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Tourism on Agenda for Renewed Jamaica-Nigeria Bilateral Talks

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Tourism is expected to be a major item on the agenda of talks to take place soon in Abuja, Nigeria, aimed at formalizing a new Jamaica-Nigeria bilateral agreement between the two nations.

Previously set for earlier this year, the talks were postponed due to the onset of the Covid-19 pandemic but with a direct air link now open between the two countries, Minister of Tourism, Hon. Edmund Bartlett and Nigeria’s Foreign Affairs Minister, Hon. Geoffrey Onyeama are expressing optimism of it happening soon.

“For many years, we have been looking at formalizing a new bilateral agreement between Jamaica and Nigeria; now the contents of that are being put together. We were to have had a meeting in Abuja in April of this year; it didn’t happen because of Covid but is expected to happen soon,” said Minister Bartlett following a closed door meeting with Minister Onyeama at the Round Hill Hotel in Montego Bay last night.  He is hoping “that in the frame of all of that will be discussions with regards to tourism collaboration between the two countries.”

The Tourism Minister identified marketing through the Jamaica Tourist Board (JTB) as well as product development and destination assurance strategy developed by the Tourism Product Development Company (TPDCo), presented to the world as a new way of dealing with post-Covid tourism, as possible points of collaboration for which a technical corporation agreement can be arrived at.

Also on the cards is the Global Tourism Resilience and Crisis Management Centre, which was established by Jamaica to assess, forecast, mitigate and managing risks related to tourism resilience, caused by various disruptive factors. “We have already established a satellite in Kenya for East Africa and we really would love to have one established in either Abuja or Lagos for West Africa,” said Minister Bartlett. An arrangement is already under consideration and will be pursued involving the University of the West Indies (Mona), which hosts the resilience centre in Jamaica, and a university in Nigeria.

Minister Onyeama concurred that “We now have the framework in place to strengthen the cooperation and to take it to another level and we are going to pursue that. Covid has delayed it but it has not stopped it so we are going to cooperate in different areas, in trade, agriculture, sports, you name it, and really fuse the two countries and our peoples together.”

He stated that Jamaica “has a comparative advantage in tourism, which plays an enormous role in the economy, job creation and so on, so we really feel that we would like for you to share that experience with us. We believe it will be a game changer. We’re looking at diversifying our economy; we’ve depended too much on oil and the petroleum sector and there are gold mines out there in other sectors that can really transform our economy and provide jobs for our teeming population of 200 million.”

The Nigerian Foreign Affairs Minister said his country had a youthful population with most being in the age range of 30 years “so we believe with our brothers and sisters in Jamaica that we can transform the future of both of us into real wins. We’re looking at prosperity for our people and we believe that this partnership can deliver that for our two countries.”

He also expressed an interest in learning about Jamaica’s culinary strategy. “Nigeria has a wide variety of dishes and we were told that your ackee was voted by National Geographic as the world’s second best national dish, so I think there’s some knowledge that you have there that we also want to tap into,” he said.

On December 21, the historical link between Jamaica and Nigeria was strengthened with the first non-stop flight from Lagos landing at the Sangster International Airport. Among those on board with the Nigerian Foreign Affairs Minister was Jamaica’s High Commissioner to Nigeria, His Excellency Esmond Reid. Last night he said this direct flight “is the beginning of a transformed relationship, not just for Jamaica-Nigeria, but for Africa and the Caribbean and Jamaica stands ready to play a central role in that partnership.”

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Jamaica ‘Next Big Thing’ for Nigerian tourists

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Jamaica is being hailed as “the next big thing” for Nigerian tourists by that country’s Foreign Affairs Minister, Hon. Geoffrey Onyeama, following the arrival of the first non-stop flight from Nigeria to Jamaica, which touched down at the Sangster International Airport last night (December 21).

“We really expect to see it (tourism) take off in a big way,” said Minister Onyeama, who was among some 140 passengers on the inaugural flight, which landed just after 10:00 p.m. and was welcomed with two jet streams creating a water arc, as the vessel cruised towards the terminal building.

The Nigerian Foreign Affairs Minister said in that region of the world there was familiarity with Brazil, which has a large Nigerian population, but “we believe that Jamaica is the next big thing for us as far as tourism is concerned.”

Noting that “Nigerians are big travellers,” he said “we’re huge in tourism and travel.” Minister Onyeama said: “We just feel this is a gold mine, a gem waiting to be discovered by the majority of Nigerians and I think once Nigerians discover this you will see us in droves.” Among the passengers were travellers from Nigeria, Ghana and South Africa. Another direct flight is expected in two months.

While unavoidably absent, Minister of Tourism, Hon. Edmund Bartlett lauded the historic arrival of the flight. In stressing the flight’s significance, he said: “Historical and cultural ties between Nigeria and Jamaica date back to the days of slavery and many Jamaicans today have their ancestral roots in that African country.” He added that “we have been working together to bring this to fruition for some time and I am pleased that we have opened yet another gateway, which provides scope for the added growth of our tourism sector and the forging of greater bonds between both countries.”

There was a strong representation of Jamaican government officials on hand to welcome Minister Onyeama and the other Nigerian visitors. Minister of Transport and Mining, Hon. Robert Montague also saw it as an historic occasion. “For Jamaica to welcome Air Piece charter with a Minister and over 130 Nigerians is historic in so many ways.” He opined that “every single Jamaican is feeling good tonight that we have welcomed our first direct flight from Nigeria. It is going to be the start of many good things.”

Minister Montaque noted the collaboration of his ministry with the ministries of Tourism, Foreign Affairs and Foreign Trade, the Airports Authority and Jamaica’s High Commissioner in Lagos, His Excellency Esmond Reid, in making it happen.

The welcome party also included Minister of Foreign Affairs and Foreign Trade, Hon. Kamina Johnson Smith; Executive Director of Jamaica Vacations, Mrs. Joy Roberts; Regional Director of Tourism, Mrs. Odette Dyer and Chief Executive Officer of MBJ Airports Ltd., Mr. Shane Munroe.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Bartlett Joins Discussions on Developing a Global Tourism Recovery Plan

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Jamaica Tourism Minister, Hon. Edmund Bartlett, recently participated in a global ministerial panel discussion on rethinking the global travel and tourism industry with a comprehensive recovery plan, which encourages innovation and investment to rebuild destinations.

The discussions took place earlier this week during the annual International Tourism and Investment Conference in London, held in partnership with the World Travel Market (WTM), which took place on a virtual platform, due to the ongoing COVID-19 pandemic, consequent social distancing and global travel restrictions.

“The aspirational objectives of destinations for recovery in the   post-COVID era are increasingly being reflected in the rolling out of comprehensive recovery plans for the tourism sector which seek to leverage the collective power and resources of key stakeholders including: governments, international tourism bodies, hotels, airlines, cruise lines, booking agencies etc.,” said Bartlett.

“Recovery has become almost synonymous with resilience-building. The sector needs to become more adaptable, resilient and agile.  This pandemic has presented us with a unique opportunity to transition towards a more balanced tourism as it is anticipated that more international tourists will opt for “sustainable” destinations in the post-COVID era,” he added.

Other Ministers joining the panel included Hon. Nigel Huddleston, Minister of Tourism, UK; Hon. Najib Balala, Cabinet Secretary, Ministry of Tourism, Kenya; Hon. Marcelo Álvaro Antônio, Minister of Tourism, Brazil; and Hon. Elena Kountoura, Member of the European Parliament.

Minister Bartlett also reiterated the call for the establishment of a Global Tourism Resilience Fund to equip vulnerable countries to be able to respond, manage, and to then recover and grow after disruptions. The Fund would especially target destinations that are recognized as facing high vulnerability but have insufficient financial capacity to prepare for and recover quickly from disruptions.

“It is also important for policymakers, industry leaders, investors and financial institutions to collaborate more closely to support investments and provide incentives to support  product differentiation into areas such as health, wellness and the green economy which are linked to the promotion of more sustainable behaviors and practices by all involved in the tourism value chain,” said Bartlett.

The global tourism investment summit was organized with the goal of helping to accelerate the recovery of travel and tourism businesses and restore travelers’ confidence after the COVID-19 pandemic. It brought together global leading voices and luminaries across different segments to discuss the future of the travel and tourism industry, its challenges, opportunities, financial strategies and mechanisms required to aid its successful recovery.

The three-day summit began on November 9 under the theme: “Invest, Finance and Rebuild the Travel and Tourism Industry.” Bartlett also participated in the resilience panel discussion, on Tuesday November 10, 2020.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications Division, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4924, Fax: 906-1729

Tourism must get back on track, Bartlett

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Jamaica Tourism Minister, Hon. Edmund Bartlett, says the industry is a key driver of the Jamaican economy and urges stakeholders to view the unprecedented crisis brought on by the pandemic as a transformational opportunity to help get tourism back on track.

Speaking at the opening of the first-ever virtual staging of the Jamaica Product Exchange (JAPEX), the Minister said, “Tourism must get back on track. Pre-pandemic, there were 1.5 billion international tourist arrivals; travel and tourism accounted for 10.3% of global GDP, and it employed 1 in 10 persons around the world.  At home, as we welcomed 4.3 million visitors, the sector earned US$3.7 billion, contributed 9.5% to the nation’s GDP and generated some 170,000 direct jobs.”

Bartlett noted that the Government is doing its part to rebuild the economy and tourism will play a key role. He shared that despite Covid-19, proactive measures were being implemented that will ensure a tourism product that is safe, attractive for visitors, and economically viable for all tourism stakeholders.

Despite the challenges caused by the pandemic, Bartlett remains cautiously optimistic as data from the Jamaica Tourist Board indicate that the industry is slowly rebuilding.

Preliminary JTB figures indicate that since reopening on June 15, the country has recorded a little over 211,000 passengers to the island; June to September earnings amounted to US$231.9 million, and hotel occupancy rates are slowly inching up. A 40% increase in arrivals over the winter season when compared to the preceding periods of massive downturn, is also projected.  

“In terms of airlift, most of the major airlines serving the destination are increasing service as the demand picks up. These include the following airlines in the Americas: American Airlines, Delta, JetBlue, United, Southwest, Air Canada, WestJet, and Copa,” he said. 

Expedia also reported that searches for Jamaica’s Montego Bay rose 15 percent in July, and Jamaica was among the most-searched-for destinations in the Caribbean.

“I have received reports that some of our hotel properties have reported that they are reaching up to 60% occupancy through a combination of international and local guests, with numbers reaching nearly 90% around holiday weekends,” he said.

The Jamaica Product Exchange (JAPEX) is the premier trade event and the single most important business generator for Jamaica’s tourism industry. It facilitates pre-scheduled appointments for leading wholesalers and tour operators with hundreds of Jamaica’s leading tourism suppliers to conduct business negotiations.

Since its 1990 inception, The Jamaica Product Exchange (JAPEX) has been a joint project of The Jamaica Hotel and Tourist Association (JHTA) and the Jamaica Tourist Board (JTB). It is supported by every Jamaican organization involved in the development, promotion and sale of the Island’s tourism product.

According to the organizers, the three-day event, which is being held virtually  this year due to the novel coronavirus pandemic, has more than 2,000 buyer and supplier delegates, travel agents and media representatives from countries such as the UK, USA, Canada, China, India, Russia, Spain, Mexico, Brazil, Colombia, and Argentina.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Bartlett Urges International Community to Leverage Smart Tourism in Post-COVID-19 World

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Jamaica Tourism Minister, Hon. Edmund Bartlett, has underscored the need for tourism interests around the world to embrace and leverage a new smart tourism model, to ensure the success of the industry in the post-COVID-19 era. This as Minister Bartlett continues to make his mark as a thought leader in the international tourism community, with his participation recently in another major international webinar – the SAHIC Hotel and Tourism Investment Conference.

In the long-term, this crisis presents us with an opportunity to harness the potential of digitalization to drive new tourism experiences.

“In the absence of physical travelling experiences, millions of people in quarantine have been seeking out cultural and travel experiences from their homes,” Minister Bartlett said.

He added that “rapid digitalization coupled with emerging technologies, such as virtual and augmented realities, can create new forms of cultural experiences, dissemination and new business models with market potential.”

Mr. Bartlett highlighted that the international community can expect to see the growth of smart tourism, with more destinations increasing the production of visitation data, such as tourists’ time spent at attractions, which will aid in crowd management – which he believes is an essential factor in a post-COVID-19 world. 

“Smart tourism can be helpful in promoting social distancing by focusing on controlling human traffic to major tourist sites like a museum, a cathedral or a public park, as we seek to maintain the quality of visitors’ experiences,” said the Minister.

Bartlett also shared the strategies employed locally that have been impactful, such as the ‘Rediscover Jamaica’ campaign, as well as the health and safety protocols created by the Ministry of Tourism and its agencies working in collaboration with industry partners and other government stakeholders.

“The Re-discover Jamaica initiative has received tremendously positive reception from local residents, with some hotels reporting 50%-60% reservations from locals,” he explained.

“As we look to the future, the gap in seasonal downturns in international tourist arrivals and volatility in the global tourism market can be offset by sustaining these staycation packages that target local residents who have traditionally felt excluded from higher-priced all-inclusive vacation packages that are designed to attract international tourists,” the Minister added.

SAHIC is a two-day virtual event focusing on Latin America and the Caribbean, which featured 9 hours of networking opportunities with key players and strategic sessions with prominent members of the hotel investment community.

Other government speakers included, Hon. Ivan Eskildsen, Minister of Tourism for Panama, and Hon. Gustavo J. Segura, Minister of Tourism for Costa Rica, in regional discussions. Additional speakers included Gloria Guevara Manzo, President and CEO, World Travel & Tourism Council (WTTC); Brian King, President, Caribbean & Latin America, Marriott International; and Rogerio Basso, Head of Tourism, IDB Invest.

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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944