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Jamaica’s Tourism Minister in talks with potential Israeli investors

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Bartlett in talks with potential Israeli investors

Tourism Minister, Hon Edmund Bartlett says major hotel brands in Israel have expressed interest in investing in Jamaica and are expected to visit the island soon.

“I am very happy to share that our meetings in the Mediterranean have been very fruitful. We have met with a number of hoteliers including the luxury brand Brown Hotels. Their properties are a very trendy group, similar to the Hard Rock brand, and I am sure it will be a great addition to our Kingston or Montego Bay offerings,’ said the Minister.


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Brown Hotels is a rapidly-expanding global boutique hotel brand with roots in Tel Aviv. Conceived by native Israelis, Leon Avigad & Nitzan Perry with partner Nir Waizman. Their properties include four hotels in Tel Aviv, two in Jerusalem and one in Croatia.

The Minister also noted that the investors have accepted his invitation to visit Jamaica, and should be in attendance at the upcoming Jamaica Rum Festival.

The Festival, which will take place at place at Hope Gardens on March 9 and 10, is being presented by J. Wray & Nephew Limited’s Appleton Estate Jamaica Rum brand in partnership with the Jamaica Tourist Board (JTB) and the Tourism Enhancement Fund (TEF). It aims to promote brand Jamaica, boost tourism in Kingston and showcase Jamaica’s cultural excellence in rum, food and music.

“I am looking forward to continuing our discussions when the team arrives in Kingston next month. I am also excited that they will get an opportunity to attend this major food festival we will be hosting in Kingston. This is a potentially big find and they are ready for the Caribbean particularly Jamaica because of our music and rum which are so appealing to young people,” said Minister Bartlett.

The Minister is currently in Israel to participate in the Annual International Mediterranean Tourism Market event.

The International Mediterranean Tourism Market (IMTM 2019) is an annual tourism event that brings together professionals and service providers from the tourism industry and introduces new attractions and tourist destinations.

The Minister is expected to return to the island on February 18.

Jamaica Tourism Security team appointed

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Visitor surety is a top priority for Jamaica Tourism. Dr. Andrew Spencer, Executive Director of the Tourism Product Development Company Ltd. (TPDCo) appointed Dr. Peter Tarlow, Partner of certified.travel, as the head of the new National Jamaica Tourism Security team. TPDCo is the organization charged with the responsibility for Destination Assurance under the directive by its Honorable Minister, Edmund Bartlett, MP.

This follows a number of meetings between Dr. Tarlow and the Hon. Edmund Bartlett, Jamaica Minister of Tourism, with Jamaica Minister of National Security, the Hon. Dr. Horace Chang, and senior members of the Ministry of Tourism (MOT) and its agencies.

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Certified.travel is a joint subsidiary of the eTN Corporation and Tourism & More. Dr. Tarlow is a leading industry professional with specific expertise in such areas as:

  • The impact of crime and terrorism on the tourism industry
  • Event and tourism risk management
  • Tourism and economic development
  • Development of response models for security threats
  • Tourism police and private security personnel and the development of TOPPs units
  • Reputational repair or enhancement as needed

Visitor surety means for Jamaica:

  • The providing of a safe and secure environment for the Jamaica’s visitors and for those who work in its visitor industry
  • Protection of the its tourism sites and infrastructure
  • Perceptions of Jamaica including how these perceptions impact its reputation
  • The protection of the nation’s economy vis-à-vis its tourism industry

TPDCo’s destination assurance initiatives and strategies are geared towards the following:

  1. Jamaica National Development Plan, specifically, Jamaica’s 2030 Vision goal; The Jamaican society is secure, cohesive and just
  2. Ministry of Tourism Strategic Business Plan Ensuring the safety, security, and sustainability of the natural and built environments
  3. MOT Tourism Pillar of Growth; New Partnerships

Dr. Peter Tarlow pointed out: “Tourism is the world’s leading peaceful industry and a major economic development tool. The tourism industry is also security (crime and terrorism) sensitive, and a lack of tourism surety has a major impact on tourism and event-oriented economies. Additionally, when public officials are tourism-sensitive, they offer the general public better service, economic opportunities, and an improved standard of living.

“The hospitality industry’s number one job is to protect its guests, and visitors demand safety and security by well-trained professionals. If the tourism industry fails in this regard, all else becomes irrelevant.

“Real security involves training, education, investments in software and the understanding that security is not a simplistic discipline or a passing phase. Tourism security personnel need continual training and must be flexible enough to adjust their procedure to a constantly-changing environment. One of the propositions to note is that as customer service increases, so does tourism security, and a better tourism product has the potential to increase national productivity, quality of life, and economic wellbeing. Security plus service and value for money will become the basis for 21st century tourism success!”

eTN Corporation President Juergen Steinmetz said: “We are excited to work with Jamaica Tourism on this important project. Adding Dr. Peter Tarlow to our portfolio of services and in forming certified.travel as a joined partnership is a game changer for the eTN Corporation, eTurboNews, and TravelMarketingNetwork.”

Unfortunately, within the last few months, Jamaica has had to deal with several incidents that have challenged the perception of its security in relation to visitation safety. These incidents have impacted the perception of Jamaica’s tourism product both locally and globally.

Jamaica’s Tourism Minister, Hon. Edmund Bartlett, said: “We must safeguard the key aspects of destination assurance such as security, safety, and seamlessness of our tourism product. Dr. Peter Tarlow and the team will help us take a step in the right direction and provide insight in legislation that may be implemented to make the industry safer, as well as help us develop a new program on how to better relate and interact with international guests. His visit comes at a crucial point in the development of our product.”

More information on the eTN Travel & Tourism Security Program : www.certified.travel 

Building Resilience of Caribbean SMTEs: OAS launches $500,000 project

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The Organization of American States (OAS) has launched a US$500,000 project to assist the region’s small and medium tourism enterprises (SMTEs) to build resilience to natural disasters.

The project was launched during the 2nd Global Conference on Jobs and Inclusive Growth: Small and Medium Tourism Enterprises (SMTEs), hosted at the Montego Bay Convention Centre by the government and the United Nations World Tourism Organization on January 29.

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Speaking ahead of the launch, Tourism Minister Hon. Edmund Bartlett said, “We are so happy to have the vast expertise of the Assistant Secretary General of the Organization of American States (OAS), Nestor Mendez, at the launch who I am pleased to say comes bearing gifts. This very important resilience project for our SMTEs will help build the capacity of our sector to better help us become more resilient when disruptions occur.”

The project is funded by the United States Department of State and managed by the OAS Secretariat for Integral Development. It will assist small tourism enterprises in the Caribbean to overcome the various challenges that affect the ability of Governments and businesses alike to continue their business operations during and after catastrophic events in the Caribbean.

Participating countries set to benefit include: Antigua and Barbuda, The Bahamas, Belize, Barbados, Dominica, Grenada, Haiti, St. Lucia, St. Kitts and Nevis, St. Vincent and the Grenadines, Suriname, and Trinidad and Tobago.

It will be carried out in a two-year period, with the primary aim being to reduce the severity, impact and duration of disruptions caused by a disaster on the operations of the small enterprises in the Caribbean.

“The Caribbean is among the most tourism-dependent regions in the world and there is no other region whose travel and tourism industry is as vulnerable to disasters as the Caribbean. It is undeniable that climate change presents an existential threat to small island developing states and low lying coastal areas, which include the countries of the Caribbean,” said Assistant Secretary General of the OAS, Nestor Mendez.

He also noted that “The OAS identified, among the main long-term needs of the region, the need for tourism-related disaster preparedness and crisis management, communications plans as well as methodologies to follow before and after a disaster.”

This 2nd Global Conference on Jobs and Inclusive Growth: Small and Medium Tourism Enterprises (SMTEs), is a direct response to the global conference on jobs and inclusive growth hosted in Jamaica in 2017, which brought to the fore many of the perennial challenges faced by SMTEs, including issues of access to credit, marketing, technology and business development.

The conference organisers therefore saw it prudent to have another event focused solely on SMTEs and best practices that have direct relevance to their development.

PM, Bartlett welcome return of EP hotel model to Jamaica

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Jamaica Prime Minister Andrew Holness and Minister of Tourism, Hon Edmund Bartlett have welcomed the return of the EP (European Plan) model of hotels as part of the expanding tourism industry.

Sunday’s official opening of S Hotel along Montego Bay’s Hip Strip was the first significant hotel of its kind to open its doors using this model, in more than three decades. Large all-inclusive hotels make up about 80 percent of resort destination’s room stock.

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Minister Bartlett described S Hotel as special “because the S is bringing back the model of tourism that has escaped us for a while, the EP model which offers an opportunity for more involvement and more participation

This sentiment was endorsed by Prime Minister Holness who said, “We must find ways to make tourism inclusive and beneficial to all the people of Jamaica.”

According to Prime Minister Holness, the strategy for tourism must be to ensure connectivity with the rest of the economy. He said, “The benefit of tourism must be shared with the people, because all tourism is, if you take away the block and steel, it is the people, it is the culture, it is our music, it is our language, it is our dance. It is all of that put together to form a package that distinguishes us from the rest of the world that makes people want to come here and enjoy.”

The Prime Minister expressed the view that the industry must create an instrumental approach to ensuring that the benefits are shared. “Buy more Jamaican, employ more Jamaicans as entertainers; put them in your package, make people see them because that is what is going to create the value for your product,” he said.

Meanwhile, Minister Bartlett was elated “that tourism in Jamaica is outstanding,” stating that the new hotel signalled the start of a momentous week for tourism in Jamaica “because the opening of this very critical addition to the room stock and more so the variety of offering that we are providing in the accommodation subsector, begins a week of tourism celebration and marketing.

Outlining several activities planned, he said Jamaica would take centre stage Monday night at the World Travel Awards and Tuesday morning “we welcome the world with the second Global Conference on Job Creation and Inclusive Growth with emphasis on small and medium tourism enterprises (SMTEs).”

Sunday’s opening of S Hotel was also attended by Governor General Sir Patrick Allen; former prime ministers P.J. Patterson and Portia Simpson Miller; Opposition Leader Dr Peter Phillips and Opposition Spokesman on Tourism, Dr Wykeham McNeil.

Tourism Safety in Jamaica: Risk, reality and a new way forward

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Safety and security are becoming the center point and the basis of a new way forward for the visitors’ industry on this Caribbean Island nation according to Jamaica’s Tourism Minister, the Hon. Edmund Bartlett. 

Dr. Tarlow reports from Kingston:

I spent Yesterday in meetings dedicated to innovative ideas regarding tourism surety, that is the point where safety and security meet economic development and reputation.  During the day I had the chance to meet not only with the minister of tourism but also the minister of public safety and security.

We discussed a great many issues: From tourist security to security for Jamaica’s citizens, from technology to the need for police raises, from the fact that in the long-run prevention is less expensive than crisis management.  What we meant by that last statement was that the best way to handle a crisis is to avoid it if at all possible.  This discussion leads to the question of risk, and the reality that to be alive is to deal with risk.

Many of these same discussions are being held around the world.

What I have found unique here in Jamaica is not only the open dialogue, but the willingness intellectually to debate the issues and the realization that a tourism center must always seek ways to reinvent itself.  Tourism dare not be satisfied with past success but must also think creatively about future problems.

An example of the rapid changes faced by the world of tourism is the knowledge that we live not only in a world of social media but also in a hyper-connected world.

Ours is a new world where a smartphone can create a revolution, and where the solving of one problem all too often produces new problems and unintended consequences.  For those who have studied Hegelian philosophy, we see that tourism, like society, is a constantly changing dynamic and perhaps the industry’s biggest threat is the fear of meeting new situations, analyzing them, and seeking solutions in a world without permanent solutions.

What I have learned once again here in Jamaica is that in life there are no easy solutions, but despite this reality, we dare not flee from the challenges of an ever-changing world;  to do less is to run from the ethical and enter into a den of paranoia.

Having debated great issues all day with Jamaican colleagues I have come to understand that the real beauty of this land goes beyond its mountains and its beaches but in the creative spirit of its people.

They have taught me once again that change is a part of life and that either we control the change or it will control us.

Best wishes from Jamaica!

Dr. Peter Tarlow is leading the new eTN Travel & Tourism Safety Training Program, a partnership between  Tourism & More, Inc. and the eTN Group. Tourism and More has been working for over 2 decades with hotels, tourism-oriented cities and countries, and both public and private security officers and police in the field of tourism security. Dr. Tarlow is a world-renowned expert in the field of tourism security and safety. He leads the eTN Travel Security and Safety Training team. For more information, visit travelsecuritytraining.com.