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Nepal promoted as a “Fountain of Buddhism” in Vietnam, Cambodia and Thailand

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Nepal Tourism Board (NTB), in coordination with Society of Travel and Tour Operators Nepal (SOTTO-Nepal), organized Nepal Sales Missions in Hanoi, Phnom Penh and Bangkok, the major cities of Vietnam, Cambodia and Thailand on June 10, 12 and 14, 2019 respectively. The Sales Missions were focused on promoting Nepal as a “Fountain of Buddhism” as well as a premiere holiday destination in the emerging source market.

‘Nepal Presentation’ featuring on major tourism attractions and activities of Nepal was made by NTB officials in the Nepal Evening Programs in Phnom Penh and Bangkok. The Presentation was also highlighted on Visit Nepal Year 2020 Campaign and Lifetime Experiences that tourists can have in Nepal. Nepal promotional video that was screened in the programs drew the attention of the audiences and awared them about destination Nepal. Mr. Ghanshyam Upadhyaya, Joint Secretary of Ministry of Culture, Tourism and Civil Aviation, in his remarks amid the audiences tried to enhance the confident of the local travel trade people by emphasizing the priority concern of Government of Nepal for tourism development. Nepal promotional video made by SOTTO-Nepal was also screened in the programs. Mr. Madhusudhan Upadhyaya, President of SOTTO-Nepal, addressing the audiences requested the local travel trade to join in hands with Nepali counterparts to sell Nepal as a destination choice for Buddhist pilgrims.


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The participating travel trade companies from Nepal had business to business (B2B) meetings with the local buyers. The buyers were found interested in selling Buddhist site specific packages of Nepal. The meeting helped to enhance confident among the local outbound operators to keep Nepal in their travel itineraries.

In the Nepal Evening Program in Bangkok, His Excellency Mr. Ganesh Prasad Dhakal, Ambassador of Nepal to Thailand, expressing his satisfaction over the remarkable diplomatic relations existing between the countries since last 60 years, appealed the local travel agents to incorporate Lumbini in their outbound packages. Mr. Bikram Pandey, Goodwill Ambassador for Lumbini, had an insightful presentation on ‘Buddhist Circuits on Buddha’s Life across South Asia’. The program in Bangkok was coordinated by The Embassy of Nepal, Bangkok.

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Thus, the Sales Missions have provided an opportunity to showcase tourism products of Nepal amid a gathering of local media and outbound travel companies of those countries, to educate them about Nepal as a must travel destination and finally create a strong network among the operators. It is hoped that more tourists will be visiting from these countries in the year 2020, when Nepal is celebrating Visit Nepal Year 2020.

These three countries are Buddhist dominant countries. So, Nepal can be a must visit destination for people of these countries. In the year 2018 around 12,454 tourists from Vietnam, 3,790  from Cambodia and 53,250 from Thailand visited Nepal. Nepal is well connected with these countries via Bangkok. Nepal Airlines operates three flights a week in Kathmandu-Bangkok-Kathmandu Sector. Similarly, Thai Airways and Thai Lion Air operate daily flight in the sectors.

Nepal Tourism Board was represented by Managers Mr. K. B. Shah and Mr. Suman Ghimire. Similarly, Immediate Past President of SOTTO-Nepal Mr. Anil Lama and 1st Vice President of NATTA Mr. Achyut Prasad Guragain were the special delegates along with other delegates form Nepali travel trade companies.

MEDIA CONTACT:  Sudhan Subedi ssubedi@ntb.org.np    

Compass Edge wins 2019 CTW Chinese Tourists Welcoming Award in Innovation Category

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Since 2004, the CTW Chinese Tourist Welcome Award has been organised by COTRI China Outbound Tourism Research Institute. Evaluated by an international jury of experts including Ctrip, the award is recognised inside and outside China as the most important quality sign for the international Chinese outbound market. Compass Edge was presented with the award during ITB China on May 16th, 2019 in Shanghai, for providing innovative products for the growing Chinese Outbound Tourism market. Other awards recipients include Viking Cruises, Dubai Duty Free, Manchester Airport, Los Angeles Tourism and Convention Board, etc.

According to the Ministry of Culture and Tourism, Chinese tourists made 149.72 million outbound trips in 2018, up 14.7 percent over the previous year, more than half of these trips were outside Greater China regions. Chinese tourists will venture off the beaten path to visit new destinations. A recent report by China Luxury Advisors and Coresight Research saw a surge in independent travelers from 20.7% in 2017 to 26.8% in 2018. This trend will continue in 2019 and beyond.

Compass Edge was founded in 2008, originally just as a reseller of best-of-the-breed hotel online solutions. In 2014, Ms. Anita Chan was appointed CEO of Compass Edge. Recognising Chinese Outbound Tourism especially Free Independent Travel (FIT) is an important uprising trend yet China online market is so complex and fundamentally different from the West, Anita led the company to launch its own Go China Online Branding Solution in 2015 to help overseas hotels to establish a China-Visible strategy. In March 2018, Anita co-founded LN Hotel Alliance with Ling Nan Hospitality, China Southern Airline and GZL Travel Services, a first-of-its-kind Chinese centric loyalty program with 46Million+ loyalty members. Later in 2018, in addition to the digital agency business, Anita transformed Compass Edge to be a technology provider, developing B2B2C WeChat Mini Program solving pain points for both Chinese travelers and overseas tourism and hospitality partners. Compass Edge has successfully implemented over 120 China-Ready strategic projects.

COTRI congratulates Compass Edge for the Silver Award Innovation of the CTW Chinese Tourist Welcome Award 2019. “The award reflects the fact that Compass Edge has for a long time supported hotel companies around the world with innovative services to create satisfied customers and a healthy margin”, says Prof. Dr. Wolfgang Georg Arlt FRGS FRAS, founder and director of COTRI.

According to Anita, “while most overseas hospitality and tourism companies want a piece of Chinese outbound business, the China market is fundamentally different. It requires deep dive expertise, time and huge money resources to start. Before, it is always a “big boy game” and it is hard for smaller companies to have the same playing field. This pushes me to come up with creative and cost-effective programs like Go China branding solution and WeChat Mini Program to help smaller companies to have the chance to be in game for the China FIT market.” “All these efforts have paid off with the recipient of this CTW Silver Innovation Award,” Anita concluded.

About Compass Edge

Compass Edge is a company offering online solutions to independent hotels. It is a niche service provider offering cost-effective branding solutions for overseas hotels to establish an online presence for the booming Chinese FIT market. Its latest WeChat Mini Program offers solution to solve Chinese travelers pain points and capturing ancillary revenue for hospitality and tourism companies.

Israel Loves Africa: African Tourism Board and Rwanda Air Take Action

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African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:

“In the name of the African Tourism Board, please accept our warmest congratulations as a result of this important development which will have a major impact for both the Israeli and Rwanda tourism industry, Israel is a nation with booming outbound and incoming tourism figures. The Israelis are excited to explore new amazing travel destinations whereas Israel has such a wide variety of tourism products to offer to the African travelers. The importance of this new series of flights is far beyond the scope of Rwanda only and will be felt by the whole region. We salute Rwandair for this decision and will be at your disposal for creating the brand awareness of Rwanda in Israel.”

Rwandair will start operating direct flights connecting Kigali in Rwanda with Tel Aviv, Israel starting on June 26, 2019. This is according to an agreement signed by the Ministry of Transport Israel Katz and the Ambassador of Rwanda Rutabana . Each country is entitled to operate up to 7 weekly scheduled flights between the countries, without any limitations regarding equipment or type of aircraft

Last month Dov Kalmann was appointed in Cape Town as the Israeli representative for the African Tourism Board.  He gave an extensive overview of the booming Israeli outbound travel industry and the huge potential for the Africa travel industry to promote to Israeli travelers.

He explained: Israel has a  population of less than 9 million. In 2018 Israeli tourists went on almost 8 million trips, compared to less than 3.5 million trips in 2010.  During the WTM Africa, at least 4 more African airlines approached Dov with news about their intention to operate direct flights to Tel Aviv.  All of them want to work with the African Tourism Board to create brand awareness of these destinations in Israel.

African Tourism Board Marketing Chairman Juergen Steinmetz said: “We encourage airlines with services to Africa to join the African Tourism Board and work with us on our vision to promote Africa as one tourist destination.”

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.

Dov Kalmann operates Pita Marketing in Tel Aviv. African Tourism Board is currently working on a promotional plan for ATB Members interested in promoting their destination or tourism business in Israel. More information and to join visit www.africantourismboard.com

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

marketing@travelmarketingnetwork.com   

ATM: Tourism crucial for reducing Saudi Arabia’s dependence on oil revenues

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According to the experts speaking at Arabian Travel Market (ATM) 2019, tourism will play a major role in reducing Saudi Arabia’s dependence on oil revenues.

In a panel discussion titled ‘Why Tourism is Saudi’s New ‘White Oil’’, which took place on ATM 2019’s Global Stage, representatives from Saudia Private Aviation (SPA), Dur Hospitality, Colliers International MENA, Marriott International, Jabal Omar Development Company and Saudi General Investment Authority discussed opportunities related to upcoming tourist-focused developments and visa reforms.

Kingdom-based industries in direct contact with tourists are expected to generate more than USD 25 billion this year – approximately 3.3 per cent of Saudi Arabia’s GDP – according to figures released by the World Travel and Tourism Council (WTTC).

Reema Al Mokhtar, Head of Destination Marketing, Jabal Omar Development Company, said: “Our country has beautiful geographic diversity and a host of cultural attractions so, once visitors come into the kingdom and see the different projects lined up for them, I think it will market itself.”

Saudi Arabia’s domestic tourist trips are projected to rise by 8 per cent in 2019, while inbound visits from international markets are expected to grow by 5.6 per cent per year, according to research conducted by Colliers on behalf of ATM 2019.

With the creation of new local attractions thanks to the Quality of Life Vision Realization Program and the General Entertainment Authority (GEA), Saudi Arabia’s overall number of tourist trips is on course to hit 93.8 million by 2023, up from 64.7 million in 2018.

Commenting on Saudi residents’ historic tendency to travel out of the country for entertainment and leisure, John Davis, CEO, Colliers International MENA, said: “I think some airlines could probably double their number of [weekend] flights and still fill the seats. So, when the country opens [new local attractions], people will utilise them.”

By helping Saudi Arabia to further boost its domestic and inbound tourist numbers, panellists agreed that ‘giga’ developments will prove crucial in helping to meet the economic diversification targets set out in Saudi Arabia’s Vision 2030.

Alex Kyriakidis, President and Managing Director Marriott ME&A, Marriott International, said: “The challenge to date has been a lack of opportunities for domestic tourists. However, if you look at developments like The Red Sea Project and Qiddiya, which are completely reinventing destinations that will appeal to Saudi residents, you will find everything from hospitality and wellness to entertainment and sports. For many segments of the local population, these projects will stimulate spending in the country.”

Despite the more than 9,000 keys of three- to five-star international supply due to enter the market this year, the panel agreed that the kingdom is well placed to sustain and even increase occupancy levels over the coming years thanks to a combination of giga-projects, high-profile events, entertainment and religious tourism.

Dr Badr Al Badr, CEO, Dur Hospitality, said: “We’ve been in the hospitality sector for 42 years and we’ve never seen anything like this. What’s happening now is earth shattering. The change of mindset in terms of opening up this country for visitors – whether for religious or general tourism – is definitely something to be celebrated.”

Visa-related improvements are also expected to drive growth in Saudi Arabia’s tourism sector. With the roll-out of 30-day Umrah Plus Visas, eVisas for tourists and specialist visas for events such as the Formula E Championship’s E-Prix, the kingdom looks set to attract more international visitors than ever before.

Majid M AlGhanim, Director of Tourism, Saudi General Investment Authority, said: “Many of the reforms that are happening right now, such as 100 per cent ownership and easier registration for foreign companies, involve regulation. Hopefully, we will see lots of international investment in Saudi destinations very soon.”

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com

GCC hospitality must appeal to ‘free independent travelers’ to unlock China’s tourist market

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The GCC must deliver unique and tech-enabled experiences designed for free independent travelers (FITs) if it is to grow its market share among China’s outbound tourists, according to experts speaking at Arabian Travel Market (ATM) 2019.

The overall number of outbound tourists from China is projected to hit 224 million by 2022, according to research conducted by Colliers. United Nations World Tourism Organization (UNWTO) figures show that the GCC is on course to attract 2.9 million of these visitors.

Panellists speaking at the Arabia China Tourism Forum, which took place on the Global Stage at ATM 2019, explored how Gulf states can boost Chinese visitation further and cater to younger travellers arriving from the Far East.

Moderator Dr Adam Wu, CEO of CBN Travel & MICE and World Travel Online, said: “The trend is moving away from group travel to FITs. Approximately 51 per cent of Chinese travellers [come from this segment]. They are travelling in smaller groups but it’s also the age groups that are changing.”

Unique experiences represent a key component when it comes to convincing younger Chinese travellers to visit the GCC. In addition to comfortable accommodation and accessible amenities, panellists noted that China’s FITs are looking for attractions that are not available in other markets.

Terry von Bibra, GM Europe, Alibaba Group, said: “Smaller groups [of Chinese travellers] are going to new places to discover and have unique experiences – special experiences that they can share with friends on social media, which is very important.

“You cannot underestimate the importance of the ideas of discovery and uniqueness. In my job, I see this across all aspects of trade with China. [Customers] want to understand why things are unique and special. The more you can help them understand this, the better job you are doing.”

In addition to unique experiences, Xiuhuan Gao, Head of Asian Market – Overseas Promotions Department, Sharjah Commerce and Tourism Development Authority (SCTDA), said that small, personal touches are also helping the GCC’s hospitality sector to boost arrivals from China, such as Chinese condiments and in-room snacks.

Gulf countries are already taking steps to strengthen ties with China and appeal to the country’s international tourist base. Chinese passport holders can obtain 30-day visas on arrival in Oman, Bahrain and Kuwait, and the launch of Saudi Arabia’s tourist visa is expected to lead to further increases.

Dubai’s Department of Tourism and Commerce Marketing (DTCM), meanwhile, has partnered with China’s Tencent to promote the emirate as a preferred destination, and to bring the company’s WeChat and WeChat Pay platforms to the UAE. Panellists agreed that GCC hotels must also do more to facilitate a seamless visitor experience.

Rami Moukarzel, Vice President of Development and Acquisitions – Middle East and North Africa, Louvre Hotels Group, said: “We are seeing an influx of Chinese travellers across all segments. As a hotel industry, we need to be ready for the influx that is coming.”

Moukarzel told attendees that in addition to establishing market-specific booking platforms and social media channels, China-owned Louvre Hotels Group has also partnered with relevant mobile payment systems to ensure that Chinese travellers enjoy a seamless experience when visiting its Middle East properties.

According to figures released by the UNWTO, Chinese visitors are the highest spending overseas travellers on the planet, shelling out USD 258 billion in 2017. Attracting more of these individuals would benefit national economies across the GCC.

As Gulf destinations account for approximately one per cent of China’s outbound tourist market at present, the panel agreed that there remains significant room for growth – as long as the hospitality professionals create China-specific offerings and content that appeal to the country’s shifting market demographics.

Designed to enable travel, tourism and hospitality professionals to explore potential opportunities, the Arabia China Tourism Forum is one of several events that will be hosted on ATM 2019’s Global Stage this week. Other topics to be placed under the microscope include the Saudi Arabian market, halal tourism and industry innovations.

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services to visitors at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com