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South African Tourism appoints Trade Relations Officer

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Sherwin Arends joins South African Tourism (SAT) as Trade Relations Officer, bringing a wealth of knowledge and expertise to the role following 12 years’ experience working within the travel industry.


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Originally from Cape Town, Sherwin moved to the UK six years ago after travelling the world as a member of cabin crew for Qatar Airways. His most recent role was Senior Product Executive for Audley Travel.

Sherwin will be tasked with building and maintaining relationships with key travel trade contacts in the UK and Ireland while utilising South African Tourism’s research and insights to ensure the agents are provided with all the tools and support to confidently sell South Africa.

Sherwin says: “I’m very passionate about my birth country and proud of my South African heritage so I am thrilled to be joining the South African Tourism team in the UK. I’m looking forward to showcasing South Africa as a leading tourist destination, with a focus on promoting the well-known areas and experiences and helping to uncover and educate the trade on the destination’s hidden gems.”

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Tolene van der Merwe Hub Head for the UK & Ireland at South African Tourism says: “We are delighted that Sherwin will be joining our growing team. His wealth of industry knowledge combined with his personal experience of South Africa will be invaluable as we collectively promote the destination to holidaymakers through the UK and Irish trade.”

Travel News | eTurboNews

“Seychelles Discovered Roadshow” marches north in the UK

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UK-based travel agents are now better equipped to attract clients as they learn more about destination Seychelles through the Seychelles Tourism Board’s (STB) “Seychelles Discovered Roadshow” hosted from March 12, 2019 to March 14, 2019.

The group, led by STB Director for UK and Ireland, Ms. Christine Vel, took to Chester in the north of England, and Glasgow and Aberdeen in Scotland, to promote the tropical island nation. Onboard the team was also Marketing Executive, Ms. Eloise Vidot and other local partners.

The three-city roadshow, saw the presence of 115 agents, all interested in learning more about the destination famously know for its beaches and sustainable tourism.

Few of the agents present have already visited Seychelles and are actively selling the destination; the three-day roadshow was the perfect opportunity to provide the agents with as much information about the Seychelles islands.

A networking cocktail was organised at the start of the evening, in each city, allowing the local partners to go around and chat to the agents before taking them on a journey of the amazing Seychelles islands and its products.

Some lucky winners also won a week’s holiday in the Seychelles sponsored by the various hotel partners represented on the tour.

Representing Coco de Mer hotel & Black Parrot suites was Mr. Ash Behari, Crystal cruises saw the presence of Mr. Jon Schofield, from Denis Island & Carana Beach, Ms. Bessie Etienne, The H Resort Beau Vallon Beach was represented by Mr. Sherif El Mansoury.

Ms. Rizwana Hamayun represented Kempinksi Seychelles, Mr. Gerhard Louw was from Maia & Paradise Sun and representing The Hilton Seychelles hotels were Ms. Devi Pentamah and Mr. Anthony Smith.

Ms. Vel mentioned her satisfaction to see that the destination remains very popular on the UK market; she commended the active participation of the Tour Operators and Travel Agents present at the events.

“Once again this year we had an amazing turn out of agents wanting to broaden their knowledge of our destination,” said Ms. Vel.

‘Seychelles Discovered Roadshow’ is held twice annually in March and October. The next edition for 2019 will be held between October 28 to October 31.

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