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The Development and Promotion of MICE in Thailand

April 24, 2019 by Forimmediaterelease

The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE – between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.

It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.

“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.

“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.

With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:

• The sharing of MICE statistics and events

• MICE business development

• MICE market promotion

• MICE business research

• MICE personnel development.

Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.

“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.

“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

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He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well as the draft of a national strategy of NESDB (National Economic and Social Development Council).

Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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New rhino born at Ziwa Rhino Sanctuary

April 22, 2019 by Forimmediaterelease

On 19th April, Ziwa Rhino Sanctuary, located north of Uganda’s capital, Kampala registered the latest rhino birth.

According to Angie Genade, Executive Director of the Rhino Fund Uganda (RFU) and Ziwa Rhino Sanctuary, the newly born rhino is second generation to be born at the Sanctuary. It was sired by dad Agustu and Mom Malaika, both born at the sanctuary to Nandie a donation from Disney’s Animal Kingdom, USA and father, Taleo from Kenya. This brings the total number of Southern White rhinos to 27, following their reintroduction into the country in 1997, since the Northern White Rhino and her cousin the Black Rhino were driven to extinction in the country in the late 70’s and early 80s.

In 2015, the, the Ministry of Tourism Wildlife and Antiquities (MTWA) launched a ten year Rhino Strategy as part of species-specific management plans and strategies including for Shoebill and Crested Crane.

Ziwa Rhino Sanctuary is an ideal stopover for tourists traveling or returning from Murchison Falls or Kidepo Valley National Parks, on a weekend break or excursion to track the two-ton beasts. Amuka Lodge nestled within the sanctuary also provides rustic accommodation for visitors.The sanctuary also hosts prolific birdlife including habitat to the rare Shoebill Stork, oribi, bushbuck, Uganda kob, hippo, and 15 mammalian species.

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Top 10 sustainable places to stay around the world revealed

April 19, 2019 by Forimmediaterelease

Travel is not just about seeing the wonders of the earth but understanding our impact upon it. With increasing frequency, people are looking to make the shift from “tourist” to “conscious traveler” by finding ways to maximize positive impacts on the locations they visit. Making thoughtful choices about how, when, and where you go on a vacation can make a significant difference. So, this Earth Day, travel experts analyzed over eight million traveler reviews from last year to find the key hot spots for eco-travelers.

Delving deep into sentiment, the global data showed the 10 best places to stay around the world, as reviewed by Expedia travelers. From boutiques with beehives and resorts with rainwater recycling, to grand urban retreats with solar cell power, many of these amazing places show that luxury and sustainability are not mutually exclusive.
Additionally, the experts highlighted the top countries with the best reviewed eco-conscious accommodations, with the USA topping the charts.

Top 10 eco-friendly stays

1.Sandos Caracol Eco Resort, Mexico
2.Nomad Hotel Roissy CDG, Paris, France
3.Siloso Beach Resort, Sentosa, Singapore
4.Habitat Suites, Austin, Texas
5.Pakasai Resort, Krabi, Thailand
6.PARKROYAL on Pickering, Singapore
7.The Green House, Bournemouth, UK
8.Listel Hotel, Vancouver, Canada
9.Hotel Verde, Cape Town, South Africa
10.Sherwood Queenstown, Queenstown, New Zealand

Top 10 sustainable countries around the world

1.USA
2.Mexico
3.Canada
4.Australia
5.UK
6.Costa Rica
7.Thailand
8.New Zealand
9.France
10.Italy

Sustainable travel is the perfect opportunity to show Mother Earth and fellow inhabitants how much you care.

1. Sandos Caracol Eco Resort – Playa del Carmen, Mexico

Situated between dense jungle and the blue of the Mexican Caribbean coast, this Rainforest Alliance-certified destination is among the highest-rated by travellers for the multitude of positive impacts it offers.

•Extensive policies governing waste management, resource consumption and natural conservation

•Opportunities for guests to engage in ecologically sustainable practices: eco-tours, cruelty-free animal interactions and beach meditation

•A commitment to the community, reflected in celebrations of local indigenous culture, on-site markets that support local artisans, and local partnerships to improve area schools

2. Nomad Hotel Roissy CDG – Paris, France

Located five minutes by car from Charles de Gaulle airport, the Nomad Hotel Roissy CDG boasts Scandinavian-inspired design, tech-enabled customisable room layouts and a mission to “to reduce the ecological impact of these buildings to a minimum, at every stage of life, from design to operation”—making it the perfect accommodation for digital nomads with green leanings.

•Rigorous standards for creation/loss of heat and a low total annual energy consumption, supported by green (living) exterior cladding, solar panels, air handling units

•Proactive efforts to neutralize water impact through use of rainwater collectors

•Use of sustainable materials, including PEFC wood, carpets made from recycled fishing nets, recycled stone and glass shower units

3. Siloso Beach Resort, Sentosa – Singapore

Just off Singapore’s south coast lies Sentosa Island, a haven whose southwest coast is the home to the Siloso Beach Resort. Steps from the sandy beaches of the South China Sea, this award-winning eco-resort has taken special care to integrate the surrounding habitat into its design by prioritizing open spaces and preserving established natural features like mature trees and flowing springs. The result? A uniquely organic take on a luxurious beach resort experience.

•200 original trees preserved (and 450 planted) on-site; landscape pool fed by underground waters and built according to natural terrain formation

•72% of the resort is open-air—and activities including cycle tours, hikes and other eco-adventures

•Operations keep ecological impacts top-of-mind, emphasizing locally-sourced foods, limited use of plastics, and reduced energy consumption

4. Habitat Suites – Austin, TX, USA

Habitat Suites, a sustainable gem in the heart of Texas’ most progressive city, boasts a 30-year track record of forward-thinking environmental stewardship. Habitat Suites has been a charter member of the Green Hotels Association since 1991—and won an Austin Green Business Leader Gold Award in 2018.

•Widespread use of alternative energy, including solar panels, solar thermal and electric vehicle charging
•On-premises organic fruit and herb gardens; clean, local and organic food options

•Use of plant-based, zero harsh chemical detergents for cleaning; bio-safe guest shampoos and detergents; hypoallergenic suites that include live potted plants and windows that open for access to fresh air

5. Pakasai Resort – Krabi, Thailand

Spa treatments, boxing and cooking classes plus plenty of space for lounging by the pool—the Pakasai Resort delivers on everything you’d expect from a tropical Thai resort, then sweetens the deal with an impressive list of sustainability efforts. “Krabi’s Greenest Resort” was the first in the area to win an ASEAN Green Hotel Award (2014).

•Resource conservation efforts include rainwater capture and greywater recycling, energy efficient lighting, biogas production and reduction of plastic use

•Careful attention given to reducing carbon emissions through waste minimization program and collaboration with the local community and local organizations

•Guests are encouraged to make their stay even greener by joining the #GreeningPakasai campaign, which incentivizes visitors to make low-carbon choices around food, transportation, linen services and local activities

6. PARKROYAL on Pickering – Singapore

With 15,000 square metres of greenery and a cutting-edge design, the PARKROYAL is equally impressive in what it does and doesn’t do. This LEED-certified masterpiece saves 32.5 Olympic-sized swimming pools’ worth of water annually and could power an estimated 680 households with the energy saved by its conservation efforts.

•Highly regulated resource consumption through employment of light, motion, and rain sensors

•Solar cells and rainwater collection mean zero-energy maintenance of the 15,000 m2 sky gardens

•Thoughtful construction processes reduced concrete (and associated waste and energy expenditure) use by more than 80%

7. The Green House – Bournemouth, UK

Equally suitable for weddings, self-care weekends and romantic getaways, every detail of this eco-hotel has been designed to help guests feel great while doing good. That ethos touches every facet of The Green House, from the building’s renewable energy production and Forest Stewardship certified, UK-crafted furnishings to the on-site restaurant’s adherence to local sourcing and high animal welfare standards—the company car even runs on bio-fuel from the kitchen’s old cooking oil!

•The use of earth-friendly cleaning products and efforts toward energy conservation

•Staff are trained in the ethos of sustainability and are encouraged to find new ways to improve the Green House’s efforts

•Environmental efforts extend to the exterior grounds, including bird and bat boxes (to provide a safe place for breeding) and rooftop beehives that produce honey

8. The Listel Hotel Vancouver – Vancouver, BC, Canada

The Listel Hotel dedicates itself to both environmental responsibility and the arts. The hotel provides a location to elevate local and international artists—including a gallery dedicated to First Nations artists from the Northwest Coast—while participating in the city of Vancouver’s “Corporate Climate Leader” program, setting an example for sustainable tourism efforts across the globe.

•Responsible food practices including membership in Vancouver Aquarium’s Ocean Wise sustainable seafood program and a commitment to offering local and sustainable food and wine

•Conservation efforts including 20 solar panels, a state-of-the-art heat capture program (reducing the hotel’s natural gas use by 30%) and water reduction and air quality programs

•Adherence to a 100% Zero Waste policy since August 2011

9. Hotel Verde – Cape Town, South Africa

“Sustainable by design, stylish by nature” is the modest motto of Cape Town’s Hotel Verde. The first hotel in Africa to offer 100% carbon-neutral accommodation and conferencing, the Cape Town Verde has earned an extensive list of international accolades (LEED Platinum certification and a 6-star rating from the Green Building Council of South Africa) for its extensive adherence to sustainable practices.

•Restoration of the surrounding wetlands now supports indigenous water-wise vegetation and a healthy population of Cape honeybees—as well as an ecotrail, outdoor gym, and eco-pool for visitor use, plus on-site edible food gardens and aquaponics

•Energy efficiencies include photovoltaic panels on the roof and north-facing facades, wind turbines, energy-generating gym equipment and geothermal heat

•Commitment to social responsibility through sustainable procurement practices, waste management and community involvement

10. Sherwood Queenstown – Queenstown, New Zealand

Sustainability and connection with nature are behind every detail you’ll encounter at the Sherwood Queenstown, a boutique hotel perched on three acres of alpine hillside overlooking Lake Wakatipu. The Sherwood operates based on the belief that “a simple respect for nature lies at the heart of any sustainable practice”. The hotel’s orchards and kitchen garden supply its award-winning restaurant; most rooms offer sweeping mountain or lake views, and all are outfitted with South Island wool blankets and locally-sourced beverages. Mornings start with optional yoga sessions, followed by hiking, mountain biking, skiing or snowboarding.

•A focus on materiality selection that integrates the building with the landscape, while employing upcycled fixtures, fittings and furnishings

•Conscious choices about energy generation—the Sherwood is one of the largest private solar installs in New Zealand and currently generates enough electricity to return surplus to the grid

•Selection of food, wine, beer, spirits, and other consumable products that are local, natural, healthy, ethical, seasonal and sustainable in their production and use

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Marriott International official hotel sponsor of Brand USA United Stories international campaign

April 16, 2019 by Forimmediaterelease

Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

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African Tourism Board Launch was a success: A new era just started for African Travel & Tourism

April 12, 2019 by Forimmediaterelease

The two arms of the African Tourism Board had their official launch event yesterday at the Cape Town International Convention Center Conference Theatre during World Tavel Market Africa.

The African Tourism Board Association and the African Tourism Board Marketing Association are joining under the brand African Tourism Board and are now seen as a new Chapter on how Africa becomes one tourism destination. Both arms have access to the “ATB friends of the media group”, and are coordinating activities and events whenever possible.

The Association is fully under African Leadership. It’s based in South Africa, and is forming an initial group of directors to work with newly appointed President Alain St. Ange from Seychelles.

On his team of supporters are Cuthbert Ncube, Regional Vice-Chair UNWTO Affiliate Membership and Chief Executive Director Kwela Fleet Management. The Hon. Minister or Tourism for the Kingdom of Eswatini, formerly Swaziland, Kwakye Donker, CEO African Tourism Partners in Ghana and South Africa, Francoise Kameni Lele, AFBS Cameron, the Hon. Minister Madam Memunatu B. Pratt, the Minister of Tourism and Cultural Affairs for Sierra Leone, among many others.

African Tourism Board Marketing Association is based in the United States and is providing overseas marketing support for Africa under the leadership of Juergen Steinmetz of the eTN Group in Hawaii, USA and Doris Woerfel in Pretoria, South Africa. Together with a team of global supporters, the marketing arm of ATB will explore new opportunities and cost-sharing projects for inbound tourism for the African Continent.

As a start at the ATB launch last night Dov Kalmann explained the potential of travelers from Israel for Africa and introduced the new African Tourism Board office in Tel Aviv.

Arjun Mukund from Delhi, India said 1.2 billion Indians are current and future potential travelers and he wanted to make sure the African Tourism Board in India will help to achieve growing interest for Indian tourists.

Additional ATB offices are planned in the United States and Germany to start with.

Chairman Juergen Steinmetz explained: “Sharing resources, going after potential niche markets, sharing costs and giving both destinations and stakeholders representation in key markets will help to raise awareness for the African continent. We like to open a window for large, medium and small businesses in a sustainable way.”

Newly appointed CEO Doris Woerfel sees huge potential for Africa from China and will be concentrating to build a broad membership base in Africa for ATB.

The launch was an action-packed event in Capetown hosted by Carol Weaving, Managing Director of Reed Exhibition Africa. She pledged the support of the World Travel Market for African Tourism Board.

Cape Town Tourism CEO Enver Duminy supported the need for an African Tourism Board in his welcome remark.

The highlight of the event was a 30-minute presentation by Dr. Peter Tarlow on security and safety. There is no tourism without security, he said in an engaging session last night. Dr. Tarlow was appointed as the new Travel & Security advisor for African Tourism Board Marketing Association. He is leading safertourism.com

The launch started with a dinner sponsored by Tony Smith of the HongKong based iFREE Group . The group also provided free ATB sim cards to everyone attending.