The index employed for this survey calculates the degree of trust among organizations in Saudi Arabia. An index of 100 represents an average organization’s trust level, with the highest-scoring organization reaching a score of 177 and the lowest at 64.
Ipsos, a global leader in market research, published its 2023 survey results after analyzing key factors that contribute to a stronger corporate reputation. The assessment was based on key pillars of advocacy, trust, favorability, familiarity and awareness.
Khaled Tash, Chief Marketing Officer of Saudia Group, stated: “The achievement of Saudia in securing the first place in the Ipsos 2023 Reputation Monitor stands as a testament to the success of our new strategic approach that emphasizes improving and enhancing guest experience while optimally investing in digital solutions.”
“As wings of Vision 2030, Saudia seeking the position as a leading Saudi brand and contribute to achieving Vision 2030 goals, especially in the aviation, tourism and culture sectors.”
He added: “Trust and reputation are two crucial metrics for us as we continually strive for excellence, aiming to represent the Kingdom in the best possible light. I commend the efforts of all our esteemed collaborators within Saudia and our valued local partners for their unwavering support throughout the transformation journey we’ve begun.”
Saudia started out in 1945 with a single twin-engine DC-3 (Dakota) HZ-AAX given to King Abdul Aziz as a gift by US President Franklin D. Roosevelt. This was followed months later with the purchase of 2 more DC-3s, and these formed the nucleus of what a few years later was to become one of the world’s largest airlines. Today, Saudia has 144 aircraft including the latest and most advanced wide-bodied jets presently available: Airbus A320-214, Airbus321, Airbus A330-343, Boeing B777-368ER, and Boeing B787.SOURCE: Saudia Ranks First in Most Trusted Organizations Read More