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Diversify and digitize to attract younger Muslim travelers, GCC destinations told at ATM 2019

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Gulf hospitality operators looking to increase their share of the growing halal tourism market should diversify and digitize their offerings to suit younger generations of Muslim travelers, according to experts speaking at Arabian Travel Market (ATM) 2019.

With the GDP impact of Muslim travel in the Middle East on course to hit USD 36 billion by 2020 – up from USD 30.5 billion in 2017, according to Salam Standard – halal tourism represents a lucrative prospect for GCC hospitality brands. The segment is expected to create 1.2 million regional direct and indirect jobs by next year.

Representatives from Wego, DinarStandard, Shaza Hotels, Tripfez, Serendipity Tailormade, Mosafer C by Ummah Collaboration, holidayme, Orange County Visitors Association, Cape Town Tourism and Japan National Tourism Organization (JNTO) explored ways to tap into the growing segment of Gen Z and millennial travellers at the Global Halal Tourism Summit 2019, which took place on ATM’s Global Stage.

Mamoun Hmedan, Managing Director – MENA and India, Wego, said: “There are new destinations popping up out of nowhere. Developers are building properties from scratch, with halal-friendly offerings that are designed to appeal to younger generations of Muslim travelers.

“Wego does a lot of work on social media and collaborates with tourism boards to educate people about the opportunities available to them when they travel. We make sure we always have options for our customers to look for properties near to mosques or attractions that may be of interest to Muslim travelers.”

Approximately 41 percent of Muslim travelers’ global outbound spending comes from the UAE and Saudi Arabia, according to figures released by Salam Standard. The Middle East’s total outbound spend is projected to grow to USD 72 billion by 2020.

In addition to emerging trends such as eco, ethical, all-female, experiential, gastro and adventure tourism, panelists also discussed digitization and success stories from ‘non-Muslim’ destinations such as Orange County, Cape Town and Japan.

Chris Nader, Vice President, Shaza Hotels, said: “Gen Z and millennial travelers are setting the trends in halal tourism. The biggest challenge for us involves the resort side of the market – providing the privacy and facilities that Muslim guests need while delivering the entertainment they are looking for. It can be a challenge to create that mix.

“Whenever we create a resort, we have to develop something that is culturally relevant to the location. Travelers are no longer looking for ‘just a hotel’; they want to know what we can offer in terms of experiences. So, Muslim travelers don’t necessarily need to see halal branding but they do need to know that halal services are available.”

Industry-wide investment in halal tourism-related travel technology currently stands at approximately USD 40 million, according to research conducted by DinarStandard. Panelists agreed that this figure is likely to grow further in the future, as younger Muslim travelers continue to drive innovation in online services.

Faeez Fadhlillah, CEO, Tripfez, said: “If you look at the distribution of millennials globally, many of them are living in Muslim-majority countries. In the next 10 years, the youth in this region are going to play a significant role in driving tourism trends. That’s why online travel agencies are so interested in meeting demand from Muslim travelers. Companies are doing everything they can to capture this market.”

Running until Wednesday, 1 May, ATM 2019 will see more than 2,500 exhibitors showcase their products and services at Dubai World Trade Centre (DWTC). Viewed by industry professionals as a barometer for the Middle East and North Africa (MENA) tourism sector, last year’s edition of ATM welcomed 39,000 people, representing the largest exhibition in the history of the show.

For more information about ATM 2019, visit https://arabiantravelmarket.wtm.com.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: [email protected] , Website: www.shamalcomms.com

Korean Air and the Hanjin Group Chairman and founder of Skyteam died in Los Angeles

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Yang Ho Cho, 70, Chairman and CEO of Korean Air and the Hanjin Group, died peacefully April 7 in a Los Angeles hospital after a brief illness.  He was considered to be an Air transport pioneer.

Mr. Cho’s reach extended far beyond Asia.  He was a founder of the Skyteam international airline alliance and led the bid committee that took the 2018 Winter Olympics to Korea.  He recently completed development of the iconic Wilshire Grand complex in downtown Los Angeles, the tallest building west of the Mississippi.

He served on the Board of Governors of the International Air Transport Association (IATA); the Board of Trustees of his alma mater, University of Southern California; and has received honorary doctorate degrees from Embry Riddle Aeronautical University (Florida) and the Ukraine National Aviation University.

Under his guidance, Korean Air became a global powerhouse flying to 124 cities and 44 countries, emerging as America’s largest Asian airline with 15 North American gateways. He recently negotiated a joint venture with Atlanta-based Delta Air Lines, that created the industry’s most comprehensive transpacific network. The airlines are scheduled to launch a new non-stop route between Boston and Seoul on April 12.

Mr. Cho was in the airline industry all his life, as his father, Choong-Hoon Cho, had acquired and privatized Korean Air 50 years ago.  The younger Cho was named the airline’s Chairman and CEO in 1999 having served as President and CEO four years earlier. Mr. Cho began working for Korean Air as a manager in the Americas Regional Headquarters in Los Angeles in 1974 after graduating from the University of Southern California.

Three weeks ago Korean Air investors removed him from the board in a victory for shareholder activism.

Mr. Cho’s leadership has been widely recognized over the years. He was awarded the title of `Grand Officier’ in France’s Légion d’Honneur, ‘Polaris’ in Mongolia and also the `Mugunghwa Medal’ in Korea – all of which are the highest order of civil merit awarded in these countries.

In addition to his corporate responsibilities, Mr. Cho was vice chairman of the Federation of Korean Industries, co-chairman of the Korea-U.S. Business Council, and served as the co-president of l’Année France-Corée 2015-2016’, celebrating 130 years of diplomatic relations between Korea and France.

Mr. Cho is survived by his wife, Myung-hee Lee, son Walter, daughters Heather and Emily and five grandsons.  Services are pending in South Korea.

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