The Seychelles Tourism Board (STB) through its office in Dubai, in partnership with Emirates Holidays and with the support of local partners in Seychelles organized a familiarization (FAM) trip to the paradise destination for top travel agents across Dubai.
The visit was organised in line with the STB strategy to increase Seychelles’ visibility through the education of its close partners.
As part of their visit in the destination, the small group of agents were given the opportunity to experience and be inspired by the beauty of the islands, partaking in activities such as touring of the capital, Victoria and its cultural landmarks, ziplinging and cruising the islands.
During their visit, the Dubai agents received a warm Seychellois welcome from the various hotel partners including Constance Ephelia, Four Seasons Resort, Constance Lemuria, Hilton Northolme Resort, Raffles Seychelles, Kempinski Resort Seychelles, Banyan Tree Resort, and Avani Seychelles Barbarons Resort & Spa and were able to familiarize themselves with the products and services offered by these establishments.
The Account manager for STB office in Dubai, Mr. Ahmed Fathallah commented on the FAM trip, stating “The entire experience enhanced their knowledge to better promote and sell the destination and they can impart their personal experience to their clients, which can help them entice travelers to visit the beautiful Seychelles. We will definitely be working on having more FAM Trips in the future as incentive to the hardest working agents. These FAM Trips serves not only as a motivation but as well as an educational experience to provide edge and added knowledge about the destination.”
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Prior to the FAM trip, Emirates Holidays ran a campaign among their agents – the top sellers of Seychelles will get the chance to win a place on a FAM trip to the destination.
Compared to the previous year, market performance in the Gulf Cooperation Council (GCC) has seen positive increases; the UAE to 22%, Kuwait to 14%, and Saudi Arabia to 18%, making the region increasingly significant to the Seychelles.