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For Immediate Release | Official News Wire for the Travel Industry

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U.S. Travel welcomes Bernhardt DOI confirmation

April 15, 2019 by Forimmediaterelease

U.S. Travel President and CEO Roger Dow issued the following statement on the Senate confirmation of David Bernhardt as secretary of the U.S. Department of the Interior (DOI):

“The travel industry welcomes the Senate’s confirmation of David Bernhardt as secretary of the Department of the Interior.

“As an experienced leader of the agency, Secretary Bernhardt has a deep appreciation for why national parks are often called ‘America’s best idea,’ and we applaud his recent support of the John D. Dingell Jr. Conservation, Management, and Recreation Act. We look forward to working with the secretary to advance the preservation of our public lands and to continue our collaboration with DOI to establish a dedicated source of funding to tackle the $12 billion deferred maintenance backlog in the parks.

“In 2018, 318 million visitors spent billions in gateway communities, supporting hundreds of thousands of jobs. Communities across the country rely on well-maintained parks and robust visitation, and it is critically important that our parks are equipped to handle the millions of visitors who come to enjoy America’s parks.

“U.S. Travel is grateful for all the Department of the Interior does to support and protect our public lands, and we look forward to a continuation of the travel industry’s positive relationship with the agency under Secretary Bernhardt’s leadership.”

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US Travel: Pulling CBP staff to US-Mexico border can hurt legitimate international travel

April 12, 2019 by Forimmediaterelease

U.S. Travel Association Executive Vice President for Public Affairs and Policy Tori Barnes issued the following statement on Customs and Border Protection’s announcement that it will reassign agents from airports and other entry points to the U.S.-Mexico border:

“The administration rightly points out the importance of security, but we believe security priorities and economic priorities go hand in hand.

“In pursuing its objectives on the southern border, we urge the administration to keep other entry points appropriately staffed and effectively secured. Aside from concerns about migration and border security, it is an immutable fact: travel is trade, and the U.S. economy and jobs base enjoy many billions of dollars in beneficial impact from legitimate international business and leisure visitors to the United States.

“Immigration and visitation are two separate points on the policy spectrum, each important in its own right. The American travel community stands ready to work with the administration to advance policies that are beneficial to both security and prosperity.”

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U.S. Travel honors its 2019 Travel Champions

April 10, 2019 by Forimmediaterelease

The U.S. Travel Association on Wednesday announced the recipients of the sixth annual Distinguished Travel Champion Award: Sen. Catherine Cortez Masto (D-NV), Chairman Peter DeFazio (D-OR), Sen. Rob Portman (D-OH), Rep. Tom Rice (R-SC) and Acting Under Secretary of State for Economic Growth, Energy, and the Environment Manisha Singh
Each is being honored for his or her exceptional leadership in advancing and protecting policies that strengthen travel to and within the United States.

U.S. Travel will present the awards today at U.S. Travel’s Destination Capitol Hill—the travel and tourism industry’s premier legislative fly-in event dedicated to educating policymakers about the power of travel and showcasing the industry as one of America’s most vital economic sectors.

“We always say that travel is neither a red or blue issue,” said U.S. Travel President and CEO Roger Dow. “This year’s Distinguished Travel Champions have a deep understanding of travel’s contributions to the American economy, and have consistently reached across the aisle to advance sensible policies that grow travel, enhance security and trade, and keep our economy moving.

“Our winners’ dedication to securing Brand USA’s long-term reauthorization, overhauling America’s infrastructure systems, preserving our national parks, rebranding and expanding the Visa Waiver Program, and upholding our nation’s Open Skies aviation agreements strengthen travel’s role as job creator and economic engine.”

Sen. Catherine Cortez Masto (D-NV)

Since entering Congress just two years ago, Cortez Masto has quickly become an advocate for the travel industry and a top congressional champion of Brand USA. Her tireless work and dedication to ensuring the reauthorization of Brand USA, a program crucial to the United States’ travel promotion and planning, is invaluable.

Said Cortez Masto: “I’m honored to receive the 2019 Distinguished Travel Champion Award. I say it all the time, Nevada is the gold standard for tourism and hospitality. We draw tourists to the Las Vegas Valley and from the pristine waters of Lake Tahoe to the scenic peaks of the Ruby Mountains. I’m so proud to support our $60 billion tourism economy and the jobs it supports in Nevada. As Senator, I’ll continue to fight for policies like Brand USA and those to increase efficient travel that strengthen our tourism industry for years to come.”

Chairman Peter DeFazio (D-OR)

DeFazio’s commitment to overhauling infrastructure systems within our country is crucial to increasing connectivity and facilitating travel growth across America. He has also undertaken laudable efforts to end the practice of diverting “9/11” security fees to other programs unrelated to air travel security.

DeFazio’s dedication to his home state’s $11.8 billion travel and tourism industry is commendable, as is his work to ensure local travel leaders have a voice in the state’s transportation planning.

Said DeFazio: “I am proud to be this year’s recipient of the U.S. Travel Association’s Distinguished Travel Champion Award. Travel and tourism promote economic prosperity, create jobs, and strengthen our national security through improved international relations. As Chairman of the Transportation and Infrastructure Committee, I am working hard to modernize our nation’s airports, increase federal investment in infrastructure, and ensure we remain on the cutting edge of innovation as it relates to transportation. All of these improvements will help encourage increased travel and tourism.”

Sen. Rob Portman (R-OH):

Portman’s leadership on national parks issues, as well as many other important fiscal issues facing the country, is vital to the preservation of our public lands and the continued growth of the American economy.

Portman led efforts to pass the Restore Our Parks Act and to establish a dedicated source of funding for the $12 billion deferred maintenance backlog that will help ensure the viability of our parks for generations to come. Our national parks are some of the biggest draws for domestic and international travelers, and countless “gateway” communities across the country rely on well-maintained parks and robust visitation.

“It is an honor to receive the U.S. Travel Association’s 2019 Distinguished Travel Champion Award,” said Portman. “If we want our national parks to be here for generations of travelers to come we must address the nearly $12 billion backlog in long-delayed maintenance projects at the National Park Service. I’ve seen this maintenance backlog firsthand at national park sites in Ohio, and it underscores why we must pass my bipartisan Restore Our Parks Act to ensure that that the National Park Service has the resources to continue preserving American treasures. I look forward to working to get this legislation across the finish line.”

Rep. Tom Rice (R-SC):

Rice’s co-sponsorship of the JOLT Act and commitment to strengthening and expanding the Visa Waiver Program is crucial to enhancing U.S. security and economic competitiveness.

Rice’s efforts to support towns and cities in his district devastated by Hurricane Florence, including tourism-dependent communities such as Myrtle Beach, have been critical.

“I am honored to receive the U.S. Travel Association’s 2019 Distinguished Travel Champion Award,” said Rice. “I will continue to advocate for policies that will support American jobs, strengthen national security, and grow South Carolina’s tourism economy.”

Acting Under Secretary of State for Economic Growth, Energy, and the Environment Manisha Singh:

Singh has undertaken crucial efforts to uphold our country’s vital Open Skies aviation agreements, increase financial transparency and protect the interests of all U.S. aviation stakeholders. She has worked hard to elevate the travel industry as an essential export and economic driver.

Said Singh: “I’m honored to receive U.S. Travel’s 2019 Distinguished Travel Champion Award. The U.S. State Department is pleased to support the U.S. travel industry and American jobs by negotiating and helping to enforce Open Skies aviation agreements that bring flights, travel, and business to the United States from around the world.”

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Arlington Convention & Visitors Bureau receives US Travel honor

April 10, 2019 by Forimmediaterelease

The U.S. Travel Association on Wednesday announced the Arlington (TX) Convention & Visitors Bureau (CVB) as the winner of its 2019 Grassroots Travel Champion Award.

U.S. Travel announced the award today at Destination Capitol Hill—the travel and tourism industry’s premier legislative fly-in event dedicated to educating policymakers about the power of travel and showcasing the industry as one of America’s strongest economic sectors.

Arlington CVB, led by Ron Price, is being honored for its industry-leading efforts to connect sports and travel, and for educating policymakers on travel’s limitless potential for growth.

“Major sports are evolving as a significant driver of travel for destination marketers, and Ron and his team at the Arlington CVB are helping lead the way, both locally and nationally,” said U.S. Travel President and CEO Roger Dow. “We began discussing the intersection of these two major industries at last year’s IPW, and that led to the creation of the first-ever Sports Travel Forum last November, which relied on input and expertise provided by Ron and the Arlington CVB.”

Arlington CVB also hosted a key “Travel Talks” session with U.S. Rep. Marc Veasey in his home district, showcasing the new Texas Live! entertainment complex—a central part of Arlington’s burgeoning sports tourism scene. Thanks to Arlington CVB’s advocacy efforts, Rep. Veasey is now one of the industry’s champions in Congress.

Said Dow: “Ron and the Arlington CVB demonstrate a deep understanding of the future of travel and tourism, and we are honored to present the organization with this year’s Grassroots Travel Champion Award.”

In addition to serving as Arlington CVB’s president and CEO, Price also serves on the executive committee of U.S. Travel’s Board of Directors.

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U.S. Travel applauds introduction of JOLT Act

April 9, 2019 by Forimmediaterelease

Have you heard of the JOLT Act? JOLT stands for Jobs Originated through Launching Travel.

The Executive Vice President of Public Affairs and Policy for the U.S. Travel Association, Tori Barnes  issued a statement on the introduction of the Jobs Originated through Launching Travel (JOLT) Act of 2019:

“International inbound travel is central to America’s job growth: in 2018, international travel spending directly supported 1.2 million American jobs and $33.4 billion in wages. The JOLT Act will do just as its name implies—provide a ‘jolt’ to the American economy and workforce with critical enhancements to inbound travel, including measures to increase both the security and efficiency of the U.S. visa process.

“The Visa Waiver Program—which the bill would re-designate as the Secure Travel Partnership—is one of the most important tools for increasing secure travel to the United States. Renaming the program will more precisely reflect its value as a national security instrument, and other provisions in the legislation will further strengthen the program while facilitating the arrival of qualified international visitors who bolster America’s economy.

“U.S. Travel applauds Representatives Quigley and Rice for recognizing the role that secure, robust international inbound visitation plays in America’s economic and jobs growth, and we are eager to work with Congress to advance this important bill.”

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U.S. Department of Homeland Security McAleenan appointment: U.S. Travel Association issues statement

April 8, 2019 by Forimmediaterelease

U.S. Travel Association President and CEO Roger Dow issued the following statement on the announced appointment of Kevin K. McAleenan as acting secretary of the Department of Homeland Security:

“In Mr. McAleenan we have an ally with a full and complete understanding of both national security and the importance of facilitating cross-border trade, which includes travel.

“U.S. Travel has had the pleasure of engagement with Mr. McAleenan for over a decade, given his immediate past roles with Customs and Border Protection. The American travel community’s experience with Mr. McAleenan gives us every confidence that he is the right choice to lead DHS through these challenging times.

“On behalf of America’s travel industry, I look forward to a continued positive relationship with Mr. McAleenan and DHS, and look forward to seeing this critically important role filled on a long-term basis.”

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US citizen international departures up 6% in 2018

April 4, 2019 by Forimmediaterelease

U.S. air travel to overseas markets totaled 41.8 million, up nine percent for the year. Regional results were:

  • Europe, 17.7 million travelers, up 12 percent
  • Caribbean, 8.3 million travelers, up five percent
  • Asia, 6.3 million travelers, up eight percent
  • Central America, 3.2 million travelers, up seven percent
  • Middle East, 2.4 million travelers, up six percent
  • South America, 2.1 million travelers, up nine percent
  • Oceania, 861,000 travelers, up 11 percent
  • Africa, 432,000 travelers, up seven percent

U.S. travel to North American markets totaled 51.3 million, up four percent compared to 2017.

  • To Mexico, U.S. travelers totaled a record 36.9 million, up six percent
  • ‘Tourist’ (longer haul travel) 19.1 million, up four percent.
  • U.S. air travel to Mexico (10.1 million), part of ‘Tourist’, was up three percent
  • Border (1+ nights travel) 17.8 million, increased eight percent.
  • To Canada, 14.3 million U.S. travelers, ‘flat’ year-over-year. Air travel (4.6 million) was down four percent

Annual 2018 Market Shares

U.S. air travel to overseas locations accounted for 45 percent of total U.S. outbound travel, up one percentage point from 2017. Regional composition:

    • Europe, a 19 percent share (up one percentage point from 2017);
    • Caribbean, a nine percent share; (down one percentage point from 2017)
    • Asia, a seven percent share;
    • Central America, a four percent share;
    • Middle East, a three percent share;
    • South America, a two percent share);
    • Oceania, a one percent share, and
    • Africa, almost a one percent share

North American markets received 55 percent of all U.S. international outbound travel.

    • U.S. travel to Mexico a 40 percent share;
    • To Canada, a 15 percent share (down one percentage point from 2017).

For detailed information and data tables please click here.

Canada and Mexico numbers are preliminary. The chart will reflect final changes.

In 2011, NTTO (then OTTI) began to report U.S. outbound travel monthly by all modes, expanding beyond air-only traffic. Total travel, inclusive of all modes, to Canada and Mexico is reported in addition to the air-only subtotals. The timing of this report is dependent data from the U.S. Department of Homeland Security, Stats Canada and Banco de Mexico (INEGI), respectively.

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Travel Trends Index: International and domestic travel growth projected to dwindle

April 2, 2019 by Forimmediaterelease

Travel to and within the U.S. grew 3.2% year-over-year in February, according to the U.S. Travel Association’s latest Travel Trends Index (TTI).

However, the predictive Leading Travel Index (LTI) continues to project a slowdown in both international and domestic travel growth, as both segments could continue to feel the effects of rising trade tensions, volatile financial markets and weakening business and consumer confidence. These factors have the potential to stunt travel growth and dull American competitiveness at a time when the U.S. is seeking to reverse its declining share of the global international travel market.

Though international inbound travel grew for the ninth consecutive month, the segment grew only 1.4% in February. Domestic travel increased 2.8% year-over-year in February, with growth in both the business and leisure travel segments. Domestic business travel outpaced the leisure segment for the first time since October 2018, registering slightly above its six-month moving average with a 3.0% growth. Leisure growth fell slightly below its six-month moving average with a more tepid 2.6% growth rate.

Looking ahead, domestic and international inbound travel are both projected to grow, but at a moderate pace.

Said U.S. Travel Senior Vice President for Research David Huether: “Growth is expected to decelerate in the case of domestic travel while international inbound travel is projected to remain soft. This is consistent with an expectation of stable-yet-moderating economic growth both in the U.S. and globally.”

U.S. Travel economists caution that this decelerated growth rate will make it even more difficult for the U.S. to regain its diminishing share of the global international travel market. Acting on certain legislative initiatives—such as Brand USA’s long-term reauthorization and the rebranding and expansion of the Visa Waiver Program—can help the U.S. increase competitiveness in the global travel market.

The TTI is prepared for U.S. Travel by the research firm Oxford Economics. The TTI is based on public and private sector source data which are subject to revision by the source agency. The TTI draws from: advance search and bookings data from ADARA and nSight; airline bookings data from the Airlines Reporting Corporation (ARC); IATA, OAG and other tabulations of international inbound travel to the U.S.; and hotel room demand data from STR.

Click here to read the full report.

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U.S. Travel applauds introduction to rename Visa Waiver Program

March 28, 2019 by Forimmediaterelease

U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Barnes issued the following statement on the introduction of a bill to rename the Visa Waiver Program to the Secure Travel Partnership:

“Rebranding the Visa Waiver Program will have a lot of downstream benefits for both U.S. security and the U.S. economy. For many, the program has had the connotation of relaxed security standards, when in fact the opposite is true: membership in the VWP subjects entrants to rigorous pre-travel vetting, mandates other security enhancements such as un-counterfeitable biometric passports, and enables invaluable intelligence-sharing with our partners in the program. Just as good, facilitating travel for citizens of our closest security allies also entails billions of dollars in proven economic impact.

“Renaming the program the Secure Travel Partnership will much more precisely describe its crucial role and allow policymakers to focus on policies aimed at enhancing and expanding it in order to maximize its security and economic potential.”

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U.S. Travel Targets ad campaigns at top policymakers

March 28, 2019 by Forimmediaterelease

The U.S. Travel Association continues to put a huge premium on creative engagement with political leaders to ensure key industry priorities are top of mind for lawmakers even when they are outside the halls of the Capitol or the White House.

The organization has launched a multifaceted campaign promoting the economic benefits of travel, beginning with a four-story billboard in the outfield at Nationals Park installed for Opening Day. Its message highlights the importance of international inbound travel to the United States, and it will be up for the duration of the 2019 season.

During 2019, U.S. Travel ads will be seen in other key platforms and locations. From June 3 into the presidential election year, a billboard advertisement on Southern Boulevard in Palm Beach County, Florida will feature a variety of pro-travel messages. These ads are strategically located at the main access point from Palm Beach International Airport to Palm Beach Island—the location of Mar-a-Lago resort.

“We have a potent message—that travel is a key economic driver, jobs creator, and positive contributor to the U.S. trade balance—and we want leaders to be thinking about it even when they’re not at the office,” said U.S. Travel Executive Vice President for Public Affairs and Policy Tori Barnes.

U.S. Travel also ran a digital billboard during the Honda Classic in Palm Beach County at the end of February, and a week-long “geo-fence” social media campaign earlier in March targeting the area around Mar-a-Lago at the time of one of the president’s many visits. These ads emphasized the economic importance of international inbound travel to the United States.

The association is examining future ad opportunities at key sites associated with the 2020 election cycle, including pivotal primary states and convention and debate sites.

This is not the first time U.S. Travel has deployed advertising in strategic locations to support its federal policy objectives and elevate awareness of travel’s contributions to U.S. jobs and the economy.

During the 2016 election season, U.S. Travel released analysis and statistics in key primary states about the economic impact of campaign travel in their states. U.S. Travel targeted attendees of both the Republican and Democratic National Conventions with economic impact statistics, advertisements at airports and on trains used to access the sites, and sponsored items at POLITICO Hubs.

The association also placed a campaign at McCarran International Airport in Las Vegas, timed for the final debate between presidential nominees Donald Trump and Hillary Clinton.

U.S. Travel ran ads in Reagan Washington National Airport immediately following the 2016 elections to tout the association’s pro-connectivity, pro-growth, pro-traveler policy priorities—with the express intention that they be seen by members of the new administration and Congress arriving in the nation’s capital.

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