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The Seychelles captures the Israeli market at Trade and Media Events

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Successful marketing mission held by the Seychelles Tourism Board (STB) and its local trade partners has showcased the Seychelles Islands’ pristine beauty to the Israeli city of Tel- Aviv during a two-day event on September 11 and 12, 2019.

The event opened with a press meeting held in Tel Aviv Centre, where approximately 18 tourism journalists and leading bloggers were present.

During her presentations to the press Mrs. Sherin Francis, STB Chief Executive elaborated on the privilege of having Seychelles as one of the preferred destination to the Israeli market.

On his part the Air Seychelles CEO, Mr. Remco Althuis, talked about the upcoming flights between Seychelles and Tel Aviv while STB Director for Europe, Bernadette Willemin, provided detailed information about the diverse offers the Seychelles has for visitors through a destination presentation.

Mrs. Francis also took the opportunity to discuss the Seychelles’ close-to-heart ecological positions and green policies. Her interventions also updated the press about the Seychelles debt to nature swap as well as the Blue Bond project- a pioneering financial instrument designed to support sustainable marine and fisheries projects,- whilst sharing the initiatives taking place in the Seychelles in terms of environment conservation.

The press meeting was followed by trade presentations and workshop at The Setai Hotel located in the Old City of Jaffa.

This event, was attended by the Seychelles Honorary Consul of Israel, Mr. Arie Goldstein, as well as 120 participants representing 55 different companies made up of Tour Operators, Travel Agents from both Free Independent Travellers (FTI) and Meetings, events and Incentive Travel Market (MICE).

STB Chief Executive once again emphasised the honour of counting the Israelis amongst the regular visitors in Seychelles, whilst highlighting the fact that the Air Seychelles flights will provide regular connections to the Islands increasing the opportunities for more visitors to enjoy the beauty of our pristine destination.  

Commenting on the importance of the Tel-Aviv marketing mission, Mrs. Francis mentioned that whilst a handful of agents and tour operators in Tel- Aviv were already selling the Seychelles, most had not yet seen its potential and now were keen on promoting it.

“We have received a very warm welcome from our partners in Tel- Aviv, from the feedback received on grounds, we are confident that, this two-day event has been an additional support to our marketing efforts to promoting the destination. We have definitely highlighted the philosophy of Seychelles as a pristine and green- must visit destination for one to tick on their bucket list,” said Mrs. Francis 

Aside from presentations by the different local partners present, exhibiting their products and companies, there were also business-to-business workshops, which gave way to one on one meetings.

During the two-day event, a dinner cocktail was held by the STB, where partners were given a chance to network with invitees.

The STB delegation and partners seized the opportunity, whilst in Tel Aviv, to set up appointments with key market players; there were meetings with major tour operators as well as Ethiopian airlines and Turkish airlines.

Mrs. Francis further mentioned her satisfaction and gratitude to the participating companies who collaborated with the STB team to make the event a success.

The trade partners consisted of DMCS including Creole Travel Service, Mason’s Travel and 7-Degree South and hotels establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts and Raffles were present to market their services for the two days. The team were also accompanied by the national airline Air Seychelles with representative Christine Ozouf.

Aside from Mrs. Francis, the STB Team was represented by Ms. Bernadette Willemin – Regional Director for Europe and Ms. Monette Rose Director for Italy, Turkey, Greece and the Mediterranean.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles trade partners getting closer to the Israeli market in trade & media events

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The Seychelles Tourism Board (STB) and trade partners are set to conquer the Israeli market in a two-day event in Tel-Aviv.

A marketing operation initiative has been prompted by the STB in the aim to bring the beauty and diversity of the destination and its myriads of services to Israeli clients.

Seychelles trade partners including the national airline Air Seychelles, Destination Management Companies (DMCs), and hotel partners will be participating in the event, which will consists of press meetings and trade workshops for tour operators and travel agents.  

The trade partners consisting of DMCS including Creole Travel Service, Mason’s Travel, and 7-Degree South and hotel establishments namely Four Seasons Seychelles, Frégate Island Private, Avani Seychelles, The H Resort Beau Vallon Beach, Constance Hotels & Resorts, and Raffles will be present to market their services for the two days.

During their stay, the delegation will also be conducting sales calls and Business-to-Business meetings as part of their activities on ground. 

Speaking about the upcoming event in Israel, Mrs. Sherin Francis, STB Chief Executive, mentioned that this new opportunity would help in opening the destination to this blooming market.

“Israel is not a new venture for Seychelles; we count about 5-7 chartered flights from this specific part of the world annually. We are now consolidating our foundations in ensuring that the product is packaged in the most attractive way to increase its reach and motivate Israeli to have a unique travel experience that is the Seychelles experience,” said Mrs. Francis. 

During her official marketing and media mission in Israel, Ms. Bernadette Willemin, Regional Director for Europe, and Ms. Monette Rose, Director for Italy, Turkey, Greece and the Mediterranean, will accompany Mrs. Francis.

The event, which follows the visit of Seychelles Minister for Tourism, Civil Aviation, Ports and Marine Mr. Didier Dogley in Israel in February this year, aims at creating a platform for the tourism trade in the Mediterranean city in anticipation of the weekly flight scheduled by Air Seychelles as of November 2019.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Jordan sets itself up for European MICE audience

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Jordan, a country which is sheltered from the troubles of the region, is safe to travel in and around, independently or in a group. The country is presenting itself to the European MICE audience with fully-detailed proposals as well as a complete specializing catalogue thanks to the cooperation of The Platinum Services, a Rome-based event agency and DMC specializing in first class events in Italy, Europe and other selected areas, and Guarantee Travel Group, one of the biggest DMCs and event and travel agencies of the Country, benefitting from personal contacts with Jordan Minister of Tourism and Antiquities Majd Mohammad Shweikeh.

“Jordan’s MICE industry has come of age,” stated Regional Director Mr. Rami Qutishat. “It understands the particular demands of the meetings and incentive market and strives to exceed expectations. It has harnessed the ingredients needed to provide groups with a successful event that touches the hearts of most discerning delegates and resides in their memories». For nearly half a century, Late King Hussein was viewed as a respected world leader and a symbol of peace and reconciliation. Today, his son King Abdullah II echoes the same voice of moderation – not by chance, he’s been recently presented the Peace Lamp in Assisi, Italy.”

Jordan is located at the crossroads of three continents, making it an ideal meeting place for international events. Flying time from most European, African and Asian cities is around four hours, and there is easy and direct access from the USA and Canada. GMT +2 hours; US Eastern Standard Time +7 hours.

Aqaba’s King Hussein International Airport (KHIA) is a gateway to the Red Sea and is becoming an important regional hub for business and leisure travelers. It is the only airport in Jordan to operate an Open Skies policy.

The national carrier, Royal Jordanian Airlines, flies to 54 destinations and is a member of One World Alliance with code sharing alliances with many airlines. The country boasts a fine array of international hotels, with new investments constantly adding a number of exciting developments to the portfolio. The country is now embracing the concept of eco resorts and is increasingly supporting green initiatives.

Besides the wealth of meeting space available in all the major hotels, the opening of the King Hussein Bin Talal Convention Center in 2006 on the shore of the Dead Sea signaled Jordan’s commitment to this sector.

Jordan touches many senses – from spicy aromas and culinary pleasures to an invigorating mud wrap, first glimpse of Petra’s Treasury and the sound of desert silence. It is one of nature’s most unusual adventure playgrounds, containing some of the world’s best preserved Nabataean and Roman cities, as well as the Dead Sea, the lowest point in the world; and for an even greater adrenalin rush, it unveils the crags that tower over Wadi Rum or the waterfalls in Wadi Mujib.

“Jordan is a country with rich cultural heritage,” stated Loredana Chiappini, owner of The Platinum Services. MICE events are set against a spectacular backdrop of mountains, deserts and seas that have provided the stage for many of history’s most momentous dramas. When you combine world-class meeting facilities with an inspiring range of incentive activities in a dramatic setting, you will have the ingredients for a very special event. With easy access, value for money and highly experienced DMCs, success is assured.”

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