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Minister Bartlett proposes tourism crisis communication strategy for the Caribbean… Global Resilience Centre to formulate

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Jamaica’s Tourism Minister, Hon. Edmund Bartlett says that the Global Tourism Resilience and Crisis Management Centre has been tasked with developing a tourism crisis communications strategy which will help Caribbean nations ‘build back better’ following a disaster.

Speaking at the opening ceremony of a Tourism Crisis Communications and Disaster Risk Management event yesterday at the Jamaica Pegasus Hotel, the Minister said, “In responding to the call to build tourism resilience in the Caribbean, I am very proud that the region’s first resilience centre was recently established at the University of the West Indies, Mona Campus Jamaica.

“The Centre is going to focus heavily on crisis communication and will develop an official Tourism Crisis Communication Strategy. We believe that we have established ourselves to provide part of the institutional framework and the physical capacity that the region needs to implement and to have actualised some of the outcomes which we seek to have from our efforts,” he added.

The facility, which is the first of its kind, will assist with preparedness, management and recovery from disruptions and/or crises that impact tourism and threaten sector-dependent economies and livelihoods.

It is focused on deliverables including the establishment of an academic journal on resilience and global disruptions, the drafting of a blueprint for resilience, the creation of a resilience barometer and establishment of an Academic Chair for resilience and innovation. This is in keeping with the Centre’s mandate to create, produce and generate toolkits, guidelines and policies to guide the recovery process following a disaster.

“Building resilience will require a system-approach based on strengthening collaborations at the national, regional and international levels among tourism policymakers, lawmakers, tourism enterprises, NGOs, tourism workers, education and training institutions and general populations to reinforce institutional capacity to anticipate, coordinate, monitor and evaluate actions and programmes to lower risk factors,” said the Minister.

While the Centre has been created to assist all tourism nations across the globe, the Minister shared that the Caribbean is particularly vulnerable because it is the most tourism dependent region in the world.

“The most recent economic data indicate that the livelihood of one in every four Caribbean residents is linked to tourism. While travel and tourism contributes to 15.2 % of the region’s GDP in general and over 25% of the GDP of more than half of the countries. In the case of the British Virgin Islands, tourism contributes to 98.5% of GDP.
These figures underscore the importance of developing strategies for mitigating potential hazards that can destabilize tourism services in the region and cause long-term setback to sustainable growth and development,” he said.

During his presentation, the Minister announced that the Centre’s physical space is about 90% completed but is globally linked.

“Next week we go to Kenya to launch at the Kenyatta University, the first satellite centre for the Global Tourism Resilience and Crisis Management Centre and then we will head to Kathmandu in Nepal on the first of January to launch the second one. There are also a number of others, which will be launched in 2020,” he said.

The two-day event is being hosted by the Ministry of Tourism in collaboration with the IDB’s Environment, Rural Development and Disaster Risk Management (RND) Division and their Caribbean Country Department.

Over 50 local and regional experts in the field of tourism crisis management and communications and disaster risk management have participated in the event, which is taking place under the theme “Reinforcing Crisis Communication as a Critical Element of Caribbean Tourism Resilience and Disaster Risk Management.”

The event also forms part of part of the IDB’s series of consultations with authorities known as Regional Public Dialogue.

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Minister Bartlett: Tourism Working Group report to help shape new architecture for subsectors

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Jamaica’s Tourism Minister, Hon. Edmund Bartlett has announced that findings from the just concluded Tourism Working Group (TWG) report are ready and will be used to help shape a new architecture for the tourism subsectors.

The Tourism Working Group, established in July 2018 and lead by PricewaterhouseCoopers Senior Executive, Wilfred Baghaloo, was set up to review a range of issues within the sector including the Economic Partnership Agreements (EPA), work permits, ground transportation and entertainment, among others.

The intent of the report is to suggest the way forward for the industry and provide a series of recommendations for strong legislative and policy reforms.

Minister Bartlett, who made the announcement yesterday at a TWG meeting said, “We recognize that global changes in the industry have impacted the business arrangements for some of our indigenous players in various subsectors. The report has highlighted the need for us to retro fit and re-examine our own processes and see how our practices and models are faring against the new disruptive business models.”

The report includes over fifty (50) recommendations that can assist in informing national policies to build stronger partnerships and support for Jamaican businesses.

“Since we established the TWG, there has been several key meetings with foreign and local stakeholders as well as research on other tourism destinations to understand their policy framework.

This is with a view to creating a new architecture that will help build capacity for our suppliers to compete more effectively in an ever changing industry so they can do more and earn more,” added Minister Bartlett.

Co-Chairman of the TWG, Wilfred Baghaloo anticipates that “The next phase of the project will involve consultations among the various ministries and enactment of policies at the local level. Thereafter, there may be meetings with international representatives to discuss the way forward.”

The Minister noted that the findings would be reviewed thoroughly and a number of consultations would take place with relevant stakeholders before the findings are released to the public and any action is taken.

“We are happy that you were able to apply the level of rigour to the investigations which have now concluded with this document. We are excited to peruse it and look carefully on how we can apply some of the recommendations that you have made. We need to have further discussions with stakeholders, because we recognise that it is not going to be a one-glove fit all situation, but we certainly want to fit it right so that we protect the local sector, which is critical to us,” said Minister Bartlett.

He expressed gratitude to the team, which is chaired by Tourism Linkages Council head and Hotelier, Adam Stewart. As well as members such as: Prominent Business leaders, Michael McMorris and Godfrey Dyer; Jamaica Hotel and Tourist Association (JHTA), President, Omar Robinson and Senior Executive, Nicola Madden-Greig; President of the Jamaica Cooperative Automobile and Limousine Services (JCAL), Brian Thelwell.

Other members include: Jamaica Vacations, Chairman, Bert Wright; National Craft Traders and Producers Association, President, Melody Haughton-Adams; Tourism Product Development Company (TPDCo), Executive Director, Dr. Andrew Spencer and representatives from the Ministry of Culture, Gender, Entertainment and Sport; Ministry of Labour and Social Security; Passport, Immigration and Citizenship Agency (PICA) and the Ministry of Tourism.

Minister Bartlett calls for Kingston to be the premier hub of Northern Caribbean

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Jamaica’s Tourism Minister, Hon Edmund Bartlett says that the projected expansion projects in Kingston, as well as those currently underway are a signal of the City’s potential to be the primary hub of the Northern Caribbean.

The Minister made this announcement yesterday, during the inaugural Caribbean Airlines flight from Kingston to Grand Cayman.

“With the changes that have taken place in Kingston and the expansion we are anticipating, we are hoping that Kingston will become a hub for the Northern Caribbean so that connectivity – between Jamaica and Havana, Santiago, Cancun – can be achieved from here. I think Caribbean Airlines is well positioned to be that carrier that makes those connections, utilizing Kingston as a hub,” said the Minister.

This is a sentiment shared by the airline’s CEO, Garvin Medera, who said, “Caribbean Airlines has a clear vision to connect the region, which is a major element in strengthening our Caribbean identity.”

The Minister shared that currently the region is growing at 6.1%, but lack of connectivity within the Caribbean has hindered tourism arrivals to grow to double digits.

“Today’s flight to Grand Cayman is expanding the airline’s range of connectivity and is helping to sunder those dividing elements that prevent us from connecting. The 300 additional seats to Jamaica, with two weekly rotations, add a significant amount to the growing number of seats that are coming on stream,” said the Minister.

Improved air connectivity is one of the Minister’s pillars in achieving growth in the industry. Under this growth strategy, his Ministry is aggressively implementing strategies to attract five million visitors by 2021, generate US$5 billion in tourism earnings, increase the total direct jobs to 125,000, and add 15,000 new hotel rooms.

The Ministry has also been pursuing new and emerging markets whilst maintaining traditional ones through airlift arrangements.

According to data from the Jamaica Tourist Board (JTB), the island has increased seats out of the USA by 79,522, Canada by 21,418, the Caribbean by 15,280, and Latin America by 8,280. However, Jamaica is down from UK/Europe but overall the country is looking at an additional 98,676 seats for the season.

As it relates to the Caribbean, over the last three years, Jamaica has seen increased year on year growth. For 2019, Jamaica has so far seen a 6.1 percent increase in visitors from the region.

This new flight from Caribbean Airlines will now make an impressive 22 destinations for Caribbean Airlines, which already has over 600 weekly flights in the Caribbean and North and South America. It will include two departures from either destination per week – Tuesdays and Saturdays – between December 17 and March 28.

Bartlett upbeat about Peru Flight to Jamaica

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Jamaica Tourism Minister, Hon. Edmund Bartlett, (seen right in photo) in discussion with Chilean Ambassador to Jamaica, His Excellency Euduaro Javier Bonilla Menchaca (second right) during his courtesy call at the Minister’s New Kingston Office on Wednesday October 30, 2019.

Joining in the discussion are (left to right) Roberto Alvarez, Deputy Head of Mission, Chilean Embassy in Jamaica and Mrs. Jennifer Griffith, Permanent Secretary in the Ministry of Tourism.

During the courtesy call, Minister Bartlett discussed the positive impact the upcoming inaugural flight from Lima, Peru to Montego Bay will have on the island’s arrivals from the Latin America region.

The service which will be through LATAM airlines three days weekly, is expected to begin next month.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Bartlett Meets with Jamaica Tallawah’s Owner

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Jamaica Tourism Minister, Hon. Edmund Bartlett (seen right in the photo) pauses for a photograph with Krishna “Kris” Persaud, owner of the Jamaica Tallawah cricket franchise. 

The occasion was a courtesy call at the New Kingston offices of the Ministry of Tourism on September 19, 2019. 

During the discussion, Bartlett emphasized the impact sports has on the country’s tourism product and possible ways this niche-tourism industry can be further strengthened.

Persaud also used the opportunity to give an update on the cricket franchise.

MEDIA CONTACT:

Corporate Communications Division

Ministry of Tourism,

64 Knutsford Boulevard,

Kingston 5

Strong support for Jamaica Tourism Workers’ Pension Scheme

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In anticipation of passing its final hurdle in the Senate, the Jamaica Ministry of Tourism has embarked on another round of awareness and sensitization sessions to get workers signed onto the Tourism Workers’ Pension Scheme.

The scheme has already received parliamentary approval and is expected to get the Senate’s seal of approval after inclusion of a number of recommendations from that body. It will then go to the Governor General for his assent after which regulations will be drafted for the plan to be rolled out in January 2020.

Minister of Tourism, Hon. Edmund Bartlett, joined by Chair of Pension Scheme Oversight Committee, Hon. Daisy Coke, sold the scheme to a representative gathering of various tourism stakeholders from the Ocho Rios area Wednesday, July 17, at the Anglican Church Hall.

Describing it as a defined contractual scheme, Mrs. Coke said for the first three years of its operation, employees will contribute 3 percent of their salary, matched by 3 percent from their employers. Thereafter, the rate will be increased to 5 percent. Self-employed persons will also be subjected to the 3 and 5 percent but will not have the benefit of a matching amount.

Minister Bartlett underscored the importance of getting more from the tourism industry by developing the capacity to be able to contribute better, more efficiently “and more fulfilling to ourselves because when we work we’re working just for the employer, we’re not working to boost productivity that will enhance the bottom line of some government; we’re working also for self-satisfaction.”

Minister of Tourism, Hon Edmund Bartlett outlines the importance of the Tourism Workers’ Pension Scheme to a representative gathering of workers from various sectors of the industry, at an awareness and sensitization session, held at the Anglican Church Hall in Ocho Rios on Wednesday, July 17, 2019. Seated to his right is Chair of the Tourism Workers’ Pension Scheme Oversight Committee, noted actuary, Hon Daisy Coke.

He said it was also important for workers to feel happy about what they do and having security of tenure, being remunerated appropriately and knowing that there was a social security arrangement with a social security net awaiting them after working very hard, would engender that happiness.

According to Mr, Bartlett, “the potential size of this Tourism Workers’ Pension Scheme is going to be of a magnitude that Jamaica has never seen.” He said it was eight years in the making and was the first of its kind in the world.

With the ongoing expansion of the industry providing increased employment, Minister Bartlett stressed the importance of human capital development and training as the number one priority to improve the quality of what is being offered as the product and create an opinionated experience for visitors who will want to return and improve the 42 percent repeat business that the country now enjoys.

With the Hospitality and Tourism Management Program already in place through 33 high schools offering an associate degree in hotel management; the Tourism Product Development Company’s TEAM Jamaica sensitizing to what the industry is all about; HEART NTA measuring and building competence; and the Jamaica Centre of Tourism Innovation offering on-the-job certification at various levels, he said the next step would be to have tertiary level training.

“The next level now for us is tertiary and post graduate qualification because our industry is one that is changing every day; it’s a new tourism that is emerging where technology is going to play a far more important role in the delivery of the experiences and services of the industry,” said Minister Bartlett, adding that “more and more hotels are going to become automated so that is going to have implications for the lower level employees in the sector. Our job therefore is to make sure that we are preparing the next workforce to be ITT competent and to be able to operate well within this post-industrial revolution.”

Starting October, a partnership will begin with the University of the West Indies to establish a graduate program in tourism that opens the door for persons to work through the system, write a thesis and obtain a Master of Science in Tourism. Minister Bartlett said utilizing data, “we are going to find new ways of doing the same things that we have done over the years but better ways that are more efficient, more cost effective and offer more value.”

MEDIA CONTACT:

Corporate Communications Division

Ministry of Tourism

64 Knutsford Boulevard

Kingston 5

Tel: (876) 920-4926-30

Jamaica’s Tourism Workers’ Pension Scheme to be a Landmark for Global Tourism Social Legislation – says Bartlett

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Jamaica Tourism Minister, Hon Edmund Bartlett says the Tourism Workers’ Pension Scheme will be a landmark plan for tourism social legislation in the world, as it will be the first of its kind to provide a comprehensive pension plan for all the workers of the tourism sector — whether permanent, contract or self-employed.

Speaking at a Jamaica Tourism Workers’ Pension Scheme Awareness and Sensitization Seminar at the Norman Manley International Airport in Kingston yesterday, the Minister noted that “We now as a result of collective efforts over a period of time, have come together with a plan that will be a landmark plan for tourism social legislation in the world. Jamaica will be the only country in the world that has a comprehensive pension plan for all the workers of the tourism sector.”

The Tourism Workers’ Pensions scheme is designed to cover all workers ages 18-59 years in the tourism sector, whether permanent, contract or self-employed.  This includes hotel workers as well as persons employed in related industries, such as craft vendors, tour operators, red cap porters, contract carriage operators and workers at attractions.

The Tourism Workers’ Pension Scheme, which will receive $1 billion in funding from the Tourism Enhancement Fund (TEF), will see benefits being payable at age 65 years or older.

“This landmark piece of social legislation in the industry is going to represent in time, the largest pool of domestic savings that this economy would have provided. Real growth comes when we are able to convert domestic savings into investments,” he said.

He further noted that the plan will be of particular interest to workers in the industry who have been employed at a number of organizations over the years on short-term employment contracts.

“The plan will protect contract workers by providing them with a social safety net. It will enable them to join as a self-employed person. So you can move from one company to the other, change your contract, knowing that your retirement plans are secure,” said Minister Bartlett.

According to the Tourism Minister, the scheme is the final piece in a four-point human capital development plan to enhance Jamaica’s tourism workers.

The other three initiatives in the human capital development plan are training, capacity building and creating the ability of tourism workers to have knowledge and convert that knowledge into practical applications; providing a pathway to professionalism and jobs; and improving the social conditions around which the tourism worker lives.

“If we are to build the capacity of tourism to deliver on the prosperity agenda, we must build the capacity of the people, the human capital must be enhanced. We think that there is no equity in this game, if this industry is so big, and it cannot secure the safety, future and social requirements of the people who work in it,” he said.

The Tourism Workers’ Pension Scheme Bill was passed in the House of Parliament on June 25 and is in keeping with the Government’s focus on creating a social security network within the tourism sector.

The Ministry of Tourism will host three other Tourism Workers’ Pension Scheme Awareness and Sensitization Seminars in Ocho Rios, Montego Bay and Negril within the next two weeks, as part of their public awareness campaign.

MEDIA CONTACT:

Corporate Communications Division

Ministry of Tourism,

64 Knutsford Boulevard,

Kingston 5.

Tel: 920-4926-30,

Fax: 920-4944

Jamaica Tourism Marketing Executive Marie Deeble Walker passed at age 58

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Jamaica tourism minister of Tourism Hon. Edmund Bartlett has expressed deep regret at the passing of former Jamaica Tourist Board marketing executive, Marie Deeble Walker.

“It is with great sadness that I learn of the passing of Marie Deeble Walker. She dedicated more than 30 years of her life working in hospitality tourism. The Jamaican tourism industry remains grateful for her contributions to the development and marketing of our industry.

We remain particularly grateful for her work with the diaspora community, including the staging of reggae music concerts in New York City Central Park’s Summerstage.,” said Minister Bartlett.

Marie Deeble Walker worked at the Jamaica Tourist Board (JTB), starting in Kingston in 1979, and was later transferred to the New York office as the advertising relations manager.

“I wish to offer my condolences to her friends, family and loved ones as they mourn her sudden passing.  She was the consummate professional with a very warm and jovial personality. Her passing is a tremendous loss for the industry and for those who knew her personally,” said Minister Bartlett.

At the time of her passing, she was the principal of Turnstyle Marketing and Collections — a boutique marketing and public relations agency that provides destination management and sales support services for a number of Caribbean destinations.

She passed away on July 10 in South Florida, United States. She was 58 years old.

Bartlett meets Jamaica’s First Kenyan High Commissioner to Jamaica

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JamaicaTourism Minister, Hon. Edmund Bartlett (seen right in the main photo) receives an honorary Kenyan passport from the High Commissioner of Kenya to Jamaica, His Excellency Anthony Muchiri.

The occasion was a courtesy call to the Minister’s new Kingston office on July 4, 2019, where they discussed the possibilities to enhance collaboration in the tourism sector in areas such as training and exchange programs.

Ambassador Muchuri is the first Kenyan High Commissioner to Jamaica.

Above, Minister Bartlett (seen right) paused for a photograph with the High Commissioner of Kenya to Jamaica, His Excellency Anthony Muchir (seen left) and his wife Olive.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Bartlett holds discussions with Jamaica Civil Aviation Authority

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Jamaica Tourism Minister, Hon. Edmund Bartlett (third right in the photo) recently presided over a meeting with the Chairman of the Jamaica Civil Aviation Authority, Phillip Henriques, (third left) and members of the Jamaica Air Traffic Controllers Association (from right) Treasurer Maurice Smith, President Kurt Solomon and Vice President Sean Blair.

Sharing in the moment are Senior Communications Strategist in the Ministry of Tourism Delano Seiveright (left) and Chairman of the Jamaica Tourist Board John Lynch.

The group met at the Minister’s New Kingston office on April 10, 2019 to provide updates on the sector.

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