In his capacity of co-chairman of the Global Tourism Resilience and Crisis Management Centre (GTRCM), Jamaica Tourism Minister, Hon. Edmund Bartlett, is set to visit typhoon-affected areas in Japan, during his visit to the country next week.
He will visit affected areas of Chiba, which is being coordinated by the Jamaican Embassy in Japan. He will also City Mayor of Ichihara, Mr. Joji Koide, and other officials at the Mayor’s office when he arrives in Tokyo on October 23, 2019.
Typhoon Hagibis made landfall on October 12, triggering landslides and catastrophic flooding. It is now being considered as one of the deadliest typhoons to have hit Japan in the past decade.
“Our resilience centre stands ready to advance on discussions to establish a satellite centre of the GTRCM in Japan as both countries have a wealth of expertise, good practices and experiences in effectively managing the aftermath of natural disasters,” said the Minister.
He further noted that, “The establishment of satellite centres in countries such as Japan which have a track record of effectively responding to and recovering from natural disasters and other disruptions to sustainable development will enhance the growing body of research and innovative solutions for recovery.”
The Global Tourism Resilience and Crisis Management Centre, launched earlier this year, was established to assist global tourism destinations with destination preparedness, management and recovery from disruptions and/or crises that impact tourism and threaten economies and livelihoods globally, including climate and seismic events.
While in Japan, Minister Bartlett will be meeting with key airline representatives and tour operators to advance discussions on the recovery of the Japanese market.
Over time, Jamaica has lost significant market share from Japan and since 2013, has lost annually, an average of 6% of stop over arrivals due to a number of factors, including a downturn in the Japanese economy.
“Japan was a very good market for Jamaica 20-30 years ago. We lost that market because of a number of factors, one of which had to do with the economy of Japan and a fire that took place. The Japanese economy has rebounded and they are doing extremely well. Their outbound market is over 20 million and the appetite for Jamaica and the Caribbean is returning,” said Bartlett.
He will also meet with the Japan Tourism Agency, as well as the Chairman of the Japan Association of Travel Agents, Mr Hiromi Tagawa to establish new marketing arrangements. A meeting is also scheduled with the Japanese Minister of Land, Infrastructure, Transport and Tourism, Hon. Kazuyoshi Akaba on broader areas of collaboration.
The Minister will be accompanied by officers from the Jamaica Tourist Board, the Tourism Linkages Network and the Ministry of Tourism. They will depart Jamaica on October 21, 2019.
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MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944