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Seychelles Tourism Board and Visa sign Memorandum of Understanding to accelerate the growth of Seychelles Tourism

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The Seychelles Tourism Board (STB) and Visa, the world’s leader in digital payments have signed a Memorandum of Understanding (MOU) to promote Seychelles as a destination of choice for tourists around the world.

The MOU is aimed at enabling the tourism board to strengthen its marketing strategy globally through the promotion of electronic payments technology and services in Seychelles.

The signing of the agreement, a significant step in the longstanding relationship between STB and Visa is a testimony to the Board’s continuous endeavour to explore the most effective ways to market the destination.

The MOU will support STB’s strategy of adopting a much more targeted approach when communicating with potential visitors and provide valuable feedback to local stakeholders including the Central Bank of Seychelles, which reports on tourism earnings in Seychelles.

As part of its engagement towards the MOU with Visa, the Seychelles Tourism Board has made a commitment to continue to encourage local establishments to adopt electronic payments in line with the National Fintech Strategy of Seychelles.

Mrs. Sherin Francis, STB Chief Executive, recognised the great opportunity that this agreement will provide to the tourism industry in Seychelles in terms of accurate client’s information regarding trends and preferences.

“It is vital that our local establishments, regardless of size, look towards being able to accept electronic payments as this will facilitate transactions for our visitors. This is also in line with the government of Seychelles call to citizens to embrace electronic payments to avoid unnecessary contact with cash as the country deals with the Covid-19 pandemic,” said Mrs. Francis.

Visa’s mission is to connect the world through the most innovative, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

Visa’s Vice President for Government Engagement in Central Europe, Middle East and East Africa, Mr. Salvador Galindo Perez said, “While the ongoing pandemic has caused significant upheaval in the global travel and tourism industry, we must recognize that we should be prepared to support the needs of consumers when things improve. We have seen that there is an increased demand for contactless and digital payments not just from a seamless payment perspective, but also because of the safety and hygiene factors they represent. We also know that accepting digital payment is beneficial to local merchants as visitors do spend more when they don’t have to only rely on cash. As Visa has always been a strong partner of the travel and tourism industry, we are looking forward to sharing our expertise in the hope that together we can support the local tourism economy in their recovery efforts, alongside providing inbound and local tourists with secure, faster and more convenient ways to pay.”

Seychelles boasts lush tropical vegetation, powder-white beaches and clear turquoise waters, the Seychelles is a 115-island archipelago off the east coast of the African continent well known for its paradise-like features. With tourism as the main pillar of its economy, the new partnership will complement the STB’s efforts in fine-tuning its targeted marketing strategies.

With the restart of tourism in Seychelles, the local stakeholders on the island are determined to make travel safe and seamless for all while retaining the Creole charm visitors desire.

More news about Seychelles

#rebuildingtravel

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel   www.seychelles.travel

Fond Partners With Top Employee Benefits Provider to Add Corporate Discounts in Japan

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Business News first on FIR:

SAN FRANCISCO–()–Fond announced they will be expanding their already robust international catalog to include an expansive selection of Japanese perks through a partnership with employee benefits provider, Relo Club. Through this partnership, Fond users will gain access to an exclusive subset of Relo Club perks spanning a wide variety of categories, ranging from dining to wellness to clothing and accessories.

Fond supports employee rewards and recognition, along with exclusive corporate discounts for businesses across the world. The company is currently the only provider to offer corporate discounts in more than 20 countries and across five continents.

Relo Club is Japan’s top employee benefits provider and, in their over 25 years of existence, has significantly influenced the nature of the employee experience at Japanese companies. Fond’s decision to partner with Relo Club speaks to the two companies’ shared mission of supporting a unified employee experience at global enterprises.

Fond CEO and co-founder Taro Fukuyama commented, “We are thrilled to offer exclusive corporate discounts to our customers in Japan and delighted to be working with a historic industry leader. We look forward to the continued growth of our international catalog.”

Relo Club CEO Shingo Sugiyama echoed the same sentiment, stating, “We are excited to develop global infrastructure that supports members’ lifestyles of both companies through our partnership with Fond.”

The partnership between Fond and Relo Club will help support a unified employee experience at companies including Salesforce, Adobe, and Visa with offices in Japan, both for employees located at those offices and those traveling between them. Fond’s global reach, functional agility, and transparent pricing situates them at a unique intersection in the global employee rewards and recognition market.

Fond is a SaaS platform used by enterprises including Salesforce, Visa, and WW International, that seamlessly consolidates employee rewards and recognition processes in one easy-to-use solution.

Fond is headquartered in San Francisco, California and Portland, Oregon. Learn more at www.fond.co.

Accor and Visa Form Global Partnership

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Business News first on FIR:

PARIS & SAN FRANCISCO–()–Today, Accor, a world-leading hospitality group, and Visa (V: NYSE), the global leader in digital payments, announced a global partnership to bring new payment experiences to ALL-Accor Live Limitless loyalty members.

The partnership will bring together Accor’s loyalty program and Visa’s global payment capabilities to create the new ALL Visa card. Members who apply for the new Visa card will be able to use it for everyday purchases everywhere Visa is accepted. Accor will be collaborating with Visa partner financial institutions and banks in key markets across Europe, North and South America, Middle East and Asia Pacific to issue the new ALL Visa card. It will offer members tailored rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.

Accor boasts a portfolio of strong and iconic brands across all segments in the most promising markets around the globe. Through strategic acquisitions and partnerships with prestigious luxury and lifestyle brands such as Raffles, Fairmont, Sofitel, Banyan Tree, Mondrian and Delano, the Group offers unique experiences through its 39 hotel brands, in more than 5,000 hotels and residences across 110 destinations.

Through the partnership with Visa, Accor is enhancing the benefits of its recently launched loyalty program, ALL–Accor Live Limitless, to its 64M loyal member base and more than 250M customers globally. The introduction of the ALL Visa card will enable the Accor Group to engage customers beyond their stay, via an industry leading loyalty program, offering ALL members the ability to earn points, enjoy new experiences and even more hotel nights.

The introduction of ALL Visa payment cards aims to leverage Accor’s augmented hospitality ecosystem to engage customers beyond their stay via industry-leading benefits and innovative digital, mobile-first experiences.

The cobranded payment cards will generate additional customer engagement in hotels and new member recruitment opportunities for ALL as well as spend uplift.

Sébastien Bazin, Chairman and Chief Executive Officer of Accor, said:

“Partnering with Visa will be a huge boost to Accor as we embark on the shared journey to develop an innovative co-branded payment card. This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty program by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily. The development of ALL is a major milestone for us, and in Visa we are very pleased to have found a partner which shares our passion for delivering everyday rewards and recognition.”

Al Kelly, Chairman and Chief Executive Officer of Visa, said:

“We are delighted to partner with Accor and support the introduction of a new customer loyalty program. Today’s digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences. I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market.”

ABOUT ACCOR

Accor is a world-leading augmented hospitality group offering unique experiences in more than 5,000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivalled portfolio of 39 hotel brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.

ALL, Accor Live Limitless is a daily lifestyle companion that integrates rewards, services and experiences bringing value to everyday life inventing a completely new aspirational way to live limitless…

Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 – Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.

Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. or become a fan and follow us on Twitter and Facebook.

ABOUT ALL

ALL – Accor Live Limitless is a new daily lifestyle companion. ALL offers benefits, rewards and unique experiences to its most engaged members throughout the world, whether they’re at work or play. A host of new services will make the everyday lives of the programme’s members more rewarding, not least in terms of entertainment, well-being, sport, coworking and mobility.

With ALL, Accor offers more than a mere hotel stay, delivering new services and new ways of laying on bespoke experiences, bringing the Group’s augmented hospitality strategy to life by increasing points of contact with its customers through a network of nearly 5,000 hotels and 50 brands.

ABOUT VISA

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere.  As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.

Russia to use Fan-IDs (again) as visas for 2020 UEFA Euro Cup visitors

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Upper house of the Russian parliament, the Federation Council, have passed on Monday a bill allowing foreign tourists with Fan-IDs to travel to Russia without entry visas for matches of the 2020 UEFA Euro Cup.

Last week, the bill was passed in the third and final reading by lawmakers from the State Duma, the parliament’s lower house, and following today’s approval by the senators, it must be signed into law by the Russian president.

“Within the period, which begins 14 days prior to the first match of the 2020 UEFA Euro Cup in Saint Petersburg and ends on the day of the last match [in St. Petersburg], the entrance to Russia for foreign citizens and stateless persons, who come to Russia to watch 2020 UEFA Euro Cup matches, will not require issuance of visas based on identification documents,” according to the explanatory note.

Addressing a government’s session in mid-March, Russian Prime Minister Dmitry Medvedev said that the country planned “to employ the same mechanism we used in the past regarding the issuance and operational rules of Fan-IDs.”

Russia came up for the 2018 FIFA World Cup with an innovation, which was the so-called Fan-ID and was required for all ticketholders. This innovation was successfully tested during the 2017 FIFA Confederations Cup in Russia and earned high marks from the world’s governing football body of FIFA.

The Fan-ID played an important security role during the major football tournament in Russia as it granted admittance to the stadiums and also served as visa for foreign visitors to enter the country.

A Fan-ID holder was allowed to enter the country without having a Russian visa and stay for the duration of the global football tournament. Fan-IDs were obligatory, in addition to purchased tickets, in order to attend matches of the 2018 World Cup tournament in Russia.

2020 UEFA Euro Cup

The matches of the 2020 Euro Cup will be held at stadiums in 12 different cities across Europe, namely in London (England), Munich (Germany), Rome (Italy), Baku (Azerbaijan), Saint Petersburg (Russia), Bucharest (Romania), Amsterdam (The Netherlands), Dublin (Ireland), Bilbao (Spain), Budapest (Hungary), Glasgow (Scotland) and Copenhagen (Denmark).

Russia’s second largest city of St. Petersburg was granted the right to host three group stage matches and one of the quarterfinals of the 2020 UEFA Euro Cup.

The decision to hold the 2020 Euro Cup, which will be celebrating its 60th anniversary that year, in various European countries instead of in one or two hosting countries was made at the UEFA Executive Committee’s meeting in Lausanne, Switzerland, on December 6, 2012.

A total of 24 national football teams will be playing in the final tournament of the 2020 Euro Cup. All 55 UEFA national member teams, including 12 teams from the hosting countries, will have to play in the qualifying matches to vie for the berth in the final 24-team lineup of the quadrennial European football championship.

It is possible that some of the national teams from the hosting countries of the 2020 Euro Cup will not be playing on home soil in case they fail to clear the qualifying stage.

Travel News | eTurboNews

Visa waiver leads to spike in bookings to Brazil

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Brazil’s visa waiver policy announced in March is already generating positive results. Recent data from a study done by Amadeus Group shows a significant increase in the number of reservations made in the United States, as well as in Canada, Japan and Australia, the other three other countries benefiting from the new policy. Amadeus is one of the 10 largest technology companies in the world and one of the three largest in the travel segment.

In the United States, the increase was 53% in the number of trips confirmed for June and 97% in July compared to the same period of last year. In Canada, growth was 86% for June, 54% for July and, expressive, 135% for August this year.

“The numbers show that visa exemptions for strategic countries are a good measure, which generates jobs and income in Brazil. It is time for the country to take advantage of all its tourism potential”, said Marcelo Alvaro Antonio, the Brazilian Minister of Tourism.

Here are some suggestions of amazing destinations in Brazil for all tastes:

• Historic Cities: If you like your vacations with a heavy dose of culture, Brazil should definitely be on your list. We have several historic cities, with a heritage dating back to its colonial period. In Minas Gerais State, you can find cities like Ouro Preto and Diamantina – the center of gold mining in Brazil in the 18th century. In the Northeast state of Bahia, you will find Salvador, the first capital of Brazil, and a city that also has a rich history of its African heritage. A few miles from Salvador, in the State of Pernambuco, you will find the city of Olinda. Founded by the Portuguese in the 16th century, the city is linked to the sugar cane industry, with gorgeous Baroque churches, convents, and views to die for.

• Sun and Beach: With more than four thousand miles of coast, its exuberant nature bordering the beaches with coconut trees, and tropical forests, Brazil has options for all travelers looking to spend time outdoors. Most know the famous urban beaches of Rio de Janeiro, Florianópolis or Fortaleza, but there are also small beach towns like Trancoso, Boipeba, and Jericoacoara that can offer unique spots to get a tan. You can even find a stretch of sand in the Amazon, in the beaches near Manaus, along the Rio Negro.

• National Parks: Brazil’s natural beauties go beyond beaches and forests. The country is also blessed with great diversity, which includes waterfalls, canyons, wetlands and many different types of ecosystems throughout its many national parks. Think- Iguazu Falls, one of the most important forest reserves in South America. Another highlight is the Pantanal, in the central region of the country, home to hundreds of endangered species. And of course, the Amazon Rainforest.

Travel News | eTurboNews

Italian Exhibition Group returns to China to promote international tourism

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Italian Exhibition Group (IEG) is returning to China to promote international tourism business. The appointment is at the Shanghai World Travel Fair (SWTF), one of the major tourism industry expos of Eastern China, the 16th edition of which is being held from 18th to 21st April.

Over 750 exhibitors from 53 countries and regions of the world are awaited at the Shanghai Exhibition Center.

SWTF, co-organized by Europe Asia Global Link Exhibitions (EAGLE) – joint venture created by Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and Shanghai International Convention & Exhibition Corp. Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), offers the sector’s trade members a unique business platform and, for the general public, an all-round insight on tourism products, all in the largest tourism region of the Chinese market, Eastern China (China is the world’s largest outbound tourism market, with 149.72 million outbound journeys and a 14.7% increase in 2018).

With over 15,000 trade members expected and a public of 50,000 visitors, the 2019 edition of SWTF will host a busy calendar of appointments and new features. Visitors will explore tourist destinations from all over the world, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam. SWTF will highlight the entire tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, as well as travel services and insurance companies.

On a professional level, SWTF reconfirms its role as a great opportunity for matching to all effects. Over 3,000 B2B appointments with selected buyers from all over Eastern China will take part in the events and the panel scheduled on the latest trends in outbound tourism, organized in cooperation with China Travel Agent. Regarding this, an exclusive B2B area has been realized, which will be accessible to the sector’s trade members exclusively via a face detection system, in order to ensure the quality of the meetings with international suppliers.

Emerging destinations, digital marketing, developments on visa policies and MICE, are just some of the issues that will be covered in the panels by the sector’s opinion leaders, ready to share their successful case histories with the public. Plus, among the speakers, there will also be representatives of the top management of companies such as Ctrip, Tuniu, Uzai, Spring Tour and Tongshen Group, as well as the directors of the Tourism offices of New Zealand, Switzerland and Serbia with branches in Shanghai.

Travel News | eTurboNews

Seychelles Tourism Board Chief Executive featured at third Esquire Podcast and Seychelles x Esquire Middle East Gentleman’s Evening

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Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, came aboard to the Esquire Q&A Studio at Dubai Media City for the third Esquire podcast last April 11, 2019 to speak about the tropical destination-Seychelles.

The podcast centered about the Middle East tourism market’s relevance, destination wedding in Seychelles and Seychelles as a sustainable tourism destination. It was followed by media interviews with journalists from Esquire, Rake, CEO and Arabian Business.

The STB Office in Dubai was in collaboration with Esquire Middle East, the leading men’s magazine in the Middle East and local partner Six Senses Zil Pasyon hosted a networking event last weekend at the Palace Downtown outdoor viewing deck under the world’s tallest building, the Burj Khalifa and with the views over the Dubai Fountain.

The event saw the presence of STB Chief Executive Mrs. Sherin Francis and Esquire Middle East Editor Matthew Baxter-Priest along with dapper Esquire readers and the leading names in travel industry.

The astonishing location at The Palace Downtown’s Viewing Deck let guests enjoy stellar views while discussing their favorite travel destinations.

During the evening, Six Senses Zil Pasyon, an all-villa hideaway on a pristine private island, gifted two nights stay at the luxury boutique Indian Ocean Beach Resort.

Mrs. Sherin Francis mentioned her satisfaction to have featured on the third Esquire Podcast to talk about the destination, she further stated that the UAE and the Middle East is an important market for Seychelles and a constant presence on the territories is important for the destination.

“As a small destination it is important that we keep in touch with our clients, we constantly need to find innovative ways to push the Seychelles product. The UAE is only four hours away from the Seychelles and present a great opportunity for quick weekend breaks given we are well connected with double daily flights and we have no visa requirements which provides a great advantage for our visitors,” said Mrs. Francis.

Present at the event, Esquire Editor Baxter-Priest admitted that while he is constantly on the go, “the Seychelles is one of my favorite places. Sun, sea, sand and a whole lot more – it is a delightful place.”

The representative of the STB office in Dubai Ahmed Fathallah, who was present at the event, mentioned, “We are truly elated on the response for Seychelles from this region. The steady growth of interest and knowledge of the people from this region for the destination will not be possible without the help of our trade and media partners. In return and in line with the vision, Seychelles Tourism Board Office in Dubai will continue to implement activities that can gain continuous support and further the awareness for the destination in the region.”

The Palace Downtown regaled the invitees to the finest canapés and drinks, while some of the city’s finest DJs entertained them.

Travel News | eTurboNews

Africa Tourism Leadership Forum: Next stop Durban

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Themed “Stimulating intra-Africa Travel through thought leadership,” the 2019 Africa Tourism Leadership Forum (ATLF) is the only Pan-African public-private tourism leadership dialogue platform that is convened, led, and hosted by Africans in Africa. The African Tourism Board is a strategic partner for the event.

The 2019 ATLF and Awards will be hosted by Durban KwaZulu-Natal Convention Bureau in Durban, under the auspices of the Provincial Government of KwaZulu-Natal, South Africa from August 29-30, 2019. It is convened by African Tourism Partners with the support of its key strategic partners including BDO South Africa, NEPAD, Africa Travel Associations (ATA) and Voyages Afriq.

According to Mr. Sihle Zikalala, Provincial Minister for Economic Development, Tourism and Environmental Affairs in the KwaZulu-Natal, gatherings like ATLF allow thought leaders in Africa to bring into the limelight exceptional industry developments and inspiring stakeholders who work hard to build a sustainable African travel and tourism industry.

“As the proud host of ATLF 2019, we look forward to welcoming all stakeholders from across the continent and the rest of the world, not only this innovative event but, also to experience what South Africa and our beautiful Province offer the world. ATLF is an African Project that we must all be part of and support,” says Mr. Zikalala.

The 2018 ATLF and Award edition was held in Accra in Ghana. It was hosted by the Government of Ghana through Ghana Tourism Authority and its parent Ministry of Tourism, Arts and Culture. This was attended by Tourism Ministers as well as over 500 public and private sector executives. These included representatives of UNWTO, NEPAD, Diplomatic Corps, Directors-General, global hotel brands, travel management companies, associations, regional executives of airlines, tour operators, educational institutions, researchers and many other industry professionals.

Kwakye Donkor, Africa Tourism Partners’ (ATP) CEO congratulates KwaZulu-Natal Province for winning the bid to host the 2019 ATLF and Awards. “The Provincial Leadership has truly exemplified true values of thought leadership by aiming to bring together industry leaders in Africa to Durban, to once again advance their commitment to promote intra-Africa travel, dialogue and recognize change-makers in Africa’s tourism development as a collective,” says Donkor.

Among the key focus areas of dialogue during the 2019 ATLF and Awards are:

  • The present and future imperatives of Visa Openness, E-visas and Air Connectivity
  • Outlook on the impact Business and MICE Tourism on national economies
  • What it takes for Africa to harness the multi-level Chinese outbound travel market
  • How to embrace and optimize disruptive technological innovation for intra-Africa travel
  • Delivering critical travel and tourism infrastructure with Development Finance Institutions
  • Spotlight on wildlife and biodiversity conservation as strategic tourism assets in Africa
  • Skills Development and Capacity Building across the sector value chain and more
  • Practicalities of Measuring the Return on Destination Marketing Investment

The Africa Tourism Leadership Awards recognizes the best African travel and tourism industry change-makers and innovators. For strategic partnerships, attendance or more information, please contact Ms. Nozipho Dlamini at: nozipho@africatourismpartners.co.za and +27 81303 7030.

Travel News | eTurboNews

The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

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Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

Travel News | eTurboNews