Ministry continues global sales and marketing missions, “Bringing The Bahamas,” to key markets of New York and New Jersey.
This week, the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) continued its successful series of Global Sales and Marketing Missions in efforts to reengage tourism partners and further boost visitor arrivals from the Big Apple and the Garden State.
The Honorable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, led a delegation of senior tourism officials, including Latia Duncombe, Acting Director General, to participate in a lineup of productive meetings with key stakeholders and media from across the tourism industry, culminating in culturally-inspired evening events at The Manor in West Orange, New Jersey on 28 Sept. and The Plaza Hotel in New York City on 29 Sept.
DPM Cooper and ADG Duncombe along with BMOTIA executives, destination representatives and hotel partners, hosted more than 340 guests at the evening events, with key industry leaders, sales and trade representatives, stakeholders and media in attendance. Guests were transported to The Bahamas via a three-course dinner boasting a Bahamian inspired menu and cocktails, music and an electrifying Junkanoo performance. A live Q+A panel shined a light on The Bahamas’ steadily growing tourism numbers, plans for future growth and innovation, and the beauty and appeal of the 16 islands and the many reasons why The Bahamas is a sought-after destination.
“The tri-state area is the premier media market in North America and a key business gateway for the Northeast MICE and romance markets that could benefit the entire Bahamas,” said ADG Duncombe.
“Through these missions we brought a taste of The Bahamas directly to top producing sales and media representatives across the tourism industry, to educate them on the diversity of offerings for travellers to our 16 unique island destinations and to encourage future visits and business opportunities.”
The series of events kicked off earlier in the month in Fort Lauderdale and Orlando, Florida. Upcoming stops in the U.S. and Canada include: Raleigh and Charlotte, North Carolina; Toronto, Calgary and Montreal, Canada; and Los Angeles, California. The BMOTIA will also head to Atlanta, Georgia and Houston, Texas in the future.
In addition to major travel hubs throughout the U.S. and Canada, the delegation will be heading to Latin America and Europe to bring a taste of Bahamian culture directly to key international markets across the globe to inspire travel to the destination.
ABOUT THE BAHAMAS
The Bahamas has over 700 islands and cays, as well as 16 unique island destinations. Located only 50 miles off the coast of Florida, it offers a quick and easy way for travellers to escape their everyday. The island nation also boasts world-class fishing, diving, boating and thousands of miles of the Earth’s most spectacular beaches for families, couples and adventurers to explore. See why It’s Better in The Bahamas at Bahamas.com or on Facebook, YouTube or Instagram.
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Director, Global Communications
Bahamas Ministry of Tourism & Aviation