Seychelles Tourism Board intensifies marketing efforts in Reunion

The Seychelles Tourism Board (STB) organized a roadshow in three cities on Reunion island recently and was joined by trade representatives from tourism establishments and destination management companies to intensify marketing of the destination.

Berjaya Beau Vallon Bay Resort&Casino, Avani Seychelles Barbarons Resort&Spa, Sunset View self-catering, Seychelles European Reservation, 7 degrees South, Mason’s Travel and Creole Travel Seychelles joined STB for this activity. Air Austral, the airline partner was also present for the three-day roadshow.

This year, the roadshow stopped over three main cities of Reunion – St Pierre, St Gilles and St Denis. During the three days, around 50 travel agents and tour operators came to meet the trade partners from Seychelles.

The representative of destination management company Mason’s Travel Lucy Jean Louis said the roadshow was a good chance to update the agents about the destination and motivate them to continue selling the islands.

Seychelles European Reservation representative Daniella Payet Alis has hailed the success of the roadshow adding that the demand from travel agents to sell small properties in Seychelles is on the rise.

She said the working sessions with the travel agents have been fruitful as attractive combined packages of two to three islands have been proposed to Reunion market along with Air Austral’s special air fare rates for the market (Gadiamb).

Erica Tirant from Berjaya Beau Vallon Bay Resort&Casino acknowledged that through the roadshow, Seychelles is getting to be well known on the Reunion market.

STB was represented by Bernadette Honore, senior marketing executive of Reunion and marketing executive Daphnee Zahary.

“The interest in Seychelles as a destination is on the rise thanks to the work of our trade partners who have understood and are adapting to the needs of the market. We need to keep the trade connected to the market and continue consolidating our efforts to gain our fair share of the market” said Miss Honore.

She added that members of the trade from Seychelles who joined the roadshow have commended the STB for the work being done in Reunion to promote our islands as a destination.

A draw was held in each city of St Pierre, St Gilles and St Denis. The three lucky winners from Magella Voyages, Bourbon Voyages and Thomas Cook walked away with interesting prizes offered by trade partners, STB and Air Austral.

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