Tourism Linkages Network to Develop a “National Herbaceutical Research Project”

Jamaica Tourism Minister Hon. Edmund Bartlett says the development of the herbaceuticals sector is also a priority activity within the Tourism Linkages Network of the Jamaica Ministry Of Tourism, with a national research project currently underway.

The Minister made this statement yesterday, during his participation in a High-level Forum on Medical and Health Tourism, at the twenty-third session of the General Assembly United Nations World Tourism Organization in St. Petersburg, Russia.

“The ongoing research is geared primarily towards exploring the awareness, knowledge and perception of the Jamaican public on the existence and usage of ‘Herbaceutical’ products.

The overall purpose of this study is to explore and locate areas of opportunity, whereby the Government can act on reliable information to design and implement policies and programmes to develop a more robust herbaceutical industry,” said Minister Bartlett.

Research has shown that of the 160 plants known and declared worldwide to have medicinal properties, 80 of these plants are endemic to Jamaica. The term ‘Herbaceutical’ is to be used here to categorize products such as food, cosmetics and medicinal products consisting of a substance produced by the process of drying, crushing or mixing of plant materials.

He noted that “with the use of ‘Herbaceuticals’ as a medicinal alternative among the populace becoming a growing trend in developing countries and with limited publications/ research on the phenomenon, the research will support informed policy making that takes into accounts the views of all relevant stakeholders.”

In April of this year, the Health and Wellness Network of the Ministry of Tourism also partnered with a local research and development lab to organize a Natural skincare product workshop to engage members of the spa, physiotherapy and dermatological community on the use of plant-based ingredients in the development of natural products and its use in economic growth.

“In keeping with its objective to develop the framework for the expansion of Jamaica’s health and wellness tourism product, we remain committed to ensuring a credible and safe health and wellness tourism product through developmental initiatives that enable practitioners to align services with national standards,” said the Minister.

The Minister and his delegation are expected to return from Russia on September 14, 2019.

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