UK is fastest growing recovery market for Jamaica

Speaking yesterday at the launch of new advertising campaign “Come Back,” Minister Bartlett said UK market was trending ahead of 2019 figures.

On the heels of the destination welcoming 2 million stopover arrivals last month, Jamaica Tourism Minister, Hon. Edmund Bartlett, has announced that the United Kingdom (UK), is the fastest growing recovery market for the island.

“In 2019, we did 225,000 visitors and right now we are trending to make in excess of 230,000 visitors and earn 326 million pounds. This means the market is set to earn ten percent more than 2019 when we earned 295 million pounds.

So, the UK market is good, and we are happy for that, and I would like to thank the team, lead by our Regional Director, Elizabeth Fox, for helping our recovery efforts greatly,” said Minister Bartlett.

The Minister was speaking to travel agents and participants at World Travel Market in London, one of the largest travel and tourism shows in the world, with approximately 5,000 exhibitors from 182 countries and regions and more than 51,000 participants. Said Bartlett:

“The growth we are seeing is phenomenal and is being reflected in both arrivals and earnings and is taking us into 2023 with a strong destination position.”

“We could not be more pleased to highlight this positive milestone for this important market for the destination. It speaks to the dedication and hard work of our team here in the UK,” said Donovan White, Director of Tourism, Jamaica.

Created by the Jamaica Tourist Board’s advertising agency, Accenture Song, the campaign showcases Jamaica’s picturesque natural attractions and its friendly, welcoming people working together to help visitors live their best lives.

For more information about Jamaica, go to visitjamaica.com.

About The Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam, Mumbai, Tokyo and Paris.

This year, the JTB was declared the ‘Caribbean’s Leading Tourist Board’ by the World Travel Awards (WTA) for the 14th consecutive year and Jamaica was named the ‘Caribbean’s Leading Destination’ for the 16th consecutive year as well as the ‘Caribbean’s Best Nature Destination’ and the ‘Caribbean’s Best Adventure Tourism Destination.’ In addition, Jamaica was awarded four gold 2021 Travvy Awards, including ‘Best Destination, Caribbean/Bahamas,’ ‘Best Culinary Destination –Caribbean,’ Best Travel Agent Academy Program,’ as well as a TravelAge West WAVE award for ‘International Tourism Board Providing the Best Travel Advisor Support’ for a record-setting 10th time. In 2020, Jamaica was named the WTA’s ‘World’s Leading Wedding Destination,’ the ‘World’s Leading Cruise Destination,’ and the ‘World’s Leading Family Destination.’ Also in 2020, the Pacific Area Travel Writers Association (PATWA) named Jamaica the 2020 ‘Destination of the Year for Sustainable Tourism’. In 2019, TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World. Jamaica is home to some of the world’s best accommodations, attractions and service providers that continue to receive prominent global recognition.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).

Follow the JTB on Facebook, Twitter, Instagram, Pinterest and YouTube. View the JTB blog at islandbuzzjamaica.com.

SEEN IN IMAGE:  Minister of Tourism (C) speaks at the launch of the Jamaica Tourist Board’s new ‘Come Back’ advertising campaign at World Travel Market in London yesterday. Donovan White, Director of Tourism, Jamaica (forefront) and Elizabeth Fox, Regional Director, UK/N Europe, Jamaica Tourist Board. – image courtesy of Jamaica Tourist Board

MEDIA CONTACT: Corporate Communications Division, Ministry of Tourism, 64 Knutsford Boulevard, Kingston 5, Telephone: 920-4924, Fax: 920-4944 – OR – Kingsley Roberts, Senior Director, Corporate Communications, Ministry of Tourism, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, ext.: 5990, Cell: (876) 505-6118, Fax: 920-4944