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Guam Visitors Bureau seeks tourism destination marketing representation services in the Philippines

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The Guam Visitors Bureau (GVB), a public, non-stock, non-profit membership corporation, has issued a Request for Proposal (“RFP”) soliciting proposals from established marketing companies to act as GVB’s TOURISM DESTINATION MARKETING REPRESENTATION SERVICES THE PHILIPPINES to assist GVB in promoting Guam tourism and achieving visitor arrival goals in the Philippines.

RFP packages can also be downloaded at no cost from GVB’s website or obtained (in USB format) at the GVB Office, 401 Pale San Vitores Road, Tumon, Guam, 8:00 AM – 5:00 PM, Monday – Friday, excluding Guam holidays.  A non-refundable $25.00 fee is required for each packet picked up at the GVB office payable in US$ cash, bank wire transfer or major credit card (Visa, MasterCard, Discover, JCB).

Questions, if any, should be made in writing to the President and CEO, which can be dropped off at the GVB office; emailed to procurement@visitguam.org; or sent by fax to 671-646-8861 according to the timeline provided in the RFP.

GVB hereby notifies all offerors that it will affirmatively ensure that minority business enterprises will be afforded full opportunity to submit a response to this request for proposal and will not be discriminated against on the grounds of race, color or national origin in consideration for an award. 

GVB reserves the right to reject any or all proposals, waive any imperfection in the proposal, or cancel this solicitation all according to law in the interest of the bureau.  Direct or indirect contact with the GVB Management or Staff, Board Member, or any person participating in the selection process is prohibited. 

If you are interested in submitting a proposal, please note the deadline for submission is no later than 5:00 p.m. (Chamorro Standard Time) on Monday, October 28, 2019.               

MEDIA CONTACT:  Guam Visitors Bureau, Setbision Bisitan Guahan, 401 Pale San Vitores Road, Tumon, Guam 96913, (671) 646-5278, Fax: (671) 646-8861, guamvisitorsbureau.com, visitguam.com, info@visitguam.com

Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.

The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Arlington Convention & Visitors Bureau receives US Travel honor

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The U.S. Travel Association on Wednesday announced the Arlington (TX) Convention & Visitors Bureau (CVB) as the winner of its 2019 Grassroots Travel Champion Award.

U.S. Travel announced the award today at Destination Capitol Hill—the travel and tourism industry’s premier legislative fly-in event dedicated to educating policymakers about the power of travel and showcasing the industry as one of America’s strongest economic sectors.

Arlington CVB, led by Ron Price, is being honored for its industry-leading efforts to connect sports and travel, and for educating policymakers on travel’s limitless potential for growth.

“Major sports are evolving as a significant driver of travel for destination marketers, and Ron and his team at the Arlington CVB are helping lead the way, both locally and nationally,” said U.S. Travel President and CEO Roger Dow. “We began discussing the intersection of these two major industries at last year’s IPW, and that led to the creation of the first-ever Sports Travel Forum last November, which relied on input and expertise provided by Ron and the Arlington CVB.”

Arlington CVB also hosted a key “Travel Talks” session with U.S. Rep. Marc Veasey in his home district, showcasing the new Texas Live! entertainment complex—a central part of Arlington’s burgeoning sports tourism scene. Thanks to Arlington CVB’s advocacy efforts, Rep. Veasey is now one of the industry’s champions in Congress.

Said Dow: “Ron and the Arlington CVB demonstrate a deep understanding of the future of travel and tourism, and we are honored to present the organization with this year’s Grassroots Travel Champion Award.”

In addition to serving as Arlington CVB’s president and CEO, Price also serves on the executive committee of U.S. Travel’s Board of Directors.

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Seychelles Tourism Board Chief Executive sits on Tourism Panel at the sixth Annual Destination Wedding Planners Congress in Dubai

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Seychelles was bestowed with high honours as the destination was represented at the Tourism Panel at the Destination Wedding Planners (DWP) Congress from March 27 to 29 2019, held in Dubai’s iconic five-star hotel and luxury resort, Atlantis the Palm.

The Seychelles delegation at the DWP event comprised of The Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis and STB representative in Dubai, Ahmed Fathallah.

The STB Chief Executive who was present at the event as a destination speaker represented on the Tourism Panel, which was moderated by Conde Nast Traveller Editor-in-Chief in UAE Rhea Saran.

The panel also comprised of the Carlotta Ferrari, Director at the Destination Florence Convention and Visitors Bureau; Srisuda Wanapinyosak, Deputy Governor for the Tourism Authority in Thailand and Assistant Vice President for Dubai Tourism, Steen Jakobsen.

The discussions focused on the role of tourism boards in promoting destination weddings, collaboration with local suppliers and partners as well as the enhancement of the wedding industry in every destination.

During her intervention, Mrs. Francis reflected on the tourism board’s standpoint of the destination and its marketing in relations to Seychelles as a wedding and honeymoon destination. Presenting the archipelago as an ideal location to create perfect memories for occasions like wedding, honeymoons, anniversaries or impromptu romantic breaks.

“Seychelles is one place where beauty and year-round tropical warmth ensure that love is always in the air. For the last few decades, our clientele for weddings and honeymoon has been predominantly Europeans specially British, French, German and Italian. It has been a pleasure to note that recently there has been an expansion in our clientele and a shift in trends. We have noted wedding requests from the Americans, from India, and China. As a tourism board, we endeavor to remain one of the top destinations that one would think of to create special memories,” said Chief Executive Sherin Francis.

“Couples and honeymooners remain to be the top segment for getaways bound to Seychelles from the GCC market for the past year.

Thanks to the destination’s naturally romantic and unspoilt surroundings of pristine beaches, calm waters and year-round sunshine, the Seychelles truly offers the perfect location for a truly luxurious wedding or honeymoon destination. The Seychelles is not only well-worth a holiday, but are also the ideal destination for a wedding,” said Fathallah.

It is apparent that Seychelles remain to be a natural backdrop for weddings and honeymoons as the destination evokes romance.

Surrounded by granite outcrops, cloud-white sand and azure waters, this luxurious archipelago offers both romance and adventure for a wedding day. It is deliciously remote; brimming with picture perfect beaches and is quite simply a taste of paradise.

The DWP event is a premium business-to-business networking event and has cemented its position as one the Best Congress in the World for promoting Destination Wedding Tourism.

The DWP Congress industry organized by Dubai based QnA Global is a luxury invitation-only business platform that brings together more than 500 destination wedding specialists from over 70 countries under one roof.

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IGLTA Foundation’s new NYC think tank to address key issues in LGBTQ+ Tourism

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The International LGBTQ+ Travel Association Foundation (IGLTAF) inaugural Leadership Think Tank will unite top executives from LGBTQ+ welcoming destinations around the globe at Google during IGLTA’s 36th Annual Global Convention in New York City this April. The invitation-only discussion will focus on responsible tourism through the lens of LGBTQ+ welcoming travel and is presented with support from Miles Partnership and Google.

“IGLTA strives to continuously drive the conversations around LGBTQ+ travel to reflect our ever-evolving industry,” said IGLTA President/CEO John Tanzella. “We’re proud that IGLTAF has assembled for this important dialogue such an influential group of industry veterans from destinations and organizations that value our LGBTQ+ travel community.”

The Leadership Think Tank, organized in collaboration with NYC & Company and NYU’s Jonathan M. Tisch Center of Hospitality, will include leaders from Destination Canada, Los Angeles Tourism & Convention Board, Cape Town Tourism, Destination DC, Italy National Tourist Board, Visit Dallas, Destination Niagara USA, Bermuda Tourism Authority, Discover Puerto Rico, Embratur (Brazil), Visit California, Milano Smart City Association, Greater Boston CVB, Destinations International, Tourism Madrid, Guam Visitors Bureau, U.S. Travel Association, Greater Fort Lauderdale CVB, Barcelona Tourism, Visit Salt Lake City, Thailand Tourism, and Greater Miami CVB.

“Accepting a seat at the leadership table during this invitation-only roundtable is important to affirm Bermuda’s position as a welcoming destination to all travelers, including the LGBTQ+ visitors,” said Kevin Dallas, CEO of the Bermuda Tourism Authority. “We applaud the IGLTA Foundation’s role in convening such diverse destinations to discuss critical issues facing the industry.”

A white paper from the session will be provided to the trade press and IGLTA’s global membership that focuses on five topics:
• Addressing issues of destination overcrowding as it impacts LGBTQ + travelers
• Analyzing the differences between LGBTQ+ travel niches and integration of LGBTQ+ travelers into the “mainstream”
• Diversifying LGBTQ+ products and services
• Examining cultural perspectives that impact LGBTQ+ tourism
• Discussing the challenges facing LGBTQ+ business owners in emerging destinations

“It’s a privilege to work with IGLTAF and to be a part of this special event, which is pondering some of the key forward-looking issues facing travel and tourism,” said U.S. Travel Association President/CEO Roger Dow. “This will be a terrific lineup engaging one of the most valuable practices we can undertake as an industry: anticipating and planning for challenges, which will better enable us to sustain our strength as an economic engine and job creator.”

Daniela Wagner, Group Business Development Director, Jacobs Media Group & Director EMEA, Pacific Asia Travel Association, and Fred Mayo, MBA, PhD, CHE, CHT, Founder, Mayo Consulting Services and Clinical Professor of Hospitality and Tourism Management, Jonathan M. Tisch Center of Hospitality, NYU, will co-moderate the Leadership Think Tank.

The 36th Annual IGLTA Global Convention would not be possible without the generous support of our convention sponsors: Presenting Level – NYC & Company, Delta Air Lines, Disney Destinations©, Italian National Tourist Board; Official Level – AIG Travel, Inc., Airbnb, Guam Visitors Bureau, Greater Fort Lauderdale Convention & Visitors Bureau, Italian National Tourist Board, Malta Tourism Authority, Visit Philadelphia®; Conference Level – Inprotur Argentina, Visit Britain, VisitDallas, International Experience Canada/Government of Canada, Las Vegas Convention and Visitors Authority, Miles Partnership, Q.Digital, Visit St. Pete/Clearwater, Visit West Hollywood.

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Puerto Vallarta Beach Club has a new director of operation

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Puerto Vallarta Beach Club announces the appointment of John Douponce as Director of Operations of Puerto Vallarta Beach Club.

John Douponce brings a wealth of hospitality management expertise to Puerto Vallarta Beach Club, most recently as general manager of the Chamberlain West Hollywood for the past six years. During his tenure at the OLS Hotel & Resorts property, he was responsible for the execution of a $15 million redesign of the hotel’s accommodations, public spaces, rooftop pool deck and bar. He also worked with two other OLS properties, Le Parc Suite Hotel and Le Montrose Suite as general manager, and as area director of operations for Le Montrose Suite.

John is thrilled to be a part of the luxury Estate in Puerto Vallarta.  “I have been visiting here for many years, and this is a very comfortable home for me. I am delighted to introduce Puerto Vallarta Beach Club to new guests who will appreciate what I’ve come to love, the privacy and special personalization that distinguish it from luxury resorts among the world,” he notes.

John’s extensive background in hospitality covers management, operations, profit and loss, staff training and development as well as marketing and guest relations. His business management approach focuses on identifying the distinguishing aspects of a property, repositioning the property as needed, and creating a hospitality experience that is unparalleled in the industry, one that inspires guests to return year after year. His nearly 30 years in the hospitality industry have taken him from Michigan where he worked in both restaurants and hotels to hotels and resorts in North Carolina, Orlando, Hawaii and Los Angeles, with positions in sales, marketing and management.

John originally hails from Michigan and he has spent most of his career in California. Beyond his hotel positions, John has been active in the hospitality world as a member of California Travel & Tourism Association.  He also served on the boards of the West Hollywood Marketing & Visitors Bureau as well as of the West Hollywood Chamber of Commerce.  He is also active in the non-profit sector, serving on the board of directors for the AIDS Project Los Angeles.

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Strong interest in Guam grows at travel fair in Malaysia

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GVB

Guam continues to generate strong interest in Malaysia and was one of the newer and popular destinations featured at the country’s top consumer travel fair.

The Malaysian Association of Tour and Travel Agents (MATTA) Fair is a bi-annual travel fair that ran from March 15-17, 2019 in Kuala Lumpur. Over 1,300 booths took up about 95,000 feet of exhibition space in seven halls at the Putra World Trade Centre. Guam was among the 272 organizations that were present to include travel and tour agencies, national tourism organizations, hotels, resorts, theme parks, cruises and other businesses. Organizers estimated this year’s fair to exceed over 110,000 visitors and sales of over $51 million. This is Guam’s second time having a presence at the event.

Mayor Robert Hofmann, committee chairman of the Guam Visitors Bureau’s North America and Pacific Market, noted that as an emerging market for Guam, Malaysian visitors are intrigued they can travel to the island visa-free.

“I think there’s huge interest in Guam from not only the Malaysia population, but also people that travel to Malaysia from countries like Singapore, the Middle East, and India,” said Hofmann. “It’s great to see they’re excited about Guam. It’s exotic to them and it’s a new destination they’re looking forward to seeing. They don’t know much about our history, but they are a culture similar to ours. We should start to learn more about their culture because we have so many commonalities and could retrace some of our steps to Southeast Asia where the CHamoru people came from.”
GVB
North America and Pacific Marketing Manager Mark Manglona conducts a Guam product presentation to Philippine Airlines and travel agents in Malaysia.
GVB
Team Guam takes a group photo at the Guam booth in the 2019 MATTA Fair.
GVB
A look at some of the 1,300 booths that were at the 2019 MATTA Fair in Kuala Lumpur.


A culture at the forefront

Fairgoers witnessed multiple performances from Guma Taotao Tano at the three-day event as they shared Guam’s unique CHamoru culture through song and dance.

“Malaysia is a very rich cultural place,” said Guma Taotao Tano musician Vince San Nicolas. “I believe that our 4,000-year-old history is vital to share with them in person. Bringing out the re-identification and resurgence of the CHamoru culture is very important to share with the rest of the world so that we’re known as the CHamorus from Guam and the Marianas.”

Airline and travel agents create Guam packages

While in Kuala Lumpur, GVB met with Philippine Airlines and other travel agents for a Guam product presentation to further develop the Malaysia market.

Philippine Air offered special fares from Malaysia to Guam via Manila during the MATTA Fair.  Travel agents, such as Apple Vacations and Golden Tourworld Travel,  have also been promoting six-day packages to Guam.  The agents have already confirmed Guam is scheduled to welcome group travelers from Malaysia in the coming months.

“We’ve been making great leads and strides in promoting Guam in the region,” said GVB North America and Pacific Marketing Manager Mark Manglona. “We’ve developed key partnerships with travel agents who have put up all-inclusive travel packages and we also have a very good relationship with Philippine Airlines. They’ve been very supportive and connected us with travel agents.  There is a tremendous opportunity to promote Guam in Malaysia and we look forward to growing and developing this new market.”

The next MATTA Fair will be in September 2019.

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Brand USA Board of Directors approves committee assignments

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On Wednesday, March 13, members of the Brand USA board of directors convened for a quarterly meeting in Washington, DC where they welcomed newly appointed and reappointed members and approved members to officiating positions and committees.

The confirmed committee assignments are as follows:

Finance Committee

Chair: Kyle Edmiston, deputy director/chief operations officer for Lake Charles/Southwest Louisiana Convention & Visitors Bureau

Committee Members

• John Edman, director of Explore Minnesota
• Noel Irwin Hentschel, chairman and chief executive officer of AmericanTours International, LLC
• Mark Hoplamazian, president and chief executive officer of Hyatt Hotels Corporation
• Alice Norsworthy, chief marketing officer of Universal Parks & Resorts
• Barbara Richardson, chief of external relations of the Washington Metropolitan Area Transit Authority (Metro)

Conflict of Interest Committee

Chair: Tom O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University

Committee Members

• Andrew Greenfield, managing partner of the Washington, DC office of Fragomen
• Barbara Richardson

Audit Committee

Chair: Tom O’Toole

Committee Members

• Paul Brown, chief executive officer of Inspire Brands
• Noel Irwin Hentschel

Governance & Nominating Committee

Chair: Andrew Greenfield

Committee Members

• John Edman
• Mike Gallagher, co-chairman and co-founder of CityPASS

Marketing Committee

Chair: Alice Norsworthy

Committee Members

• Kristen Branscum, commissioner of Kentucky Department of Tourism
• Paul Brown
• Kyle Edmiston
• Mike Gallagher
• Noel Irwin Hentschel
• Tom O’Toole

Full recordings of the board meetings can be found here. For more information about the newly appointed members, please access the press announcement here. A complete list of the board of directors and their bios is available here. The next board meeting will take place on Wednesday, May 22, 2019.

Thank you to all staff, board members, partners, and stakeholders for their continued support.

Together, we are marketing the USA!

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CEO Pilar Laguana is fantastic news for Guam Tourism

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Pilar Laguana, an international tourism veteran, is now in charge of the Guam Visitors Bureau. She thinks out of the box, she has a global mindset, and she is a prominent figure in the global travel and tourism industry.

The new president and CEO, Pilar Laguana, was appointed on February 15, 2018 to lead the most important industry in the U.S. territory – Guam. She took over from former GVB President and CEO Nathan Denight

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The GVB Board of Directors unanimously voted Pilar Laguana as the new head of the agency. Board members also confirmed her nomination for Bobby Alvarez to serve as her Vice President.

The board could have not made a better decision.

Previously Ms. Pilar Laguaña has been the Marketing Manager of Guam Visitors Bureau since May 1987. She managed to position Guam as a major global travel and tourism destination.

Pilar always reached out to global markets. Her recent effort to include LGBT travelers to visit Guam was the first for Guam and well received.

Her tourism career began in 1977 as the first candidate under the GVB Management Promotions Internship Program.

Over the years, Ms. Laguaña advanced through the ranks of Promotions Specialist for various markets until she was promoted to Deputy General Manager in 1982. Five years later, she opted to continue her career as the bureau’s marketing manager.

In her role as manager, Ms. Laguaña is responsible for the establishment, overall planning, development, implementation, coordination and supervision of all the bureau’s worldwide marketing and promotional activities.

As a team player with skilled organizational, managerial, analytical and supervisory skills, Ms. Laguaña played a key role in opening up the Korea market in the early 1980s and consistent growth of international markets including Japan, Taiwan, North America/Canada, Hong Kong, Philippines, Micronesia, Australia, Europe, and China.

Ms. Laguaña is an active member of the Pacific Asia Travel Association (PATA), which awarded her the prestigious PATA Award of Merit in 2009.

She is currently serving a second term as chairman of the National Tour Association’s (NTA) Leadership Team China Task Force. She also holds the longest tenure in the PATA Micronesia Chapter, in which she serves as the organization’s Marketing Committee Co-Chair.

She is a 2011 charter member of the Hawaii Pacific Export Council (also referred to as the District Export).

Ms. Laguaña has earned the Outstanding Young Woman of America award three times, and has been awarded several other honors including being named the Institute of Japanese Studies Awardee, receiving a Guam Legislation Resolution in recognition of her involvement in the research and production of the Jack DeMell Music & Legends of Guam, and being named a Governor of Guam Honorary Ambassador-at-Large.

Her past experience within the tourism industry includes work within the Travel Industry Association (TIA), terms on the editorial board of the Guam Hotel & Restaurant Association (GHRA) and the GHRA Public Relations & Marketing Committee.

Ms. Laguaña acquired her high school and college education in Hawaii and also pursued her professional Japanese language and cultural training from The Tokyo School of Japanese Language – Institute for Research in Linguistic Culture, (Tokyo, Japan).

Guam achieves best Calendar Year with 1.55M visitors welcomed in 2018

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The Guam Visitors Bureau (GVB) is proud to announce that Guam welcomed 1.55 million visitors in 2018, the best Calendar Year in the island’s history.

December 2018 finished off the year strong by welcoming 146,104 visitors to our island shores. This represents a 3.7% growth over the previous year, making December 2018 the best month in our islands tourism history by beating the previous record of 145,817 visitors that was set in August 2018.

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This growth in arrivals is directly related to the overall increase in available seats to Guam. There were around 982 flights for the month of December 2018 with 197,228 seats available, a 5.68% increase when compared to the 186,634 seats reported in December 2017.

“We congratulate everyone in the tourism industry for pushing through 2018 with fantastic results and welcoming 1.55 million visitors to our island paradise,” said GVB President and CEO Nathan Denight. “We have much to look forward to in this new year as we grow and diversify in our source markets, share our Chamoru culture and work to welcome 1.6 million visitors in 2019.”

The Japan market’s recovery also continues, with Japan arrivals jumping 27.24% in December 2018 when compared to the previous year. Korea arrivals for the month decreased 8.9% due to the reduction in seats with airline carriers such as Korean Air and Jeju Air. However, Year-to-Date arrivals for Korea continues to show strong growth ending the year +9% vs. 2017.

Other markets that showed growth in December include Taiwan by 6.8%, the U.S. by 6.8%, Hong Kong by 17.1%, and the Russia Federation by 25.3%.

The success of the airline incentive program from GVB and the Guam International Airport Authority (GIAA) continues to attract more seats to Guam. In December, United added four more flights a week between Guam and Nagoya. T’way also began its Nagoya-Guam service on December 29 and will run through October 2019. More than 130,000 seats on 700 charter flights are scheduled for Calendar Year 2019.

December 2018 Preliminary Arrival Summary (click)