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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

Beach Vacation: What you do if a shark is about to attack?

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Shark and humans

Shark attack! The United States is the most dangerous country in the world when it comes to bloody encounters between people and sharks. It’s especially true in regions where tourism is big business.

In Hawaii, children are always taught two things about the ocean and sharks.
Today a 65-year-old visitor vacationing on the Island of Hawaii was bitten on her right inner upper thigh by a shark.  The bite mark was approximately 12 inches in diameter.

She was around several hundred yards offshore and brought in prone on a kayak via bystanders and does not remember events prior to being bitten. The victim was transported in stable condition to the hospital. A helicopter conducted a shoreline check within an hour of the incident, surveying several miles of ocean and along the coastline with no shark sightings.

What children are always taught in Hawaii about the ocean and sharks is to never turn your back on the ocean because then you won’t be aware of wave swells or anything heading in your direction. They are also taught to never go in the ocean alone. You never know when you will need someone’s help or you will need to help someone in distress.

When you enter the ocean, you are going into the domain of many aquatic animals, the scariest of which is the shark. Are there ways to avoid being attacked by a shark? Here, knowledge is definitely power.

If you see a shark and it is behaving aggressively, the best thing you can do is remain calm and as motionless as possible. While it may be hard not to panic, by not thrashing the water or screaming, this will likely be the biggest factor in whether or not you may be bitten.

Don’t attract attention to yourself by wearing jewelry that shines and reflects light. It can cause sharks to mistake you for a fish in murky water.

If you see a bait ball, get out! A bait ball is when small fish swarm in a tightly packed spherical formation and is a last-ditch defensive measure when they are threatened by predators – as in sharks.

Before you even go in the water, if you see animal remains on the beach, like dead seals, fish, or whales, there are more likely to be sharks in the water.

Although a shark will be in the water at all times, they mostly hunt at dawn, dusk, and at night because the low light makes it harder for prey to see them coming, and many fish are most active at dusk. Plan your ocean activities accordingly.

Be vigilant around areas with a steep drop-off, because certain species like the great white shark will use the deep water to ambush potential prey.

If despite all your best efforts to avoid a shark, an attack occurs, punch the shark in the nose or eyes, and use anything you have (surfboard, dive tank, etc.) to put it between the shark and yourself.

Immediately seek help from others. If no one is around, use your shirt, wetsuit, surf leash, or anything long enough to tie a tourniquet above the wound on yourself or the person attacked. If the incident occurs while surfing, put the person on a board.

Stay in a group as this will deter sharks from investigating further.

When you get to the beach, keep the legs elevated by pointing the attacked person’s head toward the water as the shore slopes down into the ocean.

Apply pressure directly to the wound with a towel or shirt until emergency responders arrive.

And in the ultimate prevention, first aid and CPR classes are extremely valuable for unexpected situations like a shark attack. Preparation is key and will increase your confidence in the ocean and in life.

Here is a story on the Great White Shark Attack in Australia.



Travel News | eTurboNews

28 killed in Portugal bus crash, many German tourists

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A bus reported to be carrying tourists, including many from Germany, crashed on the island of Madeira in Portugal, killing at least 28.

Filipe Sousa, the mayor of Santa Cruz, said that 17 women and 11 men were killed in Wednesday’s accident.

Several others were wounded after the vehicle overturned near the town of Canico.

The cause of the crash, which happened in daylight in the early evening, was not immediately clear.

Images on Portuguese media showed an overturned white bus surrounded by firefighters. SIC television said there were 19 ambulances at the scene.

“I have no words to describe what happened. I cannot face the suffering of these people,” Sousa told SIC television.

Portugal’s President Marcelo Rebelo de Sousa said he would travel to Madeira overnight.

Travel News | eTurboNews

Canadian tourist falls to his death from Chiang Mai zipline after safety locks brake

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A visitor from Canada fell to his death from a zipline in the northern province of Chiang Mai on Saturday.

Thai rescue officials said the 25-year-old tourist died while riding a zipline in a forest at the popular tourist destination Mae Kam Pong. His safety locks broke, causing him to plunge more than 50 meters into a creek. He died at the scene.

Zipline operator Flight of the Gibbon said it would take full responsibility and compensate the victim’s family.

Workers at the zipline service said the safety locks broke shortly after the tourist, who reportedly weighed about 400 pounds (180 kilograms), took off from the starting point. One Hawaiian zipline operator puts its maximum weight limit at 260 pounds, or around 118 kilograms.

The operator’s website states that people weighing more than 275 pounds (125 kilograms) are not allowed to ride. It is not immediately clear why the tourist was allowed to do so.

Maj. Gen. Pichate Jiranantasin, provincial police chief, said the operator has been charged with fatal negligence for allowing such a heavy person on the ride.

Police suspect that the safety equipment could not hold his weight, adding that they found only three cables installed to hold customers, while there would normally be at least eight lines of cables to ensure safety.

Since 2016, Chiang Mai officials promised to improve safety standards of the many adventure tourism sites in the province following a string of serious or fatal accidents – including accidents at this very zipline operator.

Flight of the Gibbon was ordered a temporary shut down after three Israeli tourists were injured after colliding into one another on the zipline and falling to the ground.

The same company had also been investigated in 2017 for having some of its properties built on protected forest land.

Chiang Mai’s zipline fatalities last happened in 2015, when two Chinese tourists died after falling from two separate zipline attractions, operated by Skyline Adventure and Flying Squirrels. Another Chinese tourist was injured while riding the Flying Squirrels’ zipline in 2016.

Travel News | eTurboNews

Pakistan establishes 19 Integrated Tourism Zones to promote tourism

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Pakistan’s Prime Minister Imran Khan on Thursday chaired a meeting in Islamabad on development and promotion of tourism in the Country, at which it was apprised that Integrated Tourism Zones are being established to promote tourism while simultaneously ensuring eco-tourism, biodiversity and natural beauty of tourist resorts.

The meeting was attended by the Minister for Information Chaudhry Fawad Hussain, the Prime Minister’s Special Assistant Sayed Zulfiqar Abbas Bukhari, the Chairman Board of Investment (BOI) Haroon Sharif, the Punjab Minister for Tourism Yasir Humayun, the Khyber Pakhtunkhwa Minister for Tourism Atif Khan, and the Secretary Tourism Khyber Pakhtunkhwa Rashid Mehmood Langrial.

During the meeting, the prime minister was briefed about new initiatives being taken to promote tourism in the Country.

It was apprised that as many as 11 Integrated Tourism Zones are being set up in Khyber Pakhtunkhwa and eight Zones are being established in Punjab to promote tourism in the Country.

•Integrated Tourism Zones are being developed at places like Gabeen Jabba, Swat, (elevation 9,200 ft,) Mankyal, Swat (8,700ft), Bayon, Swat (11,000 ft), Bir Mughlasht, Chitral (9,000 ft), Golain, Chitral (10,400), Qaqlasht, Chitral (7,500 ft), Burwai, Naran (10,000 ft) and Mahaban, Buner (6,600 ft).

The prime minister was also briefed in detail about the draft of Khyber Pakhtunkhwa Tourism Act 2019. He was told that internationally successful models are being followed for promoting tourism.

In remarks, the prime minister said that the private sector will play a leading role in development of tourism while the government will provide an enabling environment and will act as a facilitator.

The prime minister said that new initiatives being undertaken under Khyber Pakhtunkhwa Tourism Act 2019 to facilitate tourists and tap huge existing potential in the tourism sector. He said that tourism is exploding in Pakistan.

Imran Khan directed that a comprehensive website be launched immediately identifying all newly Tourist zones being set up and providing detailed information about these placed to the local as well as foreign tourists.

Travel News | eTurboNews

Airbus names Julie Kitcher EVP Communications and Corporate Affairs

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Airbus has appointed Julie Kitcher as Executive Vice-President Communications and Corporate Affairs, effective immediately. In this role, she joins the Airbus Executive Committee leading all external and internal communication activities, reporting to Guillaume Faury, Airbus Chief Executive Officer (CEO).

In her new role, Julie will steer and co-ordinate the transformation agenda of Airbus and manage Audit, Performance Management, Responsibility and Sustainability and Environmental Affairs, in addition to her position as the Chief of Staff to the CEO.

Previously, Julie was Head of Investor Relations and Financial Communication at Airbus, a role she held since May 2015.

“Julie brings the right mindset, skills and background to lead Airbus’ global communication activities and further strengthen the Company’s brand and reputation worldwide,” said Guillaume Faury, Airbus CEO. “As Head of Investor Relations and Financial Communication, she proved her ability to build trust within the financial community and deliver clear and timely information to the markets. In her new role, she will coordinate the Company’s transformation efforts to help shape the story of Airbus as we open the next chapter in our journey.”

In her Head of Communications role, Julie Kitcher will take over from Rainer Ohler, who is leaving Airbus after 24 years in the Company, including more than 13 successful years as Head of Communications.

“I’m excited to be appointed in this new role at such an important moment in the history of Airbus,” said Julie Kitcher. “I feel honoured to have the opportunity to lead a world class Communications and Corporate Affairs team that – within the functions I have been entrusted to lead – will boost the dialogue with employees and stakeholders across the globe as well as help shape and transform the Airbus of the future.”

Julie joined Airbus in December 2000 as a Financial Analyst in Airbus in the UK and has held a number of roles within Finance since. She is a Chartered Management Accountant (CIMA) with an MSc in Accounting, ESC Skema (Lille).

Travel News | eTurboNews

Easter School Holidays ring in busy travel season at Frankfurt Airport

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With the Easter holidays around the corner, Frankfurt Airport (FRA) is preparing for this year’s first travel peak. Germany’s largest aviation hub expects to welcome up to 215,000 passengers daily – particularly at the start of the Easter school holidays on the weekend from April 12 to 15. The busy travel season will continue also after the Easter holidays. During summer, more than 240,000 passengers are expected to pass through the FRA global aviation hub on peak days, thus reaching similar levels as last year. Passenger volumes are not expected to decline noticeably until October, when Frankfurt Airport switches to the winter flight schedule.

Five tips for a smooth airport experience

Passengers should should therefore follow a few key pieces of advice when preparing for their journey. Each individual passenger can contribute to avoiding unnecessary delays and ensuring a stress-free travel experience at the counters and security checkpoints in the terminals.

  1. Check in online: Passengers can usually check in online 24 hours before departure on their airline’s website. This saves time at the check-in counter.
  2. Arrive early: Passengers should be at the airport at least two and a half hours before departure and make their way to the security check immediately after dropping off their luggage. Once having passed the security checkpoint, passengers will find a wide range of amenities and leisure experiences to choose from, including FRA’s Movie and Gaming Worlds, yoga rooms and play areas for children, as well as shops and restaurants.
  3. Take as little carry-on luggage as possible: Your carry-on luggage should only contain items that are essential during your journey on the plane and at the airport. Carrying light luggage is the best way to ensure a relaxed airport experience. It also saves time at the security checkpoint and when boarding the plane. Packing correctly also helps reduce stress. Therefore, travelers should check their airline’s luggage rules and allowances before starting their trip. The airline will provide details about the size, number and weight permitted. Aviation regulations specify what is allowed in each piece of luggage.
  4. Stow liquids and electronics correctly: Particular attention must be paid to liquids and electronic devices. Batteries, e-cigarettes and power banks must be transported in carry-on luggage. Liquids in carry-on luggage must be stored in individual receptacles of up to 100 ml each in a resealable, transparent plastic bag with a maximum volume of one liter per passenger. Electronic devices and liquids must be presented separately at the security check. Security checks can be sped up considerably by packing everything so that it is quickly accessible and easily restowable.
  5. Book parking online: Booking parking online early is strongly recommended for passengers traveling to the airport in their own car. It is also cheaper. In addition to arriving two and a half hours before departure, we recommend that passengers allow a few minutes’ additional time for traveling between the parking structure and the terminal.

“Following these travel tips and the luggage regulations will help each person have a more enjoyable airport experience,” explains Fraport AG’s General Manager Aviation, Dr. Pierre Dominique Prümm. “This will also positively contribute to smooth operations and the overall situation at our airport. Nevertheless, Frankfurt Airport – like all other travel hubs and routes – will be very busy in the summer months, especially during vacation periods. We are preparing for this as effectively as possible with additional staff and adjustments to our infrastructure. Yet, longer waits can still be expected on peak days. Our aim is to keep waiting times as short as possible. To achieve this, we rely on the cooperation of passengers and our partners on site, as well as airlines and government agencies.”

Passengers can find all the travel tips and a lot more useful information at frankfurt-airport.com and via the Frankfurt Airport app.

Leave your winter coat at the airport

During the Easter holidays, the popular Winter Coat Storage Service is available for the last time this season at the luggage storage service. For 50 euro cents per day, down jackets and thick coats can be left at the airport, while their owners enjoy their vacation in the sun.

Travel News | eTurboNews

American Tourist Kidnapped in Uganda: African Tourism Board in action with expert Dr. Peter Tarlow

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Not only leopards were roaming Queen Elizabeth National Park today, but criminals who kidnapped an elderly American tourist in the park today, and put the well-organized travel and tourism industry in Uganda on edge.

The Uganda Ministry of ICT & National Guidance issued this statement:

Yesterday, Tuesday 2nd April 2019 four armed men not yet identified between 5,00pm and 7,00pm staged an ambush and kidnapped an American Tourist with his Ugandan driver near Katoke gate in the Queen Elizabeth National Park.

Four other four tourists who were left abandoned and unharmed later contacted the base (lodge) and were quickly moved to safety.

A joint operation by the Uganda Police, Uganda Peoples Defense Forces (UPDF) and Uganda Wildlife Authority Game Wardens is underway to locate and rescue them.

The priority at this point is to locate, rescue and bring them back safely.

eTN talked to Lilly Ajariva. She is a Ugandan conservationist and tourism expert. She is the Chief Executive Officer of the Uganda Tourism Board, the Ugandan government agency that is charged with promoting the country as a tourism destination. She was appointed to that position on 10 January 2019.

When asked why an American Tourist was picked by the kidnappers, Ms. Ajarova thinks the selection was based on the age and not the nationality.

eTN reached out to Dr. Peter Tarlow, head of safertourism.com 

Dr. Peter Tarlow

Dr. Peter Tarlow is also the security and safety expert for the newly-founded African Tourism Board and will be speaking at their launch event in Cape Town next week. Peter is scheduled to meet with UTB CEO Lilly Ajarova to discuss any assistance the Africa Tourism Board can give in this situation.

Dr. Tarlow told eTurboNews: “The tragic kidnapping that recently occurred in Uganda should not be seen as indicative of overall safety in Uganda.

“Very much to the contrary, Uganda has been known over the decades to be a safe and secure destination. Unfortunately, there are bad people in every part of the world and travel implies risk.

“However, Uganda cannot afford to rely on its recent past but must show the world what it is doing in the future.

“Despite the fact that the situation is very fluid and the facts, at midnight Uganda time is still unclear, there are a number of things that Uganda can do immediately and in the short and long term to mitigate the damage to its reputation.

“These suggestions come from my long-term work with Aruva after the Natalie Holloway case and with kidnapping issues both in Mexico and in Latin America.”

With limited data, the African Tourism Board security expert suggests the following, and as more data becomes apparent, additional information will be provided.

We urge Uganda Tourism Officials to:

1)  Tell the truth. Under no circumstance, minimize, become defensive or refuse to accept the severity of the situation. Do not lie to reporters.

2)  Have one person be the tourism spokesman or woman and funnel all information through that person.

3)  If the information is not yet known, state that facts and then state that there will be regularly-scheduled updates. Give specific times and locations.

4)  Have the military of a police officer standing next to the spokesperson to indicate that this is a serious matter.

5)  Make sure that it is clear that the government is working with all foreign embassies and updating them on a regular basis.

6)  Indicate that Uganda is working with the visitors’ families and will do everything that is needed to help the family.

7)  Announce that there is a special unit at work (assuming this unit exists) that deals with hostage rescue and recovery. If it does not exist, then contact friendly foreign governments that have experience in this matter.

We hope for the short term that Uganda:

1)  Announces that the country is doing an update on its risk management.

2)  Gets articles in the media that speak about Ugandan positives.

3)  Indicates that the perpetrators will be found and that they will suffer the full consequences of the law.

4)  Opens a foreign visitor hotline so that all visitors can get up-to-date information.

5)  Announces that the Ugandan tourism police will be opening (or strengthening) their tourism police unit and that they will receive additional training.

6)  Make it clear that Uganda tourism is working with international boards such as the African Tourism Board  (ATB) and that there will be exchanges of information between the African tourism bureaus through the ATB.

Juergen Steinmetz, the interim chair of the African Tourism Board, said: “We are standing by to assist Uganda and are in touch with UTB and our security expert Dr. Peter Tarlow. We will be meeting with Lilly next week in Capetown and hope this crime will be resolved at that time and that our fellow American tourist is returned safely. I am confident Dr. Tarlow can be of great assistance to Uganda Tourism and for the African continent when it comes to safety and security.”

More information on African Tourism Board: www.africantourismboard.com
More information on Safer Tourism: www.safertourism.com

Travel News | eTurboNews

Munich Airport welcomes new US destination

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Effective immediately, American Airlines has launched a new service to the “land of endless opportunities.”

An Airbus A330 will be departing daily from Munich, Germany, to Charlotte, in the US state of North Carolina.

Douglas International Airport in Charlotte, with a total of 46.6 million passengers per year, is comparable to Munich Airport. It is the sixth-largest US airport and one of the busiest American Airlines hubs.

The US carrier is planning to offer more than 700 daily connections there by the end of this year.

The decision by the airline to expand its services in Munich underscores the important role played by Munich Airport for US routes. In 2018, 1.8 million people departed from Munich for destinations in the USA, making it not only the number one destination country in the intercontinental segment, but also placing it in the top three among all countries served from Munich.

Among US destinations served from Munich, Charlotte ranks eighth in total passengers.

Travel News | eTurboNews

U.S. State Department tells tourists Brunei is safe, except for death by stoning

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The U.S. State Department is telling American travelers, Brunei is one of the safest countries in the world to visit. Brunei safer than the Bahamas, Germany or Indonesia, and way safer then Turkey.

The U.S. embassy, however, states: Criminal penalties for some offenses are harsher than in the United States. This is a clear and misleading understatement:  When traveling to Brunei the State Department wants travelers to read through a 1767 page document provided by the Brunei government outlining all details of the Syariah Penal Code. This law will be implemented as of April 3, 2019. Regardless the State Department tells U.S. Citizens, the country remains a level one “no threat.” visitors destination.

Why is the U.S. Embassy not telling American tourists, that Brunei actually is ready to stone American travelers to death if they are part of the LGBT community? Is this part of the harsher penalty for the crime of sexual orientation?

The embassy website states:

  • Non-Muslims may be arrested for khalwat (close proximity between the sexes) under the Sharia Penal Code provided that the other accused party is Muslim. Khalwat may include activities from holding hands or public displays of affection to sexual activity. U.S. citizens are also subject to khalwat laws.
  • Extramarital relations between a Muslim and non-Muslim may be considered a crime in Brunei.

eTurboNews asked the State Department and received this response:

The U.S. Department of State has no greater responsibility than the safety and security of U.S. citizens overseas.  We are committed to providing U.S. citizens with clear, timely, and reliable information about every country in the world so they can make informed travel decisions.  We routinely update our Travel Advisories and country-specific information for all countries based on a comprehensive review of all available safety information and ongoing developments. At a minimum, we review Level 1 and 2 Travel Advisories every 12 months, and Level 3 and 4 Travel Advisories every six months.  We also review and update Travel Advisories and country-specific information on an as-needed basis, based on developing security and safety information.

On March 29 the State Department issued  the following paragraph linked from the page categorizing Brunei as a safe country:

“The Government of Brunei Darussalam will commence full implementation of the Syariah Penal Code (SPC) on April 3, 2019. The full SPC introduces new judicial procedures and punishments, including, for certain offenses and under certain evidentiary circumstances, amputation of hands or feet and death by stoning. The SPC applies regardless of an individual’s religion or nationality, although some sections of the law have specific applicability to Muslims. Brunei’s existing civil penal code and civil courts will continue to function in parallel with the SPC and Syariah Court.”

Scott Foster, president of LGBT Hawaii told eTurboNews:

“The response by the U.S. State Department is insulting and is putting LGBT traveler in danger. It should be the obligation for the U.S. government to protect Americans and not put them in harm’s way.
Death by stoning for LGBT travelers should be clearly visible alert on the State Department Brunei page and not hidden in a 1767 document. In no word is the State Department spelling out this danger to LGBT travelers.
The United States should immediately issue a travel warning to protect our LGBT travelers and citizens. The alert level for Brunei should be raised to 4, what means “DO NOT TRAVEL, or at a minimum to a level 3: “Reconsider Travel.”

Travel News | eTurboNews