslin and La Digue, seeks to educate the visitors on safety measures that they should undertake whilst on their holiday.

Taking about the guide, Ms. Philomena Hollanda mentioned that the content has been updated in view of the developments that have occurred in the past 5 years in Seychelles.

She also pointed out the new features of the booklet including indications of warning signs, additional information on marine fauna.

“In view of the sudden increase of visitor’s arrivals there is a pressing need for our department to find a way to inform our visitors about safety for their own good. The booklet is a user-friendly publication, which has been designed with beautiful pictures of the Seychelles. It provides information and can also be kept as a souvenir,” Said Ms. Hollanda.

Some 10,000 copies of the booklet has been printed and a digital copy of the same is available on the department’s website.

Travel News | eTurboNews

Marriott International official hotel sponsor of Brand USA United Stories international campaign

by

Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

Travel News | eTurboNews

XS, S, M, L or XL: What is your ideal river ship size?

by

All those with the hearts of wanderers will appreciate the appeal of a river cruise; an experience rich in culture, made possible by ability to disembark and re-embark at leisure, an option not available on sea-faring cruises. These cruises are made even more popular because most are all-inclusive voyages, offering countless amenities.

River cruise ships range from very private eight-person barges all the way up through very large (for a river cruise) ship with more than 400 passengers. Vacationers need only choose the ship size that best reflects the river cruise experience they desire.

Cruise experts have categorized all the river ships, by size:

Extra Small: 8-74 Passengers

• AmaWaterways – MS Zambezi Queen
• Avalon Waterways – Avalon Myanmar, Avalon Saigon, Avalon Siem Reap
• Scenic – Scenic Aura, Scenic Spirit
• Viking River Cruises – Viking Mekong, Viking Mandalay, Viking Orient, Viking Ra
• Uniworld Boutique River Cruise Collection – Ganges Voyager II, River Orchid

Small: 75-149 Passengers

• AmaWaterways – MS AmaVida, MS AmaCello, MS AmaDolce, AmaDouro, MS AmaLyra, AmaDara
• American Cruise Line – American Star, American Spirit, Independence, Queen of the West, Queen of the Mississippi
• Avalon Waterways – Avalon Artistry II, Avalon Poetry II, Avalon Visionary, Avalon Felicity, Avalon Luminary, Avalon Affinity, Avalon Creativity, Avalon Imagery II, Avalon Tapestry II, Avalon Tranquility II
• Emerald Waterways – Emerald Liberte, Emerald Radiance
• Scenic – Scenic Azure, Scenic Tsar, Scenic Gem, Scenic Diamond
• Uniworld Boutique River Cruise Collection – Queen Isabel, River Ambassador, River Baroness, River Queen, River Countess, River Duchess, River Empress, River Princess, Bon Voyage, Joie de Vivre, River Tosca
• Viking River Cruises – Viking Astrild, Viking Beyla, Viking Fontane, Viking Helgrim, Viking Hemming, Viking Osfrid, Viking Schumann, Viking Torgil

Medium: 150-224 Passengers

• AmaWaterways – MS AmaBella, MS AmaVerde, MS AmaCerto, MS AmaPrima, MS AmaReina, MS AmaSonata, MS AmaSerena, AmaSiena AmaManga, AmaMora, AmaLea, AmaKristina, AmaStella, AmaViola, AmaVenita
• American Cruise Line – America, American Constellation, American Constitution, American Harmony, American Pride, American Song
• American Queen Steamboat Company – American Duchess, American Empress
• Avalon Waterways – Avalon Expression, Avalon Illumination, Avalon Impression, Avalon Passion, Avalon Panorama, Avalon Vista, Avalon Envision, Avalon View
• Emerald Waterways – Emerald Dawn, Emerald Destiny, Emerald Sky, Emerald Star, Emerald Sun
• Imperial River Cruises – Tikhi Don, Chekhov, Excellence Katharina, Rachmaninoff, Volga Star
• Scenic – Scenic Sapphire, Scenic Ruby, Scenic Crystal, Scenic Amber, Scenic Jade, Scenic Jasper, Scenic Jewel, Scenic Opal, Scenic Pearl
• Uniworld Boutique River Cruise Collection – SS Antoinette, River Beatrice, S.S. Catherine, Maria Theresa, River Victoria
• Viking River Cruises – Viking Aegir, Viking Akun, Viking Alruna, Viking Alsvin, Viking Alta, Viking Baldur, Viking Bestla, Viking Bragi, Viking Burl, Viking Delling, Viking Egil, Viking Einar, Viking Eir, Viking Eistla, Viking Embla, Viking Forseti, Viking Freya, Viking Gefjon, Viking Gullveig, Viking Heimdal, Viking Helgi, Viking Herja, Viking Hermod, Viking Hild, Viking Hlin, Viking Idi, Viking Idun, Viking Ingvar, Viking Ingvi, Viking Jarl, Viking Kadlin, Viking Kara, Viking Kvasir, Viking Legend, Viking Lif, Viking Lofn, Viking Magni, Viking Mani, Viking Mimir, Viking Modi, Viking Njord, Viking Odin, Viking Prestige, Viking Rinda, Viking Rolf, Viking Rurik, Viking Sigrun, Viking Sigyn, Viking Sineus, Viking Skadi, Viking Skirnir, Viking Tialfi, Viking Tir, Viking Tor, Viking Truvor, Viking Ullur, Viking Vali, Viking Var, Viking Vidar, Viking Vilhjalm, Viking Vili

Large: 225-299

• Imperial River Cruises – m/s Dnieper Princess, Ivan Bunin, Tchaikovsky
• Viking River Cruises – Viking Emerald

Extra Large: 300+

• American Queen Steamboat Company – American Queen

Travel News | eTurboNews

The next big thing in global tourism

by

Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

Turkish Airlines adds Marrakech to flight schedule

by

Starting on April 15, Istanbul – Marrakech – Istanbul direct flights will be commenced five days of a week as Turkish Airlines reinforces its title of flying to more international destinations than any other airline.

Successfully completing its “Great Move” process and transferring all of its passenger operations to its new hub, Istanbul Airport, Turkish Airlines now adds Marrakech, tourist city of Morocco, to its flight network. As the national flag carrier’s first inaugural flight from its new home, Marrakech became Turkish Airlines’ the second destination in Morocco while becoming its 308th destination globally.

The inaugural flight from Istanbul Airport, landed in Marrakech Menara Airport, was welcomed by the customary water cannon salute in a formal ceremony, to which attended by the executives both from the global carrier and Marrakech Menara Airport, and press members as well.

Commenting on this inaugural flight, Turkish Airlines Chief Marketing Officer (CMO), Ahmet Olmuştur stated that; “With Istanbul Airport, a new era has begun in the global aviation. Our new operation center offers an important opportunity for us to develop our globally unparalleled flight network performance even further. Thus, we are working on new strategies to capitalize on this opportunity. Marrakech will always hold a special place for us as it is the first destination we added from our new home. We are happy to carry our passengers to this crimson city with our privileged travel experience.”

Known as the “Crimson City” due to the color of its soil, Marrakech offers tourists and travelers the opportunity to experience the entire allure of North Africa in a single location. Bringing historical buildings, famous mosques and colorful flower gardens together at the foothills of Atlas Mountains, Marrakech is well on its way to become one of the favorite tourism centers of the world. As the first capital of Morocco, whose name means “Land of God” in the Berber language, Marrakech’s streets are teeming with the historical heritage of various cultures.

Passengers, travelling to Marrakech with the privileged travel experience of Turkish Airlines, will be able to visit various significant locations for cultural tourism while experiencing different activities such as nature and wildlife tours.

Istanbul – Marrakech – Istanbul scheduled flight times beginning from 15th April 2019;

Flight No. Days Departure Arrival
TK 619 Monday, Wednesday, Friday, Saturday, Sunday IST 11:30 RAK 14:30
TK 620 Monday, Wednesday, Friday, Saturday, Sunday RAK 15:25 IST 22:05

All times are in LMT.

To view the flight schedules, please visit turkishairlines.com or contact the call center at +90 212 444 0849 or visit any TK sales office.

Travel News | eTurboNews

Princess Cruises returns to Tahiti in 2020

by

In 2020, Princess Cruises guests will enjoy the welcoming spirit and idyllic islands of French Polynesia when the cruise line returns to Tahiti with the intimate Pacific Princess, offering a series of roundtrip cruises for the first time since 2015. Tahiti and French Polynesia cruises open for sale on April 17, 2019.

Guests will discover a trove of unspoiled treasures with sparkling lagoons and white-sand beaches available on five, 10-day Tahiti & French Polynesia departures, sailing roundtrip from Tahiti (Papeete). Every voyage includes overnight calls in Tahiti’s capital Papeete and romantic Bora Bora, as well as a late-night stay in Raiatea. Additional ports includes Huahine, Rangiroa, and Moorea. Cruise vacations begin Oct. 5, 15, 25 and Nov. 4 and 14, 2020 starting at $1,999.

“Tahiti and French Polynesia lure travelers from all over the world seeking pure unspoiled paradise, snorkeling, swimming adventures and relaxation,” said Jan Swartz Princess Cruises president. “With our return to Tahiti in 2020, Princess Cruises offers the best way to explore this remote island life aboard our intimate Pacific Princess.”

Small ship cruising on Pacific Princess with just 670 guests offers casual elegance, signature Princess Cruises features, warm welcoming service and the special camaraderie that guests always find when sailing with others who share their passion for travel.

“Princess Cruises has a long history with Tahiti and is a highly valued partner showcasing the diversity of our islands, the rich authentic local culture, and the great variety of experiences that await discovery,” notes Paul Sloan, Tahiti Tourisme, Directeur Général and CEO. “We are eagerly looking forward to next year and welcoming Pacific Princess back to The Islands of Tahiti.”

With four Grand Adventure & Crossings itineraries, Pacific Princess also offers longer sailings for guests to experience the Aloha spirit of the Hawaiian Islands or discover the treasures of South America, including Easter Island with its mysterious Moai. A 19- or 29-day Hawaii & Tahiti Grand Adventure cruise departs Vancouver Sept. 16, 2020 and a 25- or 35-day Tahiti, South America & Panama Canal Crossing departs Tahiti on Nov. 14 or 24, 2020.

Travel News | eTurboNews

Qatar Airways partners with Rolls-Royce to trial its Virtual Reality training tool

by

Qatar Airways is proud to be the global launch partner of Rolls-Royce’s new Virtual Reality training tool. Recognized for its ongoing commitment to innovation, Qatar Airways is the first airline to trial the ground-breaking new technology as part of its engineering training plan.

The new tool is designed to provide engineers with Rolls-Royce Trent XWB refresher training in a virtual environment without the need for a physical engine to work on. Qatar Airways engineers will be the first in the industry to experience this cutting-edge technology.

The Trent XWB, which powers the Qatar Airways A350 fleet, is Rolls-Royce’s largest engine and must be separated before engineers can transport it for maintenance and repair. Using HTC Vive equipment, engineers will be immersed in the process, using sight, sound and touch to separate the two parts of the engine in a virtual setting, without the complexity and cost of a real engine.

Qatar Airways Group Chief Executive, His Excellency Mr. Al Baker, said: “Qatar Airways is an airline of the future, and we constantly strive to deliver innovation in every area of our business. Our ultimate goal is to provide our customers with a quality on-board experience every time they travel, and by adopting the latest technology in our engineering department, we aim to ensure that they arrive at their destination smoothly and without disruption. We are very excited about the new Virtual Reality training tool offered by Rolls-Royce and we are proud that they have chosen Qatar Airways as their global launch partner.”

Rolls-Royce, President – Civil Aerospace, Mr. Chris Cholerton, said: “At Rolls-Royce we are designing, testing, and maintaining engines in the digital realm, so it makes sense that we bring cutting-edge technology to our training programmes. In the same way pilots complete elements of their training in a simulator, certain engineering tasks can be taught through Virtual Reality. Qatar Airways was the first customer to take delivery of the Trent XWB, and their forward-thinking vision across their business makes them the perfect launch partner for this technology.”

The Rolls-Royce Virtual Reality training platform trial follows Qatar Airways’ first venture into the world of Virtual Reality when it became IATA’s global launch partner of RampVR™ in August 2018. The award-winning system, pioneered by IATA, utilises the latest virtual-reality technology to simulate real air-side conditions for ground handling and ground service operator training. The RampVR™ system is being used by Qatar Airway’s Talent Development department to train their ground operations teams.

Travel News | eTurboNews

IMEX to deliver surprise and creativity with new Discovery Zone

by

Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at IMEX in Frankfurt, taking place 21- 23 May.

The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them to question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’.

Carina Bauer, CEO of the IMEX Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.”

Robots and holograms

Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! ‘Mister Piano’ is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360degree photography booth are also among the engaging experiences this year.

Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed program of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub – the show’s learning powerhouse – in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning.

Tap into your creative streak at the new Discovery Zone

Fresh green grass and a swing

Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court – this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation.

Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?”

As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the IMEX website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city.

Some of the IMEX team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.

IMEX in Frankfurt takes place 21 -23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday, its pre-show day of learning and development, is on 20 May (no charge to attend) at Kap Europa next to Messe Frankfurt. 

 

Travel News | eTurboNews