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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Beach Vacation: What you do if a shark is about to attack?

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Shark and humans

Shark attack! The United States is the most dangerous country in the world when it comes to bloody encounters between people and sharks. It’s especially true in regions where tourism is big business.

In Hawaii, children are always taught two things about the ocean and sharks.
Today a 65-year-old visitor vacationing on the Island of Hawaii was bitten on her right inner upper thigh by a shark.  The bite mark was approximately 12 inches in diameter.

She was around several hundred yards offshore and brought in prone on a kayak via bystanders and does not remember events prior to being bitten. The victim was transported in stable condition to the hospital. A helicopter conducted a shoreline check within an hour of the incident, surveying several miles of ocean and along the coastline with no shark sightings.

What children are always taught in Hawaii about the ocean and sharks is to never turn your back on the ocean because then you won’t be aware of wave swells or anything heading in your direction. They are also taught to never go in the ocean alone. You never know when you will need someone’s help or you will need to help someone in distress.

When you enter the ocean, you are going into the domain of many aquatic animals, the scariest of which is the shark. Are there ways to avoid being attacked by a shark? Here, knowledge is definitely power.

If you see a shark and it is behaving aggressively, the best thing you can do is remain calm and as motionless as possible. While it may be hard not to panic, by not thrashing the water or screaming, this will likely be the biggest factor in whether or not you may be bitten.

Don’t attract attention to yourself by wearing jewelry that shines and reflects light. It can cause sharks to mistake you for a fish in murky water.

If you see a bait ball, get out! A bait ball is when small fish swarm in a tightly packed spherical formation and is a last-ditch defensive measure when they are threatened by predators – as in sharks.

Before you even go in the water, if you see animal remains on the beach, like dead seals, fish, or whales, there are more likely to be sharks in the water.

Although a shark will be in the water at all times, they mostly hunt at dawn, dusk, and at night because the low light makes it harder for prey to see them coming, and many fish are most active at dusk. Plan your ocean activities accordingly.

Be vigilant around areas with a steep drop-off, because certain species like the great white shark will use the deep water to ambush potential prey.

If despite all your best efforts to avoid a shark, an attack occurs, punch the shark in the nose or eyes, and use anything you have (surfboard, dive tank, etc.) to put it between the shark and yourself.

Immediately seek help from others. If no one is around, use your shirt, wetsuit, surf leash, or anything long enough to tie a tourniquet above the wound on yourself or the person attacked. If the incident occurs while surfing, put the person on a board.

Stay in a group as this will deter sharks from investigating further.

When you get to the beach, keep the legs elevated by pointing the attacked person’s head toward the water as the shore slopes down into the ocean.

Apply pressure directly to the wound with a towel or shirt until emergency responders arrive.

And in the ultimate prevention, first aid and CPR classes are extremely valuable for unexpected situations like a shark attack. Preparation is key and will increase your confidence in the ocean and in life.

Here is a story on the Great White Shark Attack in Australia.



Travel News | eTurboNews

28 killed in Portugal bus crash, many German tourists

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A bus reported to be carrying tourists, including many from Germany, crashed on the island of Madeira in Portugal, killing at least 28.

Filipe Sousa, the mayor of Santa Cruz, said that 17 women and 11 men were killed in Wednesday’s accident.

Several others were wounded after the vehicle overturned near the town of Canico.

The cause of the crash, which happened in daylight in the early evening, was not immediately clear.

Images on Portuguese media showed an overturned white bus surrounded by firefighters. SIC television said there were 19 ambulances at the scene.

“I have no words to describe what happened. I cannot face the suffering of these people,” Sousa told SIC television.

Portugal’s President Marcelo Rebelo de Sousa said he would travel to Madeira overnight.

Travel News | eTurboNews

Canadian tourist falls to his death from Chiang Mai zipline after safety locks brake

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A visitor from Canada fell to his death from a zipline in the northern province of Chiang Mai on Saturday.

Thai rescue officials said the 25-year-old tourist died while riding a zipline in a forest at the popular tourist destination Mae Kam Pong. His safety locks broke, causing him to plunge more than 50 meters into a creek. He died at the scene.

Zipline operator Flight of the Gibbon said it would take full responsibility and compensate the victim’s family.

Workers at the zipline service said the safety locks broke shortly after the tourist, who reportedly weighed about 400 pounds (180 kilograms), took off from the starting point. One Hawaiian zipline operator puts its maximum weight limit at 260 pounds, or around 118 kilograms.

The operator’s website states that people weighing more than 275 pounds (125 kilograms) are not allowed to ride. It is not immediately clear why the tourist was allowed to do so.

Maj. Gen. Pichate Jiranantasin, provincial police chief, said the operator has been charged with fatal negligence for allowing such a heavy person on the ride.

Police suspect that the safety equipment could not hold his weight, adding that they found only three cables installed to hold customers, while there would normally be at least eight lines of cables to ensure safety.

Since 2016, Chiang Mai officials promised to improve safety standards of the many adventure tourism sites in the province following a string of serious or fatal accidents – including accidents at this very zipline operator.

Flight of the Gibbon was ordered a temporary shut down after three Israeli tourists were injured after colliding into one another on the zipline and falling to the ground.

The same company had also been investigated in 2017 for having some of its properties built on protected forest land.

Chiang Mai’s zipline fatalities last happened in 2015, when two Chinese tourists died after falling from two separate zipline attractions, operated by Skyline Adventure and Flying Squirrels. Another Chinese tourist was injured while riding the Flying Squirrels’ zipline in 2016.

Travel News | eTurboNews

Pakistan establishes 19 Integrated Tourism Zones to promote tourism

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Pakistan’s Prime Minister Imran Khan on Thursday chaired a meeting in Islamabad on development and promotion of tourism in the Country, at which it was apprised that Integrated Tourism Zones are being established to promote tourism while simultaneously ensuring eco-tourism, biodiversity and natural beauty of tourist resorts.

The meeting was attended by the Minister for Information Chaudhry Fawad Hussain, the Prime Minister’s Special Assistant Sayed Zulfiqar Abbas Bukhari, the Chairman Board of Investment (BOI) Haroon Sharif, the Punjab Minister for Tourism Yasir Humayun, the Khyber Pakhtunkhwa Minister for Tourism Atif Khan, and the Secretary Tourism Khyber Pakhtunkhwa Rashid Mehmood Langrial.

During the meeting, the prime minister was briefed about new initiatives being taken to promote tourism in the Country.

It was apprised that as many as 11 Integrated Tourism Zones are being set up in Khyber Pakhtunkhwa and eight Zones are being established in Punjab to promote tourism in the Country.

•Integrated Tourism Zones are being developed at places like Gabeen Jabba, Swat, (elevation 9,200 ft,) Mankyal, Swat (8,700ft), Bayon, Swat (11,000 ft), Bir Mughlasht, Chitral (9,000 ft), Golain, Chitral (10,400), Qaqlasht, Chitral (7,500 ft), Burwai, Naran (10,000 ft) and Mahaban, Buner (6,600 ft).

The prime minister was also briefed in detail about the draft of Khyber Pakhtunkhwa Tourism Act 2019. He was told that internationally successful models are being followed for promoting tourism.

In remarks, the prime minister said that the private sector will play a leading role in development of tourism while the government will provide an enabling environment and will act as a facilitator.

The prime minister said that new initiatives being undertaken under Khyber Pakhtunkhwa Tourism Act 2019 to facilitate tourists and tap huge existing potential in the tourism sector. He said that tourism is exploding in Pakistan.

Imran Khan directed that a comprehensive website be launched immediately identifying all newly Tourist zones being set up and providing detailed information about these placed to the local as well as foreign tourists.

Travel News | eTurboNews