As part of its ongoing efforts to promote the islands of Seychelles to global audiences, the Seychelles Tourism Department, in collaboration with its partners, organized a special working visit by prominent Sri Lankan media personality and influencer, Mr. Danu Innasithamby.
Flying the Creole Spirit, Mr. Innasithamby, along with a four-member crew from Hi TV, landed on Mahé on Sunday, November 3, 2024, for a six-day visit. Their itinerary included exploring the islands of Mahé, Praslin, and La Digue, capturing Seychelles’ natural beauty and diverse tourism offerings.
Mr. Innasithamby’s visit was the fruit of highly successful engagements between Mrs. Amia Jovanovic-Desir, the Tourism Seychelles Manager for Sri Lanka, and key media figures during the Seychelles Chef Project in Colombo in August, facilitated by Mr. Dougie Douglas, a representative of Air Seychelles.
Speaking about the project, Mrs. Amia Jovanovic-Desir highlighted Tourism Seychelles’ strategy to leverage influential personalities to promote the islands across various markets.
“Tourism Seychelles’ decision to invite Mr. Innasithamby stems from his wide-reaching influence and strong online presence, which we believe will significantly boost the visibility of Seychelles in Sri Lanka and beyond. As a leading media figure with a multi-faceted career spanning television, radio, print, and social media, Mr. Innasithamby is known for his engaging style and ability to captivate a diverse audience,” said Mrs. Amia Jovanovic-Desir.
She added that the collaboration is expected to yield a high return on investment by showcasing Seychelles’ unique tourism offerings—from various accommodations and cultural landmarks to the stunning natural beauty of the archipelago.
The Sri Lankan celebrity features in several popular shows, including A Date with Danu on Hi TV and the pioneering English-language Café Colombo, which have garnered widespread acclaim.
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A trilingual personality, he has also expanded his reach to Tamil-speaking audiences, particularly through his successful live television programs, making him a highly respected figure across Sri Lanka.
As part of his visit, Tourism Seychelles carefully curated a comprehensive itinerary to ensure that Mr. Innasithamby and his crew experienced the best of the destination. The itinerary included visits to Mahé’s key attractions, such as the Mission Lodge and the Takamaka Rum Distillery, as well as explorations of Praslin and La Digue Islands, where they visited the Vallée-de-Mai, Anse Lazio Beach, and L’Union Estate. Additionally, the crew enjoyed activities like snorkelling in Curieuse Marine Park and a beach photo shoot against Seychelles’ stunning sunsets.
The group also visited the HH Farm at Val Dan Dor, where they learnt the process of cassava farming and the production of cassava biscuits, offering a deeper insight into the island’s local agricultural traditions.
These experiences will be featured in a series of video productions, social media posts, and interviews, which will be shared with Mr. Innasithamby’s extensive audience across Sri Lanka. The aim is to elevate Seychelles’ profile as a top travel destination and inspire future travelers to explore its unique offerings.
Beyond his media achievements, Mr. Innasithamby is a philanthropist and the founder of the Danu Innasithamby Foundation (DIF), which supports children battling cancer and nurtures young talent in various fields, including arts, sports, and entrepreneurship. His engagement in social causes, alongside his popular vlogs WTF, Fashionably Danu, and Jaffna Boy, further solidify his position as a key influencer in the region.
MEDIA CONTACT: Tourism Seychelles, [email protected]
