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Seychelles intensifies its media presence in the GCC region

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The latest media spree from the Seychelles did not go unnoticed as the head of delegation Minister for Tourism, Civil Aviation, Ports and Marine, Didier Dogley and the Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, appeared on various media in the GCC region.

The press calls were conducted on the sideline—as the Seychelles delegation’s was recently present—at the Arabian Travel Market (ATM) fair in Dubai tapped as the most popular travel trade event in the Middle East.


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Minister Dogley and Mrs. Francis stepped under the spotlight from Sunday, April 28, 2019, to Tuesday, April 30, 2019, to provide an update and promote the destination to various media partners in the region including Dubai Eye FM, Al Hurra TV, Emirates News, Dubai Global News, TTN Middle East, and GT Media among others.

The STB participation strategy for the ATM this year revolved around the opportunity provided by the event to connect with business partners and create new communication channels to promote Seychelles as a multipurpose destination, and to use this opportunity as well to discuss the latest developments that are sure to enhance the travel experience of GCC visitors.

The tourism board presence at the event provided the occasion to connect with the regular and potential partners from this region, understand their needs, identify the travelling patterns and highlight the destination so the traveler can learn more about what to expect when visiting Seychelles.

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It was also a good opportunity to update the STB’s knowledge of the market and understand what the local partner’s practices, exchange experiences and determine the long-term goals based on the gathered information.

Speaking of her visit to the ATM and the extensive press calls, STB Chief Executive Mrs. Sherin Francis reaffirmed the STB’s commitment to increasing visibility on all fronts.

“The Middle East, and in particular the UAE, remains a key market for the Seychelles. We are keeping a close eye on Saudi Arabia and Kuwait where we are seeing signs of growth , and for this reason we have been conducting roadshows to increase awareness of the Seychelles as a key holiday destination; ideal for privacy, for families and perfect for those seeking complete relaxation or those looking to explore,” said Mrs. Francis.

On his part, H.E. Didier Dogley said, “The Seychelles has always focused on a quality over quantity offering, and while our visitors numbers continue to grow, they are in line with the Seychelles Sustainable Development Policy, and form an integral and coherent part of the policy.”

With the STBS’s constant effort aimed at reaching out to travellers from the Arab world, data collected shows that the numbers are on a constant growth to date with fifth ranking in terms of visitor arrivals globally.

With more than 32,000 visitors from the GCC last year, the GCC market remains to be one of the main market feeders to the destination to date.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Emirates renews its commitment to Seychelles at the Arabian Trade Fair in Dubai

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The partnership between Emirates and destination Seychelles continues to grow, as both parties signed a renewed Memorandum of Understanding (MOU), outlining joint activities to promote the island destination.

A Memorandum of Understanding was signed at the Arabian Travel Market in Dubai on Monday, April 29, 2019, by both Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations for Africa and Mrs. Sherin Francis, Seychelles Tourism Board (STB) Chief Executive, in the presence of Didier Dogley, Minister of Tourism, Civil Aviation, Ports and Marine of the Seychelles.

“We have enjoyed a long and fruitful partnership with Seychelles and have taken an active role in boosting the tourism industry of the island nation. Our commitment to the destination and the partnership forged with the government authorities have seen great success”, said Orhan Abbas, Senior Vice President – Commercial Operations (Africa).

“The renewal of our agreement provides us with utmost confidence that the growth of tourism within Seychelles can be further developed, and we remain assured that we will continue to see these numbers grow,” he added.

Speaking of the continuous collaboration between Seychelles and its partner Emirates, Minister Didier Dogley mentioned the importance of this close relationship to the Seychelles. “The signing of this MOU with Emirates underpins the long-standing strong relationship, developed over a decade, between the Government of Seychelles and the leadership of this global airline. We value the services Emirates has provided and continues to provide to the Seychelles and its tourism industry. We look forward to further deepening this relationship to leverage mutual benefits,” said Didier Dogley, Minister of Tourism, Civil Aviation, Ports and Marine of the Seychelles.

On her part Mrs. Francis mentioned Emirates remains a prime partner for the Seychelles, and admires the company’s initiative of actively collaborating with the Island’s Tourism Board to increase the promotion of the destination through joint activities.

“The continuous support of all our partners, enables us to increase our reach to all our regular and potential clients. Our long-lasting collaboration with Emirates has made Seychelles accessible throughout the world via their extensive network, and its impact has been significant to us as a destination,” said Mrs. STB Chief Executive. 

In 2018, 361,844 tourists visited Seychelles; with the destination’s main markets being Germany, France, UK, UAE, Italy, India, Switzerland, South Africa, Russian Federation and Austria.

The Agreement will see marketing activities such as; the attendance of tourism trade shows and fairs, trade familiarisation trips, product presentations/workshops, alongside others, be undertaken jointly by Emirates and the STB.

Emirates has a fleet of 271 aircrafts and connects the Seychelles to 158 destinations, in 86 countries and territories across six continents.

In June 2015, Emirates increased its capacity for the Indian Ocean Island of Seychelles, as it switched from the Airbus 330-200 used on one of the two daily services, to a larger Boeing 777-300ER. The introduction of the Emirates Boeing 777-300ER, which operates as flight EK 705 from Dubai and as EK 706 on the return flight, has increased the overall capacity on the route by 1722 seats per week and made the route an all-Boeing 777 operation.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Trade at WTM Africa confident of market rebound for Seychelles

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Tour operators visiting the Seychelles stand at the World Travel Market in Cape Town last week have expressed their confidence in the island destination, as forward bookings are looking very positive.

Seychelles was represented at the annual travel and tourism business fair, which took place from the April 10 to 12, 2019  at the Cape Town International Convention Centre, by a delegation from the Seychelles Tourism Board (STB) and Air Seychelles.

STB was represented by its Regional Director for Africa and Americas, David Germain; Director for South Africa, Lena Hoareau and Marketing Executive Melissa Samardzija from STB headquarters.

They were joined by a delegation from the national airline including Chief Commercial Officer Charles Johnson, International Sales Manager Michelle Lafortune and Account Manager for South Africa Thembi Nkosi.

The Director for South Africa, Lena Hoareau, stated that she was pleased to hear that the South African trade remains an enthusiastic partner in supporting the destination’s growth.

“We are happy to attest that the South African trade is very active in their contribution towards the Seychelles brand. We have had some new tour operators on board and it goes to show that Seychelles still has the appeal and still come across as a preferred destination to many South African travelers,” said Mrs. Hoareau.

Mrs. Hoareau added they were happy that Air Seychelles could join them at the fair, especially with the new developments, which will render the destination more accessible than never before.

The Director for South Africa further added that there is a constant effort to promote and create awareness around destination Seychelles over the years.

“The interest on the South African market keeps growing, it is important to keep the trade abreast of the great air accessibility to the islands. With the daily flights as from June and increased seat capacity from the bigger aircraft as from July, we have reasons to believe that our best months are yet to come,” she added.

Air Seychelles’ CCO, Mr. Johnson, on his part said South Africa is definitely one of the fastest growing travel markets for Air Seychelles.

He mentioned that following the significant increase in the number of guests travelling with the national airline to the Seychelles and beyond, including the continuous demand from the market for more connectivity, this participation at WTM Africa would further build Air Seychelles’ presence in South Africa and reaffirm its commitment to the market.

“As from 3 June, Air Seychelles will start to operate daily flights to Johannesburg providing an additional 272 seats on the route, therefore it is important for the airline to take advantage of similar events to expand its portfolio and amplify new business opportunities,” he said.

A total 5,880 trade members visited the trade fair, which is Africa’s leading and only business-to-business exhibition for inbound and outbound Africa travel and tourism markets.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Boat Charter Policy private stakeholder consultative meeting

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A consultative meeting with private sector stakeholders to discuss the revision of the tourism Boat Charter Policy was held on the 5th April 2019 at the International Conference Centre of Seychelles (ICCS).

The Meeting was chaired by the Principal Secretary for Tourism Mrs. Anne Lafortune and in attendance was the Director for Policy, Research, Monitoring and Evaluation Mrs. Bernice Senaratne, Director for Standards and Monitoring, Mr. Louis Desnousse, relevant government agencies and boat charter operators.

The aim of the consultation meeting was to present and discuss the proposed amended Boat charter policy which dates back to 2008 in order to collect the views and recommendations of the private sector, mainly boat charter operators who will need to abide by this policy.

During the meeting, it was unanimously agreed that Boat Charter businesses should be reserved to Seychellois including all assets.  The operators highlighted that by not allowing leasing of capital assets from foreigners, the charter businesses will remain free from foreign involvements. The Principal Secretary also assured the meeting that all 300 registered Boat Charter businesses are fully owned by Seychellois as per the Tourism Department’s records.

One of the main concerns raised by the Boat Charter Operators during the meeting was regarding the availability of qualified and skilled labour. According to the operators, graduates who qualify under ‘My first Job scheme’ do not have the required skills and training for the job. The Assistant Director of the Seychelles Maritime Academy (SMA), Captain Wilton Ernesta also present during the meeting explained that the Academy provides the necessary training for maritime based operations and as of this year they have adopted a new strategy to recruit and produce quality students as opposed to quantity by the year 2020.

The boat charter policy comprised of 11 policy statements which include ownership and investment in the charter business, Fleet size, Qualifications required, Conditions of Licence, Standards to be maintained, Environmental actions, Preservation of the Environment, Operators subjected to Integration policy , Information to be submitted to the relevant Authorities, Non-compliance and Emergency and Evacuation procedures.

The main recommendations submitted by the operators in the meeting were regarding the preservation of the environment statement, whereby they emphasized on the need for better infrastructure and facilities to support this policy. The example of introducing a black water pump out system for the disposal of waste was given in view that currently waste is being disposed in the sea. They will be unable to implement the policy requirements without the proper infrastructure in place. It was also recommended that a Boat charter association should be set up to facilitate dialogue and support the operators and the different activities of this sector.

The Tourism department will be taking into consideration all comments and issues raised during the meeting. The proposed draft will be amended and presented to the stakeholders in a follow up validation workshop.

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Tourism stakeholders presented with Destination 2023

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Following the consultative process to review and update the Tourism Master Plan 2012-2020 in May 2018, it was seen necessary that a concrete action plan to guide the Tourism sector be developed. Last Friday, at the STC Conference Room, the Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley launched the validation workshop for Destination 2023, a tourism strategy which will guide the tourism sector for the next 5 years.

The aim of the validation workshop was to discuss, validate findings and present recommendations as well as provide clarifications, prior to finalising the strategy document. This strategy has been drafted following meetings conducted with more than 300 persons across both private and the public sector, including but not limited to, tour operators, hoteliers, restaurant owners, as well as boat and yacht charter operators during  a period of 1 and  a half year.

The workshop was also attended by the Principal Secretary for Tourism, Anne Lafortune, Principal Sectary for Finance, Damien Thesee, the Attorney General and representatives from both Public and private sector.

In his opening remarks, Minister Dogley said: “Destination 2023, is the strategic tool elaborated to galvanise our efforts towards a common national vision and strategic goals and provide us with clear and specific steps necessary to achieve our set objectives and targets. It is the blue print for our tourism industry for the next 5 years.”

The consultants commissioned for the Tourism Master Plan, Mrs. Daniella Larue of Valsen Consulting and Mr. Guy Morel presented the 8 priority areas that should be collectively achieved by 2023. This include Driving brand development, Investing in market penetration and development, Improving product diversification, Addressing Seychelles competitiveness as a Tourism Destination, Investing in local talent development and management, Increasing Investment in Sustainable Tourism Practices, Delivering key enabling factors and Increasing Capacity of Government Agencies to facilitate tourism.

The consultants were commended by the Trade and the Principal Secretary for Tourism in her closing remarks for presenting a clear guiding strategy that will act as a roadmap for the sector’s sustainable growth. Following its validation by the Trade, the Destination 2023 strategy will be submitted to the Government for final approval.Once approved, the Department of Tourism will develop detailed action plans with monitoring measures and ensure its implementation to meet the set goals and objectives of the strategy.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

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