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Star struck: Half of world’s star rated hotels located in Europe

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Half of the world’s star rated hotels are located in Europe. The latest numbers show that there are 402.933 star rated hotels worldwide, of which 204.151 are located in Europe. Asia comes in second with a total 85.337 star hotels. The rising star welcomed almost 5.000 new star rated hotels over the past three years.

Italy leads the way

Europe is home to a total of 600.000 hotels and accommodations, of which a third is rated with a star. Glamour country Italy is the European star leader with 32.803 star rated hotels. Not surprisingly, the only European 7-star hotel is located in Italy: Hotel Seven Stars Galleria in Milan. This hotel has only seven suites with prices between 1.500 and 15.000 euro. Croatia is right behind Italy. The country is catching up fast, as the amount of star rated hotels has doubled since 2015. From 13.834 star hotels in 2015 to 29.282 in 2019.

UK vs France

Europe is doing especially well in the luxury department. The number of 5-star hotels has doubled over the past three years: from 5.508 to 9.112. Most 5-star hotels can be found in the United Kingdom: 1.212. This is almost three times as much as France. Even though France has double the amount of accommodations: 62.001 against 31.093 in the United Kingdom. Last in the European country list is Vatican City with just one 4-star hotel. Amen to that.

Asia is growing fast

Although Europe is a solid number one, the star of Asia is rising. The continent has 85.337 star hotels, 4.944 more than three years ago. Most Asian star rated hotels are located in China. But the number of star rated in hotels in backpackers favorite South East Asia has grown fast with 10% in three years: from 32.883 in 2016 to 36.365 in 2019.
Falling stars in The United States.

The United States has the highest amount of hotels and accommodations worldwide: 436.068. But only 45.462 of these hotels are star rated. If you’re looking for luxury, the United States should not be your pick. The country has just 806 5-star hotels, 68 less than two years ago.

7-stars in the Middle East

Luxury lovers will love the Middle East. There are only three 7-star hotels in the world, and two of them are in the Middle-East. Emirates Palace in Abu Dhabi and the famous Burj Al Arab in Dubai: the first 7-star hotel in the world. Prices vary from € 1.000 to € 50.000 per night. Seeing stars already?

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Tallest modular hotel in the world will be built in New York City

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The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

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Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?

In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Shadow Play by Peppers: Melbourne’s newest luxury hotel opens its doors

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Accor has opened the doors of its newest luxury Melbourne hotel – Shadow Play by Peppers – in the city’s vibrant Southbank arts and entertainment district.

Developed by luxury property developer Jonathan Hallinan of BPM and echoing Melbourne’s sophistication, the 46-storey landmark hotel features an exquisite selection of spacious one and two bedroom apartments with incredible city or bayside views.

Nestled in the heart of the city and within walking distance to the Eureka Skydeck, Melbourne Arts Centre, the National Gallery of Victoria, Crown Casino, the Melbourne Convention & Exhibition Centre, and the city’s finest shopping and dining precincts, Shadow Play by Peppers offers a stylish urban retreat for leisure and business travellers.

“We’re excited visitors to Southbank can now experience Peppers’ unique style and acclaimed hospitality. Shadow Play by Peppers has added a new level of sophistication and luxury to Melbourne’s accommodation offering, which caters perfectly to an increasingly selective global market that is looking for quality, location and facilities of a world-class caliber,” Accor Chief Operating Officer Pacific, Simon McGrath said.

Shadow Play by Peppers is the brand’s second Melbourne property. The first, Peppers Docklands, opened in January 2016.

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Hard Rock International announces Hard Rock Hotel Bangalore

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With a portfolio spanning across 75 countries, including 27 unique hotel properties with 37 projects in different phases of development, Hard Rock International continues intensifying its international presence with the announcement of Hard Rock Hotel Bangalore, slated to open in Fall 2020. Joining Hard Rock Hotel Goa, the second Hard Rock Hotel in India will be located in the bustling city of Bangalore, known as the Silicon Valley of India.

“The city of Bangalore is full of culture and beauty and is the perfect location for our second property in India,” said Todd Hricko, senior vice president and head of global hotel development for Hard Rock International. “We are pleased to work with Convention Hotels India Private Limited who share in our vision, integrity and dedication to quality.”

Hard Rock Hotel Bangalore will feature Hard Rock’s signature musical design, highlighting the roots of the local culture with one-of-a-kind memorabilia placed throughout the 210-room hotel. The property, which will be licensed by Hard Rock International and managed by Convention Hotels India Private Limited, will also feature an array of signature brand offerings.

“We are so excited to be a part of bringing the Hard Rock brand to Bangalore,” said Prataap Wadhwa, managing director of Convention Hotels India Private Limited. “This project will provide an economically invigorating addition to the area, creating new jobs and catering to the IT professionals in the city.”

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Relive the spirit of the Renaissance during Brussels’ Carolus V Festival

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From May to September, the Carolus V Festival is an opportunity for Brussels to relive the spirit of the Renaissance. Among the countless activities offered, the talks and guided walks through the capital of Europe let visitors explore the time of Charles V, the most powerful emperor of the 16th century. This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, several new activities have recently been added to the festival’s extensive programme.

The Carolus V Festival programme is part of the cultural network ‘European routes of Emperor Charles V’. This tourist and historical route is recognised by the European Council’s European Institute of Cultural Routes. It reunites the places that marked the reign of Charles V and the cities he passed through.

The heritage and history of Europe in the 16th century are thus highlighted thanks to a series of festive, cultural and family-oriented activities organised in several spaces throughout the Brussels Capital Region. Through tours and outings, visitors relive various aspects of life under the reign of Charles V.

This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, the festival will offer visitors a variety of original exhibitions and activities. This is the perfect occasion to (re)discover the monumental work of the greatest Flemish painter of the 16th century.

Here is a quick snippet of the guided tours and talks from this special year:

GUIDED TOURS

Brussels in the time of Erasmus – FR

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Dates: 22/06 & 21/09 at 2 pm

Bruegel the Elder and the secret of the two keys

Let’s stroll through Brussels where, beginning in 1562, Bruegel lived and created his most beautiful paintings. A true alchemist, did he know the secret of the two keys?
Dates: 14/07 & 08/09 at 2.30 pm

Bruegel and his Marollen – FR

Come on this walking journey and discover the Marollen of the 16th century… and more specifically the protagonist of our artistic culture: Pieter Bruegel.
Date: 02/06 at 2 pm

Charles V and Brussels Golden Age in the Renaissance – FR – EN

Starting at the Place Royal in the Sablon neighbourhood, then moving toward the Grand Place, you can admire parks and churches, palaces or plain facades and the statues and fountains that bring back memories of Charles V.
Dates:
FR: 06/06 at 11 am
EN: 21/06 at 11 am

Behind the scenes at the Ommegang, part 1 – FR

Dive into 1549 with a guide in period costume and find out how the show is put together. We invite you behind the scenes of the Ommegang to witness its frantic preparations.
Date: 09/06 at 2 pm

Habits and customs of the Renaissance: Brussels, a walled city – FR This ‘route’ will lead you from a seigneurial area to a bourgeois area.

Date: 23/06 at 2 pm

Behind the scenes of the Ommegang, part 2 – FR

Two hours before the Ommegang, you can wonder at and experience the last preparations of this commemorative show.
Date: 28/06 at 7 pm

Guided tours. Brussels in the time of Erasmus – EN

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Date: 22/06 at 2 pm

Guided tours of the Erasmus House – FR – NL

As part of the Heritage Days, discover the Erasmus House with our seasoned guides!
Dates: 14 & 15/09, 10 am – 6 pm

For several of these visits, group visits are also available on demand for the duration of the festival (according to availability of guides) in multiple languages (FR, NL, EN, DE, ES), and certain visits in French are adapted for those with vision impairments.

Talks that history enthusiasts will love

During May and June, history buffs can attend talks to better understand the realities of the period and to learn more about Brussels in the time of Bruegel.

Bruegel, a Brussels painter? – FR

It was during the 1560s and in Brussels that Bruegel created the majority of the paintings that we attribute to him today. The awareness of the ties between the artist and the city provide quite a different story about who he was or what the city where he lived and worked was like. It’s shocking how much recent research is providing us with new information on the Brussels of this master. If he did not in fact live where we always suspected he had, it can’t be far off. It is likely that Dull Gret, his most important work preserved in Antwerp, was not made in Antwerp but in Brussels.

Useful information:
Date: 23/05
Time: 6.30 pm
Speaker: Roel Jacobs
Location: Bibliothèque des Riches-Claires – 1000 Bru
Price: Free

Brussels in the time of Bruegel – FR-NL

The 1560s are one of the most important decades in Brussels’ history, and it is also the period in which Pieter Bruegel lived in the city. You will understand how important the city was in Bruegel’s life just by learning about the history of the city during that period.

Useful information: Dates: 20/06 NL
27/06 FR
Speaker: Roel Jacobs Time: 6 pm
Length: 1.5 hours
Price: Free
Location: Maison du Roi – Grand – Place 1000 Bru Info &

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New team member at The Pod Hotels

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The Pod Hotels is striving to address the rapidly-increasing demand for affordable lifestyle hotels targeted at progressive-minded and budget-conscious travelers who are creative and ambitious and who maintain high expectations when it comes to authentic experiences, smart design and intuitive technology.

As part of this progress, BD Hotels today announced the appointment of Rani Gharbie as the Head of Acquisitions & Development for The Pod Hotels, BD Hotel’s highly profitable micro-hotel concept to replicate this successful business model in even more key markets including Miami, San Francisco, Chicago, Austin, Boston, Nashville, Seattle, Montreal, Toronto, and Mexico City, amongst others.

Gharbie formerly oversaw development and acquisitions for North America at Virgin Hotels where he actively contributed to grow the brand’s footprint in key markets.

As Head of Acquisitions & Development working closely with BD Hotels owners Richard Born and Ira Drukier, Gharbie will be responsible for identifying potential investment opportunities and bringing together strategic partners and investors to fund future projects in numerous markets. He will leverage BD Hotels’ expertise in hotel development, investment and operations to expand The Pod Hotels brand across the country and eventually globally.

“Rani joins us at a pivotal time as we scale The Pod Hotels portfolio exponentially in North America” said Richard Born, Owner of BD Hotels. “He will undoubtedly be a tremendous asset as he brings over 20 years of experience in hotel acquisitions, development and operation.”

“I’m looking forward to expanding the profitable model Richard and Ira created to key markets nationwide,” said Gharbie. “I see great growth potential for the brand as there is an increased desire from today’s travelers to stay at smart, innovative brands like The Pod Hotels.”

Prior to joining Virgin Hotels, Gharbie was the Managing Director and Founder at Cedar Funds, a New York City based development and investment firm with a focus on progressive hotel and real estate assets, as well as regional Director of Development with InterContinental Hotels Group (IHG). In addition, Gharbie is an Adjunct Professor at Columbia’s Masters in Real Estate Development program, where he teaches the spring course Private Equity Development, Hotel Focus. He holds a Masters Degree from the program, an MBA from the HEC Business School in Montreal, a Bachelor degree in Hotel Management from the Glion Hotel School in Switzerland, and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University in New York.

The Pod Hotels currently has five properties in the portfolio, three of which opened over the past two years (the brand’s flagship Pod Times Square opened in January 2018; Pod DC and Pod Brooklyn opened in 2017), with the brand recently announcing two more hotels in the direct pipeline (Pod Philly opening in fall 2019 and Pod LA slated for 2020). With its functional guestrooms, vibrant communal space and flexible design, The Pod Hotels presents superior investment returns when compared to legacy hotel brands of similar positioning.

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Aloft Shanghai Zhangjiang Haike Hotel opens in China’s innovation hub

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Aloft Hotels, Marriott International’s innovation incubator brand for global travelers, today opens the brand new 191-room Aloft Shanghai Zhangjiang Hotel, bringing high-tech, modern style and a vibrant new social scene to Shanghai as the first Aloft hotel in the city.

Owned by Shanghai Tech University Hotel Management Limited, Aloft Shanghai Zhangjiang Haike Hotel is the first international hotel located in the central area of Zhangjiang Hi-tech Park Pudong. Ideally situated within a prime hub for innovation and technology businesses, the hotel is also located within a short drive from the New International Expo Center and Shanghai Disney Resort among other attractions.

“We’re excited to debut the Aloft Hotels brand in Shanghai, bringing the next generation of travelers to an up-and-coming tech and innovation hub in the city. The new Aloft Shanghai Zhangjiang Haike Hotel will become Shanghai’s newest social hub, where creative self-expressers can meet and mingle in a casual, friendly environment over cocktails at the W XYZ bar,” said Mike Fulkerson, Vice President, Brand & Marketing, Asia-Pacific, Marriott International. “What’s more, travelers and locals alike will be able to see emerging local bands at the Live at Aloft evenings held regularly at the hotel.”

“Our entire team is proud to be part of the first Aloft hotel in Shanghai and the first international hotel in Zhangjiang Hi-tech Park Pudong. Our hotel will definitely allow value-conscious travelers in pursuit of a smart travel experience to stay connected, network, and relax in style,” said Andy Shen, General Manager of Aloft Shanghai Zhangjiang Haike Hotel.

The hotel is located 25 kilometers away from Shanghai Pudong International Airport and close to nearby attractions, within a short walking distance from Chamtime Square, Greenland Being Fun Plaza and ZhongKe Road Station of Metro 13.

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Brexit has not deterred business travelers in the UK

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UK’s 2018 Hotels Market Report shows that the UK regional capitals are performing strongly with overall room nights booked growing by 8% across the top 250 UK cities.

London continues to be business travelers’ favorite capital for work trips with 663,000 room nights booked in 2018, an increase of 5% when compared to 2017. But Edinburgh experienced the highest level of growth in 2018 with room nights booked increasing by 16%, Belfast was up 13% and Cardiff up 5%.

The 2018 Hotels Market Report analyses data from corporate hotel bookings made between January and December 2018 by Advantage’s TMC members, who represent around 40% of the UK business travel sector, highlighting business travel trends and booking behaviour.

The report also shows significant growth for cities in the Midlands and North East, with Derby seeing the highest growth with 31% more booked room nights compared to 2017, while York, Nottingham and Gateshead also saw double-digit percentage increases.

Top Ten UK Cities – Booked Room Night Percentage Increase (year-on-year), January – December 2018

1. Derby – 31%
2. York – 22%
3. Plymouth – 21%
4. Inverness – 20%
5. Nottingham – 18%
6. Edinburgh – 16%
7. Reading – 15%
8. Belfast – 13%
9. Norwich – 11%
10. Gateshead – 10%

Global Results

The business world continues to travel widely, with the 2018 Hotels Report recording that hotel demand remains strong in many international cities with New York, Auckland, Wellington, Houston, Paris and Sydney topping the Advantage Top Cities list. In total, worldwide volume grew by over 393,000 room nights, a total increase of 8.74% compared to 2017, indicating that SME (Small and Medium Enterprise) corporate accounts, in which Advantage TMCs specialise, continue to perform strongly.

The total number of bookings made by Advantage business travel members in 2018 saw similar growth – up 8.76% – while the average length of stay remained constant, at 1.87 nights. Increased demand and higher occupancy globally meant hotel rates have increased by US$2 to an average daily rate (ADR) of US$169.41.

The report also looks at trends on bookings and ADR for cities and locations around the world, with New York once again topping the list as the highest volume worldwide city outside the UK, with 90,799 room nights booked at an average rate of US$395.97 per night. Increases were also seen in Bangalore (up 54%), Kuala Lumpur (up 36%) and Boston (up 27%).

The corporate hotel sector continues to grow, with another significant increase in bookings year-on-year, made by independent TMCs. Despite continued uncertainty in both the global and UK economies including Brexit, hotel room night demand is at record levels in many destinations. Although not all destinations in Britain saw an increase in room nights booked, ADR remained strong.

The report is representative of hotel bookings made across most of the major international and independent hotel groups including: Accor, Apex Hotels, Choice Hotels, Citadines, Clayton Hotels, Design Hotels, The Doyle Collection, Edwardian Hotels, glh Hotels, Hallmark Hotels, Hilton, HotelREZ, Hyatt, House of Daniel Thwaites, IHG, Jurys Inn & Leonardo Hotels, Loews Hotels, Macdonald Hotels, Maldron Hotels, Melia Hotels International, Millennium Hotels & Resorts, The Montcalm Hotels, NH Hotels, O’Callaghan Collection, Omni, Park Plaza, Pegasus, QHotels, Quest, Rotana, Radisson Hotel Group, Sabre Hospitality, Small Luxury Hotels, TravelClick, Travelodge, Village Hotels Club, WorldHotels Collection and Wyndham Hotel Group.

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IGLTA honors ITB Berlin for its commitment to LGBT+ travel segment

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The reward for promoting awareness and acceptance of the LGBT+ Community in the global tourism industry: at the Annual Global Convention, which will take place from 24 to 27 April at the Hilton Midtown New York City, the International LGBT+ Travel Association (IGLTA) will present ITB Berlin with the Vanguard Award.

Every year, together with the IGLTA Foundation (www.iglta.org/The-IGLTA-Foundation), the public charity subsidiary of the IGLTA, the directors’ board presents the IGLTA Honors. The recipients are individuals, companies or organizations who have improved relations within the tourism community and raised awareness of LGBT+ travel around the world. The LGBT Travel Pavilion of ITB Berlin celebrated its debut back in 2010, and since then has become a highly-regarded role model for the presentation of the gay and lesbian travel segment at an international travel show. In addition to the extensive display area with its own conference venue, supporting events such as the LGBT+ Media Brunch, networking events, informative lectures, the LGBT+ ITB Convention Seminar – which since 2 years also includes the bestowal of an ITB Pioneer Award -, and, as of this year the International LGBT+ Leadership Summit, attract many visitors.

ITB’s commitment has made it possible to also position this segment at ITB Asia in Singapore and organize international ITB Academies on this topic as recently in Malta and Japan.

”ITB Berlin is proud to occupy a pioneering role in this important subject, and to be the recipient of such a prestigious award for its continuing efforts to promote international recognition of LGBT+ travel“, said Rika Jean-François, CSR officer of ITB Berlin and responsible for this segment. ”What began as a few community pioneers exhibiting here and there around ITB Berlin has over the years become a recognized platform. Together with our partner Diversity Tourism we have created a globally unique forum.“

”We have got to the point now where at ITB Berlin we have created one of the liveliest and most diverse LGBT+ Travel Pavilions possible, with exhibitors and people taking part in discussion rounds from around the world“, is how Thomas Bömkes, LGBT+ consultant for ITB Berlin and Managing Director of Diversity Tourism GmbH described this market’s rising prospects. Rika Jean-François added: ”This award will give us the strength to continue defending LGBT+ travelers against discrimination in every country in the world and to ensure that they, just like any other travelers, can visit places where also local people are respected regardless of their sexual orientation.” Thomas Bömkes pointed out, that the economic potential of this travel market cannot be underestimated: “Studies have shown that accepting diversity can contribute significantly to a destination’s economic success.“

LGBT tourism has been represented at ITB Berlin since the Nineties. As a result of ITB Berlin’s CSR policy which promotes diversity and defends human rights in tourism and due to the keen interest expressed by exhibitors and visitors, Gay & Lesbian Travel was officially declared a segment in its own right at ITB Berlin 2010. Openness, creativity and lively interaction are the dominant features of this segment that has become one of the most wide-ranging at ITB Berlin. The LGBT Travel Pavilion currently boasts the world’s largest display of products for the gay and lesbian travel market of any trade show in the world.

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