Amistad Partners, a global hotel representation company delivering sales and marketing solutions to leading independent hotel groups, has been tasked to help boost Meritus Hotels & Resorts’ brand visibility and market share in Europe and the United States.
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Award-winning Asian hospitality group Meritus Hotels & Resorts manages the iconic Mandarin Orchard Singapore—named Best City Hotel–Singapore at the Annual TTG Annual Travel Awards consecutively from 2013 to 2018, and Best Upscale Hotel-Asia Pacific at the Travel Weekly Asia Readers’ Choice Award 2017 and 2018. Meritus also counts amongst its portfolio Marina Mandarin Singapore, an upscale business hotel in the heart of the Lion City’s central business district; and Meritus Pelangi Beach Resort & Spa, Langkawi, a tropical paradise fronting the white sandy shores of Malaysia’s famous Cenang Beach.
The appointment of Amistad Partners comes with Meritus’ thrust to gain a stronger foothold in the markets mentioned, as well as build and nurture long-term customer relationships by providing personalised, on-the-ground assistance. Selected for their expertise in providing bespoke hospitality sales and marketing services that result in strong brand awareness and increased financial returns, Amistad Partners will leverage their knowledge of said markets to deliver strategies that will equip Meritus to effectively stand out from competition and thereby increase their business development capability.
“Our hotels, being centrally located in winning locations at Singapore and Malaysia, offer top accommodation choices for discerning corporate and leisure travellers alike,” says Adrian Tan, Regional Vice President for Sales & Revenue Strategy, Meritus Hotels & Resorts.
“Embarking on this collaboration with Amistad Partners will help us continue to widen our reach, as well as build personalised and meaningful relationships with our clients in these key international markets. We look forward to working closely with Amistad as a market acquisition partner.”
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Michelle Low, VP Sales – Asia & Middle East of Amistad Partners adds, “Our partnership with Meritus Hotels & Resorts will broaden their business prospects and drive sustained, incremental growth in Europe and the United States. We are also pleased that this new collaboration comes at a time when we are looking to increase our global footprint as a preferred hotel sales and marketing representation partner.”
About Meritus Hotels & Resorts
Meritus Hotels & Resorts is part of the hospitality division of OUE Limited (SGX-ST: “OUE”), a diversified real estate owner, developer, and operator with a real estate portfolio in prime locations in Asia and the United States.
Meritus founded its roots from its flagship Mandarin Orchard Singapore—then The Mandarin Singapore, which opened its doors in August of 1971.
More than four decades on, Meritus has evolved to become an award-winning Asian hospitality brand synonymous with Asian Grace, Warmth, and Care—hallmarks of the Meritus experience delivered in the best of locations in Singapore and Malaysia.
Meritus Hotels & Resorts was awarded Best Regional Hotel Chain in Travel Weekly Asia Readers’ Choice Awards 2017. It is also a three-time recipient of the Heritage Brand distinction by the Singapore Prestige Brand Award, demonstrating its impact as a home-grown Singapore brand.
For more information, please visit meritushotels.com.
About Amistad Partners
Amistad Partners—a global luxury hotel representation company—provides comprehensive sales, marketing, distribution, and revenue management solutions to independent hotels and hotel groups with its extensive experience in creating brand awareness for partner hotels.
For a full list of services provided by Amistad Partners, please visit amistadpartners.com.
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