Minister Bartlett to participate in major global tourism tradeshow, FITUR

Jamaica Tourism Minister Hon. Edmund Bartlett is set to attend the highly-anticipated annual international travel and tourism tradeshow, FITUR, which will be conducted in person in Madrid, Spain, from May 19-23.

FITUR was the last major global in-person trade fair to take place before the COVID-19 pandemic, and is the first of its kind to return, in a non-virtual format.

“Jamaica is happy to be one of the tourism destinations represented at one of our industry’s most anticipated annual events. I am hopeful it will result in a number of investment opportunities for Jamaica, which will undoubtedly impact how we rebound from the devastating effects of this on-going pandemic,” said Minister Bartlett.

While in Madrid, the Minister will attend a number of meetings with potential investors, as well as key industry stakeholders, such as Gabriel Escarrer, CEO of Melia Hotels International and Carmen Sampol, CEO of SAMPOL, a leading engineering company.

“FITUR is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America and the Caribbean. This year’s staging will be crucial for re-establishing and maintaining networks and business for the rebound of tourism,” said Bartlett.

“We will be networking and securing new investment opportunities. A key meeting we hope to have is one with INVEROTEL as well as Melia regarding their investments in Jamaica and the continuation of relevant projects,” he added.

Organizers indicate that at its 2020 staging, FITUR surpassed its participation record with some 11,040 companies from 165 countries and regions, 150,011 trade visitors and 111,089 visitors from the general public.  This year’s event will be a ‘Tourism Recovery Special Edition’.

The Minister will then travel to Riyadh, Saudi Arabia to participate in the United Nations World Tourism Organization’s (UNWTO) Tourism Recovery Summit as well as the 47th Meeting of the UNWTO Regional Commission for the Middle East, to be held on May 26 and 27, respectively.

Bartlett will also use this visit to continue discussions with Saudi officials on tourism cooperation and investment. Jamaica Tourism Minister Bartlett left the island on May 17 and will return on May 30, 2021.

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Kingsley Roberts

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