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Italian Exhibition Group returns to China to promote international tourism

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Italian Exhibition Group (IEG) is returning to China to promote international tourism business. The appointment is at the Shanghai World Travel Fair (SWTF), one of the major tourism industry expos of Eastern China, the 16th edition of which is being held from 18th to 21st April.

Over 750 exhibitors from 53 countries and regions of the world are awaited at the Shanghai Exhibition Center.

SWTF, co-organized by Europe Asia Global Link Exhibitions (EAGLE) – joint venture created by Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and Shanghai International Convention & Exhibition Corp. Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), offers the sector’s trade members a unique business platform and, for the general public, an all-round insight on tourism products, all in the largest tourism region of the Chinese market, Eastern China (China is the world’s largest outbound tourism market, with 149.72 million outbound journeys and a 14.7% increase in 2018).

With over 15,000 trade members expected and a public of 50,000 visitors, the 2019 edition of SWTF will host a busy calendar of appointments and new features. Visitors will explore tourist destinations from all over the world, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam. SWTF will highlight the entire tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, as well as travel services and insurance companies.

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On a professional level, SWTF reconfirms its role as a great opportunity for matching to all effects. Over 3,000 B2B appointments with selected buyers from all over Eastern China will take part in the events and the panel scheduled on the latest trends in outbound tourism, organized in cooperation with China Travel Agent. Regarding this, an exclusive B2B area has been realized, which will be accessible to the sector’s trade members exclusively via a face detection system, in order to ensure the quality of the meetings with international suppliers.

Emerging destinations, digital marketing, developments on visa policies and MICE, are just some of the issues that will be covered in the panels by the sector’s opinion leaders, ready to share their successful case histories with the public. Plus, among the speakers, there will also be representatives of the top management of companies such as Ctrip, Tuniu, Uzai, Spring Tour and Tongshen Group, as well as the directors of the Tourism offices of New Zealand, Switzerland and Serbia with branches in Shanghai.

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Aruba Tourism and Baseball Major Leaguer promote travel the “Xander Way”

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The Aruba Tourism Authority announced today a year-long partnership with all-star shortstop and native Aruban, Xander Bogaerts. Serving as a brand ambassador for the Caribbean island, Bogaerts will star in a content series promoting travel to Aruba and encouraging visitors to experience the island the “Xander Way.”

Throughout the Major League Happiness campaign and via a series of videos, Bogaerts shows sports fans and tourists alike around his “Dushi Tera” (Papiamento for “Sweet Land”). Take a tour with Xander through his colorful and artistic hometown of San Nicolas, also known as the Sunrise City where visitors can explore street art and get a sense of authentic Aruban culture.

“Aruba to me, is more than my birthplace and my home, it’s where I’m able to relax, reconnect with family, go fishing with friends, and enjoy the beautiful waters,” noted Bogaerts. “I’m excited to partner with the Aruba Tourism Authority to show my fans in Boston and around the country my favorite hot spots in Aruba.”

The series showcases Xander’s favorite spots around Aruba that appeal to all types of travelers, including Eagle Beach for beach lovers, which was recently rated third in the 2019 TripAdvisor Travelers’ Choice ® awards for Beaches. Intrepid explorers will be inspired by Xander’s trip to Seroe Colorado, the island’s southernmost tip that provides sweeping views of Aruba’s rugged coastline. Xander also visits Baby Beach, a picturesque half-moon beach with beautiful turquoise waters in a calm lagoon and some of Aruba’s best restaurants that highlight the diverse culinary offerings available across the island.

“We are thrilled to have one of our native sons and popular baseball player, Xander Bogaerts join us in promoting Aruba to the American traveler. Aruba’s beautiful waters, pristine beaches and desert-like terrain hold a special place in the hearts of all native Arubans, and we can’t wait to welcome Xander fans from Boston and around the world to experience our One Happy Island,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority.

Fans of Aruba and Bogaerts can follow the campaign on social media using @arubatourism on Instagram and @aruba on Twitter and with the hashtag #XandersAruba throughout the baseball season for opportunities to win a trip to Xander’s Happy Island.

For more information or to see Xander’s Aruba, visit aruba.com/xander.

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Hilton University of Florida Conference Center at Gainesville joins Benchmark Resorts & Hotels portfolio

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Benchmark has added the Hilton University of Florida Conference Center at Gainesville to the company’s Benchmark Resorts & Hotels brand portfolio. The recently renovated, 248-guest room property is located on the University of Florida campus, close to Gainesville’s Central Business District. The property serves a growing market of visiting alumni, parents and students, academics, and guests affiliated with the university. Its IACC-approved conference center, with 25,000 square feet of meeting space, attracts a significant number of meetings and events. The Hilton University of Florida Conference Center at Gainesville is Benchmark’s tenth property in Florida, and the third hotel located on a major college campus within the United States.

“We are honored to be chosen by Hilton Hotels & Resorts to manage this exceptional property,” says Benchmark CEO Alex Cabañas. “We are also delighted to again expand our presence in Florida, where both our Gemstone Collection and Benchmark Resorts & Hotels brands are represented throughout the Sunshine State,” he said. Benchmark recently added two hotels in St. Pete Beach to its portfolio, expanding its presence to Southwest Florida.

Mr. Cabañas also noted the growing importance of conference center hotels to a university. “These hotels serve as a campus ‘guest house’, providing an authentic, on-campus experience while sharing ideas and resources,” he said.

The non-smoking, pet-friendly hotel includes 248 guest rooms and suites featuring HDTV, desks for work/study-related activities, and complimentary WiFi. Guests can enjoy the property’s outdoor pool and whirlpool and a 24-hour fitness center.

The University of Florida is a prominent research university, set on 2,000 acres in Gainesville, in North Central Florida. It offers a wide range of undergraduate and graduate programs in law, medicine, business and engineering.

The University of Florida campus offers an array of services and attractions, including an art museum, concerts, lectures, theater, libraries and sports events. Guests can enjoy collegiate football at the nearby Ben Hill Griffin Stadium, home of the Florida Gators. Other local attractions include the Butterfly Rainforest, the Florida Museum of Natural History and the Gainesville Raceway. The surrounding region offers opportunities for biking, canoeing, paddle boarding, swimming and wildlife viewing at one of seven nearby Florida State parks.

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