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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.


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“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

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“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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India: Jet Airways’ demise leads to spike in airfares, massive hotel cancellations

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The abrupt shutdown of Jet Airways operations has left Indian tourism industry a worried lot as it has led to an average 25 percent spike in airfares across the sectors leading to massive hotel cancellations, says industry experts.

Some key sectors like Mumbai-Hyderabad, Mumbai-Delhi and Delhi-Mumbai have seen the fares flying by 62 percent, 52 percent and 49 percent, while the Bengaluru-Delhi sector has had the lowest impact with a 10 percent surge shortly before and soon after the grounding of Jet.

Financially struggling for months, Jet Airways decided to call it quits from Wednesday night, leaving 22,000 jobs at stake and inconveniencing lakhs of passengers both domestic as well as international as Jet was the single largest airline out of and into the country.

“The impact of grounding of Jet Airways is not only restricted to the airlines sector as tourism has taken a severe beating due to the massive surge in airfares during the peak demand season. The impact is unlikely to fade away anytime soon and may continue into the rest of the year,” Travel Agents Association of India (TAAI) president Sunil Kumar said Friday.

He said, both the domestic as well as international travel and related sectors are affected as travelers are cancelling their hotel bookings as airfares have surged by over 25 percent on average.

Leading tour operator Cox & Kings’ Karan Anand said the shuttering of Jet has upset the travel plans of many who have booked on Jet.

“This is the peak travel season and the airfares for the next 10-12 days are up by at least 25 percent as the capacity has fallen massively dissuading last minute travelers,” he added.

However, online travel aggregator Easemyyrip.com co- founder Nishant Pitti tried to downplay the impact saying airfares normally fluctuate as the aviation industry is always unpredictable.

“It is true that passengers are in panic now but going forward there will not be much impact as other airlines like Spicejet and Indigo are adding more planes into their fleet which will help balance demand-supply gap,” he said.

Train booking and discovery platform Confirmtkt cofounder Sripad Vaidya said due to the flight charges going up, there is a huge surge in people opting for trains and buses.

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American Airlines to keep its Boeing 737 MAX jets grounded until August

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American Airlines has chosen to keep its fleet of Boeing 737 MAX grounded until at least August 19, even if it means canceling 115 flights a day in summer season, as probes into the troubled jet continue and new sales have frozen.

The company, which owns 24 of the embattled jets that were involved in two recent deadly crashes, announced the decision in a letter to employees and customers. AA wants to ensure reliability “for the peak travel season and provide confidence to our customers and team members when it comes to their travel plans,” Chief Executive Doug Parker and President Robert Isom wrote.

The 737 MAX 8 airliners were grounded worldwide after a fatal crash of an Ethiopian Airlines flight, which killed 157 people on board. The incident came months after a crash of the same model operated by Lion Air was apparently linked to the same faulty flight control system.

Parker and Isom have at the same time expressed confidence in Boeing’s ability to fix the problem through software updates and changes to pilot training procedures. The US airline has 24 MAX planes in its fleet and is expected to get 16 more delivered this year. The grounding has already resulted in the cancelation of about 90 flights per day through early June, and the extension may put a strain on American’s ability to meet demand for seats during upcoming peak travel season. As many as 115 daily flights will have to be canceled in August, according to the letter.

The crashes have left Boeing open to criticism over the way it certified the fast-selling model, conducting some of the tests in-house with the permission of the Federal Aviation Authority. Critics say the producer cut corners to fast-track the new model to the market, compromising flight safety as a result.

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Easter School Holidays ring in busy travel season at Frankfurt Airport

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With the Easter holidays around the corner, Frankfurt Airport (FRA) is preparing for this year’s first travel peak. Germany’s largest aviation hub expects to welcome up to 215,000 passengers daily – particularly at the start of the Easter school holidays on the weekend from April 12 to 15. The busy travel season will continue also after the Easter holidays. During summer, more than 240,000 passengers are expected to pass through the FRA global aviation hub on peak days, thus reaching similar levels as last year. Passenger volumes are not expected to decline noticeably until October, when Frankfurt Airport switches to the winter flight schedule.

Five tips for a smooth airport experience

Passengers should should therefore follow a few key pieces of advice when preparing for their journey. Each individual passenger can contribute to avoiding unnecessary delays and ensuring a stress-free travel experience at the counters and security checkpoints in the terminals.

  1. Check in online: Passengers can usually check in online 24 hours before departure on their airline’s website. This saves time at the check-in counter.
  2. Arrive early: Passengers should be at the airport at least two and a half hours before departure and make their way to the security check immediately after dropping off their luggage. Once having passed the security checkpoint, passengers will find a wide range of amenities and leisure experiences to choose from, including FRA’s Movie and Gaming Worlds, yoga rooms and play areas for children, as well as shops and restaurants.
  3. Take as little carry-on luggage as possible: Your carry-on luggage should only contain items that are essential during your journey on the plane and at the airport. Carrying light luggage is the best way to ensure a relaxed airport experience. It also saves time at the security checkpoint and when boarding the plane. Packing correctly also helps reduce stress. Therefore, travelers should check their airline’s luggage rules and allowances before starting their trip. The airline will provide details about the size, number and weight permitted. Aviation regulations specify what is allowed in each piece of luggage.
  4. Stow liquids and electronics correctly: Particular attention must be paid to liquids and electronic devices. Batteries, e-cigarettes and power banks must be transported in carry-on luggage. Liquids in carry-on luggage must be stored in individual receptacles of up to 100 ml each in a resealable, transparent plastic bag with a maximum volume of one liter per passenger. Electronic devices and liquids must be presented separately at the security check. Security checks can be sped up considerably by packing everything so that it is quickly accessible and easily restowable.
  5. Book parking online: Booking parking online early is strongly recommended for passengers traveling to the airport in their own car. It is also cheaper. In addition to arriving two and a half hours before departure, we recommend that passengers allow a few minutes’ additional time for traveling between the parking structure and the terminal.

“Following these travel tips and the luggage regulations will help each person have a more enjoyable airport experience,” explains Fraport AG’s General Manager Aviation, Dr. Pierre Dominique Prümm. “This will also positively contribute to smooth operations and the overall situation at our airport. Nevertheless, Frankfurt Airport – like all other travel hubs and routes – will be very busy in the summer months, especially during vacation periods. We are preparing for this as effectively as possible with additional staff and adjustments to our infrastructure. Yet, longer waits can still be expected on peak days. Our aim is to keep waiting times as short as possible. To achieve this, we rely on the cooperation of passengers and our partners on site, as well as airlines and government agencies.”

Passengers can find all the travel tips and a lot more useful information at frankfurt-airport.com and via the Frankfurt Airport app.

Leave your winter coat at the airport

During the Easter holidays, the popular Winter Coat Storage Service is available for the last time this season at the luggage storage service. For 50 euro cents per day, down jackets and thick coats can be left at the airport, while their owners enjoy their vacation in the sun.

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