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African Tourism Board Launch was a success: A new era just started for African Travel & Tourism

April 12, 2019 by Forimmediaterelease

The two arms of the African Tourism Board had their official launch event yesterday at the Cape Town International Convention Center Conference Theatre during World Tavel Market Africa.

The African Tourism Board Association and the African Tourism Board Marketing Association are joining under the brand African Tourism Board and are now seen as a new Chapter on how Africa becomes one tourism destination. Both arms have access to the “ATB friends of the media group”, and are coordinating activities and events whenever possible.

The Association is fully under African Leadership. It’s based in South Africa, and is forming an initial group of directors to work with newly appointed President Alain St. Ange from Seychelles.

On his team of supporters are Cuthbert Ncube, Regional Vice-Chair UNWTO Affiliate Membership and Chief Executive Director Kwela Fleet Management. The Hon. Minister or Tourism for the Kingdom of Eswatini, formerly Swaziland, Kwakye Donker, CEO African Tourism Partners in Ghana and South Africa, Francoise Kameni Lele, AFBS Cameron, the Hon. Minister Madam Memunatu B. Pratt, the Minister of Tourism and Cultural Affairs for Sierra Leone, among many others.

African Tourism Board Marketing Association is based in the United States and is providing overseas marketing support for Africa under the leadership of Juergen Steinmetz of the eTN Group in Hawaii, USA and Doris Woerfel in Pretoria, South Africa. Together with a team of global supporters, the marketing arm of ATB will explore new opportunities and cost-sharing projects for inbound tourism for the African Continent.

As a start at the ATB launch last night Dov Kalmann explained the potential of travelers from Israel for Africa and introduced the new African Tourism Board office in Tel Aviv.

Arjun Mukund from Delhi, India said 1.2 billion Indians are current and future potential travelers and he wanted to make sure the African Tourism Board in India will help to achieve growing interest for Indian tourists.

Additional ATB offices are planned in the United States and Germany to start with.

Chairman Juergen Steinmetz explained: “Sharing resources, going after potential niche markets, sharing costs and giving both destinations and stakeholders representation in key markets will help to raise awareness for the African continent. We like to open a window for large, medium and small businesses in a sustainable way.”

Newly appointed CEO Doris Woerfel sees huge potential for Africa from China and will be concentrating to build a broad membership base in Africa for ATB.

The launch was an action-packed event in Capetown hosted by Carol Weaving, Managing Director of Reed Exhibition Africa. She pledged the support of the World Travel Market for African Tourism Board.

Cape Town Tourism CEO Enver Duminy supported the need for an African Tourism Board in his welcome remark.

The highlight of the event was a 30-minute presentation by Dr. Peter Tarlow on security and safety. There is no tourism without security, he said in an engaging session last night. Dr. Tarlow was appointed as the new Travel & Security advisor for African Tourism Board Marketing Association. He is leading safertourism.com

The launch started with a dinner sponsored by Tony Smith of the HongKong based iFREE Group . The group also provided free ATB sim cards to everyone attending.

Professor Geoffrey Lipman introduced the African Lung initiative by video.

More information on African Tourism Board please visit www.africantourismboard.com 

Travel News | eTurboNews

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African Tourism Board launch on Thursday: More details just released

April 8, 2019 by Forimmediaterelease

The African Tourism Board is ready to be launched in Cape Town on Thursday during the upcoming World Travel Market at the Cape Town International Convention Centre,
Conference Theatre.

A president and a CEO will be introduced during the launch event.
The focus of the launch event is diverse and includes Peace, Environment, Investment, Marketing, and Security.

African Tourism Board will be exhibiting at the World Travel Market on Stand AP12

15.30-15.40 Welcoming remarks

Juergen Steinmetz

Interim chairman of African Tourism Board
Chairman International Coalition of Tourism Partners

Introducing the African Tourism Board, Vision, Board Members, African Leaders,
Introduction of the new ATB President

Tourism, Investments & Peace:
It’s a People Business

15.40-15.55
Dr. Taleb Rifai

Former UNWTO Secretary-General
2015-2017

A special place: Cape Town

15.55-16.00
Enver Duminy
CEO Cape Town Tourism

A Minister of Tourism Speaks:

16.00-16.05
Hon. Moses Vikati

Minister of Tourism & Environmental Affairs
Kingdom of Eswatini, formerly Swaziland

Africa Tourism Leadership Forum and Awards

16.05-16.10

Kwakye Donkor
CEO African Tourism Partner
Ghana & South Africa

The Role of Cameroon Tourism

16.10-16.15

Francoise Kameni Lele
AFBS Cameroon

Travel & Tourism Security and Safety

Keynote Speaker

16.10-16.40
Dr. Peter Tarlow, USA

Travel Security and Safety
www. safertourism.com

African Lung: It’s a launch today

Launch Announcement

16.40-17.00

Professor Geoffrey Lipman
President International Coalition of Tourism Partners
President SunX
The launch of Africa Lung, the most ambitious travel & tourism climate response program with its central focus on Africa.

Reaching out to Overseas Markets

The US Market Potential: Not only New York or Los Angeles

17.00-17.05

Juergen Steinmetz, president eTN Corporation
Inbound markets from USA

Chinese Tourists: How to do it

17.05-17.10

Doris Woerfel, CEO Southern Cross Experience, South Africa
China inbound market for Africa

Travelers from Israel: A huge potential

17.10-17.15

Dov Kalmann, Israel
Israel inbound market for Africa

Why Indians want to explore Africa

17.15-17.20

Arjun Mukund, T&A Consulting, Delhi, India
Indian inbound market for Africa

The Road Forward for African Tourism Board

I have a dream!

17.20-17.30

Alain St. Ange, Seychelles
Former Minister of Tourism Seychelles
President St. Ange Consulting

The Global Trade Show for Africa

17.30

Carol Weaving

Managing Director of Reed Exhibition Africa

Travel News | eTurboNews

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IGLTA Foundation’s new NYC think tank to address key issues in LGBTQ+ Tourism

March 21, 2019 by Forimmediaterelease

The International LGBTQ+ Travel Association Foundation (IGLTAF) inaugural Leadership Think Tank will unite top executives from LGBTQ+ welcoming destinations around the globe at Google during IGLTA’s 36th Annual Global Convention in New York City this April. The invitation-only discussion will focus on responsible tourism through the lens of LGBTQ+ welcoming travel and is presented with support from Miles Partnership and Google.

“IGLTA strives to continuously drive the conversations around LGBTQ+ travel to reflect our ever-evolving industry,” said IGLTA President/CEO John Tanzella. “We’re proud that IGLTAF has assembled for this important dialogue such an influential group of industry veterans from destinations and organizations that value our LGBTQ+ travel community.”

The Leadership Think Tank, organized in collaboration with NYC & Company and NYU’s Jonathan M. Tisch Center of Hospitality, will include leaders from Destination Canada, Los Angeles Tourism & Convention Board, Cape Town Tourism, Destination DC, Italy National Tourist Board, Visit Dallas, Destination Niagara USA, Bermuda Tourism Authority, Discover Puerto Rico, Embratur (Brazil), Visit California, Milano Smart City Association, Greater Boston CVB, Destinations International, Tourism Madrid, Guam Visitors Bureau, U.S. Travel Association, Greater Fort Lauderdale CVB, Barcelona Tourism, Visit Salt Lake City, Thailand Tourism, and Greater Miami CVB.

“Accepting a seat at the leadership table during this invitation-only roundtable is important to affirm Bermuda’s position as a welcoming destination to all travelers, including the LGBTQ+ visitors,” said Kevin Dallas, CEO of the Bermuda Tourism Authority. “We applaud the IGLTA Foundation’s role in convening such diverse destinations to discuss critical issues facing the industry.”

A white paper from the session will be provided to the trade press and IGLTA’s global membership that focuses on five topics:
• Addressing issues of destination overcrowding as it impacts LGBTQ + travelers
• Analyzing the differences between LGBTQ+ travel niches and integration of LGBTQ+ travelers into the “mainstream”
• Diversifying LGBTQ+ products and services
• Examining cultural perspectives that impact LGBTQ+ tourism
• Discussing the challenges facing LGBTQ+ business owners in emerging destinations

“It’s a privilege to work with IGLTAF and to be a part of this special event, which is pondering some of the key forward-looking issues facing travel and tourism,” said U.S. Travel Association President/CEO Roger Dow. “This will be a terrific lineup engaging one of the most valuable practices we can undertake as an industry: anticipating and planning for challenges, which will better enable us to sustain our strength as an economic engine and job creator.”

Daniela Wagner, Group Business Development Director, Jacobs Media Group & Director EMEA, Pacific Asia Travel Association, and Fred Mayo, MBA, PhD, CHE, CHT, Founder, Mayo Consulting Services and Clinical Professor of Hospitality and Tourism Management, Jonathan M. Tisch Center of Hospitality, NYU, will co-moderate the Leadership Think Tank.

The 36th Annual IGLTA Global Convention would not be possible without the generous support of our convention sponsors: Presenting Level – NYC & Company, Delta Air Lines, Disney Destinations©, Italian National Tourist Board; Official Level – AIG Travel, Inc., Airbnb, Guam Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, Italian National Tourist Board, Malta Tourism Authority, Visit Philadelphia®; Conference Level – Inprotur Argentina, Visit Britain, VisitDallas, International Experience Canada/Government of Canada, Las Vegas Convention and Visitors Authority, Miles Partnership, Q.Digital, Visit St. Pete/Clearwater, Visit West Hollywood.

Travel News | eTurboNews

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Cape Town takes the lead in transforming the tourism landscape – ITB Berlin

March 7, 2019 by Newswire

Bo Kaap Bruce Sutherland.JPG

Cape Town, South Africa is addressing tourism challenges on all fronts to ensure that this world-class destination continues to build on its reputation to attract visitors all-year round. Four initiatives being driven simultaneously by Cape Town Tourism are actively generating a positive response from visitors, communities, government and the tourism sector alike.

Cape Town Tourism is currently being represented at ITB Berlin, the world’s largest tourism trade fair.

Safety Ambassador Programme

“Cape Town Tourism (CTT) plays an active, supportive role in addressing visitor safety in the city. While the primary role of safety and security belongs to the South African Police Service (SAPS) and other local law enforcement agencies, we collaborate where possible to achieve more.

We are therefore running our innovative and successful Tourism Safety Ambassador Program for the second consecutive year. Jobless youth and final year university students from disadvantaged communities on the Cape Flats and Bo-Kaap learn valuable life and tourism skills while assisting to keep our visitors safe.

We are incredibly proud of the impact that the program has had thus far in raising awareness of crime hotspot areas and contributing directly towards four arrests.

These Ambassadors are subsequently able to generate an income over our tourism ‘high season’, while providing a safer environment and frictionless visitor experience. Besides this program, Cape Town Tourism distributes safety bookmarks via our extensive 1500-member network from airports and attractions to hotels and restaurants; and digitally via our influential social media channels and website to ensure that safety messaging is visible and accessible.

We believe that our efforts go a long way in reducing possible safety risks posed to visitors while trying to ensure that they enjoy every part of our city from eKasi to the CBD.

We are committed to providing visitors with the best possible experience. This can only happen if they feel and are safe.

As Cape Town Tourism, we are working together with all relevant stakeholders and agencies to enhance visitor safety around the city and other tourism hotspots. It’s of utmost importance that visitors can visit our open spaces and feel safe.” – Enver Duminy, CEO, Cape Town Tourism

Watch this short video to find out more about this amazing initiative:

https://www.facebook.com/CityofCT/videos/vb.144985128871748/387182705428650/?type=2&theater

Water-wise tourism and sustainability

Cape Town is on the proverbial road to recovery, as our tourism begins to show positive signs of revival. Water-scarcity is no longer an idea or concept that lives in text-books or National Geographic documentaries, it’s a reality and being resilient to this and other natural disasters is becoming a necessity rather than a nice-to-have.

Welcomed rainfall along with private and public water savings initiatives have become a recognised example of destination strength the world-over. The city has achieved a turnaround that is remarkable, to the point that conferences on water and sustainability are being hosted in the city, with international delegates wanting to develop a best-practice approach that incorporates some of the Cape’s initiatives.

The many initiatives that have taken place, as well as the ones are still underway, to reduce water usage have radically altered our relationship with this precious natural resource. The Secretary General of the UNWTO singled us out for our efforts in reducing water usage – how we learned to collaborate during a crisis has become a best-practice case study. There have been multiple campaigns and communication efforts, so collectively, these have ensured that the messaging is brought across to visitors and that water usage is reduced accordingly.

Attracting the global Halal travel market

Cape Town has a rich Muslim history and heritage, with the Cape Malay Muslims making up around a quarter of the population. Cape Town was the place for South Africa’s first Muslim settlers and is home to the oldest mosque in South Africa, dating back an impressive 200 years. Cape Town’s large Muslim community is central to every aspect of life in the city. Cape Town Tourism works closely with CrescentRating, the world’s leading authority on Halal Travel, to accredit and train the industry first-hand and have Muslim employees and have trained staff to focus on this segment. As part of marketing efforts, it’s essential to audit your destination and prepare the tourism industry to cater for the international Muslim traveler.  The global Halal travel market with has a forecasted value of US$36 billion by 2020.

Community engagement and neighbourhood tourism development

Cape Town Tourism recently embarked on a new mentorship journey. In partnership with the Cape Peninsula University of Technology, a Marketing Incubator has been created. It’s aimed at SMEs within Cape Town Tourism’s sizeable membership base and provides mentorship and training via a one-day course with some of the top minds in the business. It’s short, because SME owners can ill afford time away from their businesses, but the quality of training means that these business owners can apply what they’re learning in real time.

The organisation has found that rather than simple workshops, what works is to hold meetings within communities where the full gamut of opinion and experience can be shared. This can take the form of a listening exercise – with a view to taking points forward – or a speed-dating-styled meeting. One such example was our eKasi Sessions. We gathered together SME business owners and put them in direct contact with large tourism enterprise operators. Each person had access to the other for short, meaningful discussions before moving on to the next person. This style of meeting makes for a personal interaction that can bear fruit. It helps to break down the “us and them” barrier that can exist between SMEs and larger businesses, and both parties can benefit.

Cape Town Tourism has also released a vibrant series of videos showcasing the city’s many neighbourhoods, each of which has a completely different vibe to the next. The “Love Cape Town” video series taps into the global “Travel Like a Local” trend, which encourages visitors to explore local neighbourhoods and get immersed in unique experiences.

Take a look at the videos below and see all the great things they have to offer: Woodstock, Khayelitsha, The Bo-Kaap, Mitchells Plain Kalk Bay, Constantia, Langa, Simon’s Town and Cape Point

“If we’re to continue our growth trajectory as a destination, we must be bold, agile and achieving ground-breaking results. Our strategies are yielding fruit, and we have some fantastic creative minds working with us to amaze and delight visitors.” – Enver Duminy, CEO, Cape Town Tourism

 

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Filed Under: Press Release, Travel & Tourism Tagged With: Cape Town Tourism, Enver Duminy

Cape Town’s tourism figures indicate steady recovery

January 22, 2019 by Newswire

Table Mountain Camps Bay Hillary Fox.JPG

Figures released by Cape Town’s big attractions, Cape Town International Airport and STR’s Destination Report indicate mixed performance for December 2018.

The second half of the year has shown that the city’s recovery in terms of tourism is stabilising, notwithstanding a poor performance in the early part of 2018.

The challenges faced by the tourism industry

Cape Town Tourism has identified numerous factors that influenced travel choices in 2018, including a third quarter recession and the drought as primary factors.

December performance was impacted by shortened school holidays, negatively affecting the leisure market but resulting in earlier bookings of corporate events and bookings.

Many locals opted to ‘staycation’ and visited local attractions and experiences. Attractions specifically commented on the increase of local footfall.

The details

Robben Island showed the highest increase year-on-year for December at 28% more visitors, mostly attributed to improved operations since the same period last year. This was after a year of challenges that saw the attraction 10% down for the whole of 2018.

The Table Mountain Aerial Cableway also reported an increase year-on-year for December of 6%, a notable recovery after ending the year 3% down for the whole of 2018.

The V&A Waterfront, Africa’s most-visited attraction reported visitor figures for December that were 2% lower than in the same period in 2017, as did the Two Oceans Aquarium and Cape Point.

Chapmans Peak Drive was static at 0%, while Kirstenbosch National Botanical Gardens was at 5% lower in December but 2% higher over the whole of 2018.

Groot Constantia reported a December that was at 23% lower for December but at only 6% lower for the whole of 2018.

International passengers at Cape Town International Airport, according to Airports Company South Africa were recorded as being up by 4% in December (year-on-year) and by over 9% in total for 2018, at 2.4 million passengers.

December occupancy at hotels in Cape Town according to the STR Destination Report was reported up 2% and the average daily rate was reportedly down 4% year-on-year.

“Tourism in general is in a period of slow recovery following the drought and recession, and the figures reported bear this out. The recovery of water supplies in the latter part of 2018 following healthy rainfall and the implementation of additional water supplies came a little too late to counteract bookings to the city, although December, in general, offered an indication that tourism is on track to becoming a more stable economic environment once again.” – Cape Town Tourism CEO, Enver Duminy

“It has been a mammoth task on the part of stakeholders to work towards sustainability within the tourism sector throughout 2018, and the figures for December offer some reassurance that this is paying off. Cape Town is a world-class destination, and we are committed to seeing that all opportunities represented are embraced to reach our goals, so that employment is secure and that more tourism-preneurs can be created to grow the economy throughout the entire city. I will make it my priority to work with the industry to invest in programmes and projects that drive demand and make business sense.” – Alderman James Vos, Mayoral Committee Member for Economic Opportunities and Asset Management

 

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