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African Tourism Board Launch was a success: A new era just started for African Travel & Tourism

April 12, 2019 by Forimmediaterelease

The two arms of the African Tourism Board had their official launch event yesterday at the Cape Town International Convention Center Conference Theatre during World Tavel Market Africa.

The African Tourism Board Association and the African Tourism Board Marketing Association are joining under the brand African Tourism Board and are now seen as a new Chapter on how Africa becomes one tourism destination. Both arms have access to the “ATB friends of the media group”, and are coordinating activities and events whenever possible.

The Association is fully under African Leadership. It’s based in South Africa, and is forming an initial group of directors to work with newly appointed President Alain St. Ange from Seychelles.

On his team of supporters are Cuthbert Ncube, Regional Vice-Chair UNWTO Affiliate Membership and Chief Executive Director Kwela Fleet Management. The Hon. Minister or Tourism for the Kingdom of Eswatini, formerly Swaziland, Kwakye Donker, CEO African Tourism Partners in Ghana and South Africa, Francoise Kameni Lele, AFBS Cameron, the Hon. Minister Madam Memunatu B. Pratt, the Minister of Tourism and Cultural Affairs for Sierra Leone, among many others.

African Tourism Board Marketing Association is based in the United States and is providing overseas marketing support for Africa under the leadership of Juergen Steinmetz of the eTN Group in Hawaii, USA and Doris Woerfel in Pretoria, South Africa. Together with a team of global supporters, the marketing arm of ATB will explore new opportunities and cost-sharing projects for inbound tourism for the African Continent.

As a start at the ATB launch last night Dov Kalmann explained the potential of travelers from Israel for Africa and introduced the new African Tourism Board office in Tel Aviv.

Arjun Mukund from Delhi, India said 1.2 billion Indians are current and future potential travelers and he wanted to make sure the African Tourism Board in India will help to achieve growing interest for Indian tourists.

Additional ATB offices are planned in the United States and Germany to start with.

Chairman Juergen Steinmetz explained: “Sharing resources, going after potential niche markets, sharing costs and giving both destinations and stakeholders representation in key markets will help to raise awareness for the African continent. We like to open a window for large, medium and small businesses in a sustainable way.”

Newly appointed CEO Doris Woerfel sees huge potential for Africa from China and will be concentrating to build a broad membership base in Africa for ATB.

The launch was an action-packed event in Capetown hosted by Carol Weaving, Managing Director of Reed Exhibition Africa. She pledged the support of the World Travel Market for African Tourism Board.

Cape Town Tourism CEO Enver Duminy supported the need for an African Tourism Board in his welcome remark.

The highlight of the event was a 30-minute presentation by Dr. Peter Tarlow on security and safety. There is no tourism without security, he said in an engaging session last night. Dr. Tarlow was appointed as the new Travel & Security advisor for African Tourism Board Marketing Association. He is leading safertourism.com

The launch started with a dinner sponsored by Tony Smith of the HongKong based iFREE Group . The group also provided free ATB sim cards to everyone attending.

Professor Geoffrey Lipman introduced the African Lung initiative by video.

More information on African Tourism Board please visit www.africantourismboard.com 

Travel News | eTurboNews

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African Tourism Board launch on Thursday: More details just released

April 8, 2019 by Forimmediaterelease

The African Tourism Board is ready to be launched in Cape Town on Thursday during the upcoming World Travel Market at the Cape Town International Convention Centre,
Conference Theatre.

A president and a CEO will be introduced during the launch event.
The focus of the launch event is diverse and includes Peace, Environment, Investment, Marketing, and Security.

African Tourism Board will be exhibiting at the World Travel Market on Stand AP12

15.30-15.40 Welcoming remarks

Juergen Steinmetz

Interim chairman of African Tourism Board
Chairman International Coalition of Tourism Partners

Introducing the African Tourism Board, Vision, Board Members, African Leaders,
Introduction of the new ATB President

Tourism, Investments & Peace:
It’s a People Business

15.40-15.55
Dr. Taleb Rifai

Former UNWTO Secretary-General
2015-2017

A special place: Cape Town

15.55-16.00
Enver Duminy
CEO Cape Town Tourism

A Minister of Tourism Speaks:

16.00-16.05
Hon. Moses Vikati

Minister of Tourism & Environmental Affairs
Kingdom of Eswatini, formerly Swaziland

Africa Tourism Leadership Forum and Awards

16.05-16.10

Kwakye Donkor
CEO African Tourism Partner
Ghana & South Africa

The Role of Cameroon Tourism

16.10-16.15

Francoise Kameni Lele
AFBS Cameroon

Travel & Tourism Security and Safety

Keynote Speaker

16.10-16.40
Dr. Peter Tarlow, USA

Travel Security and Safety
www. safertourism.com

African Lung: It’s a launch today

Launch Announcement

16.40-17.00

Professor Geoffrey Lipman
President International Coalition of Tourism Partners
President SunX
The launch of Africa Lung, the most ambitious travel & tourism climate response program with its central focus on Africa.

Reaching out to Overseas Markets

The US Market Potential: Not only New York or Los Angeles

17.00-17.05

Juergen Steinmetz, president eTN Corporation
Inbound markets from USA

Chinese Tourists: How to do it

17.05-17.10

Doris Woerfel, CEO Southern Cross Experience, South Africa
China inbound market for Africa

Travelers from Israel: A huge potential

17.10-17.15

Dov Kalmann, Israel
Israel inbound market for Africa

Why Indians want to explore Africa

17.15-17.20

Arjun Mukund, T&A Consulting, Delhi, India
Indian inbound market for Africa

The Road Forward for African Tourism Board

I have a dream!

17.20-17.30

Alain St. Ange, Seychelles
Former Minister of Tourism Seychelles
President St. Ange Consulting

The Global Trade Show for Africa

17.30

Carol Weaving

Managing Director of Reed Exhibition Africa

Travel News | eTurboNews

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African Tourism Board Launch welcomes Board of Airline Representatives of South Africa (BARSA)

March 29, 2019 by Forimmediaterelease

June Crawford is the current CEO of BARSA, The Board of Airline Representatives of South Africa, and has held this position since 2014. She had previously held positions at KLM Royal Dutch Airlines. June had also been appointed by the Honorable Minister of Transport to the position on a non-executive director of the South African ANSP, Air Traffic and Navigation Services (2008-2012) before becoming CEO.

Ms. Barsa will be attending the official launch of the African Tourism Board in Cape Town on April 11 along with many African leaders. The ATB opening event will take place on April 11 at 15.30 at the Cape Town International Convention Centre, Conference Theatre during World Travel Market Africa.

The Board of Airline Representatives of South Africa (BARSA) represents the interests of its African and International members to government, airport operators and other stakeholders in the airline industry with the aim of facilitating and further developing a safe, efficient and viable aviation industry in South Africa. BARSA provides a single concerted voice on policy and other matters in relation to government and other stakeholders in transport, business and tourism.

Within this structure, and as members of Business Unity South Africa (BUSA), BARSA remains at the helm; offering a voice to African and International airlines operating to and from the Republic of South Africa.

More on African Tourism Board: www.africantourismboard.com 
More on BARSA: www.barsa.co.za

Travel News | eTurboNews

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African Tourism Board: The Human Right to Explore the Cape in the Eyes of Marriott

March 26, 2019 by Forimmediaterelease

Avukile Mabombo

The official launch of the African Tourism Board is only about two weeks away. On April 11 at 15.30 the Cape Town International Convention Centre Conference Theatre during World Travel Market Africa will be the venue where Africa becomes one tourist destination.

Cape Town is a good example where the Human Right to travel is so important. Avukile Mabombo, Group Marketing Manager, Protea Hotels by Marriott summarizes his love for Cape Town:

In a former age in South Africa, locals were boxed in, unable to explore their own country, limited to pockets of land within cities and rural areas. This, quite rightly, has changed, opening the curtain on a wealth of activities and experiences to be explored – a country for the people. There’s a rising interest among the black, middle class traveller to do just that. Of course, besides places of natural beauty, there are many places that preserve heritage, and it’s worthwhile checking them out.

From Robben Island to the Pass Office

Cape Town, as much as it seems to be a vibey holiday space, has just as much of a role in the country’s history. Fortunately, we’ve sought to redress the inequalities of the past and to turn them into opportunities for locals. We respect their sometimes-chilling place in memory, but we celebrate that we’re leaving that era back in the “dustbin of history”, to use a phrase once quoted by Leon Trotsky.

Robben Island: San Francisco, another global destination, may boast Alcatraz, the former prison, as a tourist attraction, but Robben Island’s place on our tourism itinerary is an iconic one for a different reason, being the place where Nelson Mandela, Robert Sobukwe, Kgalema Motlanthe, Neville Alexander, Mac Maharaj and Harry Gwala, as well as other political leaders were imprisoned, in addition to thousands of ordinary struggle foot soldiers. The rugged island dominating Table Bay is an essential one for heritage tourism. Just across the bay is the Breakwater Lodge in the heart of the V&A Waterfront, a former prison now operating as Protea Hotel in conjunction with the UCT Graduate School of Business, a reclaimed space within our city that’s engaging with the past by undergoing a renovation to place historic visuals and artifacts in display.

Back on land, it’s possible to visit many places that echo this historical journey. The Slave Lodge in Adderley Street, the Pass Office in Langa, the Amy Biehl Memorial in Gugulethu and other spots in Cape Town call for a meditative visit, perhaps a walking tour that allows for reflection.

Such neighborhoods themselves still remind us of the spacial disparities that existed then and that exist still, although innovative tourism entrepreneurs have spotted the opportunity to present a vibrant tourism offering in spite of those memories.

Giving the storytellers a voice

What makes the local tourism special is that you can speak to people now serving as tour guides for whom our heritage is their lived experience. They have first-hand accounts of what went on, who was involved and how we have managed to overcome as a society; their accounts are spine-chilling, relevant and meaningful, and it’s worth making the effort to chat to those storytellers whose oral histories echo our written ones.

Most importantly, reflecting on heritage as a part of the tourism experience enables us to hold a more balanced account of the future, acknowledging that the past is alive and that it has an impact on how we experience life in our growing metropolis. We don’t need to hide our heritage – in fact, we must shine a spotlight on it, even the shameful parts, so that we can tell our local and international visitors how we have grown, and just why we are optimistic that our spaces aren’t some kind of historical Chernobyl, Ukraine – a region closed off to the world following that catastrophic nuclear accident in the 80s. As catastrophic as our own history has been in many ways, we have learned how to adapt and appreciate our freedom, as well as the opportunity to tell those riveting stories and to keep our struggle heroes alive in memory.

Why not adventure into our heritage today? Your exploration translates into jobs for locals, economic benefits and transformation at its deepest roots.

For more information on African Tourism Board visit www.africantourismboard.com 

Travel News | eTurboNews

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Bots, A.I, wearables and VR to create billion-dollar savings in the tourism industry

March 20, 2019 by Forimmediaterelease

The impact of disruptive technologies on the tourism industry is set to create multi-billion dollar savings through the use of IoT, robotics, artificial intelligence (A.I), Virtual Reality (VR) and wearable technology according to data published ahead of Arabian Travel Market (ATM) 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.

The latest research from Colliers International, in partnership with ATM 2019, reveals that in addition to vast cost savings, the customer experience is set to be more streamlined with travel set to become better, smoother and more personalised with travel bookings on VR platforms, AI chatbots guiding customers through the booking process and IOT providing internet based inter-connectivity between everyday devices.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Technology, and the use of technology, is evolving every day. The tourism industry is at the very forefront of tech innovation with companies investing huge sums of money to improve the customer journey and experience.

“Airports and airlines accounted for US$30 billion of investment in IT in 2018, however this will be offset by the implementation of technology that will see fuel savings alone top US$30 billion in the next 15 years.

“We’ve seen incredible developments in recent years, SITA, the multinational tech company to the air transport industry for example, is using robots to check travelers onto flights and to transport their luggage, while, although in the infancy stage, robots have been used in some hotels to welcome guests and show them to their room.”

ATM 2019 has adopted cutting-edge technology and innovation as its main theme and this will be integrated across all show verticals and activities, including focused seminar sessions.

Running throughout the event, professionals from across the industry spectrum will discuss the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.

Discussing the defining evolutions of hospitality technology, the Travel Tech Show will return to ATM 2019 with 45 dedicated international exhibitors and an influential agenda of discussion and debate in the Travel Tech Theatre – sponsored by Sabre Corporation.

Launching this year will be the inaugural Arabian Travel Week, an umbrella brand which comprises four co-located shows: ATM 2019; CONNECT Middle East, India and Africa – a new route development forum, ILTM Arabia and new consumer-led event – ATM Holiday Shopper.

Curtis said: “The success of both ATM and ILTM Arabia has provided us with the platform to not only introduce two new events for 2019 – but to create a travel week which encompasses the Middle East’s inbound and outbound markets for general leisure tourism and luxury travel as well as providing a dedicated networking forum, CONNECT  Middle East India & Africa 2019 for the region’s top airline specialists, aviation authorities, tourism boards, airports and tour operators.”

Another debutant this year is the Arabia China Tourism Forum at ATM which takes place on the Global Stage on Sunday 28th April. With China set to account for a quarter of international tourism by 2030, an expert panel will discuss how destinations around the world can capitalise on this growth. The forum will also include a 30-minute networking session with over 80 Chinese buyers.

Once again, we are delighted to be working with our partners UNWTO and welcoming back the UNWTO Ministers Summit which will also take place on the Global Stage on Sunday 28th April.

Other Global Stage highlights will include a focused seminar on Saudi Arabia’s tourism potential, the Global Halal Tourism Summit and the debut ATM Hotel Industry Summit which will host various expert panels to debate and provide an insight on the latest hotel developments and innovative digital infrastructure shaping the future of the hospitality sector.

Following a successful launch last year, the second edition of ATM Student Conference – ‘Career in Travel’ will return on the final day of ATM. This programme allows students and graduates to listen to a range of guest speakers and travel industry leaders. It will also help provide a greater understanding of the industry and potential career paths.

As well as the ultra-innovative Travel Tech Show at ATM, other features returning to the show repertoire this year include the Digital Influencers and Buyers’ Speed Networking Events which will feature 20 Chinese buyers for the first time, the ATM Best Stand Awards and the Travel Agents Academy.

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

For more information on Arabian Travel Market 2019, please log on to:  https://arabiantravelmarket.wtm.com/.

 

Travel News | eTurboNews

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