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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

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Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Star struck: Half of world’s star rated hotels located in Europe

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Half of the world’s star rated hotels are located in Europe. The latest numbers show that there are 402.933 star rated hotels worldwide, of which 204.151 are located in Europe. Asia comes in second with a total 85.337 star hotels. The rising star welcomed almost 5.000 new star rated hotels over the past three years.

Italy leads the way

Europe is home to a total of 600.000 hotels and accommodations, of which a third is rated with a star. Glamour country Italy is the European star leader with 32.803 star rated hotels. Not surprisingly, the only European 7-star hotel is located in Italy: Hotel Seven Stars Galleria in Milan. This hotel has only seven suites with prices between 1.500 and 15.000 euro. Croatia is right behind Italy. The country is catching up fast, as the amount of star rated hotels has doubled since 2015. From 13.834 star hotels in 2015 to 29.282 in 2019.

UK vs France

Europe is doing especially well in the luxury department. The number of 5-star hotels has doubled over the past three years: from 5.508 to 9.112. Most 5-star hotels can be found in the United Kingdom: 1.212. This is almost three times as much as France. Even though France has double the amount of accommodations: 62.001 against 31.093 in the United Kingdom. Last in the European country list is Vatican City with just one 4-star hotel. Amen to that.

Asia is growing fast

Although Europe is a solid number one, the star of Asia is rising. The continent has 85.337 star hotels, 4.944 more than three years ago. Most Asian star rated hotels are located in China. But the number of star rated in hotels in backpackers favorite South East Asia has grown fast with 10% in three years: from 32.883 in 2016 to 36.365 in 2019.
Falling stars in The United States.

The United States has the highest amount of hotels and accommodations worldwide: 436.068. But only 45.462 of these hotels are star rated. If you’re looking for luxury, the United States should not be your pick. The country has just 806 5-star hotels, 68 less than two years ago.

7-stars in the Middle East

Luxury lovers will love the Middle East. There are only three 7-star hotels in the world, and two of them are in the Middle-East. Emirates Palace in Abu Dhabi and the famous Burj Al Arab in Dubai: the first 7-star hotel in the world. Prices vary from € 1.000 to € 50.000 per night. Seeing stars already?

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Relive the spirit of the Renaissance during Brussels’ Carolus V Festival

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From May to September, the Carolus V Festival is an opportunity for Brussels to relive the spirit of the Renaissance. Among the countless activities offered, the talks and guided walks through the capital of Europe let visitors explore the time of Charles V, the most powerful emperor of the 16th century. This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, several new activities have recently been added to the festival’s extensive programme.

The Carolus V Festival programme is part of the cultural network ‘European routes of Emperor Charles V’. This tourist and historical route is recognised by the European Council’s European Institute of Cultural Routes. It reunites the places that marked the reign of Charles V and the cities he passed through.

The heritage and history of Europe in the 16th century are thus highlighted thanks to a series of festive, cultural and family-oriented activities organised in several spaces throughout the Brussels Capital Region. Through tours and outings, visitors relive various aspects of life under the reign of Charles V.

This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, the festival will offer visitors a variety of original exhibitions and activities. This is the perfect occasion to (re)discover the monumental work of the greatest Flemish painter of the 16th century.

Here is a quick snippet of the guided tours and talks from this special year:

GUIDED TOURS

Brussels in the time of Erasmus – FR

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Dates: 22/06 & 21/09 at 2 pm

Bruegel the Elder and the secret of the two keys

Let’s stroll through Brussels where, beginning in 1562, Bruegel lived and created his most beautiful paintings. A true alchemist, did he know the secret of the two keys?
Dates: 14/07 & 08/09 at 2.30 pm

Bruegel and his Marollen – FR

Come on this walking journey and discover the Marollen of the 16th century… and more specifically the protagonist of our artistic culture: Pieter Bruegel.
Date: 02/06 at 2 pm

Charles V and Brussels Golden Age in the Renaissance – FR – EN

Starting at the Place Royal in the Sablon neighbourhood, then moving toward the Grand Place, you can admire parks and churches, palaces or plain facades and the statues and fountains that bring back memories of Charles V.
Dates:
FR: 06/06 at 11 am
EN: 21/06 at 11 am

Behind the scenes at the Ommegang, part 1 – FR

Dive into 1549 with a guide in period costume and find out how the show is put together. We invite you behind the scenes of the Ommegang to witness its frantic preparations.
Date: 09/06 at 2 pm

Habits and customs of the Renaissance: Brussels, a walled city – FR This ‘route’ will lead you from a seigneurial area to a bourgeois area.

Date: 23/06 at 2 pm

Behind the scenes of the Ommegang, part 2 – FR

Two hours before the Ommegang, you can wonder at and experience the last preparations of this commemorative show.
Date: 28/06 at 7 pm

Guided tours. Brussels in the time of Erasmus – EN

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Date: 22/06 at 2 pm

Guided tours of the Erasmus House – FR – NL

As part of the Heritage Days, discover the Erasmus House with our seasoned guides!
Dates: 14 & 15/09, 10 am – 6 pm

For several of these visits, group visits are also available on demand for the duration of the festival (according to availability of guides) in multiple languages (FR, NL, EN, DE, ES), and certain visits in French are adapted for those with vision impairments.

Talks that history enthusiasts will love

During May and June, history buffs can attend talks to better understand the realities of the period and to learn more about Brussels in the time of Bruegel.

Bruegel, a Brussels painter? – FR

It was during the 1560s and in Brussels that Bruegel created the majority of the paintings that we attribute to him today. The awareness of the ties between the artist and the city provide quite a different story about who he was or what the city where he lived and worked was like. It’s shocking how much recent research is providing us with new information on the Brussels of this master. If he did not in fact live where we always suspected he had, it can’t be far off. It is likely that Dull Gret, his most important work preserved in Antwerp, was not made in Antwerp but in Brussels.

Useful information:
Date: 23/05
Time: 6.30 pm
Speaker: Roel Jacobs
Location: Bibliothèque des Riches-Claires – 1000 Bru
Price: Free

Brussels in the time of Bruegel – FR-NL

The 1560s are one of the most important decades in Brussels’ history, and it is also the period in which Pieter Bruegel lived in the city. You will understand how important the city was in Bruegel’s life just by learning about the history of the city during that period.

Useful information: Dates: 20/06 NL
27/06 FR
Speaker: Roel Jacobs Time: 6 pm
Length: 1.5 hours
Price: Free
Location: Maison du Roi – Grand – Place 1000 Bru Info &

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Malta, where Game of Thrones all began, plays host to the 5th Annual Valletta Film Festival

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Malta, the first location for Season One of  Game of Thrones, plays host to the annual  Valletta Film Festival (VFF), June 14-23, presented by the Film Grain Foundation. This year will mark the Fifth Anniversary of this exciting film lovers’ event. During the ten-day event, Valletta will be transformed into a live cinema with screenings and events taking place in historic buildings and outdoor venues including Pjazza Teatru Rjal and Pjazza San Ġorġ. Over the years, the streets of Valletta hosted various international productions like World War Z, Assassin’s Creed, The Count of Monte Cristo, Game of Thrones and Murder on the Orient Express.

Pjazza Teatru Rjal/Photo courtesy of Film Grain Foundation – Ali Tollervey

The VFF attracts more than 10,000 visitors and is the largest cinematic event in Malta. “What makes Malta a unique setting for a film festival is that the Maltese Islands themselves are world famous for film production,” said Oliver Mallia, Co-Founder and Co-Director with Slavko Vukanovic, both film producers in their own right. “Movie buffs can visit locations used for the sets of such headliners as the Game of Thrones, and blockbuster films including Gladiator and Troy.”

Malta offers Valletta Film Festival goers a transformative experience, witnessing where major blockbusters have been filmed while at the same time watching a number of Europe’s newest films. The festival will screen over forty feature films, twenty-four short films, and organizes many different master classes and workshops.

Pjazza San Ġorġ/Photo courtesy of Film Grain Foundation – Ali Tollervey

VFF 2019 will introduce the first Cinema of Small Nations Competition open to feature-length and short films from small countries in Europe and the Middle East. This competition will put a spotlight on the reality of cinema in small nations, and will highlight the abundance of talent and creativity that is often seen in films produced by filmmakers in these countries.

Michelle Buttigieg, Malta Tourism Authority representative in North America, noted “Film Tourism is trending and very popular with American and Canadian tourists who love to travel for film festivals as well as visit the locations of their favorite movies or TV Series. Malta’s movie sets include the iconic Popeye’s Village which is still one the Islands’ most popular tourist attractions, to the hottest HBO show, Game of Thrones, which started in Malta.”

For the VFF 2019 #VFF5 program visit https://www.vallettafilmfestival.com/

To purchase VFF 2019 passes visit https://www.vallettafilmfestival.com/2019-festival-pass-tickets/

About Malta

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere.  Valletta built by the proud Knights of St. John is one of the UNESCO sites and was the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 7,000 years of intriguing history, there is a great deal to see and do.

MTA US Editorial Contact:

The Bradford Group

Karen Hoffman/ Bianca Pappas

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: info@bradfordglobalmarketing.com

“Best Worscht in Town” brings a currywurst buffet to Frankfurt Airport

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rankfurt Airport is about to gain yet another culinary highlight: “Best Worscht in Town”, a German fast food chain that has achieved cult status, is opening its first airport restaurant. From humble beginnings as a family-run sausage stand that opened in Frankfurt in 1970, it has blossomed into an international franchise.

The menu embraces a wide variety of currywurst specialties for every taste. For the unitiated: currywurst, allegedly invented in Berlin after WW II, has traditionally consisted of steamed and then fried sausage that is typically cut into bite-sized chunks, smoothered with curry-flavored ketchup, and then sprinkled with even more curry powder.

“Best Worscht in Town” has gone a step further, however, to create a veritable currywurst El Dorado that not only meets the expectations of those who love the classic variety with pork or beef sausage, but also features delicious nonmeat versions for vegans and fans of organic products. Those who love spicy foods are also fully catered to: patrons can use a “Spiciness Meter” to choose any level from A for mild to F for eye-poppingly intense (“not for softies!” warns the menu).

The staff, dubbed “Worscht Dealers”, are more than willing to make recommendations to guests wishing to experiment. The many kinds of currywurst are served with French fries or freshly baked German-style sourdough bread. Chocolate milk, a traditional remedy for alleviating hot chili overdoses, is also available.

The “Best Worscht in Town” outlet is located in Terminal 1 in the Airport City Mall in Concourse A, one level above the regional train station at Frankfurt Airport. It will be open between 9 a.m. and 10 p.m.

Around 70 restaurants serve passengers and visitors daily at Frankfurt Airport. More information on the wide range of services available there can be found on the airport’swebsite, in its Service Shop, and on its Twitter, Facebook, Instagram and YouTube social media pages.

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