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The Seychelles Tourism Board to host the first Digital Marketing Fair in Seychelles

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The Seychelles Tourism Board (STB) Digital Marketing team once again brings in its ‘avant-garde’ touch to the industry as  it instigates the first ever Digital Fair for tourism Stakeholders.


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The fair, which will be held on Tuesday March 26, 2019 at Eden Blue on Mahé and Thursday March 28, 2019 at Pirogue Restaurant & Bar on Praslin targets at creating a platform for local service providers to interact with their clients.

The first digital marketing fair will be an opportunity given to all to meet various exhibitors in a central location to discuss about the available digital services and experience new digital trends available on the local market.

The fair will also provide the local tourism trade representatives attending with the opportunity to meet the STB digital marketing experts for further interaction regarding how to maximise on digital resources to enhance their business growth opportunities.

The exhibitors include representatives from Intelvision, Hoffman Business Consultancy, Com & Click, CTF Consultancy, Kokonet, Maven, Hotel Link Solutions, VCS Group, K-Radio, Vision 360, Rockit, Multimedia Seychelles, Airtel, Sales & Marketing Seychelles Pty Ltd.

Speaking of the importance of the fair, STB Digital Marketing Director Chris Matombe mentions the necessity to facilitate interaction between stakeholders and digital service providers.

“The aim of this digital fair is for us to have a stronger collective digital presence. Through our interaction with various small partners in the industry, we have noted that there is a lack of communication between the local tourism trade and the digital service providers. Our objective as an organisation is to bridge the gap and open doors for our stakeholders to increase their online presence,” Said Mr. Matombe.

STB Chief Executive Mrs. Sherin Francis mentioned her satisfaction to see the fair being concretised; she commended the team for their efforts and expressed her desire to see more exhibitors join the project in the future.

“Our aim as the STB is to continuously raise the standards when it comes to the quality of service we provide. The fair is a perfect opportunity for all our partners to find a way to better their services. It adds to our marketing value as a destination and creates more visibility for their products and services and Seychelles as a whole,” said Mrs. Francis.

The digital marketing fair will be opened from 10.00 am to 5.00 pm on Mahé and Praslin, the public is invited to visit the various stands to see the various products and services on display.

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Monaco Government Tourist Authority welcomes new President and Deputy Director

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A new team has been appointed, as head of the Monaco Government Tourist & Convention Authority. Mr. Guy Antognelli, former Deputy Director becomes the new President of Monaco Tourism and Mrs. Sandrine Camia, who has been serving as head of the Monaco Convention Bureau for the past seven years, becomes Deputy Director.

Mrs. Camia has a strong experience in tourism; she has been working for 20 years for luxury hotel brands including Hotel Lutetia in Paris and Hotel Martinez in Cannes, which were then both properties of Taittinger Family. She held the position of Director of Sales, Marketing and Communication for two independent luxury hotels, Hotel Royal Riviera in Saint-Jean Cap-Ferrat and Hotel Metropole Monte-Carlo. In 2011, she was appointed head of Monaco Convention Bureau and has been in charge of the promotion and development of MICE, while implementing new communication and marketing tools and ensuring the loyalty of the best customers.

Mrs. Camia about her appointment as Deputy Director: ” It is a new challenge and a recognition of the work accomplished at the Convention Bureau. These past seven years have been rich in experiences and successes.”

After a post-graduating in Finance Engineering at Nice-Sophia-Antipolis University, Mr. Antognelli started his career in a Monegasque subsidiary of a Swiss private bank, first in the back office then in the risk management and internal audit department.

During the next 10 years, he contributed to the development of an insurance company in Monaco, managing high end client portfolios using his financial expertise as well as his social skills.

In 2011, he has been appointed Head of Statistics Department of Monaco Government Tourist & Convention Authority. He has contributed to the development of this service and has extended his field of action to strategic and competitive intelligence.

In 2015 he took the position of Deputy Director and worked in closed cooperation with all services for promoting and developing tourism in the Principality.

Mr. Antognelli about his appointment as President: “This appointment is recognition of my work and a statement of trust from the Government. I especially look forward to working with the team who is dedicated to promote the destination and has achieved great results over the past years.

My aim is to lead all missions of Monaco Government Tourist & Convention Authority to ensure a high level of tourism throughout the year and maximize the economic benefits for the destination.

We have always been working closely with all partners in the Principality’s tourism sector.

We must deploy innovative tools within the framework defined for the promotion of the destination, in order to improve the good results of tourism in the Principality.”

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Seychelles Tourism Board at Mahana Tourism Fair in France third-largest city

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The destination through its marketing body, Seychelles Tourism Board (STB), featured at the Mahana Tourism Fair in Lyon from March 8, 2019 to March 10, 2019, an opportunity for many French visitors to discover more about the exotic islands of Seychelles.

Held over three days, the event received over 26,100 visitors at the Halle Tony Garnier in Lyon, France.

Destination Seychelles rubbed shoulders with the best exotic destinations during the 39th edition of the fair; presenting itself in its most favorable light through a short island-hopping video highlighting the three main islands of Seychelles – Mahé, Praslin and La Digue and the various available activities such as hiking, diving and sailing, among others.

The STB team in the Hexagon was represented by STB Marketing Executive based in Paris Ms. Valérie Payet displayed the destination’s feature, the stand was honored by the presence of the Seychelles Consul for Auvergne Rhône Alpes, Mrs. Virginie Mathieu on the first day of the fair.

They also took the opportunity to inform visitors about Seychelles’ investment in sustainable tourism, culture and heritage.

The team noted that frequent questions asked at the Mahana Fair refer to the best season to visit Seychelles, the available activities and flight connectivity to the destination.

STB’s Regional Director for Europe, Mrs. Bernadette Willemin, explained that the Mahana Tourism Fair is an opportunity to shift the perception that Seychelles is an expensive destination with only luxury hotels. She explained that the strategy behind the STB’s participation to the fair was to provide the chance to show that the destination remains accessible experience for all.

“The fair has been a good opportunity to promote our official website and to show potential visitors that Seychelles offers a large range of affordable accommodations such as guesthouses, small family Seychellois hotels, and self-catering establishments,” said Mrs. Willemin.

She added that people were pleasantly surprised and happy with this information. Mrs. Willemin commented that the trend has changed and people are more and more looking for holiday’s destinations where they will be able to meet the local people and interact with them.

“Seychelles remains a dream and paradisiac destination that people hope to visit once in their lifetime. This fair definitely allows increasing Seychelles visibility and people’s awareness about the destination,” Mrs. Willemin concluded.

The Seychelles’ stand Mahana Tourism Fair recorded visitors from diverse lifestyles and demographics; ranging from young couples looking for their honeymoon getaway, to people looking to embark on an unforgettable cruise, not forgetting those looking for the best destination for diving.

The STB stand also provided visitors with the occasion to share their experience and memories made during their stay in the island nation.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles represented at Spotlight Africa workshop, Lusaka

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The Seychelles Tourism Board (STB) attended the Spotlight Africa Workshop held in Lusaka, Zambia, which took place on the February 13, 2019, organised by Houston Travel Marketing Services.

The Spotlight Africa Workshop is a business platform that provides opportunities to establish direct contacts besides encouraging networking with the trade.

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The aim of the STB’s participation at the 2019 workshop was to entice trade partners to place more focus on the exotic islands as an affordable yet luxurious destination in the African region.

Speaking about the destination’s participation to this Spotlight workshop, Mrs. Sherin Francis STB Chief Executive mentioned the importance of increasing visibility for the destination on all markets.

“As a tourism board, we do not sell a mere product; we sell dreams and memories. Our participation to big trade fairs are important  but we cannot also neglect smaller workshops in new markets  as it is the time we create new networks with partners with potential  to sell our destination,” said Mrs. Francis.

Representing STB was Senior Marketing Executive, Mrs. Natacha Servina, who noted that the amount of interest received during the workshop was above expectation.

“Efforts and emphasis were to transform and convert the mind-set of many visitors and showcase the more affordable side of Seychelles where I strongly believe more focus should be derived from and that this market is worth the investment for further development,” said Mrs. Servina.

The STB representative also noted that Seychelles was not only a destination attracting the local visitors from Zambia present at the workshop.

She mentioned that there was also interest showed by the expatriates residing in Zambia, who visited the STB table, proving that there is great potential for growth on this market.

STB features alongside industry professionals including travel agencies and major tour operators who are considered major key players in the Zambian Travel Industry.

The workshop’s facilitator, Mr. Derek Houston mentioned his satisfaction with the turnout and participation received for this year, noting that The Spotlight on Africa Workshop Lusaka will remain on the organiser’s plan for 2020.

Seychelles to take over Berlin in a tropical storm as strong tourism delegation hits ITB in March

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Destination Seychelles will have a strong presence in the German capital, Berlin, as a 42 strong member delegation gets ready to attend the 53rd edition of Internationale Tourismus-Börse Berlin (ITB) travel trade show, which will take place from March 6, 2019 to March 10, 2019.

Staged annually in Berlin, the ITB is the one of the world’s leading travel show and is a-must attend business-to-business event; providing a diverse range of destinations and industry sectors to Germany and international travel professionals.

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The show provides a unique opportunity for the entire global travel trade to meet, network, negotiate and conduct business.

Destination Seychelles be featured alongside over 180 countries and some 10,000 companies and organisations, all fitted in 26 halls in the biggest marketplace of the international travel industry.

The exotic and breath-taking paradise of Seychelles will have its own destination stand covering a space of 180sqm from which the delegation will be actively selling the charms of the destination during the four days of the fair.

The Seychelles delegation will be headed by the Minister of Tourism, Civil Aviation, Ports & Marine, Mr. Didier Dogley, who will be accompanied by the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, and will comprise of representatives from hotels, airlines and DMCs in Seychelles.

The marketing wing of the Seychelles destination will be further represented by the presence at the Seychelles Stand of the Regional STB Director for Europe, Mrs. Bernadette Willemin, and the Director for Germany, Switzerland and Austria, Ms. Edith Hunzinger. Marketing Executive, Ms. Winnie Elisa and Senior E-Marketing Executive Randy Rosalie from headquarters will assist them all well equipped to sell the destination as one everyone deserves to tick off their personal bucket list.

In anticipation of Seychelles’ presence once again in Berlin STB Chief Executive Mrs. Sherin Francis mentioned the importance of the destination’s attendance adding on to the visibility of the destination.

“Seychelles presence in ITB is irrefutably some valuable exposure for the destination. Our selling tactic by attending major trade fairs as a tourism board is to make our destination as tangible as possible.

We are look forward to marketing Seychelles means selling the destination ‘sea-sun-sand’ alongside our other features like our creole culture and hospitality. Our presence in major trade fairs adds on to the value of the experience and our partners”, said Mrs. Francis.

Thousands of senior travel industry professionals, Government Ministers, and international press visit ITB each year in March to network negotiate and discover latest trends and industry opinions.

Representatives of hotels include Mr. Fabrice Collot and Ms. Patricia de Mayer from Banyan Tree Seychelles, Ms. Wendy Tan of Berjaya Hotels Seychelles, Mrs. Foram Varsani from Cerf Island Resort and Ms. Ekaterina Gritsenko of Coral Strand Hotel and Savoy Seychelles Resort and Spa.

Other tourism establishment representatives are Mr. Ash Behari from Coco De Mer Hotel & Black Parrot Suites, Mr. Alan Mason representing both Denis Private Island and Carana Beach & Indian Ocean Lodge, Mr. Manuel Policarpo and Ms. Rui Oliveira of Eden Bleu Hotel, as well as Mr. Anthony Smith, Mr. Andre Borg and Mr. Daniele Fabbri of Hilton Seychelles.

Representing Kempinski Seychelles Resort & Spa will be Ms. Agata Sobczak and Mr. Masami Egami. Le Duc de Praslin and Valmer Resort will have a presence at the fair through Mr. Derek Savy and Mr. Robert Payet. Le Meridien Fisherman’s Cove will be represented by Mr. Marc Wozniak and Mrs. Jenny Seraphine.

Other hotel representatives are Ms. Devi Sumayna Budhoo of Le Relax Management, Mr. Ferruccio Tirone and Ms. Samia Sedgwick of Maia Luxury Resorts & Spa and Paradise Sun, Mr. Eddie D’Offay of Pure Seychelles Hotels, Ms. Ernestina Bertarini and Ms. Sylvia Fletcher  of Raffles Seychelles and Mr. Sherif El Mansoury from the H Resort Beau Vallon Beach Seychelles.

Mr. Konrad Tarasiewicz from Coco Charter, and Mrs. Lucie Barone and Mr. Jonathan Loeffel will be representing VPM Yacht Charter Seychelles as DMCs.

DMCs also include Mrs. Anna Butler Payette and Ms. Dorina Cedras of 7° South, Mr. Lenny Alvis and Mrs. Elza Frichot Dahoo from Mason’s Travel as well as Mr. Guillaume Albert, Mr. Eric Renard, Mr. Philippe Cornaille, Ms. Amanda Lang and Ms. Luisa Mehl from Creole Travel Services.