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It’s official – Anguilla is Beyond Extraordinary!

December 13, 2018 by forimmediaterelease.net -

The Anguilla Team at the Beyond Extraordinary launch at The PUBLIC Hotel with Hon. Cardigan Connor, Parliamentary Secretary and Mrs. Donna Banks, Chairperson, Anguilla Tourist Board

The Anguilla Tourist Board (ATB) launched its Beyond Extraordinary destination campaign at a festive event in New York City on Tuesday, December 11th, at The PUBLIC, An Ian Schraeger Hotel.

A delegation comprised of the Hon. Cardigan Connor, Parliamentary Secretary, Tourism, Mrs. Donna Banks, ATB Chairperson, and Mrs. Shellya Webster, Manager, Corporate Affairs at the ATB head office, briefed 100 leading travel industry partners, island stakeholders, and representatives from the trade and consumer on new developments on island, and new marketing initiatives being undertaken by the Tourist Board.

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In his welcome remarks, The Hon. Cardigan Connor, Parliamentary Secretary, Tourism highlighted the two new luxury brands that now call Anguilla home — Relais & Chateaux and Belmond, joining the Four Seasons and Auberge Resorts Collection, and independent brands CuisinArt Golf Resort & Spa and Zemi Beach House.

Mrs. Donna Banks, ATB Chairperson, gave a comprehensive update on Anguilla’s tourism product, from access and accommodations through experiences and activities. She then introduced the Beyond Extraordinary campaign, aimed at sharing all the extraordinary aspects of Anguilla with travellers and travel planners alike.

Beyond Anguilla’s renowned 33 public, pristine white sand beaches and turquoise waters –Anguilla’s activities include festivals, music, an award winning dining scene, boating and sport events, off-shore cays, caves and so much more. The campaign aims to capture the diversity and richness of the Anguilla experience, and it will utilize stunning visuals to highlight the island and varied activities across digital advertising, search engine marketing, social media, online video, and many other tactics.

“Our Beyond Extraordinary campaign represents a greater investment by the Anguilla Tourist Board in the transformation of Anguilla’s marketing to embrace digital and mobile first strategies,” said ATB Chairperson Donna Banks. “We are positioning ourselves to compete in today’s tourism market, which increasingly depends on digital and mobile technology,” she continued.

A highlight of the evening was the unveiling of the Anguilla Tourist Board’s brand new web presence at IvisitAnguilla.com. In addition to gorgeous images of beautiful beaches and easier user navigation, the website provides many useful features for visitors to explore Anguilla including: an interactive map of the island that allows users to quickly find the best places to eat, sleep, relax, and celebrate; a custom itinerary builder where visitors can “favorite” any restaurant, hotel, or activity to organize a personal travel experience; Editor’s Picks with suggested itineraries for 3, 5 or 7 day trips geared toward different types of travelers; and so much more.

The evening concluded with a series of surprise drawings for hotel stays, restaurant specials and airline tickets courtesy of Anguilla’s leading properties — Malliouhana, Auberge Resorts Collection; Zemi Beach House Hotel & Spa; Frangipani Beach Resort; CuisinArt Golf Resort & Spa; Carimar Beach Club; Shoal Bay Villas; Belmond Cap Juluca; Blanchard’s Restaurant and Beach Shack; Tasty’s; Mango’s; Good Korma; Veya; Dolce Vita; Seaborne Airlines and Tradewind Aviation.

For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

MEDIA CONTACT: Shellya K. Webster, Manager, Corporate Affairs, Anguilla Tourist Board, The Valley, Anguilla, BWI, E: shellya.webster@atb.ai

Jamaica’s Tourism Minister Bartlett mourns the death of Senator Frank Pringle

December 11, 2018 by forimmediaterelease.net -

Jamaica’s Tourism Minister, Hon. Edmund Bartlett

Jamaica’s Tourism Minister, Hon. Edmund Bartlett has offered condolences to the family of former Minister of Tourism, Senator Donald Frank McKenzie Pringle, who died yesterday, at the age of 88.

“On behalf of the Government of Jamaica, I offer my condolences to the family and loved ones of Ambassador Pringle – especially his daughter, Kerstin and two grandchildren, Israel and Isabell.

The tourism industry has certainly suffered an extreme loss and we remain very grateful for the invaluable contribution he has made to the development of the sector,” said Minister Bartlett.

Senator Pringle was a Cabinet Member and Minister of Tourism from 1989 to 1992, while also serving as senator. He was also a Member of the Jamaica Tourist Board, Director on the Board of Air Jamaica, as well as Jamaica’s representative to the Executive Council of the United Nations World Tourism Organization (UNWTO).

“Senator Pringle dedicated much of his life to Jamaica’s tourism industry, serving both in the public and private sector. He was very passionate about the growth of our tourism product and did an incredible job to ensure that our industry was not only successful, but that it also benefited the people of the country. He was selfless, always putting country above himself and saw the vision of how far tourism could go. His legacy is indelibly etched in our history and will be remembered for years to come,” said the Minister.

Over the years, Ambassador Pringle has served as a diplomat, Justice of the Peace and a member of the Jamaica Parish Council. He was also the Founder and Director of The Tryall Club and founder and President of the Jamaica Association of Villas and Apartments.

Additionally, he was involved in the founding of Round Hill Hotel & Villas, and served as aide-de-camp to the Governor-General.

“It was my hope to honour Ambassador Pringle, while he was alive at the Golden Tourism Day Award Ceremony taking place on Sunday. His sudden passing indeed came as quite a surprise and I am very saddened to know he is no longer with us,” said the Minister.

Leading industry figures take the helm at Cape Town Tourism

December 5, 2018 by forimmediaterelease.net -

The Cape Town Tourism (CTT) Board of Directors is pleased to announce the appointment of Ms Julie-May Ellingson and Ms Wahida Parker as Chairperson and Vice-Chairperson, respectively.

Ms. Ellingson is Chief Executive Officer of the Cape Town International Convention Centre (CTICC) and is an Urban & Regional Planner and Development Economist by profession. Her commitment at the helm of the CTICC in driving the Meetings, Incentives, Conferencing and Events (MICE) economy in Cape Town has contributed to the city being named as the number one city in Africa for business tourism events by the International Congress and Convention Association (ICCA). Under her leadership, the CTICC has achieved record-breaking revenues and doubled its investment in community initiatives.

“I look forward to working with the management team in building on the success of Cape Town Tourism. Today’s tough economic conditions require us to be even more innovative in our approach and to use all resources at our disposal effectively. This includes twinning with other world class destinations and the enhanced use of technology to the benefit of our members, who make Cape Town, the incredible destination it is.” – Julie-May Ellingson

Newly-elected vice-chairperson Wahida Parker is an admitted attorney, internationally accredited mediator and coach. Her leadership at one of the world’s most iconic attractions is focused on ensuring that all South Africans get to experience Table Mountain at least once in their lives. This world-class attraction continues to flourish under her leadership.

“To be part of dedicated team that has a single-minded approach to ensuring that Cape Town grows as a tourism destination is both exciting and daunting. I relish the challenge that this brings and look forward to enhancing the offering to the membership and Cape Town in general. The key to our success lies in building relationships that have the greater good in mind rather than pursuing personal agendas”, says Wahida Parker.

“Both Ms. Ellingson and Ms. Parker have successful track records as respected tourism leaders committed to future forward thinking in response to our evolving industry. We are indeed fortunate as Cape Town Tourism to have committed, passionate and high-calibre business executives like them leading us into the future.” Enver Duminy, CEO, Cape Town Tourism.