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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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Turkish Airlines adds Marrakech to flight schedule

April 16, 2019 by Forimmediaterelease

Starting on April 15, Istanbul – Marrakech – Istanbul direct flights will be commenced five days of a week as Turkish Airlines reinforces its title of flying to more international destinations than any other airline.

Successfully completing its “Great Move” process and transferring all of its passenger operations to its new hub, Istanbul Airport, Turkish Airlines now adds Marrakech, tourist city of Morocco, to its flight network. As the national flag carrier’s first inaugural flight from its new home, Marrakech became Turkish Airlines’ the second destination in Morocco while becoming its 308th destination globally.

The inaugural flight from Istanbul Airport, landed in Marrakech Menara Airport, was welcomed by the customary water cannon salute in a formal ceremony, to which attended by the executives both from the global carrier and Marrakech Menara Airport, and press members as well.

Commenting on this inaugural flight, Turkish Airlines Chief Marketing Officer (CMO), Ahmet Olmuştur stated that; “With Istanbul Airport, a new era has begun in the global aviation. Our new operation center offers an important opportunity for us to develop our globally unparalleled flight network performance even further. Thus, we are working on new strategies to capitalize on this opportunity. Marrakech will always hold a special place for us as it is the first destination we added from our new home. We are happy to carry our passengers to this crimson city with our privileged travel experience.”

Known as the “Crimson City” due to the color of its soil, Marrakech offers tourists and travelers the opportunity to experience the entire allure of North Africa in a single location. Bringing historical buildings, famous mosques and colorful flower gardens together at the foothills of Atlas Mountains, Marrakech is well on its way to become one of the favorite tourism centers of the world. As the first capital of Morocco, whose name means “Land of God” in the Berber language, Marrakech’s streets are teeming with the historical heritage of various cultures.

Passengers, travelling to Marrakech with the privileged travel experience of Turkish Airlines, will be able to visit various significant locations for cultural tourism while experiencing different activities such as nature and wildlife tours.

Istanbul – Marrakech – Istanbul scheduled flight times beginning from 15th April 2019;

Flight No. Days Departure Arrival
TK 619 Monday, Wednesday, Friday, Saturday, Sunday IST 11:30 RAK 14:30
TK 620 Monday, Wednesday, Friday, Saturday, Sunday RAK 15:25 IST 22:05

All times are in LMT.

To view the flight schedules, please visit turkishairlines.com or contact the call center at +90 212 444 0849 or visit any TK sales office.

Travel News | eTurboNews

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Version CMO London and Club des Femmes de la Diversité CFD, together to help open up better opportunities for women in Cape Verde

April 10, 2019 by Forimmediaterelease

It is a powerful thing indeed to gather female entrepreneurs to meet from Europe and Africa and around the world to discuss opportunities and to drive change together.

Elizabeth Patricia Traore-Andony, MD, CMO London, and the President of Dina Mendes of Club des Femmes de la Diversité, are together in Cape Verde to engage in questions about gender in companies and the importance of value in female creators and entrepreneurship in small and medium enterprises.

Together they believe that building better business in Cape Verde and primary activity is the key in helping to resolve problems now and for future generations.

Commenting on this initiative, Elizabeth Patricia Traore-Andony says: “I hope that we can embrace the creation of a union for women in business and that we can take further steps towards this aim. We value the role of women in our lives, but we have to value the role of women as entrepreneur.”

Travel News | eTurboNews

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Agoda appoints new Chief Marketing Officer

March 29, 2019 by Forimmediaterelease

 

Agoda, one of the world’s fastest growing digital travel companies, today announced the appointment of Ittai Chorev as its Chief Marketing Officer. Chorev, previously Vice President of Marketing at Agoda, will now oversee all of Agoda’s global marketing functions as part of his expanded portfolio, including performance marketing (SEM/PPC, MSE, display), CRM, pricing and loyalty, brand marketing and consumer public relations.

“Ittai’s appointment as CMO reinforces our commitment to innovating the way people travel and using technology to enhance the overall customer experience,” said John Brown, CEO & President, Agoda. “Ittai has deep expertise in scientific marketing and as CMO his approach will be to apply that same scientific, measurable vigor across the marketing disciplines to help continue Agoda’s growth in both our core Asia markets and beyond.”

Prior to his role at Agoda, Chorev was the co-founder of Qlika, a startup specializing in online marketing optimization, which was acquired by Booking Holdings Inc. in 2014. He subsequently joined Agoda and held several roles leading teams including data science and PPC.

“At Agoda, we have been hugely successful in how we have used technology to optimize our marketing offer and drive real business results. It’s exciting to work for an organization that is willing to take risks and innovate, and I am looking forward to extending these learnings across our marketing channels in Agoda to continue this success.  Only by constantly testing and refining we will continue to stay ahead of our competition and achieve our global growth ambitions,” said Chorev.

Chorev graduated summa cum laude from Hebrew University of Jerusalem with Master of Science degree in Mathematics and holds a Bachelor of Science degree in Mathematics and Physics. He is also a graduate of the prestigious Talpiot program of the Israel Defense Forces.

Travel News | eTurboNews

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