The survey also reveals that nearly two out of three (64%) say that when they have a limited amount of time in a new place they don’t always know where to go, and 61 percent feel “pressured” to fit everything in. What’s more, 78 percent of travelers say that when visiting a new city they want “to do the things the locals do.” But, when pressed for time, 67 percent prioritize visiting tourist sites over local hot spots.
“Today, individuals are arguably more pressed for time than ever before, and that impacts most every phase of our lives, including travel. When you have limited time in a new city, how can you ensure you’re doing and experiencing the right things? And who can you turn to for the best advice? These are key questions we wanted to explore in an effort to help travelers everywhere,” said Steve Short, vice president at Enterprise. “Balance definitely appears to be key. Of course, many will want to visit major tourist attractions in new places. However, 72 percent of our survey respondents say that it’s important to go where the locals go. And 93 percent advise leaving time to enjoy the things you discover, versus just the things planned in advance. A good mix of both planned and free time appears to be a winning combination.”
While planning may be key before most getaways, surprisingly, less than half of survey respondents say they create an itinerary. The majority of travelers prepare for their trips by “checking the local weather forecast” (77%) and “checking the internet for recommendations on things to do” (68%). In addition, where people go for travel advice varies based on the timing of their trip. Before a trip, the majority of travelers (60%) seek the counsel of friends and family members, as well as internet review websites (58%). After arrival, hotel staff (53%) are most sought after for advice.
To help travelers navigate some of the nation’s most popular cities, Enterprise has partnered with two well-known influencers who live in those cities and can share their local insider tips. The influencers are country music star Brett Young, originally from Orange County, California, and now residing in Nashville, as well as freestyle hip-hop dancer, entertainer and actor Stephen “tWitch” Boss, who lives in Los Angeles. Brett’s and tWitch’s insider advice about their cities will be posted on the Enterprise Facebook page as well as their own social channels. Additionally, more insider information about other popular travel destinations can be found at www.enterprise.com/pursuits.
Other noteworthy findings from Enterprise’s “Instant Insider” survey include:
Asking for Directions
- When it comes to asking for directions in a new city, age – not gender – is the big dividing line. Nearly four in 10 (39%) millennials and Gen Xers hate having to ask locals for directions; only 20 percent of Boomers indicated that they hate having to ask locals for directions.
Frequency of Leisure Travel
- Nearly two out of three (63%) say they travel for leisure several times a year.
Going Solo? Not so much
- When asked how best to describe their travel style, only 12 percent indicated they are “solo travelers.” Rather, 23 percent describe themselves as “family travelers” and 28 percent say they’re “romantic travelers.”
Blending in With the Locals
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- Fifty-six percent of travelers indicated that they like to go to “touristy” places, but don’t want to look like a tourist.
For more information about Enterprise, visit www.enterprise.com.
About Enterprise
The Enterprise brand – which comprises Enterprise Rent-A-Car, Enterprise CarShare, Enterprise Truck Rental, Enterprise Car Sales, the Exotic Car Collection by Enterprise, Zimride by Enterprise and RideShare by Enterprise – offers customers a total transportation solution. Its flagship brand, Enterprise Rent-A-Car, was founded in 1957 and is known for an extensive network of convenient locations, affordable rates and outstanding customer service. Enterprise Rent-A-Car was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row. Enterprise operates not only as a key provider for insurance replacement, weekend getaways and special occasions, but also as a local transportation alternative. With more than 5,800 fully staffed airport and neighborhood offices located within 15 miles of 90 percent of the U.S. population, Enterprise can meet whatever transportation need customers may have – renting, buying or sharing.
Methodology
Enterprise commissioned an online survey of 1,007 Americans aged 25 and older to explore attitudes toward travel, including strategies for finding hidden gems and making the best use of limited trip time. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated.
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SOURCE Enterprise
