Visit Malta Wins Gold Travel Weekly Magellan Award

VisitMalta won a Gold 2024 Travel Weekly Magellan Award for its current Advertising Campaign, Explore More. Malta was also showcased in another Gold Magellan award won by Travelzoo, the club for travel enthusiasts, for its campaign The Many Facets of Malta. The prestigious Magellan Awards recognize excellence in design, marketing and services across the travel industry.

The Explore More campaign as well as the Travelzoo’s The Many Facets of Malta, have strengthened VisitMalta’s appeal to the many niche markets, showcasing the diversity of the destination. A few examples of the Explore More campaign: Gastronomy – Explore More Flavors & Explore More Taste; Curated Experiences – Explore More Horizons; History and Culture – Explore More Culture; LGBTQIA+ – Explore More Freedom.

Travelzoo’s The Many Facets of Malta provides a stunning tour of the diversity of Malta, focusing on film tourism and locations of many of the blockbusters filmed in Malta, such as Game of Thrones, Gladiator II, and Napoleon. It also features each of the three sister islands, Malta, Gozo and Comino, ideas for a mini vacation, history and Best Time to Go.

Carlo Micallef, MTA CEO, “VisitMalta is very proud to have received such prestigious recognition from Travel Weekly with a Gold Magellan Award for our Explore More advertising campaign as well as the Gold won by Travelzoo for its partnership with VisitMalta. This recognition from the North American travel industry is especially meaningful as it shows that Malta’s promotional campaigns are gaining recognition and prestige in the U.S. and targeting the right travel markets. This will strengthen and support Malta’s efforts to increase the number of visitors from the U.S. market to support VisitMalta’s objective for a direct flight from the U.S.”

Michelle Buttigieg, MTA Representative North America added, “We are truly humbled by the amazing support and recognition of Malta’s expanded marketing efforts by the Travel Industry.

Thanks to this support, Malta, which ten years ago was considered a Hidden Gem, is now, in all its treasured diversity, discovered – and loved – by a growing number of American Travelers.”

About Malta

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere. Valletta, built by the proud Knights of St. John, is one of the UNESCO sites and the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 8,000 years of intriguing history, there is a great deal to see and do.

For more information on Malta, visit www.VisitMalta.com.

About Travelzoo

We, Travelzoo®, are the club for travel enthusiasts. Our 30 million members receive exclusive offers and one-of-a-kind experiences personally reviewed by our deal experts around the globe. We have our finger on the pulse of outstanding travel, entertainment, and lifestyle experiences. We work in partnership with more than 5,000 top travel suppliers—our long-standing relationships give Travelzoo members access to irresistible deals.

For further details, visit www.travelzoo.com.

Malta Tourism Authority – North America