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Hotel Zetta Amplifies Tech-Forward Guest Experiences with Elevated In-Room Service

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San Francisco’s most innovative hotel adds Volara-powered Alexa technology in every guestroom and Atari Pong® Table to its Zetta Suite

Hotel Zetta, a hotel managed by Viceroy Hotels & Resorts and owned by Pebblebrook Hotel Trust boasting ultra-modern guest rooms, innovative health and wellness programming, and cutting-edge tech experiences in the heart of San Francisco’s bustling SoMa district, is pleased to announce new tech-forward guest amenities that adds a new level of innovative in-room offerings and services.  As the most tech-friendly hotel in San Francisco, Hotel Zetta now gives travelers an intuitive way to engage with the hotel directly with newly installed Amazon Alexa voice assistants powered by Volara, the only provider of custom voice-based solutions for the hospitality industry, in all of the property’s tech-forward and design-forward guestrooms along with adding a retro-inspired Atari Pong® Table to its Zetta Suite.


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“Hotel Zetta continues to be at the forefront of delivering the latest technological offerings and experiences to our savvy travelers who expect a high caliber of service every time they visit,” said Mark Beevor, Hotel Zetta’s general manager.  “Being in the heart of an innovation hub like San Francisco, we’re proud to now offer Volara-powered Alexa, as well as a robust selection of tech-centric amenities that can’t be found elsewhere in the city.”

With Volara now an integral part of the hotel experience, guests can speak commands to Amazon Alexa to order Hotel Zetta’s services directly from the comfort of their guestrooms.  This offering gives visitors full control of their in-room experiences, whether its ordering a toothbrush, setting up a wake-up alarm, syncing their music playlists through Alexa, finding out the dining specials at The Cavalier restaurant or trying the Relax & Rejuvenate in-room spa treatment.  These quick on-command services are designed to make the guest experience as smooth as possible and is facilitated by Volara’s secure integration hub, which interfaces with the ALICE Hotel Operations Platform and MCOMS Guest Room Entertainment Platform at Hotel Zetta.

The recently-installed Atari Pong® Table in the Zetta Suite is equipped with games loaded with retro sound effects, bouncing lights and the original game mechanics.  The table blends the high-tech mechanical engineering of today with the beloved game from the ‘80s.  Atari Pong® Table features the classic PONG® game, a Bluetooth speaker so players can customize their PONG tournament experience with custom soundtracks, a LED clock display and USB charging.  The control panels on the table can also be hidden so it can be enjoyed as a retro coffee table.

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Other tech-centric amenities include a virtual reality booth located in the hotel lobby featuring action, underwater or adventure games, OCULUS GO virtual reality headsets and Nintendo Switch portable gaming consoles available to all guests for complimentary use. Additionally, the Playroom now features pinball machines, a shuffleboard and neon artwork.  Each guestroom also features broadband Wi-Fi to help our guests always stay connected, the most up-to-date streaming platforms such as Netflix so guests can watch their favorite content on the TVs while traveling, and convenient in-room wireless charging capabilities.

For more information, please visit hotelzzetta.com or @HotelZetta on Instagram and on Facebook.

About Hotel Zetta

Located at the iconic convergence of San Francisco’s Union Square, SoMa and Financial Districts, Hotel Zetta is perfectly situated to experience the best of San Francisco’s fashion, arts, technology and music. Originally built in 1913 and reopened on its 100th anniversary, this 116-room property effortlessly combines state-of-the art amenities with intuitive service. With 2,760 square feet of meeting and event space, and Playroom, Hotel Zetta is the go-to hotspot for San Francisco’s leading-edge cultural and business communities. Hotel Zetta is a member of the Viceroy Hotel Group family and is located at 55 5th Street in San Francisco, California.

About Pebblebrook Hotel Trust

Pebblebrook Hotel Trust (NYSE: PEB) is a publicly traded real estate investment trust (“REIT”) and the largest owner of urban and resort lifestyle hotels in the United States.  The Company owns 59 hotels, totaling approximately 14,300 guest rooms across 16 urban and resort markets with a focus on the west coast gateway cities. Pebblebrook also owns The Unofficial Z Collection, which  includes other innovative hotels in San Francisco, including Hotel Zeppelin, Hotel Zelos, Hotel Zephyr, Hotel Zoe and The Hotel Zags in downtown Portland. For more information, visit pebblebrookhotels.com and follow us at @PebblebrookPEB.

Media contacts: Laura Gigounas, Morgan Moore, Angela Wong and Kate Bewak at Glodow Nead Communications, 415-394-6500 or HotelZettaPR@glodownead.com.

Visitors to Walter E. Washington Convention Center encouraged to ask Alexa

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Through a strategic partnership between Events DC, the official convention and sports authority for the District of Columbia, and Volara, the voice hub for the hospitality industry, visitors to the Walter E. Washington Convention Center are finding their way around the facility and hosted events easier than ever before through an ever-familiar voice.

The new voice-based wayfinding solution atop Amazon Alexa is powered by Volara’s market-leading enterprise-grade conversation management technology. Inside the 2.3 million-square-foot building sits wayfinding kiosks that host the voice assistant. Visitors are encouraged to ask Alexa about happenings within the convention center and ask where to find meeting spaces, food-and-beverage outlets, the closest shoe shine, the business center and more. More than 50 kiosks featuring the Volara-powered solution on Amazon Alexa will greet visitors, and voice commands will extend outside the facility to local businesses, services and attractions.

“At the Walter E. Washington Convention Center, we aim to provide our customers with a memorable experience,” said Samuel Thomas, senior vice president and general manager of Events DC. “Most people are tech savvy, and they want to have real-time access to the information they need in a format they are most accustomed to using. We partnered with Volara to provide wayfinding on voice command. Now event goers can get their questions answered quickly without having to seek out staff; it’s quick and efficient. We aren’t replacing face-to-face employee interaction – customer service is our core value and the reason we engaged in this project. This voice technology enables us to scale personal service and gives our customers the option to get information their way. It’s exciting.”

Wayfinding is just the first step. Thomas said his team is working with Volara to add more commands to the voice assistant with the goal of personalizing experiences for visitors. Show organizers can customize or brand kiosks strategically placed in their event locations. Volara’s conversation management engine will then be leveraged to respond to voice prompts for each event. The convention center is considering selling kiosk sponsorships as a value-added service. An automobile manufacturer, for example, may want to sponsor all kiosks in the Convention Center during The Auto Show, providing a good revenue stream for the facility and making the event more interactive, informative and fun.

“When we tell customers about this voice initiative, they get really excited,” Thomas said. “We are always trying to find ways to reinvent ourselves and provide better services for customers, and technology is at the core. Recently we added smart furniture to the public areas that contain USB ports or standardized plugs to keep people connected. We are one of the first convention centers to offer free WiFi. And, through our strategic partnership with Digital Conventions, we now have the most robust digital signage program in the country. This voice project with Volara is yet another added service that we are providing to our customers. With the flexibility of Volara’s software, the sky is the limit.”

Lasan Coger, general manager of Digital Conventions, said he was intrigued when Thomas approached him about the wayfinding by voice command initiative. “A collaborative team from Events DC, Digital Conventions and Volara met and put our minds together to see how we could launch this program. It was challenging to get to where we are today, but everyone involved loved the challenge, and more importantly, we love the product. When we see the responses from attendees at our events, it validates what we are doing, and we can’t wait to expand this program.”

Volara provides platform agnostic voice-based conversation management software and a secure integrations hub to the hospitality venues. Its software turns the leading consumer voice assistants (Amazon Alexa, Google Assistant and IBM Watson) into a business tool that drives more efficient customer service, influences visitors’ behaviors, and improves net promoter scores. Volara is a launch partner for both Google Assistant Interpreter Mode and Alexa for Hospitality.

“We are thrilled to bring wayfinding on voice command to the Walter E. Washington Convention Center,” said David Berger, Volara CEO. “We see Convention Centers, Casinos, Malls, Stadiums, Amusement Parks or any venue that can benefit from wayfinding as an exciting vertical for Volara. This successful deployment is proof that Volara-powered voice assistants can make a venue more visitor friendly, easier to navigate and more efficiently operated. Today we have a waiting list of convention centers that are eager to deploy our solution. The interest is overwhelming.”

To learn more about Volara-powered voice assistant programs, visit volara.io.

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