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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

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​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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Russian Aeroflot remains China’s ‘Favorite International Airline’

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Russia’s Aeroflot has been once again named the Favorite International Airline in China. The award was given to Aeroflot for the third consecutive year at the Flyer Award Ceremony 2019. The award ceremony was held today in Shanghai, the economic capital of China.

The awards are supported by the Civil Aviation Administration of China (CAAC). Winners are selected by the jury and by votes from frequent flyers and travelers.

The awards recognize outstanding participants in China’s dynamically developing tourism market. Previous winners include leading global airlines, including carriers that hold Skytrax 5-Star Airline status.

Aeroflot retained the title of Favorite International Airline at the competitive Flyer Awards due to its key competitive advantages: high service quality and flexible fare policy.

“The recognition of Aeroflot as the Favorite International Airline in China is confirmation of the effectiveness of our strategic efforts in China,” Aeroflot CEO Vitaly Saveliev said. “We offer our customers a wide route network and one of the youngest fleets in the world. Millions of Chinese passengers choose our airline for affordable ticket prices, convenient transit via our hub airport Sheremetyevo and high-quality service. Further development of service on Europe-Asia transit routes – one of the most competitive aviation markets globally – is one of Aeroflot’s key goals, along with the active expansion of the domestic route network.”

Aeroflot’s convenient routes encompass four key locations in China: Beijing, Shanghai, Hong Kong and Guangzhou. Aeroflot continuously adds new services oriented at the Chinese market. Earlier Aeroflot signed a partnership agreement with Alipay, China’s most popular payment system.

Aeroflot’s official website has a Chinese-language interface. Passengers receive menus in Chinese, and the in-flight entertainment system is available in Chinese. Onboard announcements are made in Chinese and the menu offers a special Asian set.

Aeroflot consistently enjoys wide recognition and popularity among consumers in the Chinese market. In January, Aeroflot was named Best China – Europe Transit Airline at the 2019 Stars Awards in China.

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Vietjet launches Hong Kong-Phu Quoc route

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New-age carrier Vietjet has officially launched Hong Kong – Phu Quoc route, making it the first airline to operate the direct services between the two destinations, contributing positively to the promotion of air travel and trade between Vietnam and Hong Kong as well as across the region. This is also Vietjet’s second route to Hong Kong from Vietnam following its Ho Chi Minh City – Hong Kong route. Passengers on the special inaugural flights surprisingly received lovely souvenirs from Vietjet.

The Hong Kong – Phu Quoc route will operate return flights with a frequency of four flights per week, starting from April 19, 2019. With a flight time of 2 hours and 45 minutes per leg, the flight departs Phu Quoc at 10:50 in the morning and lands in Hong Kong at 14:35. The return flight departs from Hong Kong at 15:40 and arrives in Phu Quoc at 17:25 (all local times).

Known as “the Pearl Island”, Phu Quoc is the biggest island in Vietnam. As one of the most talked-about tourism destinations in Asia with beautiful beaches and friendly local people, Phu Quoc has attracted strong levels of investment in hotels and resorts in recent years and become one of the most popular holiday destinations in Vietnam. Adding to the island’s appeal, international travelers are exempt from visas for visits of 30 days or less. Hong Kong people can enjoy the beach holiday in this resort paradise.

With a network of 113 routes, Vietjet operates safe flights with a technical reliability rate of 99.64% — the highest rate in the Asia Pacific region.

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Jamaica’s Tourism Minister Bartlett named PATWA advisor

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Tourism Minister, Hon. Edmund Bartlett has accepted an invitation to become an advisor to international travel writers’ group — Pacific Area Travel Writers Association (PATWA).

The invitation was made by the group’s Secretary General, Sagur Ahluwalia last Friday, who shared that the Minister’s rich experience will be beneficial to the organization.

In expressing his gratitude, Minister Bartlett said, “It is an honour to have been selected as an advisor to the prestigious PATWA organization. I offer my services to the organization and hope that we are able to share ideas which will have a positive impact on the growth of tourism both regionally and internationally.”

PATWA is a professional organisation of travel writers which was founded in 1998, at the Pacific Area Travel Association (PATA) Conference in Colombo, Sri Lanka. Its founding philosophy is to support PATA’s primary objectives of being a catalyst for responsibly developing the travel and tourism industry in the Asia Pacific region.

Minister Bartlett was this year awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism for 2018 in Berlin, Germany
During the awards presentation, Jamaica also received PATWA’s International Travel Award for Destination of the Year.

The awards recognised ¬individuals and organisations that have excelled and/or are involved in the promotion of ¬tourism from different sectors of the travel trade and service ¬providers related directly or indirectly to the industry.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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Star struck: Half of world’s star rated hotels located in Europe

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Half of the world’s star rated hotels are located in Europe. The latest numbers show that there are 402.933 star rated hotels worldwide, of which 204.151 are located in Europe. Asia comes in second with a total 85.337 star hotels. The rising star welcomed almost 5.000 new star rated hotels over the past three years.

Italy leads the way

Europe is home to a total of 600.000 hotels and accommodations, of which a third is rated with a star. Glamour country Italy is the European star leader with 32.803 star rated hotels. Not surprisingly, the only European 7-star hotel is located in Italy: Hotel Seven Stars Galleria in Milan. This hotel has only seven suites with prices between 1.500 and 15.000 euro. Croatia is right behind Italy. The country is catching up fast, as the amount of star rated hotels has doubled since 2015. From 13.834 star hotels in 2015 to 29.282 in 2019.

UK vs France

Europe is doing especially well in the luxury department. The number of 5-star hotels has doubled over the past three years: from 5.508 to 9.112. Most 5-star hotels can be found in the United Kingdom: 1.212. This is almost three times as much as France. Even though France has double the amount of accommodations: 62.001 against 31.093 in the United Kingdom. Last in the European country list is Vatican City with just one 4-star hotel. Amen to that.

Asia is growing fast

Although Europe is a solid number one, the star of Asia is rising. The continent has 85.337 star hotels, 4.944 more than three years ago. Most Asian star rated hotels are located in China. But the number of star rated in hotels in backpackers favorite South East Asia has grown fast with 10% in three years: from 32.883 in 2016 to 36.365 in 2019.
Falling stars in The United States.

The United States has the highest amount of hotels and accommodations worldwide: 436.068. But only 45.462 of these hotels are star rated. If you’re looking for luxury, the United States should not be your pick. The country has just 806 5-star hotels, 68 less than two years ago.

7-stars in the Middle East

Luxury lovers will love the Middle East. There are only three 7-star hotels in the world, and two of them are in the Middle-East. Emirates Palace in Abu Dhabi and the famous Burj Al Arab in Dubai: the first 7-star hotel in the world. Prices vary from € 1.000 to € 50.000 per night. Seeing stars already?

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