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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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Portland welcomes Underground Donut Tour

April 19, 2019 by Forimmediaterelease

Today, the Underground Donut Tour, Chicago’s Original Donut Tour, is expanding beyond the Windy City to the City of Roses – Portland, OR. The Underground Donut Tour was founded nearly 4 years ago in Chicago and is one of the most popular food tours there.

Hosting thousands of guests from around the world and showcasing the best donuts the city has to offer. The Underground Donut Tour recently expanded to Philadelphia, New York City and now Portland! With the addition of Portland, the Underground Donut Tour expands their delicious footprint from coast to coast.

“Portland is the home of donuts. When you talk about Portland food culture, donuts are one of the first things people mention. We had to come to Portland!” said Jeff Woelker, founder of the Underground Donut Tour.

What Can Customers Expect

Walking between 4 of the best donut shops in Portland – we share the history of each location, local sights and history along the route including Pioneer Square, Chinatown, and the PSU Campus, but most importantly, lots and lots of the best donuts in Portland. Some of the locations include Blue Star, NOLA Doughnuts, and the one everyone wants to see Voodoo Doughnuts, where you can skip the line if you are on the tour.

“The Underground Donut Tour is a natural fit for Portland. We have the best donuts in the world!” said Beau La Fave, tour manager for the Underground Donut Tour Portland.

When Do Tours Run

Tours will start on Friday, April 19th. Tours run every Friday, Saturday and Sunday from 9-11 with more days coming soon. Tickets are sold on a first come, first served basis, so don’t miss out.

Travel News | eTurboNews

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U.S. Travel welcomes Bernhardt DOI confirmation

April 15, 2019 by Forimmediaterelease

U.S. Travel President and CEO Roger Dow issued the following statement on the Senate confirmation of David Bernhardt as secretary of the U.S. Department of the Interior (DOI):

“The travel industry welcomes the Senate’s confirmation of David Bernhardt as secretary of the Department of the Interior.

“As an experienced leader of the agency, Secretary Bernhardt has a deep appreciation for why national parks are often called ‘America’s best idea,’ and we applaud his recent support of the John D. Dingell Jr. Conservation, Management, and Recreation Act. We look forward to working with the secretary to advance the preservation of our public lands and to continue our collaboration with DOI to establish a dedicated source of funding to tackle the $12 billion deferred maintenance backlog in the parks.

“In 2018, 318 million visitors spent billions in gateway communities, supporting hundreds of thousands of jobs. Communities across the country rely on well-maintained parks and robust visitation, and it is critically important that our parks are equipped to handle the millions of visitors who come to enjoy America’s parks.

“U.S. Travel is grateful for all the Department of the Interior does to support and protect our public lands, and we look forward to a continuation of the travel industry’s positive relationship with the agency under Secretary Bernhardt’s leadership.”

Travel News | eTurboNews

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Brussels welcomes 24th Edition of the Belgian Pride

April 15, 2019 by Forimmediaterelease

As in previous years, Brussels will celebrate the LGBTI+ community with the Belgian Pride, in May. The theme for this new edition is “intersectionality”. Belgian Pride Festival will take place from 3rd to 19th May and will feature exhibitions, film screenings and conferences on the topic. For 3 days, the streets of Brussels will come to life as the festival culminates with its Pride Weekend and Pride Parade.

This will be the 24th edition of the Belgian Pride to date. It will open the European pride season. Thus, the gay-friendly capital of Europe will showcase its diversity and its openness to the LGBTI+ community, as well as its zest for life. The Belgian Pride will take place over 3 days during this new edition.

The traditional Pride Kick-Off on Friday, 3rd May 2019 will mark the beginning of the festivities. The parade will unfold in the streets of Brussels to the sound of the Fanfare du Meyboom. The march will then pass by the Manneken-Pis which will don a costume specially designed for the occasion.

For the next two weeks, Belgian Pride Festival will include various activities surrounding the theme of “intersectionality” (www.pride.be/allforone). Because, besides the festivities, the Belgian Pride Parade and its festival are the right occasion to give the community a platform to express its demands and to create a space for political reflection. All with the aim of creating a more equal and united society.

Belgian Pride, the climax of the two-week festival, will feature a colourful program:

• Pride Weekend will take place over three days, from Friday 17 to Sunday 19 May
• On Friday, Rainbow Village will open the weekend’s festivities. Institutions in the Saint Jean district will come to life with the sounds of DJ sets and other performances planned for the occasion.
• On Saturday, 18th the Pride Parade will fill the streets of the heart of the captial while Pride Village will welcome around 60 organisations as well as many DJs and artists who will delight the Mont des Arts.
• On Sunday, several activities will take place in Rainbow Village.

Travel News | eTurboNews

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The Andaman, a Luxury Collection Resort, Langkawi welcomes team of Epicurean Authorities

April 15, 2019 by Forimmediaterelease

The Andaman, a Luxury Collection Resort, Langkawi announced the appointment of two new leaders who will work in tandem to heighten the dining experiences that The Andaman have to offer. As newly-appointed Epicurean Authorities of The Andaman, Quinn Pu and Stefano Micocci aim to bring global collectors from all walks of life an epicurean journey worth adding on to their collection of memories.

Quinn Pu, a Chinese national, was appointed as the new Director of Food and Beverage. With a plate full of both hotel and resort experiences in Food and Beverage, Quinn will oversee and lead the whole Food and Beverage department within the resort while driving revenue growth and guest satisfaction, maintaining The Andaman’s 6 unique dining venues and bars as one of Langkawi’s leading venues to have an exceptional meal.

With over 15 years of working experience, Quinn had had experiences in the United States, Ireland and various location in his homeland, China before being appointed to open The Ritz-Carlton in Jiuzhaigou, China in 2017, where he was in-charge of leading the pre-opening F&B team in the mountain resort.

The Andaman marks Quinn’s first assignment in Malaysia. “Malaysia is quite popular in China and I am most excited about the food scene. I look forward to see how the unique food culture can inspire me, not just for my work but in life as well,” says Quinn.

Hailing from Italy, Stefano Micocci was recently appointed as the Executive Chef of The Andaman. With 20 years of culinary experience, Stefano started his culinary journey around various regions of Italy before venturing to the Middle East and subsequently to Malaysia.

“Malaysian cuisine is unique. What attracts me is how each dish has a unique blend of different spices with distinctive flavors that explode in your mouth,” say Chef Stefano. “Every dish also has a story behind it and I find that inspiring. With a story, comes characters and emotions – making people feel as they eat, and that is what I look for when I am creating a new recipe.”

“The Andaman has always been a front-runner in innovative dining on the island, setting benchmarks and best practices in both curating memorable experiences as well as sustainability,” says Carlos Tarrero, General Manager of The Andaman. “With these new Epicurean Authorities on board, I am confident that we will be able to push the boundaries even further in being the pioneer on the island.”

The Andaman raised the bar in unique sustainable dining when the resort’s signature seafood restaurant Jala was launched in 2013. With its one-of-a-kind sand-flooring, rustic design and natural ambience, Jala enables guests to take in the beauty of nature whilst enjoying fresh seafood dishes specially curated by culinary maestros in Jala, complemented by exceptional Malaysian hospitality.

To ensure the freshest catches arrives daily on the shores of The Andaman, Jala has also partnered with the local fishermen, thus assisting Langkawi’s small businesses. Every afternoon, guests can look forward to walk down the beach to watch the chefs of Jala in action dealing and negotiating with local fishermen on the purchases of fresh seafood.

Travel News | eTurboNews

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